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BZUN · Baozun Inc.

Track BZUN — free
$3.29 +0.14 (+4.28%)
Market Cap
$177.34M
Shares
58.14M
Volume · Oct 5 283.36K Avg daily vol (3M) 213.65K

Price & Indicators

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20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$3.16 Open$3.07 Day$2.97–3.18 52W close$2.10–4.04 Avg vol 30d201K Short int617K · 1.1% float · 4.5d Short vol51% Last earningsAug 27, 2026 DataJan 2020–Oct 2026

Up next

Next earnings call
Nov 5, 2026 Est · unconfirmed · in 4 wks
call held Aug 27, 2026

Metrics snapshot

Useful current figures from the complete screener profile.

Revenue (TTM)
—
Trailing 12 months
Net income (TTM)
—
Trailing 12 months
Revenue growth YoY
—
Year over year
Operating margin
—
Trailing 12 months
P / E (TTM)
—
Trailing earnings
FCF yield
—
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
—
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
—
Year over year · more shares
Price change (1Y)
-21.9%
Trailing year
Short interest
1.1%
Latest settlement · 4.5 days to cover
View all 115 metrics

Equibles Rating

blended score · not investment advice
Overall
Neutral
SellHoldBuy
Technical Buy Momentum Very Strong Sentiment Neutral Fundamentals Strong Quant / Vol Very High
Market backdrop VIX 15.3 · calm Equity put/call 0.58
Technical
price trend
Buy
50 / 200-day cross No cross
Price vs 200-day avg +16%
above
Price vs 50-day avg +10%
above
RSI (14) 68
neutral
MACD trend Positive
52-week position 54%
mid-range
Volume (OBV) Confirms
volume backs price
Momentum
relative strength
Very Strong
1-month return +13%
trailing
6-month return +22%
trailing
YTD return +19%
this year
Relative strength +10%
vs S&P · 6-mo
Sentiment
smart money
Neutral
Trend (MA cross) No cross
50d $3 › 200d $3 — 50d above 200d
Institutional flow Distributing
-1% holders QoQ · +6 funds added
Insider flow Accumulating
Net +$196.3K over 90 days · 0% sells
Short interest Rising
1.06% of float · ▲ +0.8% MoM · 4.5 days cover
Volume signal Normal
Volume near normal
Institution breadth Steady
69 holders — mid 3-yr range
Squeeze score 54
elevated · 0–100
Fundamentals
Strong
Revenue growth +4%
Y/Y
EPS growth −36%
Y/Y
Free cash flow $44.9M
Buyback $20.0M
authorized
Quant / Vol
risk profile
Very High
Volatility 52%
annualized · 1-yr
Max drawdown −48%
past year
ATR 4.5%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Guidance & track record

Latest guidance · from the Earnings Call filed Aug 27, 2026
BBM top-line growth · full year 20% – 25%

Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

Technicals

trend & momentum for long-term holders Buy
0 · 4 · 3
50 / 200-day cross
No cross Neutral
Price vs 200-day avg
+16% Bullish
Price vs 50-day avg
+10% Bullish
RSI (14)
68 Neutral
MACD trend
Positive Bullish
52-week position
54% Neutral
Volume (OBV)
Confirms Neutral
Market signals — smart money & positioning
Bearish · 2 of 6
Trend (MA cross) No cross
50d $3 › 200d $3 — 50d above 200d
Institutional flow Distributing
-1% holders QoQ · +6 funds added
Insider flow Accumulating
Net +$196.3K over 90 days · 0% sells
Short interest Rising
1.06% of float · ▲ +0.8% MoM · 4.5 days cover
Volume signal Normal
Volume near normal
Institution breadth Steady
69 holders — mid 3-yr range
Price context
position in its 52-week range
Range low $2 Now $3 · 54% Range high $4
vs 200-day avg +16% vs 50-day avg +10%

Illustrative technical + ownership context — a signal mix, not investment advice.

Versus peers

Internet Retail — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
BZUN
Baozun Inc.
this stock
$177.34M +18.6% +4.0% — 1.1%
AMZN
Amazon Com Inc
$2.66T +9.0% +12.4% 19.8 0.8%
BABA
Alibaba Group Holding Ltd
$267.88B -27.8% +8.1% — 1.7%
PDD
PDD Holdings Inc.
$110.41B -33.5% +14.5% — 2.0%
MELI
Mercadolibre Inc
$88.85B -15.8% +39.1% 47.7 1.6%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Accumulating
Holders
69
% held
23.5%
Net QoQ
+2.0M sh
Top holder
SCHRODER INVESTMENT MANAG…
Held Float
View
Held by Funds
Fund positions
29
View
Short & Settlement
Short Interest Rising
Shares short
617.2K
Days to cover
4.5d
Change
+4.8K sh
View
Short Volume
Short vol %
51%
As of
Oct 5, 2026
Short Total
View
Fails to Deliver
FTD shares
579
Value
$1.6K
As of
Sep 2, 2026
View
Off-Exchange
Off-exchange %
38.4%
Week of
Aug 31, 2026
Off-exch Lit
View
Smart Money
Insider Trades Net buying
Net (90d)
+$196.3K
Buyers / Sellers
2 / 0
Buyers Sellers
View
Financials
Financials
Revenue (FY)
CNY 9.9B
Net income (FY)
CNY -242.1M
EPS diluted
CNY -1.40
View
Buybacks
Authorized
$20.0M
View
Filings
SEC Filings
Latest
6-K
Filed
Oct 2, 2026
This year
28
View
Proposed Sales
Value
$935.6K
Shares
289.7K
Filed
May 23, 2025
View
Earnings & Events
Webcasts
Last webcast
Aug 27, 2026
View

Performance

5D 20D 120D MTD YTD
BZUN +7.3% +13.1% +21.8% +3.1% +18.6%
SPY -0.2% -0.5% +12.2% +0.9% +12.9%
vs SPY +7.5% +13.5% +9.6% +2.2% +5.8%

Capital returns

Buyback program · as of Jan 31, 2024
Authorized
$20.00M
Spent (derived)
—
Remaining
—

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 1625414 CUSIP 06684L103 13F (30d) 1 filings 1 filers Visit website Investor relations