Wayfinding Financial, LLC
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 61.9%; sector active share 45.5% against the combined 13F book's sector weights.
Over time 19 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
171 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026Portfolio Trend
Sector Breakdown
As of Jun 30, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 58.4% | $154,295,289 |
| Technology | 21.7% | $57,304,200 |
| Industrials | 4.3% | $11,423,615 |
| Financial Services | 4.0% | $10,513,985 |
| Healthcare | 2.8% | $7,331,041 |
| Consumer Defensive | 2.8% | $7,302,590 |
| Consumer Cyclical | 2.4% | $6,397,701 |
| Communication Services | 1.9% | $5,034,805 |
| Energy | 0.8% | $2,157,854 |
| Utilities | 0.6% | $1,667,292 |
| Basic Materials | 0.2% | $400,950 |
| Real Estate | 0.1% | $201,850 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| CGGR | Capital Group Growth ETF | +110,283 | 189,860 | $8,961,392 | |
| CGIE | Capital Group International Equity ETF | +107,099 | 114,617 | $4,215,613 | |
| JEMA | JPMorgan ActiveBuilders Emerging Markets Equity ETF | +47,107 | 58,972 | $3,767,131 | |
| JBND | JPMorgan Active Bond ETF | +16,357 | 45,741 | $2,447,143 | |
| PYLD | +15,391 | 396,619 | $10,518,335 | ||
| — | +13,130 | 121,737 | $2,757,343 | ||
| BOND | PIMCO Active Bond Exchange-Traded Fund | +12,198 | 178,115 | $16,423,984 | |
| HYS | PIMCO 0-5 Year High Yield Corporate Bond Index Exchange-Traded Fund | +9,057 | 18,160 | $1,698,323 | |
| PMBS | +8,568 | 87,314 | $4,311,565 | ||
| XLU | State Street(R) Utilities Select Sector SPDR(R) ETF | +5,595 | 68,496 | $3,105,608 | |
| VO | VANGUARD MID-CAP INDEX FUND | +4,056 | 5,408 | $435,722 | |
| IWF | iShares Russell 1000 Growth ETF | +3,759 | 5,012 | $622,340 | |
| MUNI | PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund | +3,471 | 51,719 | $2,720,419 | |
| QUIZ | +3,121 | 11,327 | $330,963 | ||
| BBDO | Bank Bradesco | +3,054 | 13,536 | $40,608 | |
| BND | VANGUARD TOTAL BOND MARKET INDEX FUND | +3,029 | 9,019 | $662,084 | |
| GROZ | Zacks Trust | +2,441 | 26,780 | $851,068 | |
| MINO | PIMCO Municipal Income Opportunities Active Exchange-Traded Fund | +2,406 | 48,061 | $2,199,271 | |
| CORP | PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund | +2,260 | 35,044 | $3,395,763 | |
| IVV | iShares Core S&P 500 ETF | +2,218 | 18,668 | $13,980,278 | |
| SPYM | State Street(R) SPDR(R) Portfolio S&P 500(R) ETF | +1,772 | 8,086 | $710,597 | |
| JCPB | JPMorgan Core Plus Bond ETF | +1,709 | 41,145 | $1,931,346 | |
| F | Ford Motor Co | +754 | 13,652 | $189,762 | |
| JIRE | JPMorgan International Research Enhanced Equity ETF | +593 | 26,189 | $2,160,330 | |
| IEMG | iShares Trust | +583 | 9,406 | $779,193 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SMIZ | Zacks Small/Mid Cap ETF | −124,064 | 25,334 | $1,130,403 | |
| ZECP | Zacks Earnings Consistent Portfolio ETF | −105,159 | 59,051 | $2,228,584 | |
| FDEM | Fidelity Emerging Markets Multifactor ETF | −95,284 | 9,573 | $347,787 | |
| PHEQ | Parametric Hedged Equity ETF | −38,171 | 93,892 | $3,245,940 | |
| JGLO | JPMorgan Global Select Equity ETF | −9,471 | 9,669 | $688,626 | |
| FDVV | Fidelity High Dividend ETF | −5,543 | 113,541 | $6,845,386 | |
| JGRO | JPMorgan Active Growth ETF | −5,149 | 9,794 | $965,590 | |
| JAVA | JPMorgan Active Value ETF | −4,905 | 12,509 | $993,339 | |
| AGG | iShares Core U.S. Aggregate Bond ETF | −2,664 | 87,631 | $8,673,716 | |
| BBUS | JPMORGAN BETABUILDERS U.S. EQUITY ETF | −1,299 | 52,784 | $7,111,060 | |
| MSFT | Microsoft Corp | −1,040 | 45,239 | $16,875,051 | |
| SBUX | Starbucks Corp | −999 | 13,012 | $1,329,696 | |
| VZ | Verizon Communications Inc | −693 | 8,841 | $374,327 | |
| JIVE | JPMorgan International Value ETF | −672 | 70,316 | $6,465,837 | |
| MUB | iShares National Muni Bond ETF | −615 | 36,294 | $3,905,960 | |
| CSCO | Cisco Systems, Inc. | −567 | 10,390 | $1,220,409 | |
| MCD | Mcdonalds Corp | −442 | 1,849 | $499,803 | |
| NEE | Nextera Energy Inc | −268 | 8,740 | $767,109 | |
| JPIE | JPMorgan Income ETF | −265 | 8,681 | $399,760 | |
| BA | Boeing Co | −263 | 6,059 | $1,311,591 | |
| MMM | 3M Co | −258 | 5,036 | $815,378 | |
| CTAS | Cintas Corp | −219 | 1,858 | $316,008 | |
| CRM | Salesforce, Inc. | −213 | 1,320 | $206,791 | |
| KMI | Kinder Morgan, Inc. | −213 | 9,938 | $317,717 | |
| NFLX | Netflix Inc | −196 | 7,141 | $509,867 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| FESM | Fidelity Enhanced Small Cap Core ETF | 107,460 | $5,189,243 | |
| ROCY | JPMorgan Equity Premium Yield ETF | 51,337 | $2,780,925 | |
| ROCQ | JPMorgan NASDAQ Equity Premium Yield ETF | 21,864 | $1,260,678 | |
| JUSA | JPMorgan U.S. Research Enhanced Large Cap ETF | 17,831 | $1,197,815 | |
| STX | Seagate Technology Holdings plc | 463 | $446,795 | |
| WDC | Western Digital Corp | 649 | $414,529 | |
| KLAC | Kla Corp | 1,350 | $407,308 | |
| INTC | Intel Corp | 2,317 | $323,522 | |
| PANW | Palo Alto Networks Inc | 893 | $304,530 | |
| UNH | Unitedhealth Group Inc | 675 | $280,550 | |
| CMI | Cummins Inc | 369 | $263,174 | |
| VRT | Vertiv Holdings Co | 785 | $262,833 | |
| JCAL | JPMorgan California Tax Free Bond ETF | 4,930 | $248,126 | |
| FIX | Comfort Systems USA Inc | 116 | $229,906 | |
| XLK | State Street(R) Technology Select Sector SPDR(R) ETF | 1,203 | $229,195 | |
| IEFA | iShares Core MSCI EAFE ETF | 2,270 | $219,236 | |
| AXP | American Express Co | 637 | $215,465 | |
| EFAA | 3,769 | $210,159 | ||
| CLS | Celestica Inc | 562 | $205,017 | |
| ORCL | Oracle Corp | 1,387 | $203,264 | |
| PLD | Prologis, Inc. | 1,490 | $201,850 | |
| ALK | Alaska Air Group, Inc. | 3,849 | $200,917 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| PAPI | Parametric Equity Premium Income ETF | 98,737 | $2,701,444 | |
| VCRM | Vanguard Municipal Bond Funds | 3,684 | $276,852 | |
| VSDM | VANGUARD SHORT DURATION TAX-EXEMPT BOND ETF | 3,608 | $275,254 | |
| T | At&T Inc. | 8,972 | $260,098 | |
| HON | Honeywell International Inc | 1,093 | $247,050 | |
| NEM | NEWMONT Corp | 2,037 | $220,505 | |
| HSY | Hershey Co | 995 | $206,850 | |
| PFE | Pfizer Inc | 7,254 | $203,692 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| MSFT |
Microsoft Corp
Technology
|
Reduced | 45,239 | $16,875,051 | 6.39% | |
| BOND |
PIMCO Active Bond Exchange-Traded Fund
|
Added | 178,115 | $16,423,984 | 6.22% | |
| NVDA |
Nvidia Corp
Technology
|
Added | 71,844 | $14,375,265 | 5.44% | |
| IVV |
iShares Core S&P 500 ETF
|
Added | 18,668 | $13,980,278 | 5.29% | |
| AAPL |
Apple Inc.
Technology
|
Added | 37,830 | $10,946,488 | 4.15% | |
| PYLD |
|
Added | 396,619 | $10,518,335 | 3.98% | |
| CGGR |
Capital Group Growth ETF
|
Added | 189,860 | $8,961,392 | 3.39% | |
| AGG |
iShares Core U.S. Aggregate Bond ETF
|
Reduced | 87,631 | $8,673,716 | 3.29% | |
| BBUS |
JPMORGAN BETABUILDERS U.S. EQUITY ETF
|
Reduced | 52,784 | $7,111,060 | 2.69% | |
| FDVV |
Fidelity High Dividend ETF
|
Reduced | 113,541 | $6,845,386 | 2.59% | |
| JIVE |
JPMorgan International Value ETF
|
Reduced | 70,316 | $6,465,837 | 2.45% | |
| VXUS |
Vanguard Total International Stock ETF
|
Added | 69,724 | $5,960,704 | 2.26% | |
| FESM |
Fidelity Enhanced Small Cap Core ETF
|
NEW | 107,460 | $5,189,243 | 1.97% | |
| PMBS |
|
Added | 87,314 | $4,311,565 | 1.63% | |
| CGIE |
Capital Group International Equity ETF
|
Added | 114,617 | $4,215,613 | 1.60% | |
| MUB |
iShares National Muni Bond ETF
|
Reduced | 36,294 | $3,905,960 | 1.48% | |
| JEMA |
JPMorgan ActiveBuilders Emerging Markets Equity ETF
|
Added | 58,972 | $3,767,131 | 1.43% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Reduced | 3,679 | $3,441,594 | 1.30% | |
| CORP |
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund
|
Added | 35,044 | $3,395,763 | 1.29% | |
| PHEQ |
Parametric Hedged Equity ETF
|
Reduced | 93,892 | $3,245,940 | 1.23% | |
| XLU |
State Street(R) Utilities Select Sector SPDR(R) ETF
|
Added | 68,496 | $3,105,608 | 1.18% | |
| ROCY |
JPMorgan Equity Premium Yield ETF
|
NEW | 51,337 | $2,780,925 | 1.05% | |
|
|
Added | 121,737 | $2,757,343 | 1.04% | ||
| MUNI |
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
|
Added | 51,719 | $2,720,419 | 1.03% | |
| JBND |
JPMorgan Active Bond ETF
|
Added | 45,741 | $2,447,143 | 0.93% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Added | 9,876 | $2,353,845 | 0.89% | |
| CAT |
Caterpillar Inc
Industrials
|
Reduced | 2,141 | $2,279,950 | 0.86% | |
| ZECP |
Zacks Earnings Consistent Portfolio ETF
|
Reduced | 59,051 | $2,228,584 | 0.84% | |
| MINO |
PIMCO Municipal Income Opportunities Active Exchange-Traded Fund
|
Added | 48,061 | $2,199,271 | 0.83% | |
| JIRE |
JPMorgan International Research Enhanced Equity ETF
|
Added | 26,189 | $2,160,330 | 0.82% | |
| AMD |
Advanced Micro Devices Inc
Technology
|
Added | 3,682 | $2,138,910 | 0.81% | |
| JCPB |
JPMorgan Core Plus Bond ETF
|
Added | 41,145 | $1,931,346 | 0.73% | |
| HYS |
PIMCO 0-5 Year High Yield Corporate Bond Index Exchange-Traded Fund
|
Added | 18,160 | $1,698,323 | 0.64% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Added | 6,634 | $1,684,836 | 0.64% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Added | 4,702 | $1,680,353 | 0.64% | |
| PCAR |
Paccar Inc
Industrials
|
Added | 13,759 | $1,652,731 | 0.63% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Added | 2,572 | $1,448,781 | 0.55% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Reduced | 5,660 | $1,424,282 | 0.54% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Added | 4,295 | $1,405,882 | 0.53% | |
| AVGO |
Broadcom Inc.
Technology
|
Added | 3,599 | $1,359,522 | 0.51% | |
| BAC |
Bank Of America Corp
Financial Services
|
Added | 23,819 | $1,357,206 | 0.51% | |
| SBUX |
Starbucks Corp
Consumer Cyclical
|
Reduced | 13,012 | $1,329,696 | 0.50% | |
| BA |
Boeing Co
Industrials
|
Reduced | 6,059 | $1,311,591 | 0.50% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Added | 2,534 | $1,267,988 | 0.48% | |
| ROCQ |
JPMorgan NASDAQ Equity Premium Yield ETF
|
NEW | 21,864 | $1,260,678 | 0.48% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 10,390 | $1,220,409 | 0.46% | |
| JUSA |
JPMorgan U.S. Research Enhanced Large Cap ETF
|
NEW | 17,831 | $1,197,815 | 0.45% | |
| SMIZ |
Zacks Small/Mid Cap ETF
|
Reduced | 25,334 | $1,130,403 | 0.43% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Added | 933 | $1,119,068 | 0.42% | |
| MRVL |
Marvell Technology, Inc.
Technology
|
Added | 3,717 | $1,107,257 | 0.42% |
Showing the top 50 of 171 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.