LFTO · Liftoff Mobile, Inc. · Insider Trading

Represents 25,940 unvested restricted stock units, which will vest in 12 equal installments on each quarterly anniversary of the vesting commencement date of July 1, 2026, subject to the reporting person's continued employment through the applicable vesting date.

Consists of (a) 91,657 shares of the common stock and (b) 25,940 unvested restricted stock units.

Represents 25,940 unvested restricted stock units, which will vest in 12 equal installments on each quarterly anniversary of the vesting commencement date of July 1, 2026, subject to the reporting person's continued employment through the applicable vesting date.

Consists of (a) 35,188 shares of the common stock and (b) 25,940 unvested restricted stock units.

Consists of 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Includes (a) 24,375 unvested restricted stock units which will vest in three equal annual installments beginning on October 1, 2026 and (b) 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Represents 9,212 unvested restricted stock units which will vest will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Consists of (a) 24,375 unvested restricted stock units which will vest in three equal annual installments beginning on December 1, 2026 and (b) 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Consists of 9,212 unvested restricted stock units which will vest will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

Consists of (a) 24,375 unvested restricted stock units which will vest in three equal annual installments beginning on December 1, 2026 and (b) 9,212 unvested restricted stock units which will vest on the earlier of the one-year anniversary of the grant date and the date of the first annual meeting of stockholders following the grant date.

The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00.

The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3)

(Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4)

(Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00.

The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3)

(Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4)

(Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.