Baozun Inc 6-K, filed Mar 4, 2021
Baozun Inc. (BZUN)
About this 6-K
Baozun Inc filed this 6-K on March 4, 2021.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of March 2021
Commission File Number: 001-37385
Baozun Inc.
Building B, No. 1268 Wanrong Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F x Form 40-F ¨
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Baozun Inc. | ||
| By: | /s/ Arthur Yu | |
| Name: | Arthur Yu | |
| Title: | Chief Financial Officer | |
Date: March 4, 2021
Exhibit Index
Exhibit 99.1 — Press Release
Exhibit 99.1
Baozun Announces Fourth Quarter and Fiscal Year 2020 Unaudited Financial Results
SHANGHAI, China, March 4, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2020.
Fourth Quarter 2020 Financial Highlights
| l | Total net revenues were RMB3,346.7 million (US$1512.9 million), an increase of 20.2% year-over-year. Services revenue was RMB1,872.5 million (US$287.0 million), an increase of 25.6% year-over-year. |
| l | Income from operations was RMB300.6 million (US$46.1 million), an increase of 53.4% year-over-year. Operating margin was 9.0%, compared with 7.0% in the same quarter of last year. |
| l | Non-GAAP income from operations2 was RMB333.1 million (US$51.1 million), an increase of 53.8% year-over-year. Non-GAAP operating margin was 10.0%, compared with 7.8% in the same quarter of last year. |
| l | Net income attributable to ordinary shareholders of Baozun Inc. was RMB239.3 million (US$36.7 million), an increase of 69.9% year-over-year. |
| l | Non-GAAP net income attributable to ordinary shareholders of Baozun Inc.3 was RMB271.6 million (US$41.6 million), an increase of 68.4% year-over-year. |
| l | Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per American Depository Share (“ADS4”) were RMB3.27 (US$0.50) and RMB3.17 (US$0.49), respectively, compared with RMB2.42 and RMB2.36, respectively, for the same period of 2019. |
| l | Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS5 were RMB3.71 (US$0.57) and RMB3.58 (US$0.55), respectively, compared with RMB2.77 and RMB2.71, respectively, for the same period of 2019. |
1 This announcement contains translations of certain Renminbi (RMB) amounts into U.S. dollars (US$) at a specified rate solely for the convenience of the reader. Unless otherwise noted, the translation of RMB into US$ has been made at RMB6.5250 to US$1.00, the noon buying rate in effect on December 31, 2020 as set forth in the H.10 Statistical Release of the Federal Reserve Board.
2 Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition.
3 Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. is a non-GAAP financial measure, which is defined as net income attributable to ordinary shareholders of Baozun Inc. excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition.
4 Each ADS represents three Class A ordinary shares.
5 Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS are non-GAAP financial measures, which are defined as non-GAAP net income attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating basic and diluted net income per ordinary share multiplied by three, respectively.
Fourth Quarter 2020 Operational Highlights
| l | Total Gross Merchandise Volume (“GMV”)6 was RMB22,872.8 million, an increase of 28.7% year-over-year. |
| l | Distribution GMV7 was RMB1,645.8 million, an increase of 13.6% year-over-year. |
| l | Non-distribution GMV8 was RMB21,227.0 million, an increase of 30.0% year-over-year. |
| l | Number of brand partners increased to 266 as of December 31, 2020, from 231 as of December 31, 2019. |
| l | Number of GMV brand partners increased to 258 as of December 31, 2020, from 222 as of December 31, 2019. |
Fiscal Year 2020 Financial Highlights
| l | Total net revenues were RMB8,851.6 million (US$1,356.6 million), an increase of 21.6% year-over-year. |
| l | Income from operations was RMB558.7 million (US$85.6 million), an increase of 45.6% year-over-year. |
| l | Non-GAAP income from operations was RMB668.7 million (US$102.5 million), an increase of 45.2% year-over-year. |
| l | Net income attributable to ordinary shareholders of Baozun Inc. was RMB426.0 million (US$65.3 million), an increase of 51.4% year-over-year. |
| l | Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. was RMB535.0 million (US$82.0 million), an increase of 49.8% year-over-year. |
| l | Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB6.82 (US$1.05) and RMB6.69 (US$1.03), respectively, compared with RMB4.85 and RMB4.72, respectively, for the fiscal year of 2019. |
| l | Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB8.57 (US$1.31) and RMB8.40 (US$1.29), respectively, compared with RMB6.16 and RMB5.99, respectively, for the fiscal year of 2019. |
Fiscal Year 2020 Operational Highlights
| l | Total GMV was RMB55,687.4 million, an increase of 25.4% year-over-year. |
| l | Distribution GMV was RMB4,334.6 million, an increase of 12.6% year-over-year. |
| l | Non-distribution GMV was RMB51,352.8 million, an increase of 26.6% year-over-year. |
6 GMV includes value added tax and excludes (i) shipping charges, (ii) surcharges and other taxes, (iii) value of the goods that are returned and (iv) deposits for purchases that have not been settled.
7 Distribution GMV refers to the GMV under the distribution business model.
8 Non-distribution GMV refers to the GMV under the service fee business model and the consignment business model.
Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “While digitalization continues to advance, our unique position as a leading strategic partner enables us to keep our brand partners ahead of the curve as China’s e-commerce industry evolves. As we look forward, we reiterate our vision of “Technology empowers future success”, and with our commitment to technology and innovation, we plan to continue delivering to our brand partners a “customer-centric” e-commerce solution to further penetrate our value proposition. To capitalize on the opportunities and growing total addressable market ahead, we are launching a three-to-five-year medium-term strategic plan focusing on three areas, specifically, customer-oriented service penetration, new business expansion through omni-channel and new models, as well as cost optimization and transformation. We believe our multi-year strategy positions us well for 2021 and long-term sustainable and profitable growth for years beyond.”
“What was abundantly clear throughout 2020 is that our people are our greatest asset. Our culture is one of delivering quality through developing people. I am proud of the resilience, agility and commitment demonstrated by the Baozun team, and we are honored to have been once again named "Shanghai Best Employers Top 30" at one of the most influential and prestigious nomination events. Finally, I am excited to announce a major office move, planned for the second half of 2021, to an over 40,000 meter-square new headquarter. This will give us space to accommodate our growing team and enable us to hire additional talent to provide industry-leading support and service to our global brand partners. We believe that the new Baozun campus will support future business expansion and nurture the Baozun culture of leading-edge innovation.” Mr. Vincent Qiu concluded.
Mr. Arthur Yu, Chief Financial Officer of Baozun, commented, “As we look back at 2020, we demonstrated good execution of our growth strategy, which was reflected in our 22% year-over-year increase in net revenues. Moreover, we made even more progress on profitability as our non-GAAP income from operations rose 45% year-over-year, and we generated positive operating cash flow for the second consecutive year. In addition, our secondary listing on the Hong Kong Stock Exchange positioned us with a solid cash foundation to pursue an exciting new journey to further boost growth momentum. Looking ahead, while we take our value proposition further with our brand partners, we will explore new growth opportunities both organically and through M&A opportunities to drive top line improvement. We also plan to further optimize our cost base through efficiency and business process re-engineering to improve our competitiveness and profitability. Last but not least, we are initiating a comprehensive ESG program which we believe will be critical for long-term sustainable growth. In everything we do and plan our ultimate goal is to generate long-term value for our shareholders.”
Fourth Quarter 2020 Financial Results
Total net revenues were RMB3,346.7 million (US$512.9 million), an increase of 20.2% from RMB 2,784.1 million in the same quarter of last year.
Product sales revenue was RMB1,474.2 million (US$225.9 million), an increase of 14.0% from RMB 1,293.1 million in the same quarter of last year. The increase was primarily attributable to the increased popularity of brand partners’ products, partially offset by a decrease in product sales revenue in personal-care products in appliances category.
Services revenue was RMB1,872.5 million (US$287.0 million), an increase of 25.6% from RMB 1,491.0 million in the same quarter of last year. The increase was primarily attributable to the rapid growth of the Company’s consignment model and service fee model.
Total operating expenses were RMB3,046.1 million (US$466.8 million), compared with RMB 2,588.2 million in the same quarter of last year.
| l | Cost of products was RMB1,286.7 million (US$197.2 million), compared with RMB1,057.3 million in the same quarter of last year. The increase was primarily due to higher costs associated with an increase in product sales revenue. |
| l | Fulfillment expenses were RMB851.0 million (US$130.4 million), compared with RMB 665.3 million in the same quarter of last year. The increase was primarily due to a rise in GMV contribution from the Company’s distribution and consignment model, an increase of hourly-rate in selection cost due to an extended 2020 11.11 Shopping Festival, and an increase in warehouse rental expenses associated with expanded warehouse capacity to address additional growth opportunities, all of which were partially offset by efficiency improvements. |
| l | Sales and marketing expenses were RMB741.4 million (US$113.6 million), compared with RMB648.0 million in the same quarter of last year. The increase was in line with GMV growth and an increase in digital marketing services, which was partially offset by efficiency improvements. |
| l | Technology and content expenses were RMB110.1 million (US$16.9 million) compared with RMB108.7 million in the same quarter of last year. The slight increase was mainly attributable to the Company’s continuous efforts in investments in innovation and productization, partially offset by the Company’s cost control initiatives and efficiency improvements. |
| l | General and administrative expenses were RMB69.2 million (US$10.6 million), compared with RMB66.8 million in the same quarter of last year. The increase was primarily due to a rise in administrative, corporate strategy, and business planning staff, which were partially offset by the leverage gained while the Company scales its business. |
Income from operations was RMB300.6 million (US$46.1 million), an increase of 53.4% compared with RMB195.9 million in the same quarter of last year. Operating margin was 9.0%, compared with 7.0% in the same quarter of last year.
Non-GAAP income from operations was RMB333.1 million (US$51.1 million), an increase of 53.8% compared with RMB216.6 million in the same quarter of last year. Non-GAAP operating margin was 10.0%, compared with 7.8% in the same quarter of last year.
Net income attributable to ordinary shareholders of Baozun Inc. was RMB239.3 million (US$36.7 million), an increase of 69.9% from the same quarter of last year. Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB3.27 (US$0.50) and RMB3.17 (US$0.49), respectively, compared with RMB2.42 and RMB2.36, respectively, in the same period of 2019.
Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. was RMB271.6 million (US$41.6 million), an increase of 68.4% from the same quarter of last year. Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB3.71 (US$0.57) and RMB3.58 (US$0.55), respectively, compared with RMB2.77 and RMB2.71, respectively, in the same period of 2019.
Fiscal Year 2020 Financial Results
Total net revenues were RMB8,851.6 million (US$1,356.6 million), an increase of 21.6% from RMB 7,278.2 million in fiscal year 2019.
Product sales revenue was RMB3,906.6 million (US$598.7 million), an increase of 14.2% from RMB 3,422.2 million in fiscal year 2019. The increase was primarily attributable to the increased popularity of brand partners’ products, partially offset by slower growth in personal-care products in appliances category.
Services revenue was RMB4,945.0 million (US$757.8 million), an increase of 28.2% from RMB 3,856.0 million in fiscal year 2019. The increase was primarily attributable to the rapid growth of the Company’s consignment model and service fee model.
Total operating expenses were RMB8,292.9 million (US$1,270.9 million), compared with RMB6,894.5 million in fiscal year 2019.
| l | Cost of products was RMB3,326.2 million (US$509.8 million), compared with RMB2,774.3 million in fiscal year 2019, with the increase primarily due to higher costs associated with an increase in product sales revenue. |
| l | Fulfillment expenses were RMB2,259.2 million (US$346.2 million), compared with RMB1,678.2 million in fiscal year 2019. The increase was primarily due to a rise in GMV contribution from the Company’s distribution and consignment model and an increase in warehouse rental expenses associated with expanded warehouse capacity to address additional growth opportunities, which were partially offset by efficiency improvements. |
| l | Sales and marketing expenses were RMB2,130.7 million (US$326.5 million), compared with RMB1,815.6 million in fiscal year 2019. The increase was in line with GMV growth and an increase in digital marketing services, which were partially offset by efficiency improvements. |
| l | Technology and content expenses were RMB409.9 million (US$62.8 million), compared with RMB393.0 million in fiscal year 2019. The increase was in line with GMV growth, and the Company’s continuous efforts in investments in innovation and productization, partially offset by the Company’s cost control initiatives and efficiency improvements. |
| l | General and administrative expenses were RMB224.0 million (US$34.3 million), compared with RMB215.7 million in fiscal year 2019. The increase was primarily due to an increase in administrative, corporate strategy, and business planning staff, which were partially offset by the leverage gained while the Company scales its business. |
Income from operations was RMB558.7 million (US$85.6 million), an increase of 45.6% compared with RMB383.7 million in fiscal year 2019. Operating margin was 6.3%, compared with 5.3% in fiscal year 2019.
Non-GAAP income from operations was RMB668.7 million (US$102.5 million), an increase of 45.2% compared with RMB460.4 million in fiscal year 2019. Non-GAAP operating margin was 7.6%, compared with 6.3% in fiscal year 2019.
Net income attributable to ordinary shareholders of Baozun Inc. was RMB426.0 million (US$65.3 million), an increase of 51.4% from RMB281.3 million in fiscal year 2019. Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB6.82 (US$1.05) and RMB6.69 (US$1.03), respectively, compared with RMB4.85 and RMB4.72, respectively, in fiscal year 2019.
Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. was RMB535.0 million (US$82.0 million), an increase of 49.8% from RMB357.1 million in fiscal year 2019. Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB8.57 (US$1.31) and RMB8.40 (US$1.29), respectively, compared with RMB6.16 and RMB5.99, respectively, in fiscal year 2019.
As of December 31, 2020, the Company had RMB5,028.5 million (US$770.7 million) in cash, cash equivalents and short-term investments, an increase from RMB1,988.5 million as of December 31, 2019. The significant increase in cash, cash equivalents and short-term investments was mainly attributable to the offering proceeds received from the issuance of the Company’s ordinary shares in connection with the Company’s secondary listing on the Hong Kong Stock Exchange.
Most Recent Update
Equity Investment and Strategic Business Cooperation with iClick Interactive Asia Group Limited (“iClick”)
On January 26, 2021, Baozun entered into certain agreements with iClick, an independent online marketing and enterprise data solutions provider in China. Pursuant to the share subscription agreement entered into between Baozun and iClick, and a share purchase agreement with an existing shareholder of iClick, Baozun has acquired and beneficially owns approximately 4% of iClick’s total outstanding shares, representing approximately 10% total voting equity of iClick based on ordinary shares of iClick outstanding as of January 25, 2021 and taking into account the ordinary shares subscribed by Baozun.
Under the strategic cooperation framework agreement between Baozun and iClick, Baozun will provide online operation and infrastructure services to brand partners, including but not limited to performance-based advertising, online-store operation, customer services, warehousing and fulfillment and relevant back-end systems, while iClick will provide SaaS-based IT and system solutions for clients’ e-commerce infrastructure establishment in the Tencent ecosystem, including but not limited to storefront setup, social CRM system, data management platform, marketing automation tool and any additional SaaS products as required. Both parties are expected to jointly develop a private domain traffic platform within Tencent’s e-commerce ecosystem.
Acquisition of Full Jet Limited (“Full Jet”) to Accelerate Expansion of Luxury and Premium Brand Footprint
On February 2, 2021, Baozun entered into a share purchase agreement to acquire a 100% equity interest in Full Jet, a strategic and brand-focused industry expert that specializes in developing go-to-market strategies for high-end and luxury brands entering the Chinese market. Full Jet’s key business coverage includes brand development, strategic consulting, e-commerce operations and marketing. Full Jet has global offices in Paris, Hong Kong and Shanghai, China. The acquisition was closed on February 5, 2021. The Company believes that this strategic acquisition of Full Jet strengthens the Company’s expertise in business development, strategic consulting, and brand management, and expands its geographic touchpoints with premium and luxury brands globally. The acquisition is expected to help Baozun unlock the potential for future growth of premium and luxury sectors and develop additional strong growth drivers over the coming years.
Conference Call
The Company will host a conference call to discuss the earnings at 7:00 a.m. Eastern Time on Thursday, March 4, 2021 (8:00 p.m. Beijing time on the same day).
Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants wishing to attend the call must preregister online before they can receive the dial-in numbers. Preregistration may require a few minutes to complete. The Company would like to apologize for any inconvenience caused by not having an operator as a result of COVID-19.
Participants can register for the conference call by navigating to http://apac.directeventreg.com/registration/event/8393732. Once preregistration has been completed, participants will receive dial-in numbers, the passcode, and a unique access PIN.
To join the conference, simply dial the number in the calendar invite you receive after preregistering, enter the passcode followed by your PIN, and you will join the conference instantly.
A telephone replay of the call will be available after the conclusion of the conference call through 08:59 p.m. Beijing Time, March 12, 2021.
Dial-in numbers for the replay are as follows:
| International Dial-in | +61-2-8199-0299 |
| U.S. Toll Free | +1-855-452-5696 |
| Passcode | 8393732# |
A live and archived webcast of the conference call will be available on the Investor Relations section of Baozun’s website at http://ir.baozun.com/.
Use of Non-GAAP Financial Measures
The Company also uses certain non-GAAP financial measures in evaluating its business. For example, the Company uses non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income, non-GAAP net margin, non-GAAP net income attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS, as supplemental measures to review and assess its financial and operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation, or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. Non-GAAP income from operations is income from operations excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP operating margin is non-GAAP income from operations as a percentage of total net revenues. Non-GAAP net income is net income excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net margin is non-GAAP net income as a percentage of total net revenues. Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. is net income attributable to ordinary shareholders of Baozun Inc. excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS is non-GAAP net income attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating net income per ordinary share multiplied by three.
The Company presents the non-GAAP financial measures because they are used by the Company’s management to evaluate the Company’s financial and operating performance and formulate business plans. Non-GAAP income from operations and non-GAAP net income enable the Company’s management to assess the Company’s financial and operating results without considering the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Such items are non-cash expenses that are not directly related to the Company’s business operations. Share-based compensation expenses represent non-cash expenses associated with share options and restricted share units the Company grants under the share incentive plans. Amortization of intangible assets resulting from business acquisition represents non-cash expenses associated with intangible assets acquired through one-off business acquisition. The Company also believes that the use of the non-GAAP measures facilitates investors’ assessment of the Company’s financial and operating performance.
The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using non-GAAP income from operations, non-GAAP net income, non-GAAP net income attributable to ordinary shareholders of Baozun Inc., and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS is that they do not reflect all items of income and expense that affect the Company’s operations. Share-based compensation expenses and amortization of intangible assets resulting from business acquisition have been and may continue to be incurred in the Company’s business and is not reflected in the presentation of non-GAAP income from operations and non-GAAP net income. Further, the non-GAAP measures may differ from the non-GAAP measures used by other companies, including peer companies, potentially limiting the comparability of their financial results to the Company’s. In light of the foregoing limitations, the non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income, non-GAAP net margin, non-GAAP net income attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS for the period should not be considered in isolation from or as an alternative to income from operations, operating margin, net income, net margin, net income attributable to ordinary shareholders of Baozun Inc. and net income attributable to ordinary shareholders of Baozun Inc. per ADS, or other financial measures prepared in accordance with U.S. GAAP.
The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measures, which should be considered when evaluating the Company’s performance. For reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the section of the accompanying tables titled, “Reconciliations of GAAP and Non-GAAP Results.”
Safe Harbor Statements
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” and similar statements. Statements that are not historical facts, including quotes from management in this announcement and statements about the Company’s strategies and goals, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s operations and business prospects; the Company’s business and operating strategies and its ability to implement such strategies; the Company’s ability to develop and manage its operations and business; competition for, among other things, capital, technology and skilled personnel; the Company’s ability to control costs; the Company’s dividend policy; changes to regulatory and operating conditions in the industry and geographical markets in which the Company operates; and other risks and uncertainties. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission and Company’s announcements, notice or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date of this press release and are based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
About Baozun Inc.
Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.
For more information, please visit http://ir.baozun.com.
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
Christensen
In China
Mr. Rene Vanguestaine
Phone: +852-6686-1376
E-mail: rvanguestaine@christensenir.com
In U.S.
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
Baozun Inc.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
| As of | ||||||||||||
| December 31, 2019 | December 31, 2020 | December 31, 2020 | ||||||||||
| RMB | RMB | US$ | ||||||||||
| ASSETS | ||||||||||||
| Current assets | ||||||||||||
| Cash and cash equivalents | 1,144,451 | 3,579,665 | 548,608 | |||||||||
| Restricted cash | 382,359 | 151,354 | 23,196 | |||||||||
| Short-term investments | 844,040 | 1,448,843 | 222,045 | |||||||||
| Accounts receivable, net | 1,800,896 | 2,188,977 | 335,475 | |||||||||
| Inventories, net | 896,818 | 1,026,038 | 157,247 | |||||||||
| Advances to suppliers | 214,771 | 284,777 | 43,644 | |||||||||
| Prepayments and other current assets | 387,713 | 438,212 | 67,159 | |||||||||
| Amounts due from related parties | 19,323 | 40,935 | 6,274 | |||||||||
| Total current assets | 5,690,371 | 9,158,801 | 1,403,648 | |||||||||
| Non-current assets | ||||||||||||
| Long-term time deposits | 209,495 | - | - | |||||||||
| Investments in equity investees | 37,373 | 53,342 | 8,175 | |||||||||
| Property and equipment, net | 415,648 | 430,089 | 65,914 | |||||||||
| Intangible assets, net | 151,041 | 146,373 | 22,433 | |||||||||
| Land use right, net | 42,567 | 41,541 | 6,366 | |||||||||
| Operating lease right-of-use assets | 440,593 | 524,792 | 80,428 | |||||||||
| Goodwill | 13,574 | 13,574 | 2,080 | |||||||||
| Other non-current assets | 41,461 | 51,531 | 7,898 | |||||||||
| Deferred tax assets | 54,477 | 54,649 | 8,375 | |||||||||
| Total non-current assets | 1,406,229 | 1,315,891 | 201,669 | |||||||||
| Total assets | 7,096,600 | 10,474,692 | 1,605,317 | |||||||||
Baozun Inc.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except for share and per share data)
| As of | ||||||||||||
December 31, 2019 | December 31, 2020 | December 31, 2020 | ||||||||||
| RMB | RMB | US$ | ||||||||||
| LIABILITIES AND SHAREHOLDERS' EQUITY | ||||||||||||
| Current liabilities | ||||||||||||
| Short-term loan | 428,490 | - | - | |||||||||
| Accounts payable | 877,093 | 421,562 | 64,607 | |||||||||
| Notes payable | 210,693 | 500,820 | 76,754 | |||||||||
| Income tax payables | 81,966 | 72,588 | 11,125 | |||||||||
| Accrued expenses and other current liabilities | 581,122 | 991,180 | 151,905 | |||||||||
| Amounts due to related parties | 6,796 | 44,997 | 6,896 | |||||||||
| Current operating lease liabilities | 137,855 | 165,122 | 25,306 | |||||||||
| Total current liabilities | 2,324,015 | 2,196,269 | 336,593 | |||||||||
| Non-current liabilities | ||||||||||||
| Long-term loan | 1,859,896 | 1,762,847 | 270,168 | |||||||||
| Deferred tax liability | 2,929 | 2,538 | 389 | |||||||||
| Long-term operating lease liabilities | 309,989 | 370,434 | 56,772 | |||||||||
| Total non-current liabilities | 2,172,814 | 2,135,819 | 327,329 | |||||||||
| Total liabilities | 4,496,829 | 4,332,088 | 663,922 | |||||||||
| Redeemable non-controlling interests | 9,254 | 9,000 | 1,379 | |||||||||
| Baozun Inc. shareholders’ equity: | ||||||||||||
| Class A ordinary shares (US$0.0001 par value; 470,000,000 shares authorized, 174,918,929 and 220,505,115 shares issued and outstanding as of December 31, 2019 and 2020, respectively) | 107 | 137 | 21 | |||||||||
| Class B ordinary shares (US$0.0001 par value; 30,000,000 shares authorized, 13,300,738 shares issued and outstanding as of December 31, 2019 and 2020, respectively) | 8 | 8 | 1 | |||||||||
| Additional paid-in capital | 2,014,227 | 5,207,631 | 798,104 | |||||||||
| Retained earnings | 526,009 | 952,001 | 145,901 | |||||||||
| Accumulated other comprehensive income | 28,380 | (48,756 | ) | (7,472 | ) | |||||||
| Total Baozun Inc. shareholders' equity | 2,568,731 | 6,111,021 | 936,555 | |||||||||
| Non-controlling interests | 21,786 | 22,583 | 3,461 | |||||||||
| Total equity | 2,590,517 | 6,133,604 | 940,016 | |||||||||
| Total liabilities, redeemable non-controlling interests and equity | 7,096,600 | 10,474,692 | 1,605,317 | |||||||||
Baozun Inc.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands, except for share and per share data and per ADS data)
| For the three months ended December 31, | For the year ended December 31, | |||||||||||||||||||||||
| 2019 | 2020 | 2019 | 2020 | |||||||||||||||||||||
| RMB | RMB | US$ | RMB | RMB | US$ | |||||||||||||||||||
| Net revenues | ||||||||||||||||||||||||
| Product sales | 1,293,079 | 1,474,246 | 225,938 | 3,422,151 | 3,906,611 | 598,714 | ||||||||||||||||||
| Services | 1,491,048 | 1,872,452 | 286,966 | 3,856,041 | 4,944,952 | 757,847 | ||||||||||||||||||
| Total net revenues | 2,784,127 | 3,346,698 | 512,904 | 7,278,192 | 8,851,563 | 1,356,561 | ||||||||||||||||||
| Operating expenses (1) | ||||||||||||||||||||||||
| Cost of products | (1,057,311 | ) | (1,286,659 | ) | (197,189 | ) | (2,774,342 | ) | (3,326,243 | ) | (509,769 | ) | ||||||||||||
| Fulfillment | (665,322 | ) | (850,991 | ) | (130,420 | ) | (1,678,191 | ) | (2,259,176 | ) | (346,234 | ) | ||||||||||||
| Sales and marketing (2) | (647,972 | ) | (741,386 | ) | (113,622 | ) | (1,815,642 | ) | (2,130,667 | ) | (326,539 | ) | ||||||||||||
| Technology and content | (108,687 | ) | (110,148 | ) | (16,881 | ) | (392,951 | ) | (409,870 | ) | (62,815 | ) | ||||||||||||
| General and administrative | (66,802 | ) | (69,167 | ) | (10,600 | ) | (215,660 | ) | (224,045 | ) | (34,336 | ) | ||||||||||||
| Other operating (expense) income, net | (42,098 | ) | 12,281 | 1,882 | (17,753 | ) | 57,115 | 8,753 | ||||||||||||||||
| Total operating expenses | (2,588,192 | ) | (3,046,070 | ) | (466,830 | ) | (6,894,539 | ) | (8,292,886 | ) | (1,270,940 | ) | ||||||||||||
| Income from operations | 195,935 | 300,628 | 46,074 | 383,653 | 558,677 | 85,621 | ||||||||||||||||||
| Other income (expenses) | ||||||||||||||||||||||||
| Interest income | 13,147 | 13,679 | 2,096 | 42,614 | 41,373 | 6,341 | ||||||||||||||||||
| Interest expense | (19,973 | ) | (14,097 | ) | (2,160 | ) | (61,316 | ) | (66,124 | ) | (10,134 | ) | ||||||||||||
| Impairment loss of investments | (9,021 | ) | (10,000 | ) | (1,533 | ) | (9,021 | ) | (10,800 | ) | (1,655 | ) | ||||||||||||
| Exchange (loss) gain | (3,452 | ) | 25,544 | 3,915 | (7,663 | ) | 25,725 | 3,943 | ||||||||||||||||
| Income before income tax | 176,636 | 315,754 | 48,392 | 348,267 | 548,851 | 84,116 | ||||||||||||||||||
| Income tax expense (3) | (37,961 | ) | (75,951 | ) | (11,640 | ) | (71,144 | ) | (127,787 | ) | (19,584 | ) | ||||||||||||
| Share of income (loss) in equity method investment, net of tax of nil | 3,624 | (967 | ) | (148 | ) | 4,768 | 5,470 | 838 | ||||||||||||||||
| Net income | 142,299 | 238,836 | 36,604 | 281,891 | 426,534 | 65,370 | ||||||||||||||||||
| Net (income) loss attributable to non-controlling interests | (1,425 | ) | 511 | 78 | (594 | ) | (542 | ) | (83 | ) | ||||||||||||||
| Net income attributable to ordinary shareholders of Baozun Inc. | 140,874 | 239,347 | 36,682 | 281,297 | 425,992 | 65,287 | ||||||||||||||||||
| Net income per share attributable to ordinary shareholders of Baozun Inc.: | ||||||||||||||||||||||||
| Basic | 0.81 | 1.09 | 0.17 | 1.62 | 2.27 | 0.35 | ||||||||||||||||||
| Diluted | 0.79 | 1.06 | 0.16 | 1.57 | 2.23 | 0.34 | ||||||||||||||||||
| Net income per ADS attributable to ordinary shareholders of Baozun Inc.: | ||||||||||||||||||||||||
| Basic | 2.42 | 3.27 | 0.50 | 4.85 | 6.82 | 1.05 | ||||||||||||||||||
| Diluted | 2.36 | 3.17 | 0.49 | 4.72 | 6.69 | 1.03 | ||||||||||||||||||
| Weighted average shares used in calculating net income per ordinary share: | ||||||||||||||||||||||||
| Basic | 174,763,688 | 219,717,614 | 219,717,614 | 173,937,013 | 187,322,781 | 187,322,781 | ||||||||||||||||||
| Diluted | 178,703,772 | 239,172,660 | 239,172,660 | 178,932,010 | 190,988,171 | 190,988,171 | ||||||||||||||||||
| Net income | 142,299 | 238,836 | 36,604 | 281,891 | 426,534 | 65,370 | ||||||||||||||||||
| Other comprehensive income, net of tax of nil: | ||||||||||||||||||||||||
| Foreign currency translation adjustment | 8,433 | (91,702 | ) | (14,054 | ) | (842 | ) | (77,136 | ) | (11,822 | ) | |||||||||||||
| Comprehensive income | 150,732 | 147,134 | 22,550 | 281,049 | 349,398 | 53,548 | ||||||||||||||||||
In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326), which requires all entities to disclose their current estimate of all expected credit losses. We adopted this ASU on January 1, 2020 using the modified retrospective transition method and no material adjustment to the opening balance of retained earnings of 2020 was necessary. The adoption of this new ASU has no material impact on our consolidated financial position and results of operations.
(1) Share-based compensation expenses are allocated in operating expenses items as follows:
| For the three months ended December 31, | For the year ended December 31, | |||||||||||||||||||||||
| 2019 | 2020 | 2019 | 2020 | |||||||||||||||||||||
| RMB | RMB | US$ | RMB | RMB | US$ | |||||||||||||||||||
| Fulfillment | 2,406 | 407 | 62 | 9,839 | 8,497 | 1,302 | ||||||||||||||||||
| Sales and marketing | 6,048 | 11,760 | 1,803 | 22,209 | 38,631 | 5,921 | ||||||||||||||||||
| Technology and content | 1,588 | 4,479 | 686 | 9,817 | 16,711 | 2,561 | ||||||||||||||||||
| General and administrative | 10,244 | 15,452 | 2,368 | 33,318 | 44,601 | 6,835 | ||||||||||||||||||
| 20,286 | 32,098 | 4,919 | 75,183 | 108,440 | 16,619 | |||||||||||||||||||
(2) Including amortization of intangible assets resulting from business acquisition, which amounted to RMB0.4 million for both the three months period ended December 31, 2019 and 2020. Including amortization of intangible assets resulting from business acquisition, which amounted to RMB1.6 million for the year ended December 31, 2019 and 2020, respectively.
(3) Including income tax benefits of RMB0.1 million related to the reversal of deferred tax liabilities, which was recognized on business acquisition for both the three months period ended December 31, 2019 and 2020. Including income tax benefits of RMB0.4 million related to the reversal of deferred tax liabilities, which was recognized on business acquisition for the year ended December 31, 2019 and 2020, respectively.
Baozun Inc.
Reconciliations of GAAP and Non-GAAP Results
(in thousands, except for share and per ADS data)
| For the three months ended December 31, | For the year ended December 31, | |||||||||||||||||||||||
| 2019 | 2020 | 2019 | 2020 | |||||||||||||||||||||
| RMB | RMB | US$ | RMB | RMB | US$ | |||||||||||||||||||
| Income from operations | 195,935 | 300,628 | 46,074 | 383,653 | 558,677 | 85,621 | ||||||||||||||||||
| Add: Share-based compensation expenses | 20,286 | 32,098 | 4,919 | 75,183 | 108,440 | 16,619 | ||||||||||||||||||
| Amortization of intangible assets resulting from business acquisition | 391 | 391 | 60 | 1,564 | 1,564 | 240 | ||||||||||||||||||
| Non-GAAP income from operations | 216,612 | 333,117 | 51,053 | 460,400 | 668,681 | 102,480 | ||||||||||||||||||
| Net income | 142,299 | 238,836 | 36,604 | 281,891 | 426,534 | 65,370 | ||||||||||||||||||
| Add: Share-based compensation expenses | 20,286 | 32,098 | 4,919 | 75,183 | 108,440 | 16,619 | ||||||||||||||||||
| Amortization of intangible assets resulting from business acquisition | 391 | 391 | 60 | 1,564 | 1,564 | 240 | ||||||||||||||||||
| Less: Tax effect of amortization of intangible assets resulting from business acquisition | (98 | ) | (98 | ) | (15 | ) | (392 | ) | (392 | ) | (60 | ) | ||||||||||||
| Non-GAAP net income | 162,878 | 271,227 | 41,568 | 358,246 | 536,146 | 82,169 | ||||||||||||||||||
| Net income attributable to ordinary shareholders of Baozun Inc. | 140,874 | 239,347 | 36,682 | 281,297 | 425,992 | 65,287 | ||||||||||||||||||
| Add: Share-based compensation expenses | 20,286 | 32,098 | 4,919 | 75,183 | 108,440 | 16,619 | ||||||||||||||||||
| Amortization of intangible assets resulting from business acquisition | 199 | 199 | 30 | 796 | 796 | 122 | ||||||||||||||||||
| Less: Tax effect of amortization of intangible assets resulting from business acquisition | (50 | ) | (50 | ) | (8 | ) | (200 | ) | (200 | ) | (31 | ) | ||||||||||||
| Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. | 161,309 | 271,594 | 41,623 | 357,076 | 535,028 | 81,997 | ||||||||||||||||||
| Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS: | ||||||||||||||||||||||||
| Basic | 2.77 | 3.71 | 0.57 | 6.16 | 8.57 | 1.31 | ||||||||||||||||||
| Diluted | 2.71 | 3.58 | 0.55 | 5.99 | 8.40 | 1.29 | ||||||||||||||||||
| Weighted average shares used in calculating net income per ordinary share | ||||||||||||||||||||||||
| Basic | 174,763,688 | 219,717,614 | 219,717,614 | 173,937,013 | 187,322,781 | 187,322,781 | ||||||||||||||||||
| Diluted | 178,703,772 | 239,172,660 | 239,172,660 | 178,932,010 | 190,988,171 | 190,988,171 | ||||||||||||||||||