Elser Financial Planning, Inc

CIK

2028202

Location

INDIANAPOLIS, IN

Portfolio Value

Mid $1,235,631,809

Diversification

Highly concentrated

Filing Date

Global Rank

#1,324 / 8,232 ▲ 5116

Top Industry

Banks - Regional 94.2%

3Y Alpha vs SPY

-13.0%

Period ended 2 months ago

Filed Apr 16, 2026 · 59d

8 quarters · since Jun 2024

Clone Performance

Aug 2024–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+12.9%

SPY

+39.3%

Annualised alpha

-13.0%

Max drawdown

−30.1%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

71 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

93.7%

+48.4 pts

Top 5

96.8%

+28.0 pts

Top 10

97.6%

+19.0 pts

HHI

8,785

Highly concentrated+6,509

Portfolio Trend

8 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Financial Services	94.2%	$1,163,588,062	8
Healthcare	2.5%	$30,392,928	11
Technology	1.1%	$13,628,076	10
Consumer Defensive	0.5%	$6,199,825	7
Unclassified	0.5%	$6,060,485	4
Industrials	0.5%	$6,032,465	11
Consumer Cyclical	0.3%	$3,366,623	7
Communication Services	0.2%	$2,609,671	4
Energy	0.2%	$2,329,920	5
Basic Materials	0.1%	$847,579	2
Utilities	0.0%	$373,842	1
Real Estate	0.0%	$202,333	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

13 positions

Ticker	Company	Δ Shares	Shares	Value
AAPL	Apple Inc.	+296	27,648	$7,016,785
INTC	Intel Corp	+49	6,214	$274,223
PFE	Pfizer Inc	+29	8,991	$252,467
MCD	Mcdonalds Corp	+25	959	$298,047
TXN	Texas Instruments Inc	+25	1,360	$264,030
HD	Home Depot, Inc.	+16	720	$236,800
PG	PROCTER & GAMBLE Co	+15	4,802	$693,600
UNP	Union Pacific Corp	+11	6,893	$1,672,379
CL	Colgate Palmolive Co	+4	4,631	$394,700
MU	Micron Technology Inc	+4	1,001	$338,177
CVX	Chevron Corp	+2	4,371	$904,359
KR	Kroger Co	+1	3,952	$285,966
JNJ	Johnson & Johnson	+1	8,521	$2,082,873
No positions match the current search.

Trimmed

Positions the filer reduced

15 positions

Ticker	Company	Δ Shares	Shares	Value
LLY	ELI LILLY & Co	−398	25,824	$23,752,140
KO	Coca Cola Co	−158	15,985	$1,215,659
QCOM	Qualcomm Inc/De	−129	1,631	$210,040
PEP	Pepsico Inc	−100	3,370	$523,327
MSFT	Microsoft Corp	−81	5,955	$2,204,362
MAR	Marriott International Inc /Md/	−61	853	$278,990
CSX	Csx Corp	−46	11,438	$469,529
ELV	Elevance Health, Inc.	−21	873	$255,570
BRO	Brown & Brown, Inc.	−21	29,512	$1,924,477
ABT	Abbott Laboratories	−10	2,307	$236,859
CBSH	Commerce Bancshares Inc /Mo/	−8	4,523	$222,531
SYK	Stryker Corp	−7	1,242	$408,108
LOW	Lowes Companies Inc	−6	1,793	$423,650
NSC	Norfolk Southern Corp	−2	2,357	$676,459
PH	Parker-Hannifin Corp	−1	270	$241,714
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
MBIN	Merchants Bancorp	26,983,101	$1,157,844,863
SPY	Spdr S&P 500 ETF Trust	6,941	$4,514,009
COST	Costco Wholesale Corp /New	2,420	$2,411,360
JPM	Jpmorgan Chase & Co	7,953	$2,339,454
NVDA	Nvidia Corp	10,979	$1,914,737
AN	Autonation, Inc.	8,161	$1,593,516
NVS	Novartis AG	8,978	$1,371,389
GOOGL	Alphabet Inc.	4,552	$1,308,973
FORA	Forian Inc.	402,972	$834,152
ORCL	Oracle Corp	4,511	$663,613
WPM	Wheaton Precious Metals Corp.	4,715	$617,712
META	Meta Platforms, Inc.	1,062	$607,602
ABBV	AbbVie Inc.	2,629	$571,781
XOM	Exxon Mobil Corp	3,337	$566,155
APO	Apollo Global Management, Inc.	4,910	$547,072
TT	Trane Technologies plc	1,290	$537,594
T	At&T Inc.	16,454	$477,001
MRK	Merck & Co., Inc.	3,303	$397,317
CSCO	Cisco Systems, Inc.	4,965	$385,234
NEE	Nextera Energy Inc	4,025	$373,842
ALLE	Allegion plc	2,435	$353,781
GEV	GE Vernova Inc.	375	$327,337
TSLA	Tesla, Inc.	738	$274,351
MPLX	Mplx LP	4,687	$267,487
UNH	Unitedhealth Group Inc	851	$230,272
No positions match the current search.

Sold Out

Positions the filer fully exited

6 positions

Ticker	Company	Shares	Value
AMZN	Amazon Com Inc	8,142	$1,879,336
APH	Amphenol Corp /De/	4,910	$663,537
ALL	Allstate Corp	2,433	$506,428
WRB	Berkley W R Corp	4,792	$336,015
BRC	Brady Corp	4,217	$330,486
INTU	Intuit Inc.	446	$295,439
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

71 positions · $1,235,631,809 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 71 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
MBIN	Merchants Bancorp Financial Services	NEW	26,983,101	NEW	$1,157,844,863	NEW	93.70%
LLY	ELI LILLY & Co Healthcare	Reduced	25,824	-398	$23,752,140	−15.7%	1.92%
AAPL	Apple Inc. Technology	Added	27,648	+296	$7,016,785	−5.6%	0.57%
SPY	Spdr S&P 500 ETF Trust	NEW	6,941	NEW	$4,514,009	NEW	0.37%
COST	Costco Wholesale Corp /New Consumer Defensive	NEW	2,420	NEW	$2,411,360	NEW	0.20%
JPM	Jpmorgan Chase & Co Financial Services	NEW	7,953	NEW	$2,339,454	NEW	0.19%
MSFT	Microsoft Corp Technology	Reduced	5,955	-81	$2,204,362	−24.5%	0.18%
JNJ	Johnson & Johnson Healthcare	Added	8,521	+1	$2,082,873	+18.1%	0.17%
BRO	Brown & Brown, Inc. Financial Services	Reduced	29,512	-21	$1,924,477	−18.2%	0.16%
NVDA	Nvidia Corp Technology	NEW	10,979	NEW	$1,914,737	NEW	0.15%
UNP	Union Pacific Corp Industrials	Added	6,893	+11	$1,672,379	+5.1%	0.14%
AN	Autonation, Inc. Consumer Cyclical	NEW	8,161	NEW	$1,593,516	NEW	0.13%
NVS	Novartis AG Healthcare	NEW	8,978	NEW	$1,371,389	NEW	0.11%
GOOGL	Alphabet Inc. Communication Services	NEW	4,552	NEW	$1,308,973	NEW	0.11%
KO	Coca Cola Co Consumer Defensive	Reduced	15,985	-158	$1,215,659	+7.7%	0.10%
CAT	Caterpillar Inc Industrials	Held	1,279	0	$906,120	+23.7%	0.07%
CVX	Chevron Corp Energy	Added	4,371	+2	$904,359	+35.8%	0.07%
FORA	Forian Inc. Healthcare	NEW	402,972	NEW	$834,152	NEW	0.07%
BITW	Bitwise 10 Crypto Index ETF	Held	15,861	0	$707,511	−24.1%	0.06%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	4,802	+15	$693,600	+1.1%	0.06%
NSC	Norfolk Southern Corp Industrials	Reduced	2,357	-2	$676,459	−0.7%	0.05%
WMT	Walmart Inc. Consumer Defensive	Held	5,433	0	$675,213	+11.6%	0.05%
ORCL	Oracle Corp Technology	NEW	4,511	NEW	$663,613	NEW	0.05%
WPM	Wheaton Precious Metals Corp. Basic Materials	NEW	4,715	NEW	$617,712	NEW	0.05%
META	Meta Platforms, Inc. Communication Services	NEW	1,062	NEW	$607,602	NEW	0.05%
ABBV	AbbVie Inc. Healthcare	NEW	2,629	NEW	$571,781	NEW	0.05%
XOM	Exxon Mobil Corp Energy	NEW	3,337	NEW	$566,155	NEW	0.05%
APO	Apollo Global Management, Inc. Financial Services	NEW	4,910	NEW	$547,072	NEW	0.04%
TT	Trane Technologies plc Industrials	NEW	1,290	NEW	$537,594	NEW	0.04%
PEP	Pepsico Inc Consumer Defensive	Reduced	3,370	-100	$523,327	+5.1%	0.04%
T	At&T Inc. Communication Services	NEW	16,454	NEW	$477,001	NEW	0.04%
CSX	Csx Corp Industrials	Reduced	11,438	-46	$469,529	+12.8%	0.04%
GLD	Spdr Gold Trust	Held	1,043	0	$448,792	+8.6%	0.04%
LOW	Lowes Companies Inc Consumer Cyclical	Reduced	1,793	-6	$423,650	−2.4%	0.03%
SYK	Stryker Corp Healthcare	Reduced	1,242	-7	$408,108	−7.0%	0.03%
MRK	Merck & Co., Inc. Healthcare	NEW	3,303	NEW	$397,317	NEW	0.03%
CL	Colgate Palmolive Co Consumer Defensive	Added	4,631	+4	$394,700	+8.0%	0.03%
QQQ	Invesco Qqq Trust, Series 1	Held	676	0	$390,173	−6.0%	0.03%
CSCO	Cisco Systems, Inc. Technology	NEW	4,965	NEW	$385,234	NEW	0.03%
NEE	Nextera Energy Inc Utilities	NEW	4,025	NEW	$373,842	NEW	0.03%
TSM	Taiwan Semiconductor Manufacturing Co Ltd Technology	Held	1,056	0	$356,875	+11.2%	0.03%
ALLE	Allegion plc Industrials	NEW	2,435	NEW	$353,781	NEW	0.03%
MU	Micron Technology Inc Technology	Added	1,001	+4	$338,177	+18.8%	0.03%
GEV	GE Vernova Inc. Industrials	NEW	375	NEW	$327,337	NEW	0.03%
R	Ryder System Inc Industrials	Held	1,515	0	$310,135	+7.0%	0.03%
SHEL	Shell plc Energy	Held	3,318	0	$308,574	+26.6%	0.02%
MCD	Mcdonalds Corp Consumer Cyclical	Added	959	+25	$298,047	+4.4%	0.02%
KR	Kroger Co Consumer Defensive	Added	3,952	+1	$285,966	+15.8%	0.02%
EPD	Enterprise Products Partners L.P. Energy	Held	7,488	0	$283,345	+18.0%	0.02%
BAC	Bank Of America Corp /De/ Financial Services	Held	5,725	0	$279,093	−11.4%	0.02%