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MAX · MediaAlpha, Inc.

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$13.17 -0.10 (-0.75%) At close · Aug 14
Market Cap
$806.85M
Shares
61.26M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$13.17 Open$13.47 Day$13.14–13.74 52W close$7.17–14.27 Avg vol 30d987K Short int2.8M · 4.7% float · 2.4d Short vol50% Last earningsJul 29, 2026 DataOct 2020–Aug 2026 Filing10-Q · Jul 29

Up next

Next earnings call
Oct 25, 2026 Est · unconfirmed · in 10 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Jul 29, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Strong Sentiment Bearish Fundamentals Excellent Quant / Vol Very High
      Market backdrop VIX 14.3 · calm Equity put/call 0.52
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg +20%
      above
      Price vs 50-day avg +8%
      above
      RSI (14) 53
      neutral
      MACD trend Negative
      52-week position 85%
      mid-range
      Momentum
      relative strength
      Strong
      1-month return −7%
      trailing
      6-month return +70%
      trailing
      YTD return +2%
      this year
      Relative strength +56%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bearish
      Trend (MA cross) No cross
      50d $12 › 200d $11 — 50d above 200d
      Institutional flow Distributing
      -5% holders QoQ · +23 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Rising
      4.65% of float · ▲ +4.9% MoM · 2.4 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      154 holders — mid 3-yr range
      Squeeze score 67
      elevated · 0–100
      Fundamentals
      Excellent
      Revenue growth +29%
      Y/Y
      EPS growth +26%
      Y/Y
      Free cash flow $65.3M
      Buyback $45.0M
      remaining
      Balance sheet $106.5M
      net debt
      Quant / Vol
      risk profile
      Very High
      Volatility 52%
      annualized · 1-yr
      Max drawdown −48%
      past year
      ATR 5.4%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the 8-K filed Jul 29, 2026
      Revenue · third quarter of 2026 $330M – $355M
      Contribution · third quarter of 2026 Non-GAAP $51.5M – $54.5M
      Adjusted EBITDA · third quarter of 2026 Non-GAAP $32M – $35M
      Prior guidance period ended · from the 8-K filed Apr 29, 2026
      Revenue · second quarter of 2026 $290M – $310M
      Guided vs delivered · last 1 settled
      Revenue Q1 2024
      guided $105M – $115M
      $126.65M Beat +15.1%

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      1 · 3 · 2
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      +20% Bullish
      Price vs 50-day avg
      +8% Bullish
      RSI (14)
      53 Neutral
      MACD trend
      Negative Bearish
      52-week position
      85% Neutral
      Market signals — smart money & positioning
      Bearish · 2 of 6
      Trend (MA cross) No cross
      50d $12 › 200d $11 — 50d above 200d
      Institutional flow Distributing
      -5% holders QoQ · +23 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Rising
      4.65% of float · ▲ +4.9% MoM · 2.4 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      154 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $7 Now $13 · 85% Range high $14
      vs 200-day avg +20% vs 50-day avg +8%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Cumulative shares repurchased under program 3.7M year to date 2026
      Gross margin 15.1% first quarter of 2026
      Repurchased shares 2.6M year to date 2026
      Share repurchase amount $25M year to date 2026
      Active partners 1,150 Full Year 2025
      Consumer Referrals 141M Full Year 2025
      Contribution Margin non-GAAP 15.8% Full Year 2025
      Transaction Value non-GAAP $2.2B Full Year 2025
      Transaction Value from Health non-GAAP $183M Full Year 2025
      Transaction Value from P&C non-GAAP $1.9B Full Year 2025
      Transaction Value from Property & Casualty (P&C) non-GAAP $552M Q4 2025

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Internet Content & Information — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      MAX
      MediaAlpha, Inc.
      this stock
      $806.85M +1.7% +28.8% 4.7%
      GOOGL
      Alphabet Inc.
      $4.23T +10.5% +15.1% 17.4 0.6%
      META
      Meta Platforms, Inc.
      $1.50T -10.6% +47.1% 22.2 1.2%
      SPOT
      Spotify Technology S.A.
      $105.43B -11.7% 3.1%
      NBIS
      Nebius Group N.V.
      $75.49B +231.7% +479.0% 22.1%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Reducing
      Holders
      154
      % held
      80.0%
      Net QoQ
      -436.3K sh
      Top holder
      WHITE MOUNTAINS INSURANCE…
      Held Float
      View
      Held by Funds
      Fund positions
      157
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      2.8M
      Days to cover
      2.4d
      Change
      +133.8K sh
      View
      Short Volume
      Short vol %
      50%
      As of
      Aug 14, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      4
      Value
      $50
      As of
      Jul 1, 2026
      View
      Off-Exchange
      Off-exchange %
      35.0%
      Week of
      Jul 6, 2026
      Off-exch Lit
      View
      Financials
      Financials
      Revenue (FY)
      $1.1B
      Net income (FY)
      $25.6M
      EPS diluted
      $0.39
      View
      Buybacks
      Authorized
      $100.0M
      Remaining
      $45.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      Investor Event Transcript
      Filed
      Aug 11, 2026
      This year
      14
      View
      Proposed Sales
      Value
      $406.0K
      Shares
      28.0K
      Filed
      Jul 16, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Aug 11, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      MAX -1.7% -6.7% +69.5% +6.4% +1.7%
      SPY +0.4% +4.5% +13.8% +3.9% +13.9%
      vs SPY -2.1% -11.2% +55.7% +2.5% -12.2%

      Capital returns

      Buyback program · as of Jun 30, 2026
      Authorized
      $100.00M
      Spent (derived)
      $55.00M
      Remaining
      $45.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1818383 CUSIP 58450V104 13F (30d) 150 filings 149 filers Visit website Investor relations