BZUN
Baozun Inc.Company with tickers: BZUN
CIK
1625414
CUSIP
06684L103
Shares Outstanding
53,694,809
Website
https://www.baozun.com
Investor Relations
https://ir.baozun.com/
13F Activity (30d)
10 filings
6 filers
Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.
| Line Item | Value | Unit | Period End | Form | Filed |
|---|---|---|---|---|---|
| Revenue | — | ||||
| Revenue (ASC 606) | 3,849,559,000 | CNY | 2025-12-31 | 20-F | 2026-04-23 |
| Cost of Revenue | — | ||||
| Gross Profit | — | ||||
| Operating Expenses | — | ||||
| Research & Development | — | ||||
| Operating Income | 219,320,000 | CNY | 2025-12-31 | 20-F | 2026-04-23 |
| Net Income | -242,100,000 | CNY | 2025-12-31 | 20-F | 2026-04-23 |
| EPS (Basic) | -1.40 | CNY/shares | 2025-12-31 | 20-F | 2026-04-23 |
| EPS (Diluted) | -1.40 | CNY/shares | 2025-12-31 | 20-F | 2026-04-23 |
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
By Segment (CNY)
| Component | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|
| E Commerce | 9,396,256,000 | 8,400,631,000 | 7,621,114,000 | 8,070,271,000 | 8,271,229,000 |
| Brand Management | — | — | 1,271,027,000 | 1,474,351,000 | 1,845,418,000 |
By Geography (CNY)
| Component | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| China | 8,255,790,000 | 8,701,254,000 | 9,310,046,000 | 9,811,645,000 |
By Product & Service (CNY)
| Component | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Service | 3,856,041,000 | 4,944,952,000 | 5,522,667,000 | 5,756,417,000 | 5,454,811,000 | 5,955,301,000 | 6,095,924,000 |
| Product | 3,422,151,000 | 3,906,611,000 | 3,873,589,000 | 2,644,214,000 | 3,357,202,000 | 3,466,928,000 | 3,849,559,000 |
| Digital Marketing And It Solutions | — | — | — | 1,751,440,000 | 1,735,776,000 | 2,120,944,000 | 2,301,523,000 |
| Warehousing And Fulfillment | — | — | — | 2,380,863,000 | 2,194,469,000 | 2,189,181,000 | 2,051,679,000 |
| Online Store Operations | — | — | — | 1,624,114,000 | 1,604,695,000 | 1,765,364,000 | 1,912,010,000 |