Good afternoon, everyone, and welcome to eHealth Inc.'s Conference Call to Discuss the Company's Second Quarter 2021 Financial Results. At this time, all participants have been placed in a listen-only mode. This floor will open for your questions following the presentation. It is now my pleasure to turn the floor over to Kate Sidorovich, the Company's Senior Vice President of Investor Relations and Strategy. Please go ahead.

Thank you. Good afternoon, and thank you all for joining us today either by phone or by webcast for a discussion about eHealth, Inc.'s Second Quarter 2021 Financial Results. On the call this afternoon, we'll have Scott Flanders, eHealth's Chief Executive Officer; John Pierantoni, our Chief Accounting Officer and Principal Financial Officer; and John Wang, Vice President of Finance. After management completes its remarks, we'll open the lines for questions. As a reminder, today's conference call is being recorded and webcast from the Investor Relations section of our website. A replay of the call will be available on our website following the call. We will be making forward-looking statements on this call that include statements regarding future events, beliefs, and expectations, including statements relating to our expectations regarding our Medicare business, including Medicare enrollment growth, consumer demand, our competitive advantage, and market opportunities; our investments in our e-commerce and call center capabilities, agent training, quality assurance efforts, and expected impact on our business. Our ability to grow our internal agent force, increase agent productivity, and improve customer experience and the quality of enrollment, our expectations regarding our individual and family plan business and growth opportunities there, our expectations regarding our online enrollments, member acquisition costs and retention rates, our expectations regarding our financial performance, the profitability of our business seasonality, churn, lifetime values, member estimates, and operating expenses; and finally, our outlook for the third quarter of 2021 and our full year 2021 financial guidance. Forward-looking statements on this call represent eHealth's views as of today. You should not rely on the statements as representing our views in the future. We are to undertake no obligation or duty to update information contained in these forward-looking statements, whether as a result of new information, future events or otherwise. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in our forward-looking statements. We describe these and other risks and uncertainties in our annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, which you may access through the SEC website or from the Investor Relations section of our website. We will be presenting certain financial measures on this call that are considered non-GAAP under SEC Regulation G. For reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure, please refer to the information included in our press release and in our SEC filings, which can be found in the About Us section of our corporate website under the heading Investor Relations. And at this point, I'll turn the call over to our CEO, Scott Flanders.

Thanks, Kate, and good afternoon to everyone joining us today. Second quarter results were strong, with revenue, profitability, and Medicare Advantage enrollments exceeding our expectations. During the quarter, we made significant progress towards expanding and enhancing our telesales organization, continued to scale our digital business, and saw positive trends in our under 65 business. Following our first quarter outperformance, strong momentum in our Medicare Advantage enrollment growth continued in April and early May before slowing down as we compare it against the COVID-related special enrollment period that was available to seniors last year. For the full quarter, our approved Medicare Advantage members grew 30% compared to the second quarter of 2020. I'm pleased to report that we successfully achieved our Medicare agent recruiting targets for the second quarter and are on track to meet the goal of our telesales capacity being made up of 90% full-time agents. At the start of the EAP, we achieved a significant pivot in our sales organization in a short amount of time and expect for it to benefit our customer experience and the quality of our enrollments. The Medicare market continues to evolve. The ongoing trend towards increased popularity and penetration of Medicare Advantage plans is accompanied by broadening of planned selection and expansion of covered services. The MA is an important growth area for health insurance companies. And while carriers continue to pursue enrollment growth and market share gains, we are also seeing a shift towards heightened awareness and focus on enrollment quality among our key carrier partners. Based on our recent conversations with carriers, we expect that insurance companies will be increasingly evaluating broker performance on the quality of their enrollments, including retention rates and customer satisfaction in addition to volumes. This sector-wide movement provides an opportunity for eHealth to take a leadership position, establishing our platform as the gold standard for customer experience within the sector. Our customer-centric choice model and long-time mission of serving as a consumer advocate positions us well to partner with carriers on their efforts. This also builds on the initiatives that we launched last year aimed at customer engagement and retention and lifetime value enhancement. We are now looking for additional ways to improve customer experience, enhance the accuracy of planned recommendations, and reduce rapid disenrollment. Starting in Q3, we introduced mandatory additional training for our agents, added a new customer care role to verify Medicare enrollments prior to submission, and are expanding other QA efforts. The recent migration of our call center technology to a cloud-based contact center will also provide new, robust capabilities to train agents and monitor their performance in real time. Enhancing our e-commerce experience and growing the contribution from our online enrollments is another critical initiative for eHealth. In fact, Medicare members who have enrolled through a fully unassisted online process on our platform represent our highest quality enrollments with highly favorable retention rates. Fully unassisted online major medical Medicare applications grew 80% year-over-year and continued to outpace our overall Medicare enrollment growth. Our internal goal continues to be for our unassisted online enrollments to represent $100 million in commission revenue in 2021 at superior member economics with higher than average LTVs, driven primarily by lower churn and a higher contribution from new to Medicare Advantage enrollees that generate significantly higher first-year commissions compared to planned switchers. We believe that years of investment in building our industry-leading digital platform have given eHealth a meaningful advantage in targeting enrollees from younger demographics, who are increasingly interested in using online platforms to research and enroll in health care plans. We have seen our highest retention among those enrollees who also created a customer center account with eHealth. As a reminder, our customer center is an online customer account tool that allows for data-driven customer engagement and helps us maintain our relationship with our members after the initial enrollment. We see this as a meaningful differentiator, allowing members who use the customer center to engage more deeply with eHealth and ultimately retain at better rates. We are now at 143,000 customer center accounts with additional enhancements coming to this tool and our overall e-commerce experience. Our total online applications, including unassisted and partially agent-assisted submissions, represented 38% of our second quarter applications for Medicare major medical products, up from 30% a year ago. We believe that our ongoing investments in our telesales operations, technology, and QA will present a significant barrier to entry into the Medicare distribution market as carriers place an increasing value on enrollment quality. On the demand generation side, we continue to invest in our online and strategic partnership channels. Although legacy channels such as DIRECTV and direct mail remain a part of our marketing mix, their contribution has been reduced as eHealth leans into demand generation channels that offer us more favorable unit economics and better competitive differentiation. In the strategic partner channel, we are leveraging the relationships that pharmacies, health care providers, and patient engagement companies have with Medicare beneficiaries. Partners put their faith in eHealth because of our technology, breadth of plan choice, and our dedication to putting customers first. Ahead of this year's AEP, we've expanded our relationship with Walgreens, Costco, and SilverSneakers. We also added exciting new partnerships with Cardinal Health, Adherus Health, Cipher Health, and several others. At our IFP business, we are seeing an encouraging combination of strong enrollments as well as a continuing increase in the persistency of our existing book of business. Approved IFP members grew 78% during the quarter compared to the second quarter of last year. And along with $16 million in tail revenue from prior periods, IFP enrollments generated a 178% increase in IFP segment revenue compared to Q2 of 2020. The IFP market is benefiting from secular tailwinds, driven by the passage of the American Rescue Plan Act in March of this year. This legislation expanded access to premium credits, making IFP plans more affordable, which will allow a larger percentage of the population to get the quality coverage that major medical plans offer. The Biden administration is now proposing a permanent expansion of exchange subsidies. It is estimated that these changes increase the total number of people eligible for subsidized marketplace coverage by more than 20%. As a result, we are seeing renewed interest in this market from insurance carriers as well as our strategic partners, such as pharmacies, health care networks, and other industry players that want to help their patients take advantage of these new opportunities to access care. The majority of our IFP enrollments are done online with no agent assistance providing for attractive unit economics in this business. Combined with a favorable market environment, this should create interesting growth opportunities for us in our IFP business going forward. Second quarter revenue was $96.6 million, a 9% year-over-year increase. Our second quarter GAAP net loss was $18.4 million, and our adjusted EBITDA was negative $13 million, reflective of a significant investment we made in our in-house telesales operations. Our Chief Accounting Officer, John Pierantoni will provide more details on our second quarter financial results. Since our last earnings call, we welcomed Cesar Soriano to our Board of Directors, where he will serve as a member of the Compensation Committee. Mr. Soriano is the Chief Executive Officer of Confie Corporation, a leading national personal lines insurance distributor. He brings to our Board more than 20 years of leadership in the financial, insurance, and business services industries, including significant experience and direct-to-consumer sales of insurance products. We also announced last week that we have appointed Erin Russell to our Board of Directors. Ms. Russell has deep health care industry experience, including serving on the Boards of Tivity Health, DeVilbiss Healthcare, and 21st Century Oncology. She will sit on the Audit and Strategy Committees as we look forward to her contributions. As we close the first half of fiscal 2021, I am encouraged by the early success we've seen in scaling our call center operations around the internal agent model and implementing a number of important initiatives to position our agents for success. Our online business continues to gain traction, significantly outpacing our overall Medicare enrollment growth, generating higher quality enrollments characterized by better retention and higher contribution from younger or tech-savvy demographics, including those who are new to Medicare. Our mission to serve as a consumer advocate in the health insurance market has not changed since the inception of the Company and is reinforced now by our heightened dedication to customer service, member engagement and retention, and quality of our enrollments. We believe that our differentiated customer-centric choice model positions us well for continuing growth and shareholder value creation. Finally, a quick update on our CFO succession plans. As we conduct our search for a permanent CFO, and John Pierantoni, our Chief Accounting Officer and Principal Financial Officer; and John Wang, Vice President of Finance, are co-leading the finance function reporting to me. Both Johns were leaders on our finance team when Derek was still at eHealth, and we are confident in them as leaders of our interim finance team.

Thanks, Scott, and good afternoon, everyone. Second quarter results reflect higher-than-expected growth in our Medicare enrollments, strength in the IFP business, and a significant investment in our internal Medicare agent force ahead of the annual enrollment period. Second quarter Medicare revenue of $73.2 million declined 9% compared to a year ago. Underneath that, Medicare commission revenue from new enrollments grew 9% year-over-year, driven primarily by a 30% growth in approved Medicare Advantage members. The impact of strong MA enrollment growth on our revenue was partially offset by a 4% decline in Medicare Advantage lifetime values in line with our expectations and negative residual or tail revenue in our Medicare business compared to the second quarter a year ago. Negative tail revenue in the Medicare segment was largely attributable to our PDP product line that is being impacted by a continuing shift in consumer demand away from stand-alone drug plans and other factors. Our estimated number of commission-generating Medicare members was approximately 877,000 at the end of the second quarter or an increase of 22% with estimated Medicare Advantage membership increasing 38% compared to a year ago. Second quarter estimated trailing 12-month churn for Medicare Advantage plans was 42%, unchanged relative to the first quarter of the year. As Scott mentioned, we continue to experience significantly lower churn in members who enrolled online. For MA plans with effective dates of January 1, '21, we're observing year-to-date churn rates that are approximately 40% lower for the fully unassisted online cohort compared to telephonic enrollments. Per member cash collections in our Medicare business continue to grow, driven by commission rate increases and higher contributions from new-to-Medicare Advantage members that typically generate higher first-year commission payments. Please consult our earnings slides posted on the Investor Relations site for data reflecting our Medicare cash collections. As part of the Q2 earnings slides, we've also updated our analysis showing cash payback on our Medicare Advantage cohorts by year. As a reminder, this analysis compares the upfront acquisition costs spent to acquire each of our annual MA cohorts against cash collections generated by these members to date. You'll see that our 2019 MA cohorts have now achieved breakeven on that basis and will be generating positive cash flow going forward as we continue to collect monthly renewal payments. Turning to our individual family and small business segment. Second quarter revenue from this segment was $23.3 million, a 178% increase compared to a year ago, reflecting positive trends in the IFP market that Scott described earlier and included $15.8 million in tail revenue. In addition to a 78% increase in our approved IFP members during the quarter, we observed strong demand for dental and vision products and higher lifetime values across these products compared to a year ago. Our total revenue for the second quarter was $96.6 million, an increase of 9% compared to the second quarter of 2020. Our total estimated membership at the end of the quarter for all products combined was approximately 1,270,000 members. And now I'd like to review our expense and profitability metrics. In our Medicare business, acquisition costs per approved member, which includes marketing and customer care and enrollment costs increased 21% compared to the second quarter a year ago. This was primarily due to an early start in our internal agent ramp this year, with internal agents representing a much larger percentage of our total planned telesales capacity compared to a year ago. This investment in internal telesales capacity helps us to position for enrollment growth in the fourth quarter AEP and to improve upon enrollment quality. On the marketing side, the year-over increase in per member acquisition cost was partially due to the COVID-related special enrollment period that existed during Q2 of last year benefiting our conversion rates, both online and in the call center, as significantly higher proportion of inbound web visitors and callers were eligible to switch plans. To a lesser extent, it was driven by ongoing shift away from the traditional channels and towards our online advertising channel, which carries higher per-enrollment marketing costs but lower customer care and enrollment costs. Contribution from the direct television channel, in particular, declined to 6% from over 30% in Q2 of last year. The Medicare segment generated a loss of $17.8 million compared to a profit of $15 million in the second quarter of 2020. The individual family and small business segment generated segment profit of $17.9 million compared to a profit of $2.7 million in the second quarter of 2020. Second quarter non-GAAP tech and content and G&A expense combined grew 12% compared to a year ago and declined by 12% on a sequential basis. These non-GAAP operating expenses exclude the impact of stock-based compensation. GAAP net loss for the second quarter of 2021 was $18.4 million compared to a net loss of $3.4 million for the second quarter of 2020. Adjusted EBITDA for the second quarter of 2021 was negative $13 million, favorable to our expectations due to stronger-than-expected Medicare Advantage enrollments and contributions from our Individual and Family Plan product line. Please refer to our second quarter 2021 earnings release for a full description of how we calculate adjusted EBITDA. Our second quarter cash flow from operations was negative $32.1 million compared to negative $21.3 million for the second quarter of 2020. Year-to-date cash flow from operations was positive $10.7 million compared to negative $12.4 million a year ago. Trailing 12-month commission cash collections in our Medicare business were $322 million and grew 39% compared to the trailing 12 months a year ago, driven by membership expansion, strong new enrollment growth, and higher cash collections per Medicare member. As of June 30, we had $305 million in cash, cash equivalents and marketable securities inclusive of the $214 million of net proceeds from the investment that closed on April 30. Our balance sheet also reflects significant commissions receivable totaling $756 million that's comprised of $182 million that we expect to collect over the next 12 months and $574 million in long-term commissions receivable. Before we get to guidance, I'd like to briefly highlight the financial statement impact of the investment. For the second quarter, we accrued the 8% paid-in-kind dividend, which totaled $3.1 million. Due to the redemption features available to the preferred stockholders six years after closing, accounting rules also require us to recognize changes in the preferred stock redemption value each period. We've also recorded these changes in redemption value using the interest method, resulting in a $1.4 million adjustment charge during the quarter. In the third and fourth quarters of the year, we expect the total dividend and changes in redemption value to be approximately $7 million each quarter. And while these charges are below the GAAP net income line in the income statement and don't impact our 2021 net income guidance, they do impact our GAAP earnings per share. This is due to GAAP EPS using net income attributable to common stockholders in its numerator, which reflects the charges related to convertible preferred stock. I'd like to highlight that the investment is a participating security and changes the method for calculating earnings per share. As a result, we're providing a new metric for 2021 net income attributable to common stockholders per diluted share to be in the range of $0.84 to $1.39 per share, reflecting an estimated $0.69 reduction in EPS due to the investment. Our previous guidance of GAAP net income per diluted share of $1.53 to $2.08 per share was $0.69 higher as it didn't include any impacts of the investment. We're reaffirming our 2021 annual guidance on a consolidated basis, including revenue, GAAP net income, adjusted EBITDA, non-GAAP net income per diluted share corporate shared expenses and cash used in operations. Our guidance for GAAP EPS has been adjusted to reflect the impact from the investment. As I just described, we are updating our 2021 segment guidance to increase revenue and profit ranges for our IFP and Small Business segment and applying a matching reduction to our revenue and profit ranges for the Medicare segment. This update reflects, one, tail revenue dynamics year-to-date with tail revenue in our IFP segment exceeding expectations, while Medicare tail revenue has tracked below expectations, driven primarily by the PDP products; and two, the expected impact on Medicare-related expenses of our investment in customer engagement and enrollment quality initiatives in the second half of the year. Specifically, we're now forecasting Medicare segment revenue for 2021 to be in the range of $601 million to $639 million compared to our prior guidance range of $621 million to $659 million. Individual family and small business segment revenue is now expected to be in the range of $59 million to $61 million compared to our prior range of $39 million to $41 million. 2021 Medicare segment profit is now expected to be in the range of $130 million to $146 million compared to our prior guidance range of $147 million to $164 million. And individual family and small business segment profit is expected to be in the range of $36 million to $38 million compared to our prior range of $19 million to $20 million. Finally, I'd like to make some comments regarding the expected quarterly cadence in the second half of the year. We expect third quarter revenue to be roughly in line with Q2, while adjusted EBITDA loss is expected to be in excess of $30 million. A few factors are at play here. First, third quarter 2021 will represent the peak agent headcount ahead of the AEP with a large percentage of these agents who are not yet at their full utilization and productivity rates with many still in training. Second, we currently forecast a sequential reduction in IFP tail revenue, which drops straight to the adjusted EBITDA line. And finally, the near-term impact of some of our new member retention initiatives has led to lower call conversion rates and longer average talk times for telephonic enrollments. We also anticipate additional spend on agent training and the expansion of our customer service team. Over time, we expect for these initiatives to result in higher lifetime values and important goals for the Company as well as stronger consumer awareness of our choice platform. I'd like to remind you that these comments in our guidance are based on current indications for our business, current estimates, assumptions, and judgments, which may change at any time. Our actual results may differ as a result of changes in circumstances and our estimates, assumptions, and judgments. We undertake no obligations to update our comments or our guidance. I'd now like to open up the call for questions. Operator, please open the line.

Your first question comes from George Sutton from Craig Hallum. Your line is open. You may ask your question.

Thank you. I wonder, if you could go into more detail on the carriers looking into retention rates and customer satisfaction? Obviously, it's impacting how you're training and the productivity of the agent. So I wondered if we could dig in there a little bit more.

Sure. This is Tim Hannan. I'll take that one. We've been on this journey of improving the quality of our enrollments for a year now with the launch of our retention initiatives last year. In conversations with multiple of our carrier partners, they have expressed this desire to see improved quality metrics out of the entire broker channel. So, we have had numerous conversations about ways that we can deliver that and best practices that we can apply. And some of the ones that we're deploying are what we mentioned earlier in the script, in terms of additional training for the verification agents, basically a handoff to a second agent to confirm all of the details of the enrollment and ongoing and enhanced QA of our sales resource. Between those initiatives and the shift to a fully internal workforce, we think we're going to see continued improvement along those metrics. We're getting favorable responses from our carrier partners from the tactics we've deployed so far.

You clearly have a significant advantage over your competitors due to your ability to operate entirely online. I am interested to know if you are planning to more aggressively target the online enrollment audience given this situation.

Yes, I'll take that one again. As noted in the script, we continue to see faster growth in that segment than any other part of our business. It's exciting to see it in these quarters, and we expect we'll continue to see that in the back half of the year. We have more enhancements coming to our customer center, which we saw great adoption at the end of last year, and great customer utilization and higher retention as well as further enhancements to our e-commerce experience in general. So, we continue to see momentum. We think the market is moving in that direction, and we invest as much as we possibly can to bring more and more people into that experience.

Next question comes from the line of Jailendra Singh from Credit Suisse. Your line is open.

Thank you. I actually want to follow up on the $20 million revenue guidance reduction in the Medicare business. Help us understand the puts and takes there. First half, sales revenue negative adjustment is around $11.5 million. So are you expecting more revenue write-down in the second half in the Medicare business? I mean if something my understanding is your approved members and LTV trends in first half probably exceeded your expectations so it should have held outlook. Just trying to understand what is in that $20 million guidance reduction.

Sure. This is Tim. I'll take that one again, and then others can chime in as necessary. So you are right that we had, I think, conservative outlook coming into the year and the first half of the year has exceeded those expectations. But as we look ahead, we're just maintaining that conservative posture because of some of these new dynamics. So we are making incremental investments into enrollment quality, and so we want to see how that plays out as the year goes on. We're still in the middle of the shift towards the internal workforce. We'll start to see those people come online, but until we have a greater understanding of their performance and whether there will be more improvement than what we have built into our guidance, we're maintaining that conservative posture.

So I mean, if I can go back to this Medicare party comment of, I think, out of $11.5 million negative adjustment, it was $7.5 million in Medicare PDP. I mean this shift from PDP to MA is not new. I mean, I'm a little surprised on the size of the adjustment there. It looks like maybe it's something probably continues. Help us understand a little more, like what is the adjustment? And why is this coming up now, the magnitude here?

Yes, you are correct that the shift away from PDP is not something new, and it certainly contributes to this situation. We observed other specific performance metrics at the individual partner level this quarter that we do not anticipate continuing in the future. While the primary driver is the shift away from PDP, there are additional specific factors that influenced our results this quarter.

Jailendra, to one of your questions, we do not expect to see another quarter of net revenue impairment in the second half of the year. So we anticipate to have, in fact, positive tail revenue in our Medicare Advantage business. There could be some remaining small impairment on the PDP side, but overall, we expect to be on the positive there.

Okay. And then one last one here. For this trailing 12-month MA member turnover ratio, you disclosed every quarter, which is helpful to get some sense on the churn trend. It was up slightly both year-over-year and sequentially when you expand to a decimal point. I mean just trying to understand that all the initiatives we have put in place for the last 12 months, I mean why is that not having any positive impact on that ratio in particular?

Yes, that has remained certainly high, as we said last quarter as well. I think every quarter, we are learning more and more about the things that will move this metric. And it is a 12-month metric, so it's a little bit slow to move, but we still expect to make more progress going forward. I think the shift to the internal agents is one additional change that we'll start to see materialize, and we are making further optimizations in where we acquire our traffic. So we talked about the progress in driving into our online channels, in driving volume from our strategic partners. Among our paid sources, we continue to optimize as well. There are a number of things that we believe have certainly enhanced the customer experience and driven quality improvements, but we continue to drive as we learned additional things, and we'll see that materialize going forward.

Your next question comes from the line of Elizabeth Anderson from Evercore. Your line is open.

Hi guys. Thanks for the question. Can you provide any insights specifically about the 2020 cohort that signed up in the fourth quarter regarding churn? Are those users experiencing churn at a similar rate compared to previous years? Any additional information you could share would be helpful.

Sure. This is John. I can go to some detail for that cohort. I think overall, we're very pleased with the valuations in that cohort. In regards to our projections, we've certainly leveraged the more recent churn experience of recent periods. So, we have seen favorability in regards to values in those cohorts. So, I'd say they're conservative LTVs. We're very comfortable with how they are tracking on an overall basis.

Could you provide some details about the hiring in the quarter? What percentage of the agents have you already hired that are needed for 2021? Also, could you discuss the broader hiring environment? There have been talks about labor shortages and wage increases across the economy, so that information would be helpful to hear.

Sure. This is Tim. I'll take that one. So the good news for us is that our AEP hiring is now largely completed. And so, we are excited to have the workforce that we need for the AEP either already started or about to start. The dynamics were challenging. We saw slower recruiting on some of the earlier cohorts, and then we accelerated as we made adjustments. So, it was more competitive. We brought resources to bear and made some adjustments to our comp plan that are essentially neutral, but that made the role more attractive, and we're ready for AEP.

Got it. Are there any differences in how the training will be implemented over the next four months?

Yes, we will definitely see some of the training expenses in Q3 as these final classes are still in training and are less productive during their ramp-up phase. This will impact the Q3 EBITDA that John mentioned. We think that hiring these agents earlier, based on our experience with previous years and training cohorts, will help them perform better during the AEP compared to the classes we onboarded externally late last year.

The next question comes from the line of Steven Halper from Cantor. Your line is open.

Just a question on the tail revenue. I guess that explains why the PDP revenue was negative in the table. But on the $16 million rough number in IFP tail, what buckets were those in?

Buckets, meaning products or buckets, meaning age of cohorts?

No, no, no. What products?

The products, it was across the line. So in regards to the tail revenue for IFP, it was with our non-qualified plans with dental, with vision. It was all across the line. We continue to see much stronger retention than our estimates have been. Driven by COVID, I think we've been cautious with respect to evaluating how those are trending, but they continue to trend quite favorably. And so, that was the rationale for the tail revenue that you see this quarter.

Does it hit small business also?

To a lesser extent, yes, to a much lesser extent for small business.

And the other question is regarding Q3, you said total revenue would be basically flat sequentially with Q2. Is that correct?

Correct.

Okay. So what is implied in your LTV assumption underlying that number?

So, we're expecting to see growth in the back half of the year for LTVs. So, I think one of the things that Kate had mentioned earlier as well, we feel very comfortable with the LTV valuations that we have. So, we don't see exposure in those LTVs. We also think that there's opportunity for growth in those LTV values in the back half of the year, both for Medicare and for non-Medicare as well.

Next question comes from the line of Frank Morgan from RBC Capital. Your line is open.

I wanted to go back to this change in the Medicare revenue and profitability assumptions. Just wanted to make sure that was solely related just to this change in the PDP assumptions and incremental investments. There was no change to anything else like enrollment or LTV?

That's correct.

And maybe while we're on the PDP, but could you tell us what were your previous assumptions? And what are your assumptions going forward as it relates to that segment for LTVs?

So, I think as it relates to PDP, we saw incremental churn that we had not anticipated. So we've updated those estimates. We don't believe there is significant exposure with PDP going forward. So, we're very comfortable with those levels of LTVs. We also have tail potential with some other Medicare products that we also monitor. We're very, very comfortable with our LTV values for the rest of the year.

Okay. My next question is about the expectations for tail revenue growth. Is it solely driven by Medicare, or is it specifically related to Medicare Advantage?

It's with Medicare Advantage, primarily. Just tracking our estimates, I think we have our LTV values we track and we monitor them and we recognize tail revenue when we feel comfortable that there won't be a reversal. We're looking at analyzing these, we think that there's some potential opportunity for modest level tail revenue in the back half of the year.

You want to put a number on that by chance just kind of a broad generalization of kind of what you might expect to see there?

No, I don't think we typically guide. I mean, it's not something we guide to because these are valuations that we update every quarter. So, it's not something that we guide to.

Got you. And then I noticed a fairly significant increase on the technology and content expense in the quarter. Any color about what's going on there?

Yes. This is Phillip Morelock. We had significant one-time investments in terms of our cloud migration. It's a big priority for the year. We've invested in our cloud-based contact center. We also made significant investments in our customer center and our e-commerce platform. We anticipate those will normalize relative to revenue for the back half of the year.

Got you. And then as it relates to the sales force additions, it sounds like that's mostly in place. How do you envision that playing out in terms of return to work versus working from home? What percentage of this now permanent sales force do you think will actually be back in your call centers versus working from home?

It's a great question and something that we're continuously evaluating. I mean, the good news is, we have trained our entire workforce to be capable in a remote environment, so most people have been through some period of either working force remote, being trained remote. We are opening up our call centers to the vaccinated population for the back half of the year, and some are comfortable with that, some are not. We'll get leverage out of having people in the office, but we don't expect any impact on performance for those that have to remain at home.

Got you. And one final one here. You talked about the carriers looking for higher-quality business, are there any kind of potential carrots or sticks that might go with that in the future? Have there been any discussions around changing compensation structures based on the quality of the business has? Thanks.

Yes, Frank, this is Scott. No pressure or suggestion that commissions would decline in any way. The carriers are not reducing their focus on wanting to grow their market share. They just want to do so while ensuring an improving customer experience and reduced complaints. They will potentially subsidize the broker channel more aggressively, but those are discussions that are in the early stage.

Got you. And just to go back to this one issue, again, about the tail revenue. The tail revenue down by $11 million, but the revenue guide down is about $20 million. Could you kind of square that up with us?

Sure. This is John. I want to emphasize that we are being cautious as we move into the latter part of the year, as Tim mentioned earlier regarding our forecast. We aimed to make the most of that opportunity during this process.

There were also the incremental costs that Scott called out around customer quality that play a role there in.

Right, but that would be cost not revenue, right?

Yes, that's correct. Yes.

So, the delta between the 20 and the 11, what would that be on the revenue side?

I think we're taking advantage of trying to be conservative with our projections going forward, as we're looking to train and bring new members on board as well. I think that process is something that we're working through in the back half of the year, and so we thought it would be prudent to do so.

The most important factor was that we chose not to raise the overall guidance. As both John and Scott pointed out, I prefer to be cautious. After analyzing our IFP guidance, we realized we had already met our guidance after the first two quarters. Therefore, the only option to keep our guidance intact was to adjust the segments. This likely explains why there may be some challenges on the top line. A significant aspect of this was the revenue tail that we anticipated handling at the start. The IFP tail revenue has significantly exceeded our expectations, while the Medicare tail revenue in the PDP product has fallen short.

Your next question comes from the line of Daniel Grosslight from Citi. Your line is open.

Maybe if we can go back a little to the IFP segment. Even stripping out the tail revenue, it was strong, and it was strong last quarter too. Just curious, if you can give us some more guidance on how we should think about that business going forward, not just for '21, but '22 and beyond? Is there some temporary things that happened this year that will not repeat next year and maybe some things are made permanent? Can you just give us some guidance on how to think about that? And are you going to increase investment in that platform, so folks can actually get subsidies through eHealth that are actually being redirected to a partner site?

Sure. This is Tim. I'll start off and others can join in. Regarding your question about increasing investment, yes, we are increasing some of our investments in the IFP space. What's beneficial about that business for us is that most of the enrollments happen online. This allows us to meet the growing demand without needing to hire additional call center agents, unlike in the Medicare sector. The outlook will be influenced by the regulatory and legislative environment, particularly with more people qualifying for subsidies. If this trend continues, the market will remain very appealing for us. We're observing longer persistence and now faster enrollment growth. We have remained in this business anticipating that a moment like this might come. As we gain more clarity on the future regulatory environment, we will adjust our investments accordingly. However, we are definitely seizing this short-term opportunity.

Got it. Okay. Okay. And I guess, sticking with that regulatory or legislative framework, there's talk that Democrats will introduce a bill that adds dental vision and hearing in reconciliation. I wanted to get your read on how likely that is to pass and how that may impact your Medicare business if it were to pass.

Well, I can't speculate on the likelihood of legislation. Right now, it doesn't look like the polls exist on the Democratic side to get the $3.5 trillion partisan bill passed. But if it was, that's a substantial expansion of benefits that would make MA even more popular for seniors. It would be a substantial enhancement to Medicare Advantage. We think it would accelerate that migration that's already occurring from traditional fee-for-service to Medicare Advantage.

Your next question comes from the line of Tobey Sommer from Truist Securities. Your line is open.

I wanted to start out and ask if the '21 enrollment in revenue growth rates continue into next year and beyond, when would the Company turn cash flow positive?

So, we're still expecting to be cash flow positive in 2023. And we, as we noted in the script, are sitting at $305 million of cash on hand, and we expect the cash that we have raised to take us to cash flow positive.

Okay. What is pure online enrollment, and I'm curious if there is an interplay between that figure and your relatively, I guess, short experience having the customer center up and running?

So I don't think we're breaking out the growth or the share that is coming from the online unassisted by itself. In terms of the interplay between the growth of that and the customer center, I don't think it's affecting the growth rate of the product or the adoption of online unassisted. But what we are seeing is enhanced retention and utilization of those members who have the customer center. Maybe Philip, if you want to expand on that.

I think that's right. It's a far greater lever for us in the near term there is retention those years. But in addition, having a full suite of offerings for consumers year-round in addition to kind of the core shopping period, we should see over time, greater conversion rates and greater offerings for consumers in the online space.

The one additional point is the online unassisted over-indexed to new-to-Medicare, which are favorable first-year economics and cash flow. You can see that show up in the improved cash collections.

Okay. And just a broad question and I'll leave it simple. What are your thoughts on industry consolidation?

Well, I think that the major players here are gaining share and have critical mass and are scaling. From my perspective, it's healthy that there are three public companies that are well funded and well managed in our sector. We each have slightly differentiated business models. As we highlight, we're technology-driven. We have a consumer at the center of all our ambitions and we have a choice model. So, we have a slightly different model than our competitors. But we think it's a net positive that there are strong, well-funded competitors because the carriers can increasingly rely on this channel for consumer engagement, and they can focus on what they do best, which is underwriting and delivery of care. So, we think it's healthy to have competition, and we want to be the leader.

Your next question comes from the line of George Hill from Deutsche Bank. Your line is open.

Tim, could you provide some details on retention compared to churn? I know the churn number has increased modestly in the last period. Can you discuss the Company's efforts to retain customers who are at risk of leaving, as well as what the churn statistics look like?

Yes, as you know, there are many factors contributing to our churn number. We are experiencing success in certain areas while facing challenges in others. We are seeing our older cohorts retain at higher rates. Our outreach efforts to these members are effective, helping us keep them engaged and address their questions better than we have in the past. However, other cohorts, particularly those affected by COVID around the middle of last year, are creating a counterbalance to the positive trends we’re observing. While we have seen improvements in many of our cohorts, some of those particular groups are yielding unexpectedly weak results, and we are continually learning from this. We are analyzing which channels we should focus on, how they interact with our call center, and exploring ways to enhance that experience. The initiatives we are implementing this quarter are based on insights we've gathered through our analysis. It’s difficult to detail all the complexities, but we believe we are making progress in numerous areas and have identified even more opportunities for improvement. Until we can successfully reduce our churn number, we won’t be satisfied with our current results.

That's helpful. I guess, Scott, one for you. As you guys have continued to build out the sales force, an employed sales force versus a contract sales force, have you seen significant wage pressure given that it seems to be a topic of conversation everywhere else?

Not significant. We made a slight adjustment to our compensation to benefit the top performers while reducing it for the lowest performers. We refer to this as our Feed the Eagles, Starve the Turkeys strategy. As Tim noted, this change is net neutral, but we want to highlight that our target compensation is around $75,000. We are not competing with certain entitlements that influence whether some service workers find it worthwhile to work. These positions can be fully remote and are quite appealing. So far, we haven't experienced any wage pressure. Lastly, as Tim mentioned, I want to emphasize that we have successfully met our hiring targets for the entire AEP up to this point.

That's helpful. And then I guess just two housekeeping items to make sure I understand them correctly. The PIK dividend that was reported in the quarter, that will effectively be the run rate that we should model going forward, is question A. And question B, the negative PDP revenue is effectively a true-up, right? So, any tail revenue that we could see in the back half of the year is the reflection of basically Medicare Advantage lives, not PDP lives? Just want to make sure, I understand those two things conceptually, right?

Sure. So, the preferred stock we closed at the end of April, so it's not the run rate for the PIK dividend. The PIK dividend is going to be higher for to end up for Q3 and Q4. We said, in total, for the PIK dividend as well as the accretion charge, it's roughly $7 million each quarter.

Okay. And then I think yes, that's perfect. And am I thinking about the negative revenue adjustment rate. It's basically a true-up for lives that have turned off and on into Medicare. And if there's tail revenue that comes in, it's MA-related not PDP related?

That's correct. That is correct. Sure.

Our last question comes from the line of Steven Halper from Cantor. Your line is open.

That was my last question. So thank you, George.

I'm showing no further question at this time. I would now like to turn the conference back to Scott Flanders.

Thank you everyone. We look forward to catching up with you in our scheduled calls.

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation, and have a wonderful day. You may all disconnect.