BZUN · Baozun Inc. · Financials
Income-statement, balance-sheet and cash-flow figures from SEC filings, plus a debt profile anchored in the latest 10-K and updated by each 10-Q and debt exhibit.
Chart any reported metric, KPI or segment over time — the full statement history lives here
| Line Item | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CNY | 70.84M | 84.57M | 83.8M | 73.82M | 70.41M | 52.65M | 43.3M | 19.48M | 12.84M | 9.22M | 6.53M | 4.54M | 2.28M |
| CNY | -257.32M | 21.84M | -10.65M | 613.6M | — | — | — | — | — | 12.19M | 18.38M | -1.05M | — |
| USD/shares | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 | $0.35 | $0.23 | $0.23 | $0.20 | $0.08 | $0.00 | — | — |
| USD/shares | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 | $0.34 | $0.23 | $0.22 | $0.18 | $0.08 | $0.00 | — | — |
| shares | 173.48M | 179.68M | 178.55M | 183.27M | 216.37M | 187.32M | 173.94M | 169.88M | 162.11M | 149.94M | 102.99M | 29.31M | 29.98M |
| shares | 173.48M | 179.68M | 178.55M | 183.27M | 216.37M | 190.99M | 178.93M | 179.33M | 176.12M | 163.93M | 102.99M | 29.31M | 29.98M |
Debt Profile
Reported borrowing balances, repayment dates and agreement terms, with links to the underlying filings.
Reported debt balances
Each amount keeps its reported scope. Related balance-sheet measures appear under the borrowing they describe.
| Reported balance | As of | Amount | Source |
|---|---|---|---|
| Current operating lease liabilities | 2025-12-31 | USD 34,278,000 | 20-F filed 2026-04-23 |
| Current portion of notes payable | 2025-12-31 | CNY 335,171,000 | 20-F filed 2026-04-23 |
| Current portion of notes payable | 2025-12-31 | USD 47,929,000 | 20-F filed 2026-04-23 |
| Noncurrent operating lease liabilities | 2025-12-31 | USD 70,012,000 | 20-F filed 2026-04-23 |
| Operating lease liabilities | 2025-12-31 | CNY 729,310,000 | 20-F filed 2026-04-23 |
Related accounting measures — not additional borrowingCarrying amounts can reflect issuance costs or discounts. Differences between these measures are not necessarily repayments due within a year.
| |||
| Short-term borrowings | 2025-12-31 | CNY 1,207,773,000 | 20-F filed 2026-04-23 |
| Short-term borrowings | 2025-12-31 | USD 172,709,000 | 20-F filed 2026-04-23 |
Covenants
Covenant terms have not yet been verified for this profile.
The balance figures do not establish whether covenants apply or whether the company complies with them.
Loans, facilities and notes
The instrument breakdown is not yet verified. Read the debt note in the linked report for borrowing terms and maturity conditions.
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.
By Segment (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| ECommerce | 8,271,229,000 | 8,070,271,000 | 7,621,114,000 | 8,400,631,000 | 9,396,256,000 |
| Brand Management | 1,845,418,000 | 1,474,351,000 | 1,271,027,000 | — | — |
By Geography (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| China | 9,811,645,000 | 9,310,046,000 | 8,701,254,000 | 8,255,790,000 |
By Product & Service (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Service | 6,095,924,000 | 5,955,301,000 | 5,454,811,000 | 5,756,417,000 | 5,522,667,000 | 4,944,952,000 | 3,856,041,000 | 2,876,175,000 |
| Product | 3,849,559,000 | 3,466,928,000 | 3,357,202,000 | 2,644,214,000 | 3,873,589,000 | 3,906,611,000 | 3,422,151,000 | 2,516,862,000 |
| Digital Marketing and IT Solutions | 2,301,523,000 | 2,120,944,000 | 1,735,776,000 | 1,751,440,000 | — | — | — | — |
| Warehousing and Fulfillment | 2,051,679,000 | 2,189,181,000 | 2,194,469,000 | 2,380,863,000 | — | — | — | — |
| Online Store Operations | 1,912,010,000 | 1,765,364,000 | 1,604,695,000 | 1,624,114,000 | — | — | — | — |
Segment Operating Income
Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.
By Segment (CNY)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| ECommerce | 219,320,000 | 179,622,000 | 163,990,000 | 256,093,000 | 224,104,000 |
| Brand Management | -93,028,000 | -168,767,000 | -187,663,000 | — | — |
Operating Margin by Segment (%)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| ECommerce | 2.7% | 2.2% | 2.2% | 3% | 2.4% |
| Brand Management | -5% | -11.4% | -14.8% | — | — |