Elser Financial Planning, Inc

CIK

2028202

Location

INDIANAPOLIS, IN

Portfolio Value

Mid $1,407,743,323

Diversification

Highly concentrated

Filing Date

Global Rank

#1,571 / 8,517 ▲ 26

Top Industry

Banks - Regional 95.3%

3Y Alpha vs SPY

-9.0%

Period ended 46 days ago

Filed Jul 14, 2026 · 32d

9 quarters · since Jun 2024

Clone Performance

Aug 2024–Aug 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+22.1%

SPY

+42.8%

Annualised alpha

-9.0%

Max drawdown

−30.2%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends; a captured split can shorten the simulated window. It tracks 100% of reported value on average across 9 quarters. Past performance does not predict future results.

Portfolio Concentration

60 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

95.2%

+2.0 pts

Top 5

97.7%

+1.3 pts

Top 10

98.4%

+1.1 pts

HHI

9,070

Highly concentrated+384

Portfolio Trend

9 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Financial Services	95.6%	$1,345,983,450	7
Healthcare	2.0%	$28,114,454	7
Technology	1.2%	$16,267,219	11
Industrials	0.4%	$5,114,021	12
Consumer Defensive	0.3%	$3,943,192	5
Consumer Cyclical	0.2%	$3,045,068	7
Communication Services	0.1%	$1,854,016	2
Unclassified	0.1%	$1,478,082	3
Energy	0.1%	$1,366,614	4
Utilities	0.0%	$353,010	1
Real Estate	0.0%	$224,197	1

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

22 positions

Ticker	Company	Δ Shares	Shares	Value
UNH	Unitedhealth Group Inc	+149	1,000	$415,630
CSCO	Cisco Systems, Inc.	+127	5,092	$598,106
QCOM	Qualcomm Inc/De	+109	1,740	$321,534
INTC	Intel Corp	+83	6,297	$879,250
ABBV	AbbVie Inc.	+67	2,696	$678,421
ORCL	Oracle Corp	+60	4,571	$669,880
TSLA	Tesla, Inc.	+46	784	$329,750
TJX	Tjx Companies Inc /De/	+40	1,676	$253,914
LOW	Lowes Companies Inc	+27	1,820	$401,291
TSM	Taiwan Semiconductor Manufacturing Co Ltd	+25	1,081	$516,253
JNJ	Johnson & Johnson	+23	8,544	$2,169,919
CSX	Csx Corp	+23	11,461	$544,741
MU	Micron Technology Inc	+22	1,023	$1,180,838
MA	Mastercard Inc	+14	463	$237,796
TXN	Texas Instruments Inc	+12	1,372	$408,952
PEP	Pepsico Inc	+10	3,380	$457,652
LMT	Lockheed Martin Corp	+10	468	$238,427
CBSH	Commerce Bancshares Inc /Mo/	+9	4,532	$261,723
MAR	Marriott International Inc /Md/	+3	856	$317,225
PH	Parker-Hannifin Corp	+2	272	$266,048
NSC	Norfolk Southern Corp	+2	2,359	$742,117
R	Ryder System Inc	+1	1,516	$399,875
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
MBIN	Merchants Bancorp	−174,476	26,808,625	$1,340,431,250
LLY	ELI LILLY & Co	−6,817	19,007	$22,797,567
UNP	Union Pacific Corp	−3,172	3,721	$1,012,112
WMT	Walmart Inc.	−2,899	2,534	$287,000
CVX	Chevron Corp	−2,006	2,365	$392,022
AAPL	Apple Inc.	−1,913	25,735	$7,446,679
AN	Autonation, Inc.	−1,429	6,732	$1,250,738
MRK	Merck & Co., Inc.	−1,305	1,998	$256,743
ALLE	Allegion plc	−897	1,538	$216,073
MSFT	Microsoft Corp	−846	5,109	$1,905,759
JPM	Jpmorgan Chase & Co	−748	7,205	$2,358,412
META	Meta Platforms, Inc.	−505	557	$313,752
CAT	Caterpillar Inc	−481	798	$849,790
PG	PROCTER & GAMBLE Co	−321	4,481	$657,093
GOOGL	Alphabet Inc.	−242	4,310	$1,540,264
NVDA	Nvidia Corp	−215	10,764	$2,153,768
APO	Apollo Global Management, Inc.	−163	4,747	$561,617
XOM	ExxonMobil Holdings Corp	−153	3,184	$435,316
COST	Costco Wholesale Corp /New	−152	2,268	$2,121,645
RTX	RTX Corp	−72	1,279	$242,664
CL	Colgate Palmolive Co	−52	4,579	$419,802
HD	Home Depot, Inc.	−45	675	$238,059
MCD	Mcdonalds Corp	−19	940	$254,091
BRO	Brown & Brown, Inc.	−11	29,501	$1,892,489
SYK	Stryker Corp	−6	1,236	$389,142
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
ETN	Eaton Corp plc	569	$242,462
V	Visa Inc.	700	$240,163
PWR	Quanta Services, Inc.	302	$217,452
XYZ	Block, Inc.	2,450	$186,200
AME	Ametek Inc/	588	$142,260
No positions match the current search.

Sold Out

Positions the filer fully exited

23 positions

Ticker	Company	Shares	Value
DCOR	Dimensional US Core Equity 1 ETF	102,763	$7,407,157
VB	Vanguard Morningstar Small-Cap ETF	8,026	$2,102,169
KO	Coca Cola Co	15,985	$1,215,659
VEA	Vanguard FTSE Developed Markets ETF	14,863	$952,421
VIG	Vanguard Dividend Appreciation ETF	3,652	$785,399
WPM	Wheaton Precious Metals Corp.	4,715	$617,712
TT	Trane Technologies plc	1,290	$537,594
T	At&T Inc.	16,454	$477,001
VTEC	Vanguard California Tax-Exempt Bond ETF	4,532	$449,030
GEV	GE Vernova Inc.	375	$327,337
VEU	Vanguard FTSE All-World Ex-US ETF	4,159	$312,340
SHEL	Shell plc	3,318	$308,574
KR	Kroger Co	3,952	$285,966
BAC	Bank Of America Corp /De/	5,725	$279,093
ELV	Elevance Health, Inc.	873	$255,570
PFE	Pfizer Inc	8,991	$252,467
ABT	Abbott Laboratories	2,307	$236,859
CTVA	Corteva, Inc.	2,746	$229,867
LBRDA	Liberty Broadband Corp	31,650	$225,663
CHTR	Charter Communications, Inc. /Mo/	1,001	$216,095
SPY	Spdr S&P 500 ETF Trust	6,941	$208,667
HSBC	Hsbc Holdings PLC	2,500	$206,225
FORA	Forian Inc.	402,972	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

60 tracked positions · $1,407,743,323 total · as of Jun 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 60 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
MBIN	Merchants Bancorp Financial Services	Reduced	26,808,625	-174,476	$1,340,431,250	+15.8%	95.22%
LLY	ELI LILLY & Co Healthcare	Reduced	19,007	-6,817	$22,797,567	−4.0%	1.62%
AAPL	Apple Inc. Technology	Reduced	25,735	-1,913	$7,446,679	+6.1%	0.53%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	7,205	-748	$2,358,412	+0.8%	0.17%
JNJ	Johnson & Johnson Healthcare	Added	8,544	+23	$2,169,919	+4.2%	0.15%
NVDA	Nvidia Corp Technology	Reduced	10,764	-215	$2,153,768	+12.5%	0.15%
COST	Costco Wholesale Corp /New Consumer Defensive	Reduced	2,268	-152	$2,121,645	−12.0%	0.15%
MSFT	Microsoft Corp Technology	Reduced	5,109	-846	$1,905,759	−13.5%	0.14%
BRO	Brown & Brown, Inc. Financial Services	Reduced	29,501	-11	$1,892,489	−1.7%	0.13%
GOOGL	Alphabet Inc. Communication Services	Reduced	4,310	-242	$1,540,264	+17.7%	0.11%
NVS	Novartis AG Healthcare	Held	8,978	0	$1,407,032	+2.6%	0.10%
AN	Autonation, Inc. Consumer Cyclical	Reduced	6,732	-1,429	$1,250,738	−21.5%	0.09%
MU	Micron Technology Inc Technology	Added	1,023	+22	$1,180,838	+249.2%	0.08%
UNP	Union Pacific Corp Industrials	Reduced	3,721	-3,172	$1,012,112	−39.5%	0.07%
INTC	Intel Corp Technology	Added	6,297	+83	$879,250	+220.6%	0.06%
CAT	Caterpillar Inc Industrials	Reduced	798	-481	$849,790	−6.2%	0.06%
NSC	Norfolk Southern Corp Industrials	Added	2,359	+2	$742,117	+9.7%	0.05%
ABBV	AbbVie Inc. Healthcare	Added	2,696	+67	$678,421	+18.7%	0.05%
ORCL	Oracle Corp Technology	Added	4,571	+60	$669,880	+0.9%	0.05%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	4,481	-321	$657,093	−5.3%	0.05%
CSCO	Cisco Systems, Inc. Technology	Added	5,092	+127	$598,106	+55.3%	0.04%
BITW	Bitwise 10 Crypto Index ETF	Held	15,861	0	$596,056	−15.8%	0.04%
APO	Apollo Global Management, Inc. Financial Services	Reduced	4,747	-163	$561,617	+2.7%	0.04%
CSX	Csx Corp Industrials	Added	11,461	+23	$544,741	+16.0%	0.04%
TSM	Taiwan Semiconductor Manufacturing Co Ltd Technology	Added	1,081	+25	$516,253	+44.7%	0.04%
QQQ	Invesco Qqq Trust, Series 1	Held	676	0	$497,806	+27.6%	0.04%
PEP	Pepsico Inc Consumer Defensive	Added	3,380	+10	$457,652	−12.5%	0.03%
XOM	ExxonMobil Holdings Corp Energy	Reduced	3,184	-153	$435,316	−23.1%	0.03%
CL	Colgate Palmolive Co Consumer Defensive	Reduced	4,579	-52	$419,802	+6.4%	0.03%
UNH	Unitedhealth Group Inc Healthcare	Added	1,000	+149	$415,630	+80.5%	0.03%
TXN	Texas Instruments Inc Technology	Added	1,372	+12	$408,952	+54.9%	0.03%
LOW	Lowes Companies Inc Consumer Cyclical	Added	1,820	+27	$401,291	−5.3%	0.03%
R	Ryder System Inc Industrials	Added	1,516	+1	$399,875	+28.9%	0.03%
CVX	Chevron Corp Energy	Reduced	2,365	-2,006	$392,022	−56.7%	0.03%
SYK	Stryker Corp Healthcare	Reduced	1,236	-6	$389,142	−4.6%	0.03%
GLD	Spdr Gold Trust	Held	1,043	0	$384,220	−14.4%	0.03%
NEE	Nextera Energy Inc Utilities	Reduced	4,022	-3	$353,010	−5.6%	0.03%
TSLA	Tesla, Inc. Consumer Cyclical	Added	784	+46	$329,750	+20.2%	0.02%
QCOM	Qualcomm Inc/De Technology	Added	1,740	+109	$321,534	+53.1%	0.02%
MAR	Marriott International Inc /Md/ Consumer Cyclical	Added	856	+3	$317,225	+13.7%	0.02%
META	Meta Platforms, Inc. Communication Services	Reduced	557	-505	$313,752	−48.4%	0.02%
WMT	Walmart Inc. Consumer Defensive	Reduced	2,534	-2,899	$287,000	−57.5%	0.02%
EPD	Enterprise Products Partners L.P. Energy	Held	7,488	0	$275,258	−2.9%	0.02%
PH	Parker-Hannifin Corp Industrials	Added	272	+2	$266,048	+10.1%	0.02%
MPLX	Mplx LP Energy	Held	4,687	0	$264,018	−1.3%	0.02%
CBSH	Commerce Bancshares Inc /Mo/ Financial Services	Added	4,532	+9	$261,723	+17.6%	0.02%
MRK	Merck & Co., Inc. Healthcare	Reduced	1,998	-1,305	$256,743	−35.4%	0.02%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	940	-19	$254,091	−14.7%	0.02%
TJX	Tjx Companies Inc /De/ Consumer Cyclical	Added	1,676	+40	$253,914	−2.8%	0.02%
RTX	RTX Corp Industrials	Reduced	1,279	-72	$242,664	−6.9%	0.02%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.