BZUN · Baozun Inc.

$2.83 -0.06 (-2.08%) At close · Aug 14

Market Cap

$164.54M

58.14M

Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.

Revenue

9.95B +5.6%

FY2025

Net Income

-242.1M -30.7%

FY2025

Diluted EPS

-1.40 -35.9%

FY2025

Operating Cash Flow

420.43M +315.1%

FY2025

Chart any reported metric, KPI or segment over time — the full statement history lives here

Income Statement Balance Sheet Cash Flow All Metrics

Annual Quarterly

Line Item	3Y	5Y	10Y	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018	FY2017	FY2016	FY2015	FY2014	FY2013
Revenue CNY	+5.8%	+2.4%	+14.4%	9.95B	9.42B	8.81B	8.4B	9.4B	8.85B	7.28B	5.39B	4.15B	3.39B	2.6B	1.58B	1.52B
Cost of Revenue CNY	+4.5%	-5.0%	+4.0%	2.58B	2.47B	2.41B	2.26B	3.28B	3.33B	2.77B	2.03B	1.92B	1.92B	1.74B	1.09B	1.25B
Selling & Marketing CNY	+12.9%	+12.5%	+25.3%	3.85B	3.38B	2.83B	2.67B	2.55B	2.13B	1.82B	1.34B	910.84M	658.82M	403.52M	226.95M	146.2M
General & Administrative CNY	+26.5%	+27.4%	+26.1%	751.63M	719.16M	855.91M	371.47M	525.8M	224.05M	215.66M	154.85M	116.55M	88.27M	73.68M	96.91M	38.16M
Amortization of Intangibles CNY	-1.4%	+6.1%	+26.9%	70.84M	84.57M	83.8M	73.82M	70.41M	52.65M	43.3M	19.48M	12.84M	9.22M	6.53M	4.54M	2.28M
Depreciation & Amortization CNY	+4.1%	+7.9%	+25.4%	221.74M	244.85M	251.63M	196.54M	206.94M	151.72M	120.1M	72.18M	50.62M	35.88M	23.15M	13.25M	7.19M
Total Operating Expenses CNY	+24.8%	+26.4%	—	—	—	—	—	—	—	—	5.04B	3.89B	3.3B	2.59B	1.64B	1.56B
Total Costs & Expenses CNY	+5.7%	+3.6%	—	9.89B	9.54B	9.02B	8.37B	9.39B	8.29B	6.89B	5.04B	3.89B	—	—	—	—
Operating Income CNY	+19.3%	-36.7%	+20.9%	56.56M	-114.83M	-206.38M	33.29M	7.02M	558.68M	383.65M	355.77M	256.33M	90.07M	8.45M	-56.86M	-40.99M
Interest Expense CNY	-7.8%	-7.6%	—	44.57M	38.99M	41.34M	56.92M	56.85M	66.12M	61.32M	13.06M	4.25M	0	—	1.55M	677K
Interest Income CNY	+8.5%	+7.2%	+20.8%	58.56M	68.75M	82.11M	45.82M	62.94M	41.37M	42.61M	8.02M	13.35M	11.87M	8.83M	3.16M	4.57M
Other Non-Operating Income CNY	—	—	—	-257.32M	21.84M	-10.65M	613.6M	—	—	—	—	—	12.19M	18.38M	-1.05M	—
Equity in Earnings of Unconsolidated Entities CNY	—	+15.2%	—	11.09M	-24.66M	6.25M	-3.59M	3.3M	5.47M	4.77M	-996K	-1.27M	0	-10.24M	—	—
Investment Income (Loss) CNY	—	—	—	—	4.85M	-68.03M	-97.83M	-209.96M	0	0	—	—	—	—	—	—
Pretax Income CNY	—	—	—	-200.76M	-92.99M	-217.03M	-580.31M	-154M	548.85M	348.27M	335.72M	264.65M	102.26M	26.84M	-57.9M	-37.46M
Income Tax CNY	-27.9%	-40.0%	—	9.91M	20.74M	12M	26.48M	55.26M	127.79M	71.14M	64.95M	54.25M	16.83M	-6.02M	1.91M	307K
Net Income CNY	—	—	—	-242.1M	-185.2M	-278.42M	-653.29M	-219.83M	425.99M	281.89M	269.77M	209.13M	85.42M	22.62M	-59.81M	-37.77M
Net Income Attributable to Noncontrolling Interests CNY	+194.4%	—	—	—	—	—	—	1.51M	796K	-187K	59K	264K	-1.21M	—	—	—
Net Income Available to Common Stockholders CNY	—	—	—	-242.1M	-185.2M	-278.42M	-653.29M	-219.83M	425.99M	281.3M	269.71M	208.87M	86.63M	-2.71M	-155.65M	-99.21M
Comprehensive Income CNY	+92.3%	—	—	—	—	—	—	—	—	—	289M	174.78M	110.56M	40.63M	-58.57M	-37.82M
EPS (Basic) CNY/shares	—	—	—	-1.40	-1.03	-1.56	-3.56	-1.02	2.27	1.62	1.59	1.29	0.58	-0.03	-5.31	-3.31
EPS (Diluted) CNY/shares	—	—	—	-1.40	-1.03	-1.56	-3.56	-1.02	2.23	1.57	1.50	1.19	0.53	-0.03	-5.31	-3.31
Shares Outstanding (Basic Avg) shares	-1.8%	-1.5%	+5.4%	173.48M	179.68M	178.55M	183.27M	216.37M	187.32M	173.94M	169.88M	162.11M	149.94M	102.99M	29.31M	29.98M
Shares Outstanding (Diluted Avg) shares	-1.8%	-1.9%	+5.4%	173.48M	179.68M	178.55M	183.27M	216.37M	190.99M	178.93M	179.33M	176.12M	163.93M	102.99M	29.31M	29.98M

Values reflect the latest filing (restatements included); per-share figures on today's split basis. Click a value for its source filing. 3Y/5Y/10Y columns are trailing CAGR from the newest fiscal year; blank where an endpoint is missing or negative.

Capital Returned to Shareholders

Cash spent on share repurchases and dividends per fiscal year, as reported on the cash-flow statement. Across FY2015–FY2025: $1.67B in buybacks, $24.39M in dividends.

Revenue Breakdown

Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.

Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.

By Segment (CNY)

Component	FY2025	FY2024	FY2023	FY2022	FY2021
ECommerce	8,271,229,000	8,070,271,000	7,621,114,000	8,400,631,000	9,396,256,000
Brand Management	1,845,418,000	1,474,351,000	1,271,027,000	—	—

By Geography (CNY)

Component	FY2025	FY2024	FY2023	FY2022
China	9,811,645,000	9,310,046,000	8,701,254,000	8,255,790,000

By Product & Service (CNY)

Component	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018
Service	6,095,924,000	5,955,301,000	5,454,811,000	5,756,417,000	5,522,667,000	4,944,952,000	3,856,041,000	2,876,175,000
Product	3,849,559,000	3,466,928,000	3,357,202,000	2,644,214,000	3,873,589,000	3,906,611,000	3,422,151,000	2,516,862,000
Digital Marketing and IT Solutions	2,301,523,000	2,120,944,000	1,735,776,000	1,751,440,000	—	—	—	—
Warehousing and Fulfillment	2,051,679,000	2,189,181,000	2,194,469,000	2,380,863,000	—	—	—	—
Online Store Operations	1,912,010,000	1,765,364,000	1,604,695,000	1,624,114,000	—	—	—	—

Segment Operating Income

Annual operating income by business segment, as tagged in the company's own XBRL filings. Segments need not sum to the consolidated figure — corporate costs and eliminations are typically unallocated.

By Segment (CNY)

Component	FY2025	FY2024	FY2023	FY2022	FY2021
ECommerce	219,320,000	179,622,000	163,990,000	256,093,000	224,104,000
Brand Management	-93,028,000	-168,767,000	-187,663,000	—	—

Operating Margin by Segment (%)

Component	FY2025	FY2024	FY2023	FY2022	FY2021
ECommerce	2.7%	2.2%	2.2%	3%	2.4%
Brand Management	-5%	-11.4%	-14.8%	—	—

Key facts CIK 1625414 CUSIP 06684L103 13F (30d) 67 filings 66 filers Visit website Investor relations