Sunrise Financial Services, LLC
Registered adviserRegulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
| Rosters | Regulatory AUM | Main clients |
|---|---|---|
| Mar 2026 to Oct 2026 | $151,248,727 | Individuals and high net worth (100%) |
| Dec 2025 to Feb 2026 | $137,606,645 | Individuals and high net worth (100%) |
| Apr 2025 to Sep 2025 | $114,418,000 | Individuals and high net worth (100%) |
In the firm's words
- Quantitative / systematic:
We use both Qualitative and Quantitative processes to meet both risk and potential return objectives for our individual holdings and for each of our models.
- Multi-asset:
Through expansive asset allocation, we have designed five risk-adjusted portfolios and one income model to meet the needs of investors with varying risk tolerances and potential return needs so that we can best position our clients and their overall investment experience.
- Income:
Through expansive asset allocation, we have designed five risk-adjusted portfolios and one income model to meet the needs of investors with varying risk tolerances and potential return needs so that we can best position our clients and their overall investment experience.
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 86.3%; sector active share 68.8% against the combined 13F book's sector weights.
Over time 3 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
472 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026Portfolio Trend
Sector Breakdown
As of Sep 30, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 89.7% | $128,116,360 |
| Technology | 4.8% | $6,833,511 |
| Consumer Cyclical | 2.2% | $3,139,601 |
| Consumer Defensive | 0.9% | $1,242,642 |
| Financial Services | 0.7% | $1,055,860 |
| Communication Services | 0.6% | $848,822 |
| Industrials | 0.5% | $692,764 |
| Healthcare | 0.4% | $548,792 |
| Energy | 0.1% | $190,978 |
| Real Estate | 0.0% | $69,256 |
| Utilities | 0.0% | $60,547 |
| Basic Materials | 0.0% | $52,268 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| JHHY | John Hancock High Yield ETF | +95,036 | 95,114 | $2,347,413 | |
| CGDV | Capital Group Dividend Value ETF | +45,391 | 516,076 | $25,210,312 | |
| TBLL | Invesco Short Term Treasury ETF | +37,503 | 37,539 | $3,962,616 | |
| CGSM | Capital Group Short Duration Municipal Income ETF | +21,231 | 63,198 | $1,624,820 | |
| HGER | Harbor Commodity All-Weather Strategy ETF | +18,312 | 347,126 | $12,239,662 | |
| LVHI | Franklin International Low Volatility High Dividend Index ETF | +15,316 | 142,900 | $5,960,359 | |
| ALAI | Alger ETF Trust | +13,036 | 130,369 | $6,058,247 | |
| PRFZ | Invesco RAFI US 1500 Small-Mid ETF | +12,679 | 120,599 | $6,310,945 | |
| RAAX | VanEck Real Assets ETF | +11,123 | 93,486 | $3,723,547 | |
| DYNF | iShares U.S. Equity Factor Rotation Active ETF | +10,595 | 112,980 | $7,824,994 | |
| CGMU | Capital Group Municipal Income ETF | +9,239 | 32,596 | $845,540 | |
| BKMC | BNY Mellon US Mid Cap Core Equity ETF | +9,026 | 13,972 | $539,179 | |
| XMMO | Victory Portfolios II | +6,704 | 54,651 | $0 | |
| FRDM | Freedom 100 Emerging Markets ETF | +6,188 | 88,254 | $6,174,249 | |
| QQQM | Invesco Ltd. | +3,877 | 54,927 | $0 | |
| JPLD | JPMorgan Limited Duration Bond ETF | +3,392 | 97,147 | $4,994,327 | |
| — | +3,056 | 36,402 | $0 | ||
| JPIB | JPMorgan International Bond Opportunities ETF | +3,048 | 52,371 | $2,445,725 | |
| HYD | VanEck High Yield Muni ETF | +2,462 | 9,661 | $464,017 | |
| XLK | State Street(R) Technology Select Sector SPDR(R) ETF | +2,430 | 38,977 | $7,629,747 | |
| FEOE | First Eagle Overseas Equity ETF | +1,471 | 13,356 | $718,152 | |
| TDIV | First Trust NASDAQ Technology Dividend Index Fund | +1,207 | 4,627 | $522,018 | |
| CSNR | Cohen & Steers Natural Resources Active ETF | +856 | 5,704 | $205,929 | |
| — | +614 | 10,971 | $0 | ||
| MNST | Monster Beverage Corp | +214 | 428 | $17,813 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| OBIL | US Treasury 12 Month Bill ETF | −77,686 | 3,758 | $187,167 | |
| THYF | T. Rowe Price U.S. High Yield ETF | −50,127 | 2,935 | $146,163 | |
| BKIE | BNY Mellon International Equity ETF | −44,670 | 20,391 | $681,263 | |
| OSEA | Harbor International Compounders ETF | −5,289 | 30,330 | $887,455 | |
| TBIL | F/m US Treasury 3 Month Bill Fund | −2,781 | 4,992 | $248,851 | |
| SPHY | State Street(R) SPDR(R) Portfolio High Yield Bond ETF | −2,506 | 2,424 | $54,758 | |
| RWJ | Invesco Ltd. | −1,403 | 10,288 | $0 | |
| FLQM | Franklin U.S. Mid Cap Multifactor Index ETF | −733 | 9,847 | $565,611 | |
| NVDA | Nvidia Corp | −556 | 9,497 | $2,168,924 | |
| IUS | Invesco RAFI Strategic US ETF | −455 | 4,704 | $318,992 | |
| CVSB | Calvert Ultra-Short Investment Grade ETF | −359 | 9,749 | $491,739 | |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | −346 | 4,100 | $1,534,384 | |
| PSH | PGIM Short Duration High Yield ETF | −343 | 78,648 | $3,827,798 | |
| SPHD | Invesco Ltd. | −311 | 611 | $0 | |
| SYF | Synchrony Financial | −291 | 18 | $1,277 | |
| BRLN | −274 | 52,078 | $2,645,562 | ||
| EMB | iShares J.P. Morgan USD Emerging Markets Bond ETF | −260 | 829 | $75,306 | |
| TSLA | Tesla, Inc. | −255 | 1,533 | $543,923 | |
| EAGG | iShares ESG Aware U.S. Aggregate Bond ETF | −240 | 6,016 | $272,224 | |
| CGDG | Capital Group Dividend Growers ETF | −201 | 7,249 | $268,430 | |
| XSVM | Victory Portfolios II | −186 | 4,276 | $0 | |
| ACWV | iShares Trust | −175 | 1,719 | $0 | |
| F | Ford Motor Co | −175 | 949 | $11,444 | |
| HEQT | Simplify Hedged Equity ETF | −154 | 1,378 | $47,292 | |
| BBCA | JPMorgan BetaBuilders Canada ETF | −154 | 2,818 | $282,814 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| PATN | Pacer Nasdaq International Patent Leaders ETF | 198,008 | $7,062,945 | |
| IWMI | NEOS Russell 2000(R) High Income ETF | 1,264 | $61,898 | |
| CPRJ | 1,446 | $39,526 | ||
| IYRI | NEOS Real Estate High Income ETF | 573 | $25,905 | |
| XOM | ExxonMobil Holdings Corp | 144 | $23,436 | |
| TRFK | Pacer Data and Digital Revolution ETF | 100 | $10,085 | |
| AVLV | Avantis U.S. Large Cap Value ETF | 100 | $9,044 | |
| MLPI | NEOS MLP & Energy Infrastructure High Income ETF | 109 | $5,472 | |
| SPCX | Space Exploration Technologies Corp | 20 | $3,017 | |
| IGLB | iShares 10+ Year Investment Grade Corporate Bond ETF | 45 | $2,054 | |
| IRM | Iron Mountain Inc | 17 | $1,886 | |
| RFV | Victory Portfolios II | 10 | $0 | |
| XIDV | Franklin Short Duration U.S. Government ETF | 1,482 | $0 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| IDV | iShares International Select Dividend ETF | 1,395 | $57,794 | |
| JEPQ | JPMorgan Nasdaq Equity Premium Income ETF | 900 | $55,314 | |
| XLU | State Street(R) Utilities Select Sector SPDR(R) ETF | 621 | $28,156 | |
| REM | iShares Mortgage Real Estate ETF | 1,171 | $25,820 | |
| PSK | State Street(R) SPDR(R) ICE Preferred Securities ETF | 584 | $17,829 | |
| FDN | First Trust Dow Jones Internet Index Fund | 46 | $12,177 | |
| WY | Weyerhaeuser Co | 408 | $9,767 | |
| IUSV | iShares Core S&P U.S. Value ETF | 78 | $8,591 | |
| CMCSA | Comcast Corp | 329 | $8,076 | |
| DEO | Diageo PLC | 95 | $7,636 | |
| KHC | Kraft Heinz Co | 312 | $7,369 | |
| IEI | iShares 3-7 Year Treasury Bond ETF | 57 | $6,694 | |
| IGIB | iShares 5-10 Year Investment Grade Corporate Bond ETF | 122 | $6,486 | |
| NKE | NIKE, Inc. | 149 | $6,116 | |
| DVY | iShares Select Dividend ETF | 39 | $6,095 | |
| VICI | Vici Properties Inc. | 174 | $4,619 | |
| IFF | International Flavors & Fragrances Inc | 58 | $4,594 | |
| DLTR | Dollar Tree, Inc. | 37 | $4,475 | |
| TLH | iShares 10-20 Year Treasury Bond ETF | 43 | $4,315 | |
| MDT | Medtronic plc | 52 | $4,067 | |
| LNC | Lincoln National Corp | 102 | $3,605 | |
| VZ | Verizon Communications Inc | 82 | $3,471 | |
| PAYX | Paychex Inc | 35 | $3,441 | |
| EXC | Exelon Corp | 69 | $3,216 | |
| — | 565 | $2,938 | ||
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| CGDV |
Capital Group Dividend Value ETF
|
Added | 516,076 | $25,210,312 | 17.65% | |
| HGER |
Harbor Commodity All-Weather Strategy ETF
|
Added | 347,126 | $12,239,662 | 8.57% | |
| DYNF |
iShares U.S. Equity Factor Rotation Active ETF
|
Added | 112,980 | $7,824,994 | 5.48% | |
| XLK |
State Street(R) Technology Select Sector SPDR(R) ETF
|
Added | 38,977 | $7,629,747 | 5.34% | |
| PATN |
Pacer Nasdaq International Patent Leaders ETF
|
NEW | 198,008 | $7,062,945 | 4.94% | |
| PRFZ |
Invesco RAFI US 1500 Small-Mid ETF
|
Added | 120,599 | $6,310,945 | 4.42% | |
| FRDM |
Freedom 100 Emerging Markets ETF
|
Added | 88,254 | $6,174,249 | 4.32% | |
| ALAI |
Alger ETF Trust
|
Added | 130,369 | $6,058,247 | 4.24% | |
| LVHI |
Franklin International Low Volatility High Dividend Index ETF
|
Added | 142,900 | $5,960,359 | 4.17% | |
| JPLD |
JPMorgan Limited Duration Bond ETF
|
Added | 97,147 | $4,994,327 | 3.50% | |
| TBLL |
Invesco Short Term Treasury ETF
|
Added | 37,539 | $3,962,616 | 2.77% | |
| PSH |
PGIM Short Duration High Yield ETF
|
Reduced | 78,648 | $3,827,798 | 2.68% | |
| RAAX |
VanEck Real Assets ETF
|
Added | 93,486 | $3,723,547 | 2.61% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 5,172 | $2,652,718 | 1.86% | |
| BRLN |
|
Reduced | 52,078 | $2,645,562 | 1.85% | |
| JPIB |
JPMorgan International Bond Opportunities ETF
|
Added | 52,371 | $2,445,725 | 1.71% | |
| JHHY |
John Hancock High Yield ETF
|
Added | 95,114 | $2,347,413 | 1.64% | |
| NVDA |
Nvidia Corp
Technology
|
Reduced | 9,497 | $2,168,924 | 1.52% | |
| VGT |
VANGUARD INFORMATION TECHNOLOGY INDEX FUND
|
Held | 13,489 | $1,695,162 | 1.19% | |
| CGSM |
Capital Group Short Duration Municipal Income ETF
|
Added | 63,198 | $1,624,820 | 1.14% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Reduced | 4,100 | $1,534,384 | 1.07% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Held | 4,417 | $1,100,495 | 0.77% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Held | 1,060 | $964,960 | 0.68% | |
| OSEA |
Harbor International Compounders ETF
|
Reduced | 30,330 | $887,455 | 0.62% | |
| CGMU |
Capital Group Municipal Income ETF
|
Added | 32,596 | $845,540 | 0.59% | |
| FEOE |
First Eagle Overseas Equity ETF
|
Added | 13,356 | $718,152 | 0.50% | |
| QQQ |
Invesco Qqq Trust, Series 1
|
Held | 949 | $702,041 | 0.49% | |
| BKIE |
BNY Mellon International Equity ETF
|
Reduced | 20,391 | $681,263 | 0.48% | |
| AAPL |
Apple Inc.
Technology
|
Held | 1,805 | $601,101 | 0.42% | |
| FLQM |
Franklin U.S. Mid Cap Multifactor Index ETF
|
Reduced | 9,847 | $565,611 | 0.40% | |
| TSLA |
Tesla, Inc.
Consumer Cyclical
|
Reduced | 1,533 | $543,923 | 0.38% | |
| BKMC |
BNY Mellon US Mid Cap Core Equity ETF
|
Added | 13,972 | $539,179 | 0.38% | |
| TDIV |
First Trust NASDAQ Technology Dividend Index Fund
|
Added | 4,627 | $522,018 | 0.37% | |
| CVSB |
Calvert Ultra-Short Investment Grade ETF
|
Reduced | 9,749 | $491,739 | 0.34% | |
| SBUX |
Starbucks Corp
Consumer Cyclical
|
Reduced | 5,221 | $490,565 | 0.34% | |
| WSM |
Williams Sonoma Inc
Consumer Cyclical
|
Held | 2,149 | $489,843 | 0.34% | |
| HYD |
VanEck High Yield Muni ETF
|
Added | 9,661 | $464,017 | 0.32% | |
| SCHG |
Schwab U.S. Large-Cap Growth ETF
|
Held | 10,982 | $394,583 | 0.28% | |
| WOMN |
Impact Shares Women's Empowerment ETF
|
Added | 7,858 | $343,787 | 0.24% | |
| OUSM |
ALPS | OShares U.S. Small-Cap Quality Dividend ETF
|
Reduced | 7,030 | $322,887 | 0.23% | |
| IUS |
Invesco RAFI Strategic US ETF
|
Reduced | 4,704 | $318,992 | 0.22% | |
| QTEC |
First Trust NASDAQ-100-Technology Sector Index Fund
|
Held | 950 | $313,243 | 0.22% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Held | 439 | $307,677 | 0.22% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Reduced | 419 | $303,850 | 0.21% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Added | 568 | $282,835 | 0.20% | |
| BBCA |
JPMorgan BetaBuilders Canada ETF
|
Reduced | 2,818 | $282,814 | 0.20% | |
| USB |
US Bancorp De
Financial Services
|
Held | 4,892 | $282,561 | 0.20% | |
| AVUS |
Avantis U.S. Equity ETF
|
Held | 2,128 | $272,575 | 0.19% | |
| EAGG |
iShares ESG Aware U.S. Aggregate Bond ETF
|
Reduced | 6,016 | $272,224 | 0.19% | |
| CGDG |
Capital Group Dividend Growers ETF
|
Reduced | 7,249 | $268,430 | 0.19% |
Showing the top 50 of 472 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.