BZUN · Baozun Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-30 | Ye Changqing |
Director |
Convert↑
Filing footnotes — American Depositary Shares (Direct)
Each of American Depositary Share represents three Class A Ordinary Shares. |
American Depositary Shares
|
17,269 |
| 2026-06-30 | Ye Changqing |
Director |
Convert↓
Filing footnotes — Restricted Stock Unit (Direct)
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. Of the total 93,809 RSUs, 51,809 RSUs had been fully vested and were converted into 17,269 American Depositary Shares on June 30, 2026. |
Restricted Stock Unit
|
51,809 |
| 2026-06-24 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
29,000 |
| 2026-06-22 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.807 to $2.810, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-18 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-17 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.83 to $2.84, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-17 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
18,500 |
| 2026-06-16 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-15 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-12 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-11 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.669 to $2.670, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-11 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
18,000 |
| 2026-06-10 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.64 to $2.65, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-09 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.72 to $2.73, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-08 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-05 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.65 to $2.67, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-04 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-03 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-02 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.69 to $2.71, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-01 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.73 to $2.74, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-06-01 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
20,000 |
| 2026-05-29 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-05-28 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-05-28 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
19,500 |
| 2026-05-27 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-05-26 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.548 to $2.550, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
10,000 |
| 2026-05-26 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
10,000 |
| 2026-05-21 | Chan Yiu Pong |
Director |
Award↑
Filing footnotes — Restricted Stock Unit (Direct)
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. 42,000 RSUs were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on May 21, 2026 (the "Grant Date"), and 10,500 RSUs shall vest on each anniversary of the Grant Date in four years. |
Restricted Stock Unit
|
42,000 |
| 2026-05-21 | Ye Changqing |
Director |
Award↑
Filing footnotes — Restricted Stock Unit (Direct)
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. 42,000 RSUs were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on May 21, 2026 (the "Grant Date"), and 10,500 RSUs shall vest on each anniversary of the Grant Date in four years. |
Restricted Stock Unit
|
42,000 |
| 2026-05-21 | Hsia Hsien-Chieng Steve |
Director |
Award↑
Filing footnotes — Restricted Stock Unit (Direct)
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. 42,000 RSUs were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on May 21, 2026 (the "Grant Date"), and 10,500 RSUs shall vest on each anniversary of the Grant Date in four years. |
Restricted Stock Unit
|
42,000 |
| 2026-05-21 | YU BIN |
Director |
Award↑
Filing footnotes — Restricted Stock Unit (Direct)
Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer. 24,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on May 21, 2026, and each of 10,500 RSUs, 10,500 RSUs and 3,000 RSUs shall vest on May 21, 2027, May 21, 2028, and May 21, 2029, respectively. |
Restricted Stock Unit
|
24,000 |
| 2026-04-17 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
16,000 |
| 2026-04-16 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.839 to $2.840, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
17,500 |
| 2026-04-15 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.71 to $2.72, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
11,000 |
| 2026-04-14 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
11,500 |
| 2026-04-13 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.476 to $2.480, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
12,100 |
| 2026-04-13 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
11,084 |
| 2026-04-10 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
5,372 |
| 2026-04-10 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.42 to $2.43, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
12,400 |
| 2026-04-09 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.58 to $2.59, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
11,650 |
| 2026-04-08 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
30,886 |
| 2026-04-08 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.57 to $2.58, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
11,600 |
| 2026-04-07 | Qiu Wenbin |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — American Depositary Shares (Indirect)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.50 to $2.51, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
(I)
|
12,000 |
| 2026-04-02 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.4460 to $2.5100, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
30,000 |
| 2026-03-31 | Wu Junhua |
Director, Chief Strategy Officer |
Buy↑
Filing footnotes — American Depositary Shares (Direct)
Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4. |
American Depositary Shares
|
14,000 |
| 2026-03-30 | Zhu Yanjie |
Chief Financial Officer |
Award↑
Filing footnotes — Restricted Stock Unit (Direct)
Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer. 75% of the RSUs shall be vested on January 1, 2029; and 25% of the RSUs shall be vested on January 1, 2030. |
Restricted Stock Unit
|
300,000 |