PRU · Prudential Financial Inc
Price & Indicators
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AI Brief
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders BuyIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
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| Adjusted book value non-GAAP | $35.21B | as of June 30, 2026 | — |
| Adjusted book value per common share - diluted non-GAAP | $100.91 | as of June 30, 2026 | — |
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| Adjusted operating income (loss) before income taxes - Corporate and Other non-GAAP | -$279M | 2Q | — |
| Affiliated - Gross additions, excluding money market | 16.8B | Q2 2026 | — |
| Affiliated - Net additions (withdrawals), excluding realizations, distributions and money market | -3B | Q2 2026 | — |
| After-tax adjusted operating income (loss) non-GAAP | 2.72B | Six Months Ended June 30, 2026 | — |
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| After-tax adjusted operating income (loss) for earnings per share of Common Stock calculation non-GAAP | $2.68B | Six Months Ended June 30, 2026 | — |
| After-tax adjusted operating income (loss) per Common share non-GAAP | $7.69 | Six Months Ended June 30, 2026 | — |
| After-tax adjusted operating income (loss) per Common share - diluted non-GAAP | $4.08 | Q2 2026 | — |
| Assets Managed by PGIM - Affiliated | 546B | June 30, 2026 | — |
| Assets Managed by PGIM - Institutional customers - Third Party | 663B | June 30, 2026 | — |
| Assets Managed by PGIM - Retail customers - Third Party | 282.3B | June 30, 2026 | — |
| Assets under management | $1.64T | second quarter of 2026 | — |
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| Capital returned to shareholders | $743M | second quarter of 2026 | — |
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| Constant dollar basis sales | $361M | second quarter of 2026 | — |
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| Corporate and Other adjusted operating income (loss) non-GAAP | $279M | Three Months Ended June 30, 2026 | — |
| Dividends paid | 493M | Q2 2026 | — |
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| Face amount of individual policies in force at end of period - Emerging Markets (Constant exchan | 59B | 2Q | — |
| Face amount of individual policies in force at end of period - Japan (Constant exchange rate bas | 501B | 2Q | — |
| Face amount of individual policies in force at end of period - Total (Constant exchange rate bas | 560B | 2Q | — |
| Group disability persistency ratio | 93.7% | 2Q 2026 | — |
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| Group Insurance - Annualized New Business Premiums - Group disability | 56M | Q2 2026 | — |
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| Group Insurance - Annualized New Business Premiums - Group life | 17M | Q2 2026 | — |
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| Group Insurance - Annualized New Business Premiums - Total | 73M | Q2 2026 | — |
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| Group Insurance adjusted operating income non-GAAP | $155M | second quarter of 2026 | — |
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| Group life persistency ratio | 96.3% | 2Q 2026 | — |
| Individual Life - Annualized New Business Premiums - Term life | 42M | Q2 2026 | — |
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| Individual Life - Annualized New Business Premiums - Total | 237M | Q2 2026 | — |
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| Individual Life - Annualized New Business Premiums - Universal life | 20M | Q2 2026 | — |
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| Individual Life - Annualized New Business Premiums - Variable life | 175M | Q2 2026 | — |
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| Individual Life adjusted operating income non-GAAP | $176M | second quarter of 2026 | — |
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| Institutional Customers - Gross additions, excluding money market | 22.3B | Q2 2026 | — |
| Institutional Customers - Net additions (withdrawals), excluding realizations, distributions and | 3.1B | Q2 2026 | — |
| International Businesses - Annualized New Business Premiums - Actual exchange rate basis | 376M | Q2 2026 | — |
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| International Businesses - Annualized New Business Premiums - Constant exchange rate basis | 361M | Q2 2026 | — |
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| International Businesses adjusted operating income (loss) before income taxes non-GAAP | 855M | Q2 2026 | — |
| International Businesses life insurance individual policy persistency - 13 months | 93.7% | 2Q | — |
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| International Businesses life insurance individual policy persistency - 25 months | 85.6% | 2Q | — |
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| Life Consultants | 6,917 | 2Q | — |
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| Life Planners | 6,169 | 2Q | — |
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| Net account values | $363B | second quarter of 2026 | — |
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| Net legacy annuities account values | $76B | second quarter of 2026 | — |
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| Number of individual policies in force at end of period - Emerging Markets | 939K | 2Q | — |
| Number of individual policies in force at end of period - Japan | 10.95M | 2Q | — |
| Number of individual policies in force at end of period - Total | 11.88M | 2Q | — |
| Number of Life Consultants at end of period | 6,917 | 2Q | — |
| Number of Life Planners at end of period - Emerging Markets | 2,101 | 2Q | — |
| Number of Life Planners at end of period - Japan | 4,068 | 2Q | — |
| Number of Life Planners at end of period - Total Life Planners | 6,169 | 2Q | — |
| Operating Return on Average Equity (based on adjusted operating income) non-GAAP | 16.4% | Q2 2026 | — |
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| Parent company highly liquid assets | $4.2B | second quarter of 2026 | — |
| PGIM adjusted operating income non-GAAP | $294M | second quarter of 2026 | — |
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| PGIM adjusted operating income (loss) before income taxes non-GAAP | 294M | Q2 2026 | — |
| Policyholder Account Balances at end of period - International Businesses (Constant exchange rat | 56.94B | 2Q | — |
| Prudential Advisors | 3,159 | 2Q | — |
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| Record second quarter sales | $237M | second quarter of 2026 | — |
| Retail Customers - Gross additions, excluding money market | 19.9B | Q2 2026 | — |
| Retail Customers - Net additions (withdrawals), excluding money market | 1.5B | Q2 2026 | — |
| Retirement - Gross sales and additions | 6.85B | Q2 2026 | — |
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| Retirement - Net sales and additions (withdrawals) | 220M | Q2 2026 | — |
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| Retirement adjusted operating income non-GAAP | $392M | second quarter of 2026 | — |
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| Share repurchases | 250M | Q2 2026 | — |
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| Total adjusted operating income (loss) before income taxes non-GAAP | $3.45B | Six Months Ended June 30, 2026 | — |
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| Total annualized new business premiums | $237M | 2Q 2026 | — |
| Total assets under management and administration | 1.84T | 2Q | — |
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| Total capital returned | 743M | Q2 2026 | — |
| Total net inflows | $1.6B | second quarter of 2026 | — |
| Total PGIM | 1.49T | 2Q | — |
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| Total sales | $6.8B | second quarter of 2026 | — |
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| U.S. Businesses adjusted operating income non-GAAP | $957M | second quarter of 2026 | — |
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| U.S. Businesses adjusted operating income (loss) before income taxes non-GAAP | 957M | Q2 2026 | — |
| U.S. Legacy Products - Total annuities account value at end of period, net | 76.09B | June 30, 2026 | — |
| U.S. Legacy Products - Total guaranteed universal life policyholder account balance, net | 5.65B | June 30, 2026 | — |
| U.S. Legacy Products adjusted operating income non-GAAP | $234M | second quarter of 2026 | — |
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| Assets Under Management of the PGIM Segment | $1.49T | as of June 30, 2026 | — |
| Other related revenues, net of related expenses non-GAAP | $60M | the quarter ended June 30, 2026 | — |
| Account Values with Auto-Rebalancing Feature - externally reinsured | $1.49B | 1Q | — |
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| Account Values with Auto-Rebalancing Feature - risk retained by Prudential | $56.59B | 1Q | — |
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| Account Values without Auto-Rebalancing Feature | $19.58B | 1Q | — |
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| Adjusted operating margin non-GAAP | 19.1% | 1Q 2026 | — |
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| Affiliated - Assets Under Management Gross additions, excluding money market | $18.2B | Three Months Ended March 31, 2026 | — |
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| Affiliated - Assets Under Management Net additions (withdrawals), excluding realizations, distri | -$1.9B | Three Months Ended March 31, 2026 | — |
| Affiliated Assets Under Management | $535.5B | 1Q 2026 | — |
| Affiliated net flows (trailing twelve months) | -$3.4B | 1Q 2026 | — |
| Affiliated net outflows | $1.9B | first quarter 2026 | — |
| Annualized new business premiums | $429M | 1Q | — |
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| Assets under administration | $190.9B | as of March 31, 2026 | — |
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| Assets Under Management and Administration - Affiliated | 535.5B | 1Q 2026 | — |
| Assets Under Management and Administration - Assets under administration | 190.9B | 1Q 2026 | — |
| Assets Under Management and Administration - Corporate and Other | 6.4B | 1Q 2026 | — |
| Assets Under Management and Administration - Institutional customers - Third Party | 638.8B | 1Q 2026 | — |
| Assets Under Management and Administration - International Businesses | 20.8B | 1Q 2026 | — |
| Assets Under Management and Administration - Retail customers - Third Party | 259B | 1Q 2026 | — |
| Assets Under Management and Administration - Total assets under management | 1.58T | 1Q 2026 | — |
| Assets Under Management and Administration - Total assets under management and administration | 1.77T | 1Q 2026 | — |
| Assets Under Management and Administration - Total PGIM | 1.43T | 1Q 2026 | — |
| Assets Under Management and Administration - U.S. Businesses | 115.3B | 1Q 2026 | — |
| Book value per Common share | $91.28 | first quarter 2026 | — |
| Distribution Representatives - Life Consultants | 6,947 | 1Q 2026 | — |
| Distribution Representatives - Life Planners | 6,281 | 1Q 2026 | — |
| Distribution Representatives - Prudential Advisors | 3,112 | 1Q 2026 | — |
| Dividends | $496M | first quarter 2026 | — |
| Dividends per Common share | $1.4 | first quarter 2026 | — |
| Ending account balance, gross | $14.92B | 1Q | — |
| Ending account balance, net | $5.65B | 1Q | — |
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| Ending account value, gross | $81.64B | 1Q | — |
| Ending account value, net | $74.06B | 1Q | — |
| Face amount of individual policies in force at end of period | $563B | 1Q | — |
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| Group Insurance Sales | $526M | first quarter 2026 | — |
| Individual Life Sales | $251M | first quarter 2026 | — |
| Institutional Customers - Assets Under Management Gross additions, excluding money market | $24.7B | Three Months Ended March 31, 2026 | — |
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| Institutional Customers - Assets Under Management Net additions (withdrawals), excluding realiza | $1.6B | Three Months Ended March 31, 2026 | — |
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| Institutional Customers - Third Party Assets Under Management | $638.8B | 1Q 2026 | — |
| International Businesses adjusted operating income non-GAAP | $810M | first quarter 2026 | — |
| Longevity reinsurance Sales and Additions | $154M | 1Q 2026 | — |
| Net Amount at Risk with Auto-Rebalancing Feature | $6.25B | 1Q | — |
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| Net Amount at Risk without Auto-Rebalancing Feature | $2.75B | 1Q | — |
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| Net Face Amount In Force | $37B | 1Q | — |
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| Number of individual policies in force at end of period | 11.97M | 1Q | — |
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| Number of Life Planners at end of period | 6,281 | 1Q | — |
| Pension risk transfer activity | $1.4B | first quarter 2026 | — |
| Pension risk transfer and other Sales and Additions | $2.82B | 1Q 2026 | — |
| PGIM Assets Managed by PGIM - Affiliated | $535.5B | as of March 31, 2026 | — |
| PGIM Assets Managed by PGIM - Institutional customers - Third Party | $638.8B | as of March 31, 2026 | — |
| PGIM Assets Managed by PGIM - Retail customers - Third Party | $259B | as of March 31, 2026 | — |
| PGIM assets under management | 1.43T | first quarter 2026 | — |
| Policyholder Account Balances at end of period | $55.53B | 1Q | — |
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| Retail annuities sales | $3.3B | first quarter 2026 | — |
| Retail annuities Sales and Additions | $3.28B | 1Q 2026 | — |
| Retail Customers - Assets Under Management Gross additions, excluding money market | $21.6B | Three Months Ended March 31, 2026 | — |
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| Retail Customers - Third Party Assets Under Management | $259B | 1Q 2026 | — |
| Retirement Ending account value, net | $355.75B | 1Q 2026 | — |
| Retirement Total account value at end of period, net | $355.75B | as of March 31, 2026 | — |
| Third-party institutional net inflows | $1.6B | first quarter 2026 | — |
| Third-party net inflows | $1.8B | first quarter 2026 | — |
| Third-party retail net inflows | $0.2B | first quarter 2026 | — |
| Total account value at end of period, net | 355.75B | First Quarter 2026 | — |
| Total annuities account value at end of period, net | $74.06B | as of March 31, 2026 | — |
| Total guaranteed universal life policyholder account balance, net | $5.65B | as of March 31, 2026 | — |
| Total net outflows | $0.1B | first quarter 2026 | — |
| Total PGIM Assets Managed by PGIM | $1.43T | as of March 31, 2026 | — |
| Total PGIM Assets Under Management | $1.43T | 1Q 2026 | — |
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| Trailing twelve months net flows | -$6.9B | 1Q 2026 | — |
| Affiliated Ending assets under management | 547.1B | Q4 2025 | — |
| Affiliated Net Additions (Withdrawals), excluding realizations, distributions and money market a | -$3.9B | Q4 2025 | — |
| Annualized new business premiums Total | $522M | Q4 2025 | — |
| Annualized new business premiums Total (constant exchange rate basis) | $525M | Q4 2025 | — |
| Annuities Ending account value, net | $79.25B | Q4 2025 | — |
| Ending account balance | $62.59B | Q4 2025 | — |
| Face amount of individual policies in force Total | $577B | Q4 2025 | — |
| Guaranteed Universal Life Ending account balance, net | $5.65B | Q4 2025 | — |
| Institutional Customers - Third Party Ending assets under management | 652B | Q4 2025 | — |
| Institutional Customers - Third Party Net Additions (Withdrawals), excluding realizations, distr | -$4.4B | Q4 2025 | — |
| Market Risk Benefits Account Values Total | $83.12B | Q4 2025 | — |
| Market Risk Benefits Net Amount at Risk Total | $8.08B | Q4 2025 | — |
| Number of individual policies in force Total | 12.04M | Q4 2025 | — |
| Number of Life Planners Total | 6,235 | Q4 2025 | — |
| PGIM's other related revenues, net of related expenses non-GAAP | $35M | the quarter ended March 31, 2026 | — |
| Policyholder Account Balances International Businesses | $55.37B | Q4 2025 | — |
| Retail Customers - Third Party Ending assets under management | 267B | Q4 2025 | — |
| Retail Customers - Third Party Net Additions (Withdrawals), excluding money market activity | -$1.3B | Q4 2025 | — |
| Total AUM - Multi-Asset | 78.5B | Q4 2025 | — |
| Total AUM - Private Credit and Other Alternatives | 127.4B | Q4 2025 | — |
| Total AUM - Public Equity | 223.1B | Q4 2025 | — |
| Total AUM - Public Fixed Income | 902.7B | Q4 2025 | — |
| Total AUM - Real Estate | 134.4B | Q4 2025 | — |
| Total Life Planners | 6,035 | 4Q | — |
| Total PGIM AUM | 1.47T | Q4 2025 | — |
| U.S. Businesses - Group Disability Insurance Persistency Ratio | 91.8% | Q4 2025 | — |
| U.S. Businesses - Group Insurance Annualized New Business Premiums Total | $56M | Q4 2025 | — |
| U.S. Businesses - Group Insurance Net Face Amount of Policies in Force | $2.12T | Q4 2025 | — |
| U.S. Businesses - Group Life Insurance Persistency Ratio | 96.1% | Q4 2025 | — |
| U.S. Businesses - Individual Life Annualized New Business Premiums Total | $258M | Q4 2025 | — |
| U.S. Businesses - Retirement Ending Account Value, Gross | $370.04B | Q4 2025 | — |
| U.S. Businesses - Retirement Ending Account Value, Net | $357.15B | Q4 2025 | — |
| U.S. Businesses - Retirement Total Sales and Additions | $7.26B | Q4 2025 | — |
| Annualized new business premiums - Emerging Markets (Actual exchange rate basis) | 112M | 4Q 2025 | — |
| Annualized New Business Premiums - Group disability | 27M | 4Q 2025 | — |
| Annualized New Business Premiums - Group life | 29M | 4Q 2025 | — |
| Annualized new business premiums - Japan (Actual exchange rate basis) | 410M | 4Q 2025 | — |
| Annualized New Business Premiums - Term life | 36M | 4Q 2025 | — |
| Annualized new business premiums - Total (Actual exchange rate basis) | 522M | 4Q 2025 | — |
| Annualized New Business Premiums - Total Group Insurance | 56M | 4Q 2025 | — |
| Annualized New Business Premiums - Total Individual Life | 269M | 4Q 2025 | — |
| Annualized New Business Premiums - Universal life | 32M | 4Q 2025 | — |
| Annualized New Business Premiums - Variable life | 201M | 4Q 2025 | — |
| Annualized new business premiums by distribution channel - Banks (Actual exchange rate basis) | 103M | 4Q 2025 | — |
| Annualized new business premiums by distribution channel - Independent Agency and Other (Actual | 85M | 4Q 2025 | — |
| Annualized new business premiums by distribution channel - Life Consultants (Actual exchange rat | 110M | 4Q 2025 | — |
| Annualized new business premiums by distribution channel - Life Planners (Actual exchange rate b | 224M | 4Q 2025 | — |
| Annualized New Business Premiums by Distribution Channel - Prudential Advisors | 49M | 4Q 2025 | — |
| Annualized New Business Premiums by Distribution Channel - Third party distribution | 220M | 4Q 2025 | — |
| End of period number of common shares - diluted | 352.4M | 4Q | — |
| Ending balance - Separate Account Liabilities | 62.59B | 4Q 2025 | — |
| Ending balance, gross - Policyholders' Account Balances | 35.02B | 4Q 2025 | — |
| Face amount of individual policies in force - Emerging Markets (Constant exchange rate basis) | 56B | 4Q 2025 | — |
| Face amount of individual policies in force - Japan (Constant exchange rate basis) | 521B | 4Q 2025 | — |
| Face amount of individual policies in force - Total (Constant exchange rate basis) | 577B | 4Q 2025 | — |
| GAAP book value per common share - diluted | $92.05 | 4Q | — |
| Group Disability Administrative expense ratio | 24.9% | 4Q 2025 | — |
| Group Insurance full year sales | 611M | 2025 full year | — |
| Group Life Administrative expense ratio | 11.7% | 4Q 2025 | — |
| Individual Life full year sales | 955M | 2025 full year | — |
| Individual Retirement Strategies full year sales | 13.6B | 2025 full year | — |
| Individual Retirement Strategies Gross sales | 3.57B | Three Months Ended December 31, 2025 | — |
| Individual Retirement Strategies net account values | 137B | the fourth quarter of 2025 | — |
| Individual Retirement Strategies Sales, net of full surrenders and death benefits | 533M | Three Months Ended December 31, 2025 | — |
| Individual Retirement Strategies Total account value at end of period, net | 136.78B | December 31, 2025 | — |
| Institutional Retirement Strategies full year sales | 25.9B | 2025 full year | — |
| Institutional Retirement Strategies Gross additions | 3.69B | Three Months Ended December 31, 2025 | — |
| Institutional Retirement Strategies net account values | 300B | the fourth quarter of 2025 | — |
| Institutional Retirement Strategies Net additions (withdrawals) | -3.21B | Three Months Ended December 31, 2025 | — |
| Institutional Retirement Strategies Total account value at end of period, net | 299.62B | December 31, 2025 | — |
| International Businesses full year constant dollar basis sales | 2.2B | 2025 full year | — |
| International Businesses life insurance individual policy persistency | 94% | 4Q 2025 | — |
| Net Face Amount In Force - Term life | 284B | 4Q 2025 | — |
| Net Face Amount In Force - Total | 522B | 4Q 2025 | — |
| Net Face Amount In Force - Universal life | 62B | 4Q 2025 | — |
| Net Face Amount In Force - Variable life | 176B | 4Q 2025 | — |
| Net face amount of policies in force | 2.12T | 4Q 2025 | — |
| Net premiums, policy charges and fee income - Emerging Markets (Actual exchange rate basis) | 381M | 4Q 2025 | — |
| Net premiums, policy charges and fee income - Japan (Actual exchange rate basis) | 2.35B | 4Q 2025 | — |
| Net premiums, policy charges and fee income - Total (Actual exchange rate basis) | 2.73B | 4Q 2025 | — |
| Number of individual policies in force - Emerging Markets | 907K | 4Q 2025 | — |
| Number of individual policies in force - Japan | 11.14M | 4Q 2025 | — |
| PGIM full year total net inflows | 0.5B | 2025 full year | — |
| Policyholder Account Balances - International Businesses (Constant exchange rate basis) | 55.37B | 4Q 2025 | — |
| Retail Customers - Assets Under Management, Net additions (withdrawals), excluding money market | -1.3B | Three Months Ended December 31, 2025 | — |
| Total Group Insurance Administrative expense ratio | 15.5% | 4Q 2025 | — |
| Total Group Insurance Benefits ratio | 82.5% | 4Q 2025 | — |
| Total Market Risk Benefits Account Values | 86.01B | 4Q 2025 | — |
| Total Market Risk Benefits Net Amount at Risk | 8.59B | 4Q 2025 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Insurance - Life — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
PRU
this stock
Prudential Financial Inc
|
$41.33B | +6.1% | -13.7% | 10.9 | 3.7% |
|
CILJF
China Life Insurance Co Ltd
|
$105.99B | +8.7% | — | — | 0.0% |
|
MFC
Manulife Financial Corp
|
$71.06B | +17.9% | — | — | 1.3% |
|
MET
Metlife Inc
|
$61.33B | +22.3% | +8.6% | 18.5 | 1.8% |
|
AFL
Aflac Inc
|
$58.10B | +5.1% | -9.3% | 12.5 | 2.2% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| PRU | -1.1% | -1.9% | +24.9% | -1.9% | +6.1% |
| SPY | +0.5% | +3.0% | +13.4% | +3.0% | +12.8% |
| vs SPY | -1.6% | -4.9% | +11.4% | -4.9% | -6.7% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.