Sezzle Inc. Q4 FY2025 Earnings Call
Sezzle Inc. (SEZL)
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Auto-generated speakersGood day, and welcome to the Sezzle Inc. Fourth Quarter 2025 Earnings Conference Call. Please note this event is being recorded. I would now like to turn the conference over to Charlie Youakim, CEO and Executive Chairman. Please go ahead.
Thank you, and good afternoon, everyone, and welcome to Sezzle's Fourth Quarter and Full Year 2025 Earnings Call. I'm Charlie Youakim, CEO and Executive Chairman of Sezzle. I'm joined today by our new CFO, but a familiar face and voice for you all, Lee Brading. In conjunction with this conference call, we filed our earnings announcement with the SEC and posted it along with our earnings presentation on our investor website at sezzle.com. To retrieve the documents, please go to the Investor Relations section on our website. Please be advised of the cautionary note on forward-looking statements and the reconciliation of GAAP to non-GAAP measures included in the presentation, which also covers our statements on today's call. Before diving into our prepared slides, I'd like to take a step back and put 2025 in context. 2025 brought a shifting landscape for BNPL and for fintech more broadly. We continue to see the sector mature within the broader U.S. financial ecosystem as BNPL became more embedded in everyday commerce and more firmly established within the financial ecosystem. One notable development this year was the continued interest across fintech in pursuing bank charters and deeper partnerships within the banking ecosystem. For Sezzle, our exploration of the industrial loan company or ILC, fits within that broader evolution. We view it as a long-term strategic journey, one that reflects how far Sezzle and BNPL have come from the early days. This is no longer a fringe category. BNPL is increasingly becoming an established part of the financial infrastructure in the United States. Turning specifically to Sezzle. 2025 was a year of focus, focus on product, focus on execution and focus on investing in areas where we see the highest return. On the product side, we launched and scaled features like our Earn tab, our browser extension and price comparison tools, each designed to help consumers save money and make smarter purchasing decisions. Importantly, these features extend our value proposition beyond payments and move us closer to being an everyday financial companion for our consumers. At the same time, we sharpened how we deploy capital and operating resources, prioritizing initiatives that drive durable engagement and repeat usage. A key area has been our investment in subscribers, a part of our monthly on-demand and subscribers group, or MODS, as we call it. The results speak for themselves, including the sequential growth we delivered from the third quarter to the fourth quarter. Taken together, the maturation of fintech, the evolving infrastructure backdrop and the continued improvement of our product and ecosystem create an important tailwind for Sezzle. And you can see that tailwind clearly in the financial and operating results we're about to walk through. With that, let's turn to the presentation, starting with Slide 3, where we'll highlight the key financial and operating metrics from the quarter and the full year. Total revenue grew 32.2% for the fourth quarter, bringing 2025 total revenue growth to 66.1%. Net income reached a new height, hitting $42.7 million and pushing our full-year net income to $133.1 million. Our return on equity for the full year 2025 exceeded 100%. Lastly, our quarterly purchase frequency increased 20% year-over-year and MODS increased by 211,000 year-over-year. I think it's clear from these numbers that we exceeded the Rule of 40 and our own internal Rule of 100. If you're a frequent listener, we track these both closely and love that scoreboard. For the Rule of 40, where we add revenue growth to EBITDA margin, we booked a score of 77.1 for the quarter and 107.8 for the year. And for our own Rule of 100, where we add revenue growth, gross margin percentage and net income percentage, we scored a 129.4 for the quarter and a 158.1 for the year. For our investors, we exceeded our 2025 guidance on the top and bottom line. The relentless focus on investing and enhancing the product experience for the consumer leaves us itching for new heights to achieve. We're excited to provide greater guidance for 2026. First, we're raising our 2026 adjusted EPS from $4.35 to $4.70 and introducing 2026 guidance of 25% to 30% total revenue growth and $170 million of adjusted net income. Lee will expand on the guidance later on, but these targets reflect our expectation that we can continue to scale the platform while maintaining a disciplined cost structure and strong unit economics. Turning to Slide 4. 2025 marks a meaningful milestone for Sezzle. It's been 10 years since the company was founded. I want to take a moment to reflect on how far we've come. From our Pay-in-4 launch in 2017, to our turnaround and first profitable quarter in 2022 and our NASDAQ listing in 2023. And more recently, our WebBank partnership and the launch of on-demand. Through the ups and downs, we continue to adapt and evolve. The ability to navigate and evolve is something we're proud of and something we plan to continue to do well. In our view, the moment you stop innovating is the moment you start to die, plus what fun would it be if you stopped having a growth mindset. In 2025, we completed a 6-for-1 stock split and expanded our capital return program, first by completing a $50 million share repurchase and then by authorizing an incremental $100 million share repurchase program in December. We were also recognized by several prestigious national outlets for our achievements, Time, U.S. News, Newsweek and CNBC. None of these milestones would have been possible without the sharp loyal and driven individuals here at Sezzle, many of whom have been with us since the early milestones on this timeline. I want to take a moment to say thank you. The best is still ahead of us, and we are building this company with a long-term mindset. The next 10 years of Sezzle may look very different from the first 10. And I think our investors, our team and our consumers are going to love what's ahead. While the timeline displays our evolution through 10 years, you can see the breadth of what Sezzle has become in 2025 on Slide 5. We are no longer just a Pay-in-4 product. We are evolving into an all-in-one consumer app that provides financial tools and shopping features designed to help consumers quickly find the exact products they want at the best price on the best payment terms for their budget. We feel it's a super app in the making for a value-focused consumer. We want our target audience to have the app installed and use us daily. The investment to drive consumer engagement is proving fruitful. Monthly app sessions in December increased 51% year-over-year, and our Earn tab is driving revenue of over $1 million per month. Even some of our newer developments are showing signs of success. Our recent testing of our receipt scanning and rewards feature far surpassed expectations, reaching an adoption rate that exceeded any other product or feature launched in Sezzle history. But as you may know by now, we're never satisfied at Sezzle. We continue to respond to what consumers are asking for, something that you can see reflected on Slide 6. From deeper app engagement to enhancements across our long-term product roadmap to improving the everyday experience for our consumers, we have a lot planned for the first quarter of 2026 alone. A key example is Sezzle Mobile, which is expected to launch in the next month. We've talked for some time about building Sezzle into an everyday utility for our consumers, moving beyond BNPL over time and increasing our impact by helping consumers save money in their day-to-day lives. Sezzle Mobile fits that strategy well because it delivers tangible value. According to J.D. Power, U.S. consumers pay $141 per month on their cellular bill. We believe we can save our consumers a lot of money on their phone plan. For Sezzle, we believe it's a strong complement to our core products, helping increase attachment, improving retention through more frequent touch points and bringing in adjacent audiences who may also benefit from our BNPL offerings. Beyond these near-term launches, we're also advancing initiatives we believe can meaningfully expand our ecosystem. While many consumers start with Sezzle for shopping, they continue to ask for more ways to manage their financial lives. In response, we're exploring products like deposit accounts to support everyday money management, expanded credit offerings such as secured credit cards and additional post-purchase capabilities, including enhanced split payment experiences. On Slide 7, we provide more detail on our marketing strategy and subscriber growth trajectory. As we discussed last quarter, we pivoted our marketing emphasis back towards subscription products. That decision reflects our analysis that subscription users have significantly higher lifetime values than on-demand users, mainly because these customers, when they choose to subscribe, are making a commitment to use Sezzle. We saw the impact of that pivot in the fourth quarter with subscribers growing 30% year-over-year and 18% sequentially. Our approach is a disciplined, targeted marketing strategy across the pathway shown on that slide with a focus on measured returns and improving spend efficiency as we optimize ROI to drive adoption across our ecosystem. Based on our current performance, we're still successfully getting a payback period of 6 months on these investments, and we plan to continue investing beyond the areas that are performing. The efficiency doesn't stop with our marketing team, but extends to the whole organization as we leverage AI to improve the consumer experience and scale as efficiently as possible. It has been astonishing to see how every team is utilizing AI to increase their output by multitudes. We are all aware of the SaaS apocalypse that has happened because of AI. We believe our model is quite defensible in an AI-enabled world for two reasons. First, our business benefits from network effects. As the consumer base grows, it increases the value of our platform to merchants and partners, and that flywheel takes time to build. AI can't shortcut it. Second, our ability to expand lending over time depends on capital markets access and disciplined, time-tested underwriting and operating models, which also can't be replicated overnight by simply applying AI. The only way we get hurt by AI is if we don't enable it, and we're doing the opposite. We're embracing it. We're injecting it into as many functions as we can to multiply our efficiencies. Our battle cry is turning our team of 400 into the equivalent of a team of 4,000. I'm continually impressed with the tools that AI provides us, and it seems like every month, it gets better. We think AI makes us stronger and accelerates our innovation and impact. Slide 8 tells the story of how we're transitioning from being a consumer of AI to a creator of it. We've moved away from a plug-and-play approach with external vendors and instead invested in building our own proprietary engines. For example, in engineering and product, we aren't just using AI to write code. We've built an internal system that allows us to cut out expensive third-party costs and significantly increase our build velocity. Whether it's our AI chargeback agent handling the heavy lifting of annotations or our embedded models driving personalization, we are automating the high-friction areas that used to require manual oversight. It's creating a multiplier effect across the company where our existing talent can drive significantly more value as the business scales. As we prepare to launch our AI shopping assistant and support chatbot, we're positioning ourselves to handle massive increases in volume without a corresponding spike in support costs. But the ultimate proof of this strategy is the data-driven culture we've built. By giving every team, even those without technical backgrounds, the ability to reach our data through our internal database interface called SIA, we've seen a radical shift in efficiency. We aren't just working harder; our infrastructure is working smarter. An end goal to this efficiency is to continue improving our consumer engagement as seen on Slides 9 and 10. The year-over-year momentum is clear across the board. As I've mentioned before, my two favorite metrics here are MODS and purchase frequency. Seeing MODS grow by 211,000 year-over-year is a testament to the health of our growth engine, and reaching a purchase frequency of 6.6 times per quarter shows we are successfully moving towards becoming a daily utility for our consumers. Even as we stay disciplined with our spending, the ecosystem is proving to be incredibly sticky with repeat usage now sitting at nearly 97%. Moving to Slide 10. You can see that this growth isn't just seasonal; it's sustained. We are seeing consistent sequential improvement with active consumers and purchase frequency continuing a steady climb quarter-on-quarter. It's clear that we are successfully moving to the top of the consumer's wallet. With that, I'd like to turn the call over to Lee to review in further detail our fourth quarter and full year results. Lee?
Thank you, Charlie, and good evening to everyone joining us. The year-over-year progression overview on Slide 11 effectively captures the incredible operating leverage we built into the Sezzle engine. For the full year 2025, total revenue reached $450.3 million, a 66.1% increase over 2024. Even more impressive is how that top line momentum flowed through to our bottom line with adjusted net income nearly doubling for the year to $128.4 million. In the fourth quarter specifically, we reached a new peak in organizational efficiency. Our adjusted EBITDA margin expanded by nearly 12 points year-over-year to 44.9%. This wasn't just a result of holiday volume; it was driven by our success in optimizing our unit economics. As a percentage of total revenue, our total revenue less transaction-related costs stood at 64.3% for the quarter, a significant 9-point jump over the same period last year. Essentially, we are benefiting from the operating leverage of our proprietary tools. We continue to see the proof in our non-transaction-related OpEx, which dropped by 4.1 points for the full year to just 26.3% of total revenue. We are growing our top line at a much faster rate than our overhead, and that discipline is what allowed us to deliver these record results. On Slide 12, we break down our growth engine. This quarter marked another milestone as GMV crossed $1.16 billion, a 35.3% year-over-year increase. For the full year, we processed $3.94 billion in volume, up 55.1% compared to 2024. We saw a consistent take rate of 11.2% in this quarter, contributing to a strong 11.4% take rate for the full year. These figures reflect the success of our transition toward high LTV products like Premium and Anywhere, which also enhanced the shopping experience for consumers. We're building a stickier ecosystem that rewards loyalty and drives greater engagement across the board. Moving to Slides 13 and 14, we dive deeper into the unit economics that are powering our bottom line results. As a reminder, transaction-related cost is our non-GAAP measure that combines transaction expense, provision for credit losses and net interest expense. For the full year 2025, we successfully optimized these variable costs, with transaction-related costs falling from 44.3% of total revenue in 2024 to 37.6% in 2025. In the fourth quarter, this efficiency was even more pronounced, with costs dropping to 35.7% of total revenue. This nearly 9-point year-over-year improvement is a foundational driver behind the margins we discussed on Slide 11. Slide 14 breaks out the three pillars in greater detail. First, transaction expense for the quarter came in at 1.6% of GMV. Our team remains hyper-focused on payment processing optimization, and we continue to see the long-term benefits of driving higher consumer adoption of lower-cost payment channels like ACH. Next, our provision for credit losses saw a sharp sequential improvement, finishing the quarter at 2% of GMV. Yes, this performance was better than we anticipated. A couple of observations: the repayment rates were better than expected. More specifically, we experienced record repayment performance on the third and fourth payments during the fourth quarter. As many of you are aware, we also usually tighten up the underwriting during the holiday season, as we don't want our consumers to overextend and thus become a former Sezzle user. Just before the quarter, we tightened the underwriting model, which had a pronounced impact on our loss rates. We want to leave you with this takeaway on the provision. While we're always tweaking and challenging ourselves regarding the credit box, we maintain a 55% to 65% gross margin target in our sights. This surgical approach is exactly what we mean when we talk about growing the business judiciously. Finally, net interest expense remained at a low of 0.3% of GMV. As we scale, our cost of capital continues to improve. The recent expansion of our existing credit facility of $225 million gives us the breathing room to continue exploring funding pathways for the future. Taken together, Slides 13 and 14 demonstrate that we aren't just growing volume; we are maintaining the strong profitability of every dollar that flows through the Sezzle ecosystem. Slide 15 serves as a proof of concept for the durability of our business model. The plot illustrates a very compelling narrative. Over the last 12 months, we have managed to drive a $1.4 billion increase in GMV while achieving a 6.7 point margin expansion on our transaction economics. What is most important to note here is that we've secured this growth and margin expansion while keeping our provision for credit losses stable. The secret to this stability is our short product duration. We're different from traditional credit products that create the doom and gloom of news headlines on consumer credit. Our 42-day duration creates a high-velocity feedback loop with repayment trends for each vintage becoming evident in as little as 14 days. This agility allows us to execute with precision. We can pivot our underwriting strategy in real time to respond to macroeconomic shifts, a level of responsiveness that traditional long-term lenders simply cannot match. Slide 16 brings the full picture together by highlighting our total revenue less transaction-related costs. This metric effectively represents our gross margin and is the combined result of the take rate from Slide 12 and the transaction economics we broke down on Slides 13 and 14. For the full year 2025, our gross margin reached $281 million, representing 62.4% of total revenue. The trend was even more pronounced in the fourth quarter, with our margin hitting 64.3%, a 9 percentage point jump compared to fourth quarter 2024. As we have noted in previous quarters, these strong margins provide us with incredible room to maneuver. They give us the financial flexibility to aggressively fund our strategic initiatives while consistently delivering the industry-leading profitability our shareholders expect. Slide 17 perfectly illustrates our commitment to operating leverage. For the full year 2025, we continue to scale with nontransaction-related operating expenses falling to 26.3% of total revenue, a 410 basis point improvement over the 30.4% we reported in 2024. For the fourth quarter, these expenses set at just 24.6% of total revenue, reflecting our expectations for further opportunity to scale. This validates that our core infrastructure is acting as a true force multiplier for the organization. Within the fourth quarter, we did absorb $1.3 million in expenses related to our corporate strategic projects. I know we elaborated on these last quarter but to reiterate, we've broken these out because they are not part of our core activities, but they are critical for our long-term trajectory. These include the following: First, our capital markets exploration, which we completed in the fourth quarter. While this exercise didn't result in an outcome we can report at this time, it did help us understand the most optimal financing route to fund our growth in a cost-efficient manner. The second project being our antitrust suit, which is a project we can't discuss as the suit is currently ongoing. Lastly, our banking charter discovery. As Charlie touched on earlier, we're seeing positive signs that the environment is shifting and are encouraged by the recent regulatory momentum. We are currently in the discovery phase, supported by external consultants and attorneys, and anticipate submitting an application here in the first half of 2026. While this is a long and non-guaranteed process, we view it as a key component of our future growth and efficiency. Even with these strategic investments, our ability to maintain strict cost discipline while hitting record profitability is a significant win. Combining the record gross margins we achieved this year with the rigorous cost discipline shown on Slide 17 reveals the true earnings power of Sezzle's model. By growing our revenue and margin dollars at a much faster rate than our overhead, we are successfully converting top line momentum into significant bottom line results. This operational leverage flows directly into the bottom line results on Slide 18. GAAP net income for the fourth quarter reached $42.7 million, representing a 32.9% profit margin. On an adjusted basis, we achieved $42.8 million for the quarter and $128 million for the year. Meanwhile, Slide 19 shows our adjusted EBITDA, which hit $58.3 million in the fourth quarter, reaching a margin of 44.9%. For the full year, adjusted EBITDA rose to $187.7 million, demonstrating the incredible scale of the Sezzle model. Turning to our balance sheet on Slide 20. Our liquidity position remains strong. We ended the year with total cash of $102.6 million, which includes $38.5 million of restricted cash, primarily representing the reserves required under our partnership with WebBank. The growth in our total notes receivable to $254.9 million is a direct reflection of the GMV volume we processed this quarter. To support this expansion, we increased the draw on our line of credit to $141.3 million, but it's important to note that our recent facility expansion to $225 million has significantly increased our unused capacity to $73.5 million as of year-end. On the capital allocation front, we continue to prioritize shareholder value. Following the completion of our $50 million repurchase program, the Board authorized a new $100 million program in December. This reflects our confidence in our cash-generating power, evidenced by net cash provided for operations reaching $209.9 million for the year. One housekeeping item to note: Beginning this period, we classified notes receivable related cash flows from operating activities to investing activities in our consolidated statement of cash flows and recast prior periods to conform with this presentation. You can see this reconciliation at the bottom of Slide 20 for the periods presented. Note, this change had no impact on total cash, the net change in cash for the period or our overall liquidity. The quarterly impact of the restated cash flow presentation will be included in tomorrow's Form 10-K filing. Slide 21 is a look back at how we performed against the updated guidance we provided in November. I'm happy to report that we consistently exceeded expectations. Finally, turning to Slide 22. We are providing greater detail for the year ahead. Based on the health of our ecosystem and the operational leverage we've proven out this year, we are guiding to total revenue growth of 25% to 30% for 2026. This shift from the 66.1% growth we achieved in 2025 reflects a transition to a normalized organic trajectory following a year of unique tailwinds. Our 2025 results were bolstered by the full year impact of our mid-2024 credit risk expansion and the national unification of our product structure through the WebBank partnership. Additionally, we are targeting adjusted net income of $170 million, which translates to an adjusted EPS of $4.70, a 30.9% increase over our 2025 results. Please note that this guidance does not bake in any projections for new products currently in development. Rather, it reflects our confidence in the sustained momentum of our core business and our commitment to growth while maintaining the cost discipline that has become our hallmark. Thank you, and I will now turn it over to the operator for Q&A.
The first question comes from Mike Grondahl with Northland Securities.
Congrats on the progress in the year. Any comment on the state of New York and kind of some of the regulations they're looking at, your exposure there, some thoughts?
Yes, that's a good question, Mike. I believe the new regulations won't significantly impact us this year, as it will take some time for them to be implemented. Much of it aligns with the guidance from the CFPB regarding the operations of BNPL companies, with only minor differences that shouldn't lead to significant changes. What concerns me more is the trend of states wanting to regulate every industry product, which feels like a shift towards the EU model, and I don't think that's the best direction for our country. However, we're adapting to this situation. This is part of the reason we're pursuing an ILC, as it will enhance our national presence. We're also exploring ways to evolve our BNPL product and introduce additional offerings to ensure we're resilient against the risks posed by such trends. We're aware of the situation and are proactively thinking about our next steps to protect ourselves.
Got it. And then two other quick questions. One, just on your annual guidance for '26, the revenue less transaction margin and adjusted EBITDA, those, I think, were not provided. Are you just kind of tightening up what you're providing? Or any thoughts there?
Lee, do you want to comment on that one?
Yes, Mike. Earlier, I mentioned that we have a gross margin target of 55% to 65%. It's up to you to work within that range. We also disclosed the non-transaction-related operating expenses and how we are continuing to leverage those. You can incorporate that into your model. We expect to keep leveraging that as we move forward.
Okay. You mentioned last fall about reducing emphasis on the on-demand product and prioritizing higher-margin subscriptions. That seemed to succeed. Do you attribute this to fewer options at checkout or the marketing spend? Could you elaborate on that?
It's been important for us to focus on what we present to customers initially. I often refer to business as a blend of art and science. At the beginning of last year, we believed that on-demand would serve as an effective onboarding tool to lead into subscriptions. However, it turned out not to be the ideal solution. Once we recognized that the transition model wasn't as effective as we had hoped, we decided to stop emphasizing the option for one-off purchases. Instead, we prioritized encouraging customers to subscribe to Anywhere or Premium, which made a significant difference.
The next question comes from Rayna Kumar with Oppenheimer.
Good results. Could you give us any clarity on how the quarterly cadence could look for revenue and earnings?
I guess what do you mean by that, Rayna?
Just like you gave a full year guide, which is very helpful, but just like how should we think of some of these metrics on a quarterly basis?
Well, on a seasonality basis, go ahead, Lee.
No, go ahead. I was going to go into that on the seasonality. So go ahead.
On the seasonality front, that's really the key driver here. In the first quarter, our GMV tends to slow down compared to the fourth quarter, which is typically a holiday period. However, our payments come in during the first quarter, which raises our take rate on GMV and expands our gross margins at the same time. Additionally, PLR tends to decrease in the first quarter due to tax season for consumers, who are generally receiving rebates. The second and third quarters normalize and are more standard. In the fourth quarter, the dynamics shift; with more subscribers, consumers tend to spend more of their limits, which lowers the take rate while PLR tends to be higher. That's the general seasonality. It's often challenging for investors, and we advise against annualizing the fourth or first quarters. Instead, we suggest looking at our historical data and potentially trend lining from there. Does that help?
Got it. Okay. That's very helpful. And then one more for me. Just in the fourth quarter, I noticed your merchant count was 463,000, and that was down a bit from the 474,000 you reported in the third quarter. Anything to call out there?
I think maybe just the level of saturation that these Anywhere customers, they're kind of reaching the saturation point to the number of merchants that they shop at. So I think that number, I guess, we might expect some stability in that number quarter-to-quarter.
The next question comes from Hal Goetsch with B. Riley Securities.
Terrific year. Lee, congratulations on the new role. I wish you the best in that. I wanted to ask you about your tightened decision, I mean you really outperformed on provision like by my model by over 100 basis points. We saw a few other short-term lenders and fintechs tighten in the fourth quarter. And just curious what you guys saw that made you do that? And was there a trade-off between that and UMS?
Yes, good question, Hal. If we think back to August and September of last year, there was considerable discussion about the health of the consumer, which made us a bit more cautious. We did end up tightening slightly on one of our models, but we stayed vigilant because there was widespread concern about the U.S. economy. Ultimately, it turned out that the consumer was healthier than anticipated, and perhaps the concerns were somewhat unwarranted. This realization contributed to driving our provision lower. Additionally, we launched several new models that performed better, which further supported this outcome. In hindsight, knowing how things played out, we might have preferred to bring more consumers into the pipeline to increase GMV. Nevertheless, with our guidance of a 2.5% to 3% provision for this year, we see an opportunity with our new models and believe we can possibly expand further to drive more GMV and attract more users.
Terrific. I have two quick follow-ups. First, you have significant operating leverage on non-transaction operating expenses, but the expenses increased by about 50% year-over-year. I'm curious if this is due to a big investment year for many of the initiatives you've launched. What can we expect in terms of growth directionally or rate in 2026? My second question is about the banking charter discovery. Why isn't WebBank sufficient? Doesn't WebBank's pricing shield you from state regulations like changes in New York regarding BNPL?
Yes. Regarding the second question, WebBank is an excellent partner, and we've enjoyed working with them. The challenge arises because some states are scrutinizing the Banking-as-a-Service partnership model. For various reasons, new fintechs and products—right or wrong—are attracting criticism from politicians who seem eager to claim victories by halting progress. One way I see them trying to impede new fintechs is by challenging the Banking-as-a-Service model, which is disappointing. We are looking at this as a chance to strengthen our position by considering becoming our own bank. With this capability, we can defend ourselves and be future-proof against such attacks on emerging fintechs like ours. As for operational expenses, Lee, do you have any insights on that?
Yes. No, yes, if you think about our operational expenses, two big parts are really personnel and marketing. Personnel, you're going to see that slightly trend up, but we've done a really good job of maintaining that. But really, where you really see it is on the marketing side. As Charlie mentioned earlier, right, we focus on a 6-month payback, and we're going to keep pushing that as long as we're achieving those kinds of levels. But that's where you see most of that movement on an absolute basis.
The next question comes from Hoang Nguyen with TD Cowen.
Congratulations on a successful quarter. I wanted to discuss the provision. You noted a positive repayment performance in the fourth quarter, and it seems you're shifting back towards subscription, which is expected to have better credit quality. However, the provision guidance of 2.5% to 3% doesn't show much improvement compared to 2025. Could you elaborate on how we should view this going forward and whether improvements can be anticipated as you continue to concentrate on subscriptions?
Yes, it will actually be a slight increase for 2025. In 2024, we forecasted a 2.2% for the year, followed by 2.3% in 2025, and now we expect guidance of 2.5% to 3%. The primary rationale behind our provision guidance is based on targeting a gross margin between 60% and 65%. As our financial strength improves with the rise in take rate, this positively affects the upper limit of our unit economics. Additionally, as we efficiently scale and reduce transaction processing costs and improve our cost of capital, it allows us greater flexibility in provision acceptance while still adhering to our target unit economics of 60% to 65%. This thinking shapes our guidance, as we believe it represents a healthy range for our operations.
Got it. And maybe you guys have any early read on the tax refund season, given that you guys serve more low-end consumers? Any trends you would note for us?
No, nothing really pops out. I think it looks like business as usual on the tax refund season.
Our next question comes from Kyle Peterson with Needham & Company.
I wanted to start as kind of a follow-up on credit. Obviously, really good to see the lower cost there in particular, the commentary on some of the record kind of third and fourth payments. I just wanted to see, does that give you guys any more either appetite or confidence to potentially ramp up something like a Pay-in-5 that I know you guys have been doing a little bit more work on? So any color there kind of in terms of appetite, whether it's mix or on the product side or customer side, that would be helpful.
That's a great question. I would say you're spot on. I think it does give us a little bit more appetite because the trade-offs in the Pay-in-5 product because of the one extra payment, you are going to have a slightly higher provision on a product like that. Whenever you extend out terms, I think, in our industry, I think you're always looking at that sort of trade-off. And that probably would be a big part of it. And we love Pay-in-5. And our consumers mainly because I would say, our consumers are showing us that they love Pay-in-5, which for us, when we see that, it increases attraction rates, it increases retention rates. And we've designed our business in a way that even though we have some trade-offs where maybe a provision might be slightly higher from Pay-in-4 to Pay-in-5, we've also designed the system so the unit economics kind of get to the same sort of place.
Got it. That's really helpful. And then maybe just a follow-up on capital allocation. I appreciate the share repurchase commentary that you guys provided. I guess it looks like based on the statements, it looks like you guys bought about $30 million back in the fourth quarter. So was that reasonably back-end weighted? I guess, if so, should we expect a little bit of a modest dip in shares sequentially in the first quarter on a weighted average basis? And then I guess, how are you guys thinking about capital allocation from here, balancing whether it's organic investment, potential M&A or buybacks, obviously, with the stock trading at pretty attractive levels.
I don't remember the exact like weightings of the buybacks. Lee, do you have any thoughts on that?
We completed our $50 million buyback in December and just announced a new $100 million buyback before entering our blackout period. Our K report will be released tomorrow after the market closes, where you'll find details about the completion of the $50 million buyback. Currently, we are in a 10b-5 period due to the blackout. I'll provide a brief overview, and then Charlie can explain our allocation further. We approach buybacks opportunistically; it's not solely about reducing dilution. We have numerous organic growth opportunities as a company beyond just buybacks, so we’re focused on finding the right balance among all these initiatives.
Yes. We focus primarily on internal business operations. We have capital inflow due to our favorable cash flow design. We want to allocate that cash to new projects as they arise. However, unlike companies like Tesla, we don't invest heavily in factories; launching new products typically involves hiring or reallocating team members, making it relatively low-cost for us. Partnerships might require cash, but these opportunities are unpredictable and depend on the circumstances of potential partners. While we must have cash ready for these opportunities, mergers and acquisitions are not a priority for us; historically, we've chosen to build rather than acquire due to previously high valuations that didn't align with our metrics. However, if market conditions change, M&A might be considered, though it's not a current focus. This mainly leaves us with buybacks and dividends, where we've previously indicated that a one-time dividend might be possible under the right circumstances. As for buybacks, we approach them opportunistically, not to meet specific performance metrics for share price. It's important for investors to know that our executive team and Board have no performance compensation linked to share price, so buybacks are not intended to influence it. We will execute buybacks when we find a favorable timing and valuation.
There is a follow-up question from Hal Goetsch with B. Riley Securities.
I'd like to know more about the mobile plan, how it originated, who your carrier partner is, and whether the potential for subscribers and revenue from the mobile plan is included in your forecast. Is that correct?
That's correct.
Do you have any goals for this? Do you have any thoughts on like the pace and cadence of uptake in this, if you could share with us?
That's a great question. The reason we're launching Sezzle Mobile soon is to help everyday Americans save money. When we analyzed the market, we saw a significant opportunity for our consumers. The average customer is spending around $140 a month; if we can offer a plan for about $30 as an Anywhere subscriber, with additional lines being reasonably priced, we believe we can save our customers a lot of money. This savings could lead to increased loyalty. Our cellular partner is AT&T, and while we don't have specific numbers yet, we actively survey potential customer interest before product launches. We see this as an opportunity to attract new customers through various promotions, even though we don't aim to compete directly with Mint Mobile. Once customers subscribe to our mobile plan, we believe they’ll be very likely to stay because people typically don’t change mobile plans frequently. We think this partnership will serve as a strong retention tool.
This concludes our question-and-answer session. I would like to turn the conference back over to Charlie Youakim for any closing remarks.
Thank you, operator. I want to give a big thank you to the Sezzle team. 2025 was a remarkable year, a record year for us on nearly every metric, and it happened because of the incredible talent and drive of the people at this company. We continue to execute at a high level, and that is a direct reflection of the quality of our team. And to close this out, Warren Buffett once noted, the big question is whether you are going to be a person who measures your life by an inner scorecard or an outer scorecard. I know everyone on this call cares about the stock price. We track it, too. But I think the real key to our successes at Sezzle has been our tracking on our inner scorecards for each of our key stakeholders: our consumers, our merchants, our team, our partners, our investors and our community. For our consumers, we measure ourselves in how much utility we provide, whether it through Sezzle Anywhere or our credit-building tools or new money-saving tools like Sezzle Mobile. For our investors, we focus on scaling and being efficient with our growth. Examples of that are our return of equity exceeding 100% and our revenue growth roughly tripling our OpEx growth. What I think this shows is Buffett's quote is spot on. When you focus on the inner scorecards, the outer scorecards take care of themselves. Thank you for your continued trust in our journey. Cheers to the long-term holders, and have a great evening.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.