RFG Advisory, LLC

Registered adviser

CIK

1633387

Location

BIRMINGHAM, AL

Portfolio Value

Mid $6,260,191,144

Diversification

Moderately concentrated

Filing Date

Global Rank

#738 / 8,817 ▲ 14

Top Industry

Semiconductors 11.2%

Period ended 4 months ago

Filed Jul 15, 2026 · 3mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 158401

Roster of Oct 1, 2026

Regulatory AUM

$7,969,008,040

Main clients

Individuals and high net worth (64% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Aug 2026 to Oct 2026	$7,969,008,040	Individuals and high net worth (64%)
Apr 2026 to Jul 2026	$6,813,842,355	Individuals and high net worth (67%)
Dec 2025 to Mar 2026	$6,120,333,343	Individuals and high net worth (70%)
Apr 2025 to Sep 2025	$4,935,921,361	Individuals and high net worth (97%)
Apr 2024 to Mar 2025	$3,859,253,984	Individuals and high net worth (98%)
May 2023 to Mar 2024	$2,996,872,822	Individuals and high net worth (98%)

5 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 65.0% of the book (60%+)

Turnover

Low turnover

28.0% over the last four quarters (under 30%)

Horizon

Horizon unknown

The value-weighted holding period is at least 11.4 quarters, but 20.1% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 74.5%; sector active share 70.3% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

1,094 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

44.2%

+3.7 pts

Top 5

57.4%

+2.4 pts

Top 10

65.0%

+2.3 pts

HHI

2,023

Moderately concentrated+298

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	82.8%	$5,180,680,189	631
Technology	5.7%	$358,277,079	70
Financial Services	3.0%	$187,233,336	117
Consumer Cyclical	1.7%	$107,921,606	32
Communication Services	1.5%	$96,793,136	19
Industrials	1.4%	$84,725,137	62
Healthcare	1.3%	$82,095,997	45
Consumer Defensive	0.8%	$49,313,539	23
Basic Materials	0.5%	$33,421,638	31
Energy	0.5%	$31,770,197	26
Utilities	0.4%	$25,149,390	18
Real Estate	0.4%	$22,809,900	20

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BDBT	Exchange Traded Concepts Trust	+2,535,727	19,066,388	$479,519,658
BINT	Bluemonte Global Equity ETF	+2,520,319	12,472,470	$404,606,926
BLUX	Bluemonte Dynamic Total Market ETF	+2,508,601	17,603,498	$566,656,600
BLUC	Bluemonte Large Cap Core ETF	+1,545,450	10,657,097	$331,968,571
BLGR	Bluemonte Large Cap Growth ETF	+1,187,944	8,629,046	$273,799,629
BVAL	Bluemonte Large Cap Value ETF	+1,166,376	8,772,271	$274,133,468
ONDS	Ondas Inc.	+1,012,353	2,787,202	$22,966,544
BLTD	Bluemonte Long Term Bond ETF	+919,189	6,548,655	$165,157,079
PYLD		+895,515	1,516,100	$40,206,972
BLST	Bluemonte Short Term Bond ETF	+850,220	6,628,950	$165,597,799
CSNR	Cohen & Steers Natural Resources Active ETF	+340,515	566,569	$18,920,571
BUFD	FT Vest Laddered Deep Buffer ETF	+312,199	574,494	$17,073,961
BLUI	Bluemonte Diversified Income ETF	+306,941	4,068,988	$104,373,611
VUG	VANGUARD GROWTH INDEX FUND	+252,635	302,163	$26,028,320
BOND	PIMCO Active Bond Exchange-Traded Fund	+172,932	455,902	$42,038,723
DIVI	Franklin International Core Dividend Tilt Index ETF	+120,681	157,947	$6,747,495
PDI	PIMCO Dynamic Income Fund	+117,208	308,982	$5,159,999
CSRE	Cohen & Steers Real Estate Active ETF	+98,635	226,267	$6,421,457
PMBS		+96,370	146,964	$7,257,082
IWF	iShares Russell 1000 Growth ETF	+80,126	110,571	$13,729,601
PRFD	PIMCO Preferred and Capital Securities Active Exchange-Traded Fund	+79,012	94,044	$4,828,877
CORP	PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund	+74,155	109,483	$10,608,902
FTHI	First Trust BuyWrite Income ETF	+73,644	188,692	$4,500,304
FGD	First Trust Dow Jones Global Select Dividend Index Fund	+71,320	82,654	$2,644,101
XLF	State Street Corp	+67,097	193,160	$10,355,307
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
IDMO	Invesco Ltd.	−427,616	142,809	$8,609,954
CGCB	Capital Group Fixed Income ETF Trust	−207,124	80,292	$2,102,044
COWG	Pacer US Large Cap Cash Cows Growth Leaders ETF	−191,019	22,494	$903,044
FPE	First Trust Preferred Securities and Income ETF	−166,499	18,132	$324,200
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	−157,093	134,896	$6,984,914
BNDX	Vanguard Total International Bond ETF	−138,612	77,986	$3,776,861
CGDV	Capital Group Dividend Value ETF	−124,626	169,600	$8,357,888
SPMO	Invesco Ltd.	−113,325	52,639	$8,503,304
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	−102,241	36,049	$2,882,838
FBND	Fidelity Total Bond ETF	−100,355	1,163,561	$52,930,389
SCHM	Schwab U.S. Mid-Cap ETF	−96,402	137,619	$5,074,012
SPHQ	Invesco S&P 500 Quality ETF	−92,959	178,931	$16,121,683
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	−90,557	297,430	$26,138,148
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	−86,890	463,090	$33,995,436
VEA	Vanguard FTSE Developed Markets ETF	−84,527	288,751	$20,573,508
FFSM	Fidelity Fundamental Small-Mid Cap ETF	−83,817	759,366	$29,015,374
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	−80,376	81,075	$4,839,366
XSMO	Victory Portfolios II	−76,686	46,421	$4,346,398
OMFL	Invesco Russell 1000 Dynamic Multifactor ETF	−75,889	59,704	$4,092,112
IAUM	iShares Gold Trust Micro	−65,107	198,410	$7,938,384
MAGS	Roundhill Magnificent Seven ETF	−64,110	31,881	$2,049,948
GOVT	iShares U.S. Treasury Bond ETF	−62,598	184,746	$4,208,513
BUFR	FT Vest Laddered Buffer ETF	−60,949	539,708	$19,715,533
QQQM	Invesco Ltd.	−54,601	53,713	$16,273,427
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	−53,863	15,304	$890,692
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
FLQL	Franklin U.S. Large Cap Multifactor Index ETF	148,467	$11,621,996
LPTH	Lightpath Technologies Inc	359,542	$5,878,511
USPX	Franklin U.S. Equity Index ETF	65,040	$4,247,112
FLCB	Franklin U.S. Core Bond ETF	185,259	$3,964,542
FLSP	Franklin Systematic Style Premia ETF	94,206	$2,608,564
HONA	Honeywell Aerospace Inc.	8,843	$1,955,010
IALT		66,327	$1,860,472
GGOV		36,468	$1,833,975
FLGV	Franklin U.S. Treasury Bond ETF	89,893	$1,823,030
PHK	Pimco High Income Fund	390,856	$1,821,388
PICK	iShares MSCI Global Metals & Mining Producers ETF	30,763	$1,788,868
QLYS	Qualys, Inc.	12,934	$1,778,295
CSIO	Cohen & Steers ETF Trust	62,059	$1,771,970
QBTS	D-Wave Quantum Inc.	67,633	$1,622,515
APP	AppLovin Corp	3,018	$1,554,964
FLJP	Franklin FTSE Japan ETF	38,906	$1,546,513
KTB	Kontoor Brands, Inc.	18,527	$1,544,040
HALO	Halozyme Therapeutics, Inc.	19,613	$1,535,109
JMTG	JPMorgan Mortgage-Backed Securities ETF	28,171	$1,427,706
CARG	CarGurus, Inc.	41,677	$1,420,768
VEEV	Veeva Systems Inc	7,986	$1,417,275
NBIX	Neurocrine Biosciences Inc	8,195	$1,381,185
DLMY	FT Vest U.S. Equity Dual Directional Buffer ETF - May	45,586	$1,362,565
MISL	First Trust Indxx Aerospace & Defense ETF	29,748	$1,361,565
STRL	Sterling Infrastructure, Inc.	1,614	$1,354,727
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
BCRX	Biocryst Pharmaceuticals Inc	2,870,700	$27,329,064
JBND	JPMorgan Active Bond ETF	81,672	$4,391,503
BCD	abrdn ETFs	97,266	$3,480,177
JAVA	JPMorgan Active Value ETF	23,524	$1,687,847
CTA	EIDP, Inc.	54,951	$1,660,619
FDEM	Fidelity Emerging Markets Multifactor ETF	49,385	$1,559,578
AA	Alcoa Corp	23,293	$1,545,024
AES	Aes Corp	109,510	$1,542,995
SIVR	abrdn Silver ETF Trust	21,259	$1,522,356
JIVE	JPMorgan International Value ETF	17,148	$1,468,554
IAGG	iShares Core International Aggregate Bond ETF	29,192	$1,460,767
PLTM	GraniteShares Platinum Trust	72,737	$1,375,456
BTC	Grayscale Bitcoin Mini Trust ETF	43,556	$1,306,244
ETH	Grayscale Ethereum Staking Mini ETF	62,301	$1,237,297
CDX	Simplify High Yield ETF	57,167	$1,219,943
NTRL	First Trust Equity Market Neutral ETF	52,285	$1,082,299
MTN	Vail Resorts Inc	7,690	$986,780
FHI	Federated Hermes, Inc.	17,268	$979,268
MAA	Mid America Apartment Communities Inc.	5,833	$712,325
RWK	Invesco Ltd.	5,289	$678,367
FSLY	Fastly, Inc.	21,680	$630,020
CC	Chemours Co	27,405	$603,732
SPLB	State Street(R) SPDR(R) Portfolio Long Term Corporate Bond ETF	26,857	$596,762
IPI	Intrepid Potash, Inc.	13,853	$592,492
—		12,340	$577,512
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

1,094 tracked positions · $6,260,191,144 total · filing declares 1,126 positions · $6,399,601,464 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 1,094 positions by value · page 1 of 22

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
BLUX	Bluemonte Dynamic Total Market ETF	Added	17,603,498	+2,508,601	$566,656,600	+36.4%	5	unpriced	9.05%
BDBT	Exchange Traded Concepts Trust	Added	19,066,388	+2,535,727	$479,519,658	+14.8%	5	unpriced	7.66%
BINT	Bluemonte Global Equity ETF	Added	12,472,470	+2,520,319	$404,606,926	+42.2%	5	unpriced	6.46%
BLUC	Bluemonte Large Cap Core ETF	Added	10,657,097	+1,545,450	$331,968,571	+35.7%	5	unpriced	5.30%
BVAL	Bluemonte Large Cap Value ETF	Added	8,772,271	+1,166,376	$274,133,468	+28.9%	5	unpriced	4.38%
BLGR	Bluemonte Large Cap Growth ETF	Added	8,629,046	+1,187,944	$273,799,629	+37.9%	5	unpriced	4.37%
BLST	Bluemonte Short Term Bond ETF	Added	6,628,950	+850,220	$165,597,799	+14.2%	5	unpriced	2.65%
BLTD	Bluemonte Long Term Bond ETF	Added	6,548,655	+919,189	$165,157,079	+16.3%	5	unpriced	2.64%
BLUI	Bluemonte Diversified Income ETF	Added	4,068,988	+306,941	$104,373,611	+8.4%	5	unpriced	1.67%
AAPL	Apple Inc. Technology	Added	241,545	+35,403	$69,893,461	+33.6%	26+	before history	1.12%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Added	536,479	+10,978	$63,835,636	+24.1%	26+	before history	1.02%
PRF	Victory Portfolios II	Reduced	1,100,004	-34,253	$59,433,216	+10.2%	26+	before history	0.95%
NVDA	Nvidia Corp Technology	Added	265,149	+44,331	$53,053,663	+37.8%	25	unpriced	0.85%
FBND	Fidelity Total Bond ETF	Reduced	1,163,561	-100,355	$52,930,389	−8.2%	17	$45.54	0.85%
GSLC	Goldman Sachs ActiveBeta(R) U.S. Large Cap Equity ETF	Reduced	355,036	-14,295	$50,376,058	+9.0%	7	$125.31	0.80%
BOND	PIMCO Active Bond Exchange-Traded Fund	Added	455,902	+172,932	$42,038,723	+61.0%	26+	before history	0.67%
PYLD		Added	1,516,100	+895,515	$40,206,972	+147.3%	11	$26.46	0.64%
VOO	VANGUARD 500 INDEX FUND	Added	57,777	+13,201	$39,681,821	+49.0%	26+	before history	0.63%
FBCG	Fidelity Covington Trust	Reduced	633,474	-30,198	$39,345,070	+18.3%	5	$49.74	0.63%
QQQ	Invesco Qqq Trust, Series 1 PUT + SHARES	Added	53,162	+12,168	$39,148,496	+65.5%	7	$547.69	0.63%
		Added	395,879	+16,886	$36,278,351	+4.5%	16	$91.59	0.58%
FENI	Fidelity Enhanced International ETF	Reduced	885,510	-17,228	$35,535,516	+5.8%	5	$34.88	0.57%
XLK	State Street(R) Technology Select Sector SPDR(R) ETF	Added	185,272	+1,807	$35,298,021	+44.8%	26+	before history	0.56%
SGOV	iShares 0-3 Month Treasury Bond ETF	Reduced	350,260	-50,449	$35,260,674	−12.6%	16	unpriced	0.56%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Reduced	463,090	-86,890	$33,995,436	−16.1%	26+	before history	0.54%
SCI	Service Corp International Consumer Cyclical	Reduced	406,514	-3,324	$30,878,803	−8.7%	26+	before history	0.49%
GOOGL	Alphabet Inc. CALL + SHARES Communication Services	Added	85,195	+10,359	$30,446,137	+41.5%	26+	before history	0.49%
FFSM	Fidelity Fundamental Small-Mid Cap ETF	Reduced	759,366	-83,817	$29,015,374	+7.7%	5	$28.52	0.46%
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	Reduced	782,441	-18,147	$28,825,126	+6.0%	18	$23.42	0.46%
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	Reduced	316,100	-2,055	$28,698,719	+14.1%	26+	before history	0.46%
AMZN	Amazon Com Inc CALL + SHARES Consumer Cyclical	Added	119,002	+153	$28,362,936	+14.6%	26+	before history	0.45%
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	Reduced	297,430	-90,557	$26,138,148	−12.0%	26+	before history	0.42%
VUG	VANGUARD GROWTH INDEX FUND	Added	302,163	+252,635	$26,028,320	+20.3%	26+	before history	0.42%
DFGP	Dimensional Global Core Plus Fixed Income ETF	Added	461,737	+23,253	$25,146,197	+6.2%	6	$53.37	0.40%
VTV	VANGUARD VALUE INDEX FUND	Added	114,814	+6,114	$25,021,415	+17.3%	26+	before history	0.40%
DFEM	Dimensional Emerging Markets Core Equity 2 ETF	Reduced	602,160	-35,808	$24,471,782	+11.0%	14	$33.19	0.39%
MSFT	Microsoft Corp Technology	Reduced	65,031	-11,690	$24,257,863	−14.6%	26+	before history	0.39%
ONDS	Ondas Inc. Technology	Added	2,787,202	+1,012,353	$22,966,544	+43.1%	2	$10.51	0.37%
SPMD	State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF	Reduced	325,572	-22,378	$21,995,644	+6.7%	26+	before history	0.35%
DXUV	Dimensional US Vector Equity ETF	Added	315,199	+10,775	$20,960,733	+16.0%	6	$54.71	0.33%
VEA	Vanguard FTSE Developed Markets ETF	Reduced	288,751	-84,527	$20,573,508	−14.0%	25	$50.46	0.33%
BUFR	FT Vest Laddered Buffer ETF	Reduced	539,708	-60,949	$19,715,533	−2.8%	18	unpriced	0.31%
IVV	iShares Core S&P 500 ETF	Reduced	26,054	-1,907	$19,511,580	+6.8%	26+	before history	0.31%
CSNR	Cohen & Steers Natural Resources Active ETF	Added	566,569	+340,515	$18,920,571	+122.7%	5	$33.64	0.30%
FDL	First Trust Morningstar Dividend Leaders Index Fund	Added	384,975	+54,704	$18,732,883	+11.7%	11	$44.77	0.30%
DYNF	iShares U.S. Equity Factor Rotation Active ETF	Added	271,192	+4,065	$18,443,767	+18.7%	10	$51.38	0.29%
SPTL	State Street(R) SPDR(R) Portfolio Long Term Treasury ETF	Reduced	689,172	-2,558	$18,076,981	−0.6%	26+	before history	0.29%
BUFD	FT Vest Laddered Deep Buffer ETF	Added	574,494	+312,199	$17,073,961	+132.5%	6	unpriced	0.27%
AVGO	Broadcom Inc. Technology	Added	44,874	+6,845	$16,951,153	+44.0%	26+	before history	0.27%
META	Meta Platforms, Inc. CALL + SHARES Communication Services	Added	30,010	+2,729	$16,904,332	+8.3%	26+	before history	0.27%

Showing the top 50 of 1,094 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.