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Earnings call · FY2022 Q4
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Good morning, ladies and gentlemen and welcome to Academy Sports and Outdoors Fourth Quarter and Fiscal Year-End 2022 Results Conference Call. At this time, this call is being recorded. I will now turn the call over to Matt Hodges, Vice President of Investor Relations for Academy Sports and Outdoors. Matt, please go ahead.
Good morning, everyone. Thank you for joining the Academy Sports & Outdoors Fourth Quarter and Fiscal 2022 Financial Results call. Participating on the call are Ken Hicks, Chairman, President and CEO; Michael Mullican, Executive Vice President and CFO, and Steve Lawrence, Executive Vice President and Chief Merchandising Officer. As a reminder, statements in today's earnings release and the comments made by management during this call may be considered forward-looking statements. These statements are subject to risks and uncertainties that could cause our actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to, the factors identified in the earnings release and in our SEC filings. The company undertakes no obligation to revise any forward-looking statements. Today's remarks also refer to certain non-GAAP financial measures. Reconciliations to the most comparable GAAP measures are included in today's earnings release, which is available at investors.academy.com. Unless otherwise noted, comparisons are to 2021, the 2019 comparisons also provided where appropriate, to benchmark performance given the impact of the pandemic in 2020 and 2021. I will now turn the call over to our CEO, Ken Hicks.
Thank you, Matt. Good morning, and thank you all for joining us today. As we wrap up and reflect upon fiscal 2022, we closed out a year that was both rewarding and challenging. During the fourth quarter and the full year, we faced pressure from the uncertain macroeconomic environment and comp periods of our strongest financial results. Our team effectively executed against our strategic plan. And as a result, we delivered solid earnings, generated and returned a significant amount of free cash flow, grew market share and created value for our stakeholders despite not meeting our sales expectations. Turning to our fourth quarter results. We reported net sales of $1.75 billion and negative 5.1% comparable sales. During the quarter, we had our highest sales day ever on Black Friday and a strong Cyber Monday. We then saw the return of the traditional shopping level in the first couple of weeks of December, followed by consumer return in the week of Christmas. Overall, footwear and apparel sales grew, while outdoors and sports and recreation experienced sales declines. Steve will discuss our sales results in more detail later in the call. In terms of profitability, fourth quarter adjusted net income grew 12.5% to $163.5 million or $2.04 of adjusted diluted earnings per share, led by gross margin expansion from lower freight costs, a sales mix shift towards soft goods and efficiently managing our SG&A expenses. During the year, led by our dedicated team members, Academy accomplished many of the strategic and operational goals we set at the beginning of the year. For example, we strengthened existing markets and entered new markets with the successful opening of 9 new stores. This was our first year of opening new stores since 2019 and we're pleased with the overall performance of this class of stores. Each opening also provided unique opportunities that we are learning from and leveraging to improve future store openings. We grew our omnichannel business by adding new features to enhance our customer shopping experience. In 2022, e-commerce sales were 10.7% of total merchandising sales, up 140 basis points from 2021 and a year ahead of our goal to achieve a 10% penetration rate. For the full year, approximately half of our e-commerce sales were buy-online-pick-up-in-store and over 75% of all e-commerce sales were fulfilled through our stores. In addition, our mobile app saw a 180% increase in the number of downloads compared to 2021. Our omnichannel business is a competitive advantage for us as it utilizes our store base to drive higher sales conversion with healthy margins. We provided a great customer experience. We continue to invest in the look and feel of the stores to increase engagement. In 2022, we remodeled 11 existing stores. We also upgraded our technology throughout the store chain to improve checkout times and to manage store labor, resulting in more customer-facing hours to focus on delivering an enjoyable and fun shopping experience to our customers. We also continue to enhance our product assortment with our preferred vendor partners as well as new ones to ensure we're in stock with the inventory our customers want while not losing our focus on value. In 2022, these efforts led to record customer service scores exceeding last year's strong results. We invested in and completed several internal projects to increase efficiency of our store operations, merchandise planning and allocation and supply chain. These efforts will pay dividends for years to come. We increased our engagement in meaningful ESG practices by publishing an updated ESG report in May, followed by a greenhouse gas emission supplement reporting our Scope 1 and 2 emissions in December. And we generated solid profits and cash flow. We used our cash flow to execute our comprehensive capital allocation strategy in order to increase total shareholder return. In 2022, Academy returned $614 million to stakeholders through $490 million worth of share repurchases, $24 million in dividend payouts and $100 million in debt reduction while also supporting our growth initiatives and financial stability. The team's accomplishments in 2022 has strengthened the foundation we have built over the past several years and positioned Academy for a major growth phase as we head into fiscal 2023. I'd like to thank all of the Academy team members for their efforts over the past year. As we begin fiscal 2023, we anticipate that consumers will remain pressured and mindful of their spending due to the current economy. With this as a backdrop, our market position as a value leader is more important than ever. We appeal to a wide demographic of consumers with our everyday value proposition and broad assortment of good, better, best national and private brands to meet our customers' needs of having fun at an affordable price. Our focus in 2023 will be investing for the long-term growth. We plan to continue the progress made over the last few years by continuing to improve our operations and focusing on the things we can control as a company to grow the business. The main growth priorities for Academy in 2023 are: expanding the store base in existing and new markets with the opening of 13 to 15 new stores, continuing to build a more powerful omnichannel business, driving growth from our existing stores by improving service and productivity, strengthening our merchandising assortment, and attracting and engaging customers and leveraging and scaling our supply chain to support our future growth. These priorities, along with our established, differentiated market position, built on value, assortment and service, as well as our strong relationships with key vendors give us an excellent runway for growth in 2023 and beyond. The Academy team is excited about the opportunities that are in front of us as we strive towards achieving our vision of becoming the best sports and outdoors retailer in the country, while providing fun for all and creating value for our stakeholders. Finally, I'd like to extend an invitation to you to tune into Academy's upcoming Analyst and Investor Day on April 3 and 4 here in Katy, Texas, where we will introduce the company's new long-range plan with financial targets. More details will be announced soon. I'll now turn the call over to Michael to provide more details on our fourth quarter financial results, new stores and provide our initial 2023 guidance.
Thanks, Ken. Good morning, everyone. I will start by reviewing our fourth quarter and full year performance and then move on to discuss our initial financial outlook for 2023. Net sales for the fourth quarter were $1.75 billion with comparable sales of negative 5.1%. Sales were lower than planned due to fewer transactions, partially offset by an increase in average ticket size. When compared to 2019, Q4 sales increased by 27.4%. For the full year, net sales were $6.4 billion, with comparable sales of negative 6.4%. When compared to 2019, our full year sales increased by 32.4%. We maintained or gained market share in all product divisions for the full year, and our market share is well above 2019 levels. Switching to gross margin. In the fourth quarter, gross margin was $572.5 million with a rate of 32.8%, a 50-basis point improvement over Q4 of last year. The rate improvement was driven primarily by lower freight costs and a sales mix shift towards soft goods, partially offset by more promotional activity. For the full year, gross margin was $2.2 billion with a rate of 34.6% of sales. This rate is 10 basis points below fiscal 2021 but 500 basis points higher than fiscal 2019. This is the second consecutive year Academy has finished with an annual margin rate above 34%. We are realizing sustainable benefits driven by the merchandising changes made over the last few years, including more thoughtful inventory management, systems upgrades and greater localization. In the fourth quarter, our operating income rate increased by 70 basis points to 11.7%, making this the eighth quarter in a row Academy has reported double-digit operating income rates. Taken all together, net income grew 11.2% in the fourth quarter to $157.7 million. When compared to Q4 2019, net income increased by more than 780%. Fourth quarter GAAP diluted earnings per share increased 25.5% to $1.97 per share. Fourth quarter adjusted diluted earnings per share increased 26.7% to $2.04 per share. For the full year, net income was $628 million, or 9.8% of sales compared to $671.4 million or 9.9% of sales in 2021. Fiscal 2022 GAAP diluted earnings per share increased 5.2% to a record $7.49 per share. Fiscal 2022 adjusted diluted earnings per share increased 1.3% to $7.70 per share. Our balance sheet remains very strong with $337 million in cash and no outstanding borrowings on our $1 billion credit facility at the end of the fiscal year. Academy continues to generate meaningful positive cash flow delivering $242.8 million in net cash from operating activities during Q4 and $552 million for the full year. During the fourth quarter, we continued to execute our comprehensive capital allocation plan by returning cash to our stakeholders in the following manner: repurchasing 1.9 million shares for approximately $100 million, paying out $6 million in dividends and paying down $100 million of our term loan, reducing our total debt to $595 million, which is not due until 2027. In addition, the Board recently approved a 20% dividend increase to $0.09 per share payable on April 13, 2023, to stockholders of record as of March 23, 2023. Our year-end inventory balance was $1.3 billion, a 9.5% increase compared to Q4 2021. When compared to Q4 of 2019, inventory dollars were up 16.7% while units declined by 7%. Drilling down to store level metrics. Sales per square foot in 2022 were $340 per foot and operating income per store was $3.2 million. When compared to 2019, sales per square foot have increased 29%, and operating income per square foot has grown by more than 350%. These industry-leading productivity measures give us great optimism as we increase the pace of our store opening program. 2022 was a test-and-learn year as we built up the capability to open new stores at scale again. We opened in brand new markets such as Virginia and West Virginia. We also built new capabilities by retrofitting takeover spaces and designing and implementing new store layout. To summarize, we have proven over the last several years that our business model is durable and able to produce profits through various macroeconomic environments. 2022 was the second consecutive year that Academy has delivered gross margins greater than 30%, operating margins above 13% and free cash flow margin greater than 6%. Our free cash flow has enabled us to repurchase more than $400 million of shares and pay down $100 million of debt in each of the last 2 years. Turning to 2023. We entered the year in a very strong financial position, with good inventory levels and a healthy cash balance. Our goal is to improve our ability to increase sales and profits over the long term through new store openings, omnichannel expansion and increasing the productivity of existing stores, all while generating significant free cash flow. Academy is providing the following initial guidance for fiscal 2023: net sales of $6.5 billion to $6.7 billion which is 2.5% to 5% growth. Comparable sales are expected to range from negative 2% to positive 1%. Gross margin rate between 34% and 34.4%. GAAP income before taxes is expected to range from $705 million to $780 million, GAAP net income of between $535 million and $595 million. GAAP diluted earnings of $6.70 per share to $7.45 per share. Adjusted diluted earnings per share, which excludes certain estimated expenses, such as stock compensation, are expected to range from $7 per share to $7.75 per share. The earnings per share estimates are calculated on a share count of 80.2 million diluted weighted average shares outstanding for the full year and do not include any potential repurchase activity using our remaining $300 million repurchase authorization. Fiscal 2023 is a 53-week year for us. We expect this extra week to add approximately $85 million of sales to the year. Here, our additional modeling assumptions reflected in our additional guidance. SG&A expenses are expected to be approximately 100 basis points higher than in 2022. This is the result of the 53rd week and from investments in new stores, technology to support growth and an increase in digital marketing. Interest expense is expected to be $43 million, down from $46 million in fiscal '22 due to our reduced debt levels. Capital expenditures are forecasted to range from $200 million to $250 million. We expect to generate $450 million to $500 million of free cash flow.
Thanks, Michael. As you heard from Michael and Ken, our Q4 sales came in at $1.75 billion, which is a 5.1% comp decline versus 2021 but was up 27% versus our 2019 baseline and it was fairly similar to our Q3 trend, which was up 30% versus 2019. In terms of how the quarter played out, we saw the traffic patterns return to a more normalized pre-COVID holiday season. We did not get the same pull forward of demand in November that we've seen in the past couple of years when there was scarcity of supply in the market across many key categories. Improved inventory levels across most retailers allowed customers to wait later in the calendar to take advantage of the deals they anticipated would be out there. As we expected, we did see customers turn out to shop during the normal kickoff to the holiday that is the Thanksgiving weekend and had the largest shopping day in the company's history on Black Friday. Similar to pre-COVID years, once we got past Thanksgiving, we saw the early December low return with the shopping and traffic ramping back up in the last week leading up to Christmas. Overall, while the holiday season had its challenges, we are pleased that we held on to the majority of the gains we've made during the past couple of years. Breaking Q4 now by division, we saw continued sales momentum in the soft goods half of the business, with footwear up 2.2% for last year and apparel running a 1.8% increase versus '21. The footwear business was driven by strength in our big brands such as Nike, Brooks and SKECHERS along with new brands like HEYDUDE. We also continue to benefit from more controlled distribution by some of our key vendor partners as it allows us to get access to more products while also driving consumers to our stores. On the apparel side, we benefited from having a much better inventory position across all of our cold weather seasonal categories from key national brands such as Nike and Carhartt. Another win for us on the soft goods side of the business was the performance of key private brands such as BCG, Magellan, Freely and R.O.W. These brands are packed with value and continue to be growth engines for us. The hard goods side of the business had a more challenging Q4 with sports and rec sales down 7.2% and outdoor sales down 9.3%. In terms of our sports and rec business, we saw strength in our sporting goods products but continued softness in some of the COVID surge categories, such as bikes and fitness equipment. On the outdoor front, our biggest challenge remains the hunting business, which while still up 15% versus 2019 was down 7% versus last year. While we ran a decline for last year, Q4 was an improvement over the third quarter of 2022 as we continue to anniversary large surges in demand by the scarcity of supply that was still prevalent a year ago. Shifting to margins. Our gross margin rate for Q4 came in at 32.8%, which was a 50-basis point increase versus 2021 and was up 580 basis points versus 2019. Merchandise margin was down 110 basis points versus last year, which was in line with where we planned it. Knowing that this year is going to be a return to a more normalized promotional holiday, we strategically layered in discounts around key time periods to help drive traffic and provide great value offerings to our customers while maintaining strong profitability. Our fourth quarter merchandise margins, while down to last year, were still up 490 basis points versus 2019. We continue to attribute the majority of the gross margin gain versus 2019 to the hard work the teams have done over the past couple of years around improving buying and planning and allocation disciplines and processes. We expect to see more promotions during 2023 and have accounted for this in our initial gross margin guidance that Michael shared with you earlier. Turning to inventory. We are pleased that our teams continue to show strong inventory management discipline. We ended the year with inventory up 9.5% versus last year, which is lower than the 12.8% increase we ended the fourth quarter with. When we compare against 2019, our sales were up 32.4% with only 16.7% more inventory. You may remember that last year, we still had several businesses that we were operating with a constrained supply chain. We are no longer in this situation and for the most part, we're at healthy stock levels across most categories. Beneath the surface, we're also in a much better place in terms of our inventory content with a much greater emphasis on forward-facing spring categories. The supply chain was still fairly disrupted in Q4 of '21. And as a result, we did not get the level of spring transitional product that we needed. With a more normalized supply chain this year, we're running 2023 with our inventories in a much better place. As we turn the page and shift our focus to 2023, we have several reasons for optimism. First, the improved inventory levels and content that I just mentioned has positioned us well in many of our seasonal categories to take advantage when the weather warms up. Second, we have increased our investment in hot trending businesses such as team sports and cleats, while also going after categories such as fishing and camping where competitors have continued to pull back. Third, we're redoubling our focus on value with an expanded list of everyday value items across all of our categories, coupled with increased emphasis across all customer touch points and stores, online and in marketing. Fourth, we're continuing to lean into new initiatives and brands that resonate with our core target customer. Fundamental ideas you'll see in our stores and on academy.com for the spring includes such ideas as the launch of Birkenstock in footwear and extending Googan, which is one of our most popular brands in fishing baits and equipment into apparel. And rolling out Bogg Bags, the new must-have all-purpose summer tote that works equally well on the sidelines as well as the beach. Finally, we continue to make strides towards having a much more digitally targeted advertising focus while reducing our reliance on traditional broadcast and print. There are several new enhancements coming this year, including a new and much more robust customer data platform. Combination of better tools, coupled with constantly improving and refining our strategies and tactics around digital marketing should allow us to continue to improve our overall marketing reach and effectiveness by increasing customer engagement. In closing, we believe that we are well positioned to grow sales and gain market share in 2023. Customers continue to gravitate towards the categories we carry and the work we're doing to reinforce our position as the value leader in the space, coupled with our new store expansion, positions us well to pick up market share. Now I'd like to turn the call back over to Ken for some closing comments.
Thank you, Steve. Academy has shown that the operational improvements we've made to our business over the past 4 years were structural and have driven higher levels of performance and profitability compared to when we began making them. By making the changes you've heard us describe many times on these calls, we have operationally and financially transformed the company and laid the foundation for an exciting growth phase. We expect to achieve this growth by opening a significant number of new stores over the next several years, continuing to expand our omnichannel business, elevating the performance of the existing store base and leveraging and scaling our supply chain. We remain realistic about the challenges the macroeconomic environment presents, but we are confident in our plan and in our ability to navigate uncertain times with our value offering, compelling assortments and position of financial strength as we strive to be the best sports and outdoor retailer in the country. We look forward to sharing our new long-range plan with you in April. Until then, have fun out there. We'll now open up the call for your questions. Thank you.
Our first question comes from Robert Ohmes from Bank of America.
This is Alex Perry speaking on behalf of Robbie. I would like to ask about the gross margin, which is expected to decrease year-over-year. Can you elaborate on the key components influencing this? It seems like the environment is becoming more promotional, and there is pressure on merchandise margins. Will there be mixed tailwinds as the hunt business continues to face challenges? What role does freight play in this situation? Additionally, how would you describe the current state of the apparel market? Is it promotional? There appears to be a variety of opinions on this.
Alex, it's Michael. I'll take the first question and then pass it over to Steve. With respect to gross margin rate, I'd like to remind everyone, keep in mind, we're starting from a pretty high place. We're 500 basis points higher than we were in 2019. And so we've been hanging out on top of the gross margin rate mountain for a really long time. Merchandise margins next year, we believe, will be a bit lower to allow for some additional promotional activity and to maintain our everyday value positioning with our customer that they expect from us, particularly right now in this environment. That will be offset in some degree, by some supply chain tailwinds as we will see some supply chain savings next year due to lower container costs. All other gross margin puts and takes will maintain relatively consistent. I think Steve can take the question on the apparel side.
Yes. We're actually very happy with where our apparel business is. It was one of our better trending categories for Q4, and we expect that to be a growth engine for us as we go into 2023. If you go back a year ago and you think about where we were, there was still a pretty constrained supply chain, and we really weren't happy with the level of transition merchandise we got last year post Christmas, heading into spring. As we said in the prepared comments, the place we're at today is a much better forward-facing inventory position. We feel really ready to take advantage when the weather turns warm. And that certainly was a win for us on the margin front in Q4 as we do mix forward with more apparel, more of that is a tailwind for us, and we have that baked into the guidance that Michael shared with you earlier.
Perfect. And then just my follow-up question is, how are you thinking about transactions versus ticket this year, especially with the better inventory positions on a year-over-year basis, would you still expect traffic to remain under pressure and then what is driving that? Is that still pressure from the lapping of the multi trips from the ammo stock outs?
Yes. I think the consumer is obviously under pressure, and that has an impact on traffic. That said, we believe that people still are excited about having the experience that they can have with sports and outdoors. And we believe that while transactions may be challenged some in the coming year that the assortment that we have, what we've done with pricing, what we're doing with our in-stocks will help us continue to grow and develop the business even though the consumer is challenged.
Just a little bit of additional color on that one, Alex. One of the things we look at when we've got businesses that are running down and our field business was down, is whether the business is demand challenged or share challenged. And the biggest portion of our sales mix was really compartmentalized in our field division and that corresponds with some of the traffic decline that we've seen. We took share in the quarter in that business. We've taken a lot of share over the few years. Ammunition is the biggest piece of that. And we are seeing that stabilize. So we certainly think the traffic will rebound. Those trends are improving. So we look forward to that business stabilizing going forward.
Our next question comes from the line of Christopher Horvers from JPMorgan.
This is Megan Alexander on for Chris. Maybe a couple of related questions on the top line. So similar to what you provided on 3Q, are you able to strip out the ammo headwind and kind of tell us how the business performed, excluding that? And then as you think about how you're planning the business for '23, are you still looking at 2019 as the reference point? And kind of assuming that trend, ex-ammo holds, so broadly assuming normal seasonality, and if so, how should we think about the cadence of comps over the year?
Yes, this is Steve. I'll take the first part. When you look at our business, we called out strength in the soft goods side of apparel. The hunting category was probably the biggest headwind we faced. We also had some challenges in some of the surge categories that we saw a pull forward of demand in the last couple of years like bikes and fitness equipment. As we got past the holiday, a lot of those things started to even out. And as we look into this year, what we really see happening is that ammo headwind and that hunting headwind starts to diminish as we go through the quarters and starts to normalize. We're up against one kind of last surge quarter in Q1. But as we get through the quarters, we expect them to sequentially get better and improve as we progress through the year.
We are seeing positive outcomes not only in apparel and footwear but also in various other sectors. Steve mentioned team sports and outdoor cooking, and we are eager to see the camping categories return. One of the company's strengths is the diversity of our product offerings and our capacity to compete in multiple segments. Regarding 2023, we anticipate sales patterns will become more normalized, resembling historical trends rather than the spikes witnessed in recent years. That being said, we have moved past 2019 and established a significantly higher baseline. I believe three years have proven that we won't regress to 2019 levels. We expect the business to operate in a more normalized manner throughout the year. As Michael indicated in the guidance, we foresee some challenges in the early part of the year, but we are optimistic about sequential improvement as the year progresses.
And just to add 1 point to that. As Ken said, we expect it to be more of a normal cadence. But at a higher baseline, I mean, when you look at a lot of these surge categories that we talk about, we're still way up to where we were in '19. And as a matter of fact, those categories in aggregate are pacing ahead of the company average for that time period.
Our next question comes from the line of Simeon Gutman from Morgan Stanley.
This is Jackie on for Simeon. Just honing in on the kind of big-ticket durables categories in the business, which are the economically sensitive. On a unit basis, kind of how are those categories trending versus 2019? Is there stability, any deterioration? Or are they kind of holding at this higher water level? And I guess the broader question with that is do you think if they're holding, is this indicative of kind of a higher level of growth in sporting goods generally as a category and what would be driving that?
Yes. I mean, we definitely are seeing the declines versus last year in some of those categories. I mentioned fitness equipment being one, kayaks being one. Those are still above baseline, much higher than the company average. So we're up 32% versus '19 in those categories in aggregate and well ahead of that. As we move into 2023, we see some of these surge categories starting to level off, and we think we can start moving back to growth. Fishing is a great category where big surge, last year is a little choppy, but we expect this year as competitors pull back in that category further they'll be growth. Some of the bigger ticket ones with longer replacement cycles like fitness or kayaks, we anticipate those will continue to be challenged for a little bit longer, but we've modeled that into our plans and it's in the guidance that we've given you guys.
There are some significant areas, such as outdoor cooking, that are performing well, along with other major categories in different parts of the business. It's important to note that our starting point is much higher than it was three years ago, and we are looking forward to growing from this stronger foundation.
Our next question comes from the line of Greg Melich from Evercore ISI.
Two questions. The first one is to help frame sort of the share and traffic gains over the last few years. So if the 3-year comp is running up high 20s or 30%, is it fair to assume now that transactions are still positive versus 2019, but almost all of that comes from ticket size?
Transactions are well up versus '19. We also have seen an increase in ticket size as the hard goods business has become a bigger percent of the total.
Okay. So they're both still up meaningfully. It's not like flat on one and up 30 in the second.
Greg, certainly, sales were a little softer than we thought in the quarter, but good teams adjust. And I'm proud of the team and what we've done to navigate the sales miss and grow adjusted net income by 12%, largely through expense management. I'll tell you the logistics and supply chain teams did a great job managing expenses, really getting out there and being aggressive, managing container costs, managing the distribution centers, merchants did their role in pursuing some vendor allowances and those kinds of things. So we were able to bring the quarter in, I think, in a way that we're very proud of. And despite the challenges, we lead the sector in free cash flow margin. I'm pretty proud of that. This business generates a lot of cash, our ability to return over $600 million to shareholders in a year where we ran down and invested the most capital back into the business that we've invested since 2017 sets us up well for the future. And I think it shows we've got a very durable business model with a very capable team. With respect to next year, I would say 20 basis points of the deleverage is tech investments related to our initiatives, omnichannel, supply chain, our customer data initiatives. Those are big, big levers for us, and they require some tech investments. About 30 basis points of the deleverage relates to new store growth and a combination of the construction of the new stores themselves and some additional marketing that we'll have to deploy to make sure they get off to a good start. I'd say, 10 basis points is for 53rd week. You got a little bit of stock comp deleverage and the rest is just kind of small stuff. So I hope that's helpful.
Our next question comes from the line of Kate Fitzsimons from Wells Fargo.
I guess I wanted to switch gears and speak to some of the store openings. You guys are targeting this year, 13 to 15, can you just expand whether this is a mix of new and existing markets and how we should think about that? And you noted some interesting learnings from the 9 new stores you guys had done last year. So if you could just provide some more color there. And then I have a question on the balance sheet.
Sure. I'll give you a little bit of color on the program overall. As a reminder, this was a test-and-learn year and a year about capability building as we entered a new phase for the company, which is really one of accelerated multiyear unit growth. We tested a lot. We learned a lot. We tested new markets. We tested different store layouts. We looked at different marketing approaches. We developed the capability to retrofit existing spaces, which is not one frankly this company ever had. I think in the past decade, we might have only retrofitted 1 or 2 spaces. So I would say, overall, we're pleased with the progress of the new store program. As a whole, the current vintage will clear the 20% ROIC hurdle that we've established. We feel comfortable with that. I will say when you adopt a test-and-learn mindset, if everything you try works exactly the way you want it to, you probably didn't test enough. And so we had some stores that did phenomenally well. We had others that came a little bit short of our expectation and we have learnings in both instances, and we're applying them. I want to reemphasize a critical point. Only a handful of our mature stores, and I mean a handful had 4-wall EBIT rates in the single digits. So of the 268 stores we have, 258 stores are doing double-digit 4-wall EBIT margin. So our bottom quartile stores outperform the competition on a productivity standpoint, on a profit dollar standpoint. And so even though we haven't put our best forward, this is a powerful part of our toolkit that we look forward to speaking more about going forward. We've never shut a store because of profitability issues in this company, and we're not tinkering with the fundamental business model. We have a business model that works. We just need to scale it. So we look forward to accelerating it. We're confident in that. I can't tell you all the learnings because we don't want to give away our game plan but look forward to talking more about it in a few weeks at Investor Day.
Okay. That's helpful. And then just secondly, switching gears to some of the free cash flow priorities for 2023. You guys have been pretty aggressive on the buyback, certainly appreciate the raise in the dividend. I am curious if you could speak to how you're evaluating the debt on the balance sheet. You bought back $100 million in Q4. I believe $400 million of that 2027 note is callable later this year. So I am just curious how you're evaluating the debt portion of the balance sheet and cash returns this year.
Sure. Over the past 3 years, we've generated over $2 billion in free cash flow. And for a company of our market cap, for a company of our size, that's pretty extraordinary. And when you generate $2 billion in free cash flow while investing in the business, you can do a lot of things. And we're going to continue to take the approach we've had. I think we're beyond the point where we've reached the stability point of our journey. We want to invest back in the business, which is why you see the capital dollars increasing next year. After that, I think we've got a lot of runway to do a number of different things, and we'll continue to take that portfolio approach with buybacks, which over the past few years, buying back over $900 million of ASO stock at average price around $40. It's been a pretty good return. We'll continue to take a dual approach and look at the debt. I think from a debt level standpoint, we're in a pretty good spot. I don't like the rate and we'll keep looking at the rates. And if those get away from us, we'll take out the variable rate debt before we look at the 6% callable debt to answer your question. So that's how we think about it.
One more thing on the stores that I want to highlight. We get questions all the time about the format. We think the big stores that have broad and exciting assortments do well. We think big stores that are highly profitable can put smaller stores that are less profitable out of business. And so we're not going to tinker with our model a heck of a lot. As we go forward, we're going to focus on the stores that are in that 55,000 and above range. And as part of your first question also, we are continuing to fill out markets that we've been, in Houston, Atlanta. We are adding on to adjacent markets like Panama City, Lexington and moving into new areas. We will continue to do that. We will do it in a more powerful way. But one of the things we're seeing, these are all working and where the competition has done some of the things that they're talking about, our stores continue to do well. As Michael said, we believe in the big box and the biggest box is working.
Kate, last thing, if I didn't hit it, 100% of what we're talking about is self-funded from cash from operations. I think that's obvious but 100% of what we're talking about is self-funded from the cash that we generate.
Our next question comes from the line of Brian Nagel from Oppenheimer.
Congratulations on successfully repositioning the business. My first question focuses on the sector backdrop. As you evaluate the operating environment for Academy, especially from Q3 to Q4 and what we're observing early in '23, are the dynamics from the consumer's viewpoint or even in terms of competition becoming more challenging for you, or are they remaining consistent?
I believe the consumer sentiment towards our industry remains quite positive. It's a large and fragmented market, with estimates ranging from over $120 billion to possibly $140 billion, and no single player holds a significant share. This creates opportunities for us. Unlike other parts of the discretionary market, I don't anticipate a major dip in our sector. Kids will still be eager to play baseball, families will continue enjoying outdoor activities, and hobbies like camping will persist. While spending may decrease—perhaps opting for a less expensive baseball bat or fishing rod—I believe our offerings provide value. We cater to both budget-conscious consumers and enthusiasts, giving them access to what they need. However, the consumer is facing challenges, and I expect this to last at least through the early part of this year. During this time, consumers will likely have to make choices, but I think many will prioritize their hobbies and health while searching for value, which we can offer.
And Brian, back to my earlier point, the businesses that we have that frankly were softer than we thought were demand challenged, not share challenged. And I think your question about competition, we have great competition. We respect them. They do a good job. But one of the things that's happened over the past 3 years is there's greater segmentation in our channel. And so I think our lane is more clearly defined and it's a little bit wider than it was a few years ago.
Yes. I just wanted to add a couple of points around Ken's comment around value. I think that's one of the things that gives us confidence even if the economy has continued to be a little bumpy. We know customers even if they stop traveling, will nest at home. A lot of categories we carry certainly service that. But when you think about our position as the value provider in the space, we definitely think there's also an opportunity for customers to trade down to us. We've been really focused on making sure that all these key items that we have that there's no value in holding price on, in some cases, we roll back price on some items. We've talked about offering value to expand the promotions. So that's certainly embedded in what happened in Q4 and what we're doing going forward because we're being more thoughtful about that. And then even clearance, clearance is the way we deliver value. And that's something that we've gotten a lot smarter about how we manage and use those traffic drivers during certain time periods. So we actually feel like even if the economy continues to be a little bumpy, that we're well positioned in terms of the categories we carry, the diverse nature of them and the value that we provide that we will do fine.
That's all very helpful. If I can just follow up with one bigger picture question. There's been a lot of discussion in your industry about bloated inventories at manufacturers and retailers. They've started to address this, but levels remain high, leading to increased price promotions. From Academy's perspective, how do you view this situation? Is it a challenge for you, or do you see it as more of an opportunity?
Yes, I believe we've done a great job managing our inventory, which has been a key focus for us over the past year. At the end of the quarter, our inventory was up 9.5%, and up 16.7% compared to 2019. However, on a unit basis, it decreased by 7% despite having 9 additional stores. Meanwhile, our sales increased by 33%. Overall, we feel our inventory is well-stocked across most categories and is well-positioned for spring. While we've noticed some elevated clearance activity and increased promotions, they haven't significantly affected our business.
Our next question comes from the line of Daniel Imbro from Stephens Inc.
Michael, I want to start by discussing SG&A. Looking back at this year, that information was useful in understanding what will lead to the deleverage. You have mentioned your ability to continue reducing SG&A per store in recent quarters. So, excluding the tech investments, are you focusing on the same-store SG&A levels? How far along are you in improving profits and SG&A per store with your current assets?
Regarding the efforts made by the stores, I must commend them for effectively managing tasks that do not significantly benefit the customer. This has enabled us to allocate more labor to customer-facing roles while reducing hours overall. While there's always room for improvement, I believe we've largely completed that phase. Future enhancements will likely come from the supply chain, which should provide some advantages. Overall, I feel we are ahead in this area of store operations.
Yes. We are doing some things with labor scheduling. We put in a new system, Kronos, this past year, and that has helped us get more of the labor at the right time in the right places. But the stores have done a great job, the supply chain, we are just early in the journey there.
Our next question comes from the line of Seth Basham from Wedbush Securities.
This is Nathan Friedman filling in for Seth. I wanted to follow up on the sustainability of gross margins. Could you provide more insight into the increased expectations compared to the previous range of 32% to 32.5%? Is the improvement in merchandise margin proving to be more consistent and sustainable despite the higher promotions, or is there potential for further gains in the supply chain that could help offset this, or is it something else?
I'll start on the merch margin, I'll let Michael talk about the other components. I mean, we're certainly at a much higher level than we were 3 years ago from a merch margin perspective. It's up over 500 basis points during that time period. We do see some promotions creeping back in and expect that going forward. But to be clear, I don't think we're ever going to go back to where we were in 2019 and prior from a promotional intensity perspective. I also think that during that time period, we've made a lot of improvements in just the fundamentals of how we manage the business. The inventory management process, the allocation system being much more thoughtful about where and how we're putting goods, the clearance strategy that we're running. All these things that we've done from an MP&A perspective have long-term benefits that we think are going to be sticky. So there may be a little bit of erosion next year in merch margin relative to this year with some more promotions. But we think the vast majority of what we picked up over the last couple of years is going to stick to our roots. I believe that as we move further into the year, you'll notice the inventory starting to return to levels similar to last year's. We began restocking around the middle of last year. Therefore, I think you'll observe the inventory normalizing on a year-over-year basis as the year progresses.
Our next question comes from the line of John Heinbockel from Guggenheim.
This is a question for John. What do you expect from larger ticket items? Can you share any insights on more casual consumers compared to your most engaged ones? You mentioned improvements in targeting and data analytics, so any details on that would be appreciated. I also have a follow-up question.
Yes. I would say that kind of the story over the past year has been that our best engaged customers are shopping with us more and are spending more with us, that's certainly embedded in our numbers. We certainly picked up a lot of one-time customers during the pandemic, particularly in the early days, when we were the only kind of store open and other people weren't. The good news is, we've gotten a lot of data on them. We know how to contact them. It's one of the things that we've really been working on beneath the surface, is being much better in terms of our targeted marketing outreach. We've taken our traditional media spend way down, and it's now over 50% targeted and it's going to keep increasing from there. We'll talk a little bit about that at the Investor Day. We've got a new customer data platform coming on board that's going to really help us be even more sharpen our targeting. We're seeing really high reactivation rates on lapsed customers, which is also something we're really excited about, both happening currently and in the future.
Ladies and gentlemen, we have time for one more question. And the question is from Patrick Hollander from Goldman Sachs.
You guys opened 9 net new stores in 2022. You mentioned you took share during the year across categories. We were just wondering if there's any data you can share around the ramp-up in spend from new customers? Has there been kind of different shopping patterns from new customers in new categories that you're taking share from or new customers at new stores that you've opened in infill markets or new markets?
So we see new stores, candidly, as a really great way to expand our brand and attracting customers. I mean you think about some of the new markets we're in, like Short Pump, obviously, all those customers are new to Academy and new shoppers for us. As we've gone into new markets, we've done, I think, a better job of localizing the assortment. One of the things we've done in the past and tried to reintroduce in '19 and prior was we kind of took a Texas-based assortment approach and tried to apply it broadly and that didn't work. So we've actually seen some pretty positive reaction to some of the localization efforts we put in place this year. But that being said, as Michael said, there's always learnings we're going to have and we're taking those learnings from '22, and we're going to apply into '23 and be a lot smarter about how we market, how we assort and how we manage those stores.
All right. I appreciate everybody's time and attention. And hopefully, we helped you better understand why we're so bullish on our future and what we've got ahead of us. It was a challenging quarter and challenging times. But that said, we're well positioned for that, and we've got the right team to accomplish what we need to accomplish and achieve our goals. We look forward to seeing all of you at the Analyst Meeting in the first part of April. And we think you'll be excited in our new plan and our outlook for the future. With that, I hope everybody has a great day and a lot of fun out there. Thank you.
Thank you. The conference of Academy Sports and Outdoors has now concluded. Thank you for your participation. You may now disconnect your lines.
SEC filing · Item 2.02
Filed Mar 29, 2022 · complete as-filed document
SEC periodic report
Filed Mar 29, 2022 · complete as-filed document