BBW · Build-A-Bear Workshop Inc
Price & Indicators
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Metrics snapshot
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AI Brief
Q2 FY27 earnings call · Aug 27, 2026TL;DR. Build-A-Bear cut its full-year 2026 outlook, lowering revenue guidance to $500–$525M (from $530–$550M) and pre-tax income to $60–$68M (from $72–$78M), after Q2 results missed expectations on weaker summer trend product sales and persistent traffic headwinds, with commercial/wholesale growth flat (down from prior ~20% growth plan) due to the lost Walmart program. The company reported a record-setting non-Q4 sales week with its Halloween launch, returned $22.7M to shareholders in H1, and disclosed the termination of Chief Growth Officer David Henderson.
- + Halloween launch delivered the highest non-fourth quarter sales week in company history
- + Returned $22.7M to shareholders in H1 2026 through repurchases and dividends, with $43.2M remaining buyback authorization
- + On track to open at least 50 net new experience locations in 2026, ending Q2 with 674 locations across 37 countries
- − Cut full-year revenue guidance to $500–$525M from $530–$550M
- − Cut full-year pre-tax income guidance to $60–$68M from $72–$78M
- − Commercial/wholesale segment guidance lowered to approximately flat versus fiscal 2025 (previously targeting at least +20% growth) after losing the multi-million dollar Walmart program
- − Q2 gross margin contracted 340 bps to 54.2% on occupancy deleverage and increased promotional activity
- − E-commerce demand declined 15.6% in Q2 and 21.2% in H1, and wholesale development disappointed versus expectations
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Strong SellIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
Earlier KPI extraction records exist, but do not meet the current evidence-completeness requirements. No current verified series is available. Earlier figures remain withheld until revalidated; this is not evidence that the company reports no KPIs.
Versus peers
Specialty Retail — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
BBW
this stock
Build-A-Bear Workshop Inc
|
$364.25M | -54.0% | -3.7% | 6.8 | 23.7% |
|
CASY
Caseys General Stores Inc
|
$27.71B | +13.8% | +10.2% | 36.1 | 3.1% |
|
WSM
Williams Sonoma Inc
|
$26.80B | +27.4% | +1.2% | 23.3 | 4.5% |
|
ULTA
Ulta Beauty, Inc.
|
$23.17B | -10.4% | +9.7% | 19.7 | 4.7% |
|
BBY
Best Buy Co Inc
|
$18.47B | +31.5% | +0.4% | 14.7 | 6.7% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| BBW | -7.2% | -23.5% | -28.5% | -6.8% | -54.0% |
| SPY | +0.1% | -1.1% | +15.3% | -0.6% | +11.8% |
| vs SPY | -7.3% | -22.4% | -43.8% | -6.2% | -65.8% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.