BBW · Build-A-Bear Workshop Inc · Insider Trading

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on March 19, 2026.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.135 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 178,990 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Fundler directly owns 410 shares of common stock and 7,048 shares of restricted stock of Build-A-Bear Workshop, Inc.

Represents a charitable donation to a donor advised fund.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 185,808 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered upon forfeiture of restricted stock in connection with her retirement as President and Chief Executive Officer of Build-A-Bear Workshop, Inc.

Price is not applicable to forfeitures of restricted stock.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 195,808 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to Reporting Person of 2,663 shares of restricted stock. The shares vest on June 9, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 195,808 shares of common stock and 25,999 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to Reporting Person of 3,698 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 64,142 shares of common stock and 3,698 shares of restricted stock of Build-A-Bear Workshop, Inc. 2,475 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 2,475 shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

Grant to reporting person of 2,663 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Johnson directly owns 2,461 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc. 1,856 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 1,856 shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

Grant to Reporting Person of 2,663 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transaction reported in this Form 4, Ms. Rotenberg directly beneficially owns 9,825 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc. 1,856 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 1,856 shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

Grant to Reporting Person of 2,663 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transaction reported in this Form 4, Mr. Iyengar directly beneficially owns 16,053 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc. 1,856 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 1,856shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

Grant to Reporting Person of 2,663 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Carrara directly beneficially owns 11,277 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc. 1,856 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 1,856 shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

Grant to reporting person of 2,663 shares of restricted stock. The shares vest on June 11, 2027.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Goldman directly owns 556 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc. 556 restricted shares vested on June 12, 2026, a day after the above reported transaction. For purposes of this footnote, we have included these 556 shares as common stock instead of restricted, making this footnote accurate as of the date of filing.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.21 to $34.66 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Mr. Carrara directly beneficially owns 9,421 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Todorovic directly owns 59,101 shares of common stock and 20,041 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Hurt directly owns 44,331 shares of common stock and 14,718 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 195,808 shares of common stock and 23,336 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Henderson directly owns 2,046 shares of common stock and 18,641 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Henderson directly owns 944 shares of common stock and 20,207 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 193,491 shares of common stock and 26,635 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Todorovic directly owns 58,001 shares of common stock and 21,607 shares of restricted stock of Build-A-Bear Workshop, Inc.

Shares surrendered in payment of tax withholding due upon vesting of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Hurt directly owns 43,231 shares of common stock and 16,284 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of restricted stock upon payout of earned performance share award under a shareholder-approved equity incentive plan. The payout was based on the level of achievement of performance metrics for fiscal 2023, 2024 and 2025. The shares will vest, subject to the reporting person's continued employment with the issuer, on April 30, 2026.

Price is not applicable to grants of restricted stock.

Grant to reporting person of 5,916 shares of restricted stock. The shares vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.

Price is not applicable to grants of restricted stock.

Grant to reporting person of 9,465 shares of restricted stock. The shares vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Hurt directly owns 40,694 shares of common stock and 20,425 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of 5,916 shares of restricted stock. The shares vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.

Price is not applicable to grants of restricted stock.

Grant to reporting person of restricted stock upon payout of earned performance share award under a shareholder-approved equity incentive plan. The payout was based on the level of achievement of performance metrics for fiscal 2023, 2024 and 2025. The shares will vest, subject to the reporting person's continued employment with the issuer, on April 30, 2026.

Price is not applicable to grants of restricted stock.

Retention grant to reporting person of 8,872 shares of restricted stock that vests over time.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Todorovic directly owns 55,469 shares of common stock and 25,748 shares of restricted stock of Build-A-Bear Workshop, Inc.

Retention grant to reporting person of 8,872 shares of restricted stock that vests over time.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Henderson directly owns 468 shares of common stock and 20,928 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of 11,829 shares of restricted stock. The shares vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 188,427 shares of common stock and 36,999 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of 5,916 shares of restricted stock. The shares vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Fundler directly owns 7,614 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of restricted stock upon payout of earned performance share award under a shareholder-approved equity incentive plan. The payout was based on the level of achievement of performance metrics for fiscal 2023, 2024 and 2025. The shares will vest, subject to the reporting person's continued employment with the issuer, on April 30, 2026.

Price is not applicable to grants of restricted stock.

Represents a charitable donation to a donor advised fund.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 180,981 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.

Grant to reporting person of 556 shares of restricted stock. The shares vest on June 12, 2026.

Price is not applicable to grants of restricted stock.

After giving effect to the transactions reported in this Form 4, Mr. Goldman directly owns 556 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.39 to $61.23 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.94 to $62.04 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transaction reported in this Form 4, Ms. Rotenberg directly beneficially owns 7,969 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.00 to $61.24 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transaction reported in this Form 4, Ms. Rotenberg directly beneficially owns 8,969 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.86 to $60.80 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.86 to $61.39 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 61,667 shares of common stock and 2,475 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.55 to $60.52 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $64.60 to $65.31 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 65,667 shares of common stock and 2,475 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.84 to $63.2927 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.31 to $64.30 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.99 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 9, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.455 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Mr. Todorovic directly owns 54,287 shares of common stock and 10,960 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.575 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 223,492 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 9, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.01 to $72.99 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 9, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.00 to $74.95 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Mr. Todorovic directly owns 57,031 shares of common stock and 10,960 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 9, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.275 to $71.905 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.00 to $74.95 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

After giving effect to the transactions reported in this Form 4, Ms. John directly owns 236,135 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 9, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.96 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.275 to $71.905 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.