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MAX · MediaAlpha, Inc.

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$13.17 -0.32 (-2.37%) At close · Aug 20
Market Cap
$826.45M
Shares
61.26M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$13.17 Open$13.44 Day$13.06–13.45 52W close$7.17–14.27 Avg vol 30d929K Short int2.8M · 4.7% float · 2.4d Short vol30% Last earningsJul 29, 2026 DataOct 2020–Aug 2026 Filing10-Q · Jul 29

Up next

Next earnings call
Oct 25, 2026 Est · unconfirmed · in 9 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Jul 29, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Strong Sentiment Bearish Fundamentals Excellent Quant / Vol Very High
      Market backdrop VIX 14.9 · calm Equity put/call 0.52
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg +20%
      above
      Price vs 50-day avg +5%
      above
      RSI (14) 52
      neutral
      MACD trend Negative
      52-week position 85%
      mid-range
      Momentum
      relative strength
      Strong
      1-month return +1%
      trailing
      6-month return +32%
      trailing
      YTD return +2%
      this year
      Relative strength +21%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bearish
      Trend (MA cross) No cross
      50d $13 › 200d $11 — 50d above 200d
      Institutional flow Distributing
      -5% holders QoQ · +23 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Rising
      4.65% of float · ▲ +4.9% MoM · 2.4 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      154 holders — mid 3-yr range
      Squeeze score 63
      elevated · 0–100
      Fundamentals
      Excellent
      Revenue growth +29%
      Y/Y
      EPS growth +26%
      Y/Y
      Free cash flow $65.3M
      Buyback $45.0M
      remaining
      Balance sheet $106.5M
      net debt
      Quant / Vol
      risk profile
      Very High
      Volatility 52%
      annualized · 1-yr
      Max drawdown −48%
      past year
      ATR 5.1%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Beat or met 5 of last 5
      Latest guidance · from the 8-K filed Jul 29, 2026
      Q3 2026
      Revenue Initiated $330M – $355M
      prior qtr $316.88M midpoint +8.1% QoQ
      Contribution Non-GAAP Initiated $51.5M – $54.5M
      Adjusted EBITDA Non-GAAP Initiated $32M – $35M
      full year
      Free cash flow $90M – $100M
      Prior guidance period ended · from the 8-K filed Apr 29, 2026
      Revenue · second quarter of 2026 $290M – $310M
      Guided vs delivered · last 5 settled
      Revenue fourth quarter of 2025
      guided $280M – $300M
      $291.16M In line
      Revenue third quarter of 2025
      guided $270M – $290M
      $306.51M Beat +9.5%
      Revenue Q1 2024
      guided $105M – $115M
      $126.65M Beat +15.1%
      Revenue Q4
      guided $106M – $116M
      $117.17M Beat +5.6%

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      1 · 3 · 2
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      +20% Bullish
      Price vs 50-day avg
      +5% Bullish
      RSI (14)
      52 Neutral
      MACD trend
      Negative Bearish
      52-week position
      85% Neutral
      Market signals — smart money & positioning
      Bearish · 2 of 6
      Trend (MA cross) No cross
      50d $13 › 200d $11 — 50d above 200d
      Institutional flow Distributing
      -5% holders QoQ · +23 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Rising
      4.65% of float · ▲ +4.9% MoM · 2.4 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      154 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $7 Now $13 · 85% Range high $14
      vs 200-day avg +20% vs 50-day avg +5%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Contribution non-GAAP 95.82M Six Months Ended June 30, 2026
      Contribution Margin non-GAAP 15.3% Six Months Ended June 30, 2026
      Cumulative shares repurchased under program 5.4M second quarter 2026
      Repurchased shares 2.2M second quarter 2026
      Share repurchase amount $20M second quarter 2026
      Gross margin 15.1% first quarter of 2026
      Active partners 1,150 Full Year 2025
      Consumer Referrals 141M Full Year 2025
      Transaction Value non-GAAP $2.2B Full Year 2025
      Transaction Value from Health non-GAAP $183M Full Year 2025
      Transaction Value from P&C non-GAAP $1.9B Full Year 2025
      Transaction Value from Property & Casualty (P&C) non-GAAP $552M Q4 2025

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Internet Content & Information — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      MAX
      MediaAlpha, Inc.
      this stock
      $826.45M +1.7% +28.8% 4.7%
      GOOGL
      Alphabet Inc.
      $4.22T +8.8% +15.1% 17.3 0.6%
      META
      Meta Platforms, Inc.
      $1.39T -17.3% +47.1% 20.6 1.2%
      SPOT
      Spotify Technology S.A.
      $110.19B -8.2% 3.1%
      NBIS
      Nebius Group N.V.
      $60.87B +163.0% +479.0% 22.1%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Reducing
      Holders
      154
      % held
      80.0%
      Net QoQ
      -436.3K sh
      Top holder
      WHITE MOUNTAINS INSURANCE…
      Held Float
      View
      Held by Funds
      Fund positions
      158
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      2.8M
      Days to cover
      2.4d
      Change
      +133.8K sh
      View
      Short Volume
      Short vol %
      30%
      As of
      Aug 20, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      1.4K
      Value
      $19.2K
      As of
      Jul 22, 2026
      View
      Off-Exchange
      Off-exchange %
      32.1%
      Week of
      Jul 13, 2026
      Off-exch Lit
      View
      Financials
      Financials
      Revenue (FY)
      $1.1B
      Net income (FY)
      $25.6M
      EPS diluted
      $0.39
      View
      Buybacks
      Authorized
      $100.0M
      Remaining
      $45.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      Investor Event Transcript
      Filed
      Aug 11, 2026
      This year
      14
      View
      Proposed Sales
      Value
      $406.0K
      Shares
      28.0K
      Filed
      Jul 16, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Aug 11, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      MAX -0.8% +0.5% +32.5% +6.4% +1.7%
      SPY -2.0% +3.3% +11.2% +2.1% +11.8%
      vs SPY +1.2% -2.8% +21.3% +4.3% -10.1%

      Capital returns

      Buyback program · as of Jun 30, 2026
      Authorized
      $100.00M
      Spent (derived)
      $55.00M
      Remaining
      $45.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1818383 CUSIP 58450V104 13F (30d) 145 filings 144 filers Visit website Investor relations