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BZUN · Baozun Inc.

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$2.83 -0.06 (-2.08%) At close · Aug 14
Market Cap
$164.54M
Shares
58.14M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$2.83 Open$2.89 Day$2.83–2.89 52W close$2.10–4.77 Avg vol 30d239K Short int586K · 1.0% float · 2.1d Short vol55% Last earningsAug 27, 2026 DataJan 2020–Aug 2026

Up next

Next earnings call
Aug 27, 2026 Scheduled · in 1 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est

Equibles Rating

blended score · not investment advice
Overall
Neutral
SellHoldBuy
Technical Buy Momentum Strong Sentiment Neutral Fundamentals Strong Quant / Vol Very High
Market backdrop VIX 14.3 · calm Equity put/call 0.52
Technical
price trend
Buy
50 / 200-day cross Golden cross
Price vs 200-day avg +3%
above
Price vs 50-day avg +2%
above
RSI (14) 50
neutral
MACD trend Negative
52-week position 27%
mid-range
Volume (OBV) Confirms
volume backs price
Momentum
relative strength
Strong
1-month return +13%
trailing
6-month return +6%
trailing
YTD return +6%
this year
Relative strength −8%
vs S&P · 6-mo
Sentiment
smart money
Neutral
Trend (MA cross) Golden cross
50d $3 › 200d $3 — 50d above 200d
Institutional flow Distributing
-1% holders QoQ · +6 funds added
Insider flow Accumulating
Net +$823.7K over 90 days · 0% sells
Short interest Rising
1.01% of float · ▲ +6.7% MoM · 2.1 days cover
Volume signal Normal
Volume near normal
Institution breadth Steady
69 holders — mid 3-yr range
Squeeze score 43
elevated · 0–100
Fundamentals
Strong
Revenue growth +4%
Y/Y
EPS growth −36%
Y/Y
Free cash flow $44.9M
Buyback $20.0M
authorized
Balance sheet $129.7M
net cash
Quant / Vol
risk profile
Very High
Volatility 59%
annualized · 1-yr
Max drawdown −56%
past year
ATR 4.4%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Technicals

trend & momentum for long-term holders Buy
1 · 3 · 3
50 / 200-day cross
Golden cross Bullish
Price vs 200-day avg
+3% Bullish
Price vs 50-day avg
+2% Bullish
RSI (14)
50 Neutral
MACD trend
Negative Bearish
52-week position
27% Neutral
Volume (OBV)
Confirms Neutral
Market signals — smart money & positioning
Mixed
Trend (MA cross) Golden cross
50d $3 › 200d $3 — 50d above 200d
Institutional flow Distributing
-1% holders QoQ · +6 funds added
Insider flow Accumulating
Net +$823.7K over 90 days · 0% sells
Short interest Rising
1.01% of float · ▲ +6.7% MoM · 2.1 days cover
Volume signal Normal
Volume near normal
Institution breadth Steady
69 holders — mid 3-yr range
Price context
position in its 52-week range
Range low $2 Now $3 · 27% Range high $5
vs 200-day avg +3% vs 50-day avg +2% 50-day above 200-day golden cross

Illustrative technical + ownership context — a signal mix, not investment advice.

Versus peers

Internet Retail — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
BZUN
Baozun Inc.
this stock
$164.54M +6.4% +4.0% 1.0%
AMZN
Amazon Com Inc
$2.83T +13.8% +12.4% 21.1 0.9%
BABA
Alibaba Group Holding Ltd
$296.76B -15.5% +8.1% 1.7%
PDD
PDD Holdings Inc.
$120.69B -25.2% +14.5% 2.4%
DASH
DoorDash, Inc.
$94.03B -4.2% +27.9% 113.0 4.2%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Accumulating
Holders
69
% held
23.5%
Net QoQ
+2.0M sh
Top holder
SCHRODER INVESTMENT MANAG…
Held Float
View
Held by Funds
Fund positions
30
View
Short & Settlement
Short Interest Rising
Shares short
585.7K
Days to cover
2.1d
Change
+36.5K sh
View
Short Volume
Short vol %
55%
As of
Aug 14, 2026
Short Total
View
Fails to Deliver
FTD shares
46
Value
$127
As of
Jul 14, 2026
View
Off-Exchange
Off-exchange %
45.5%
Week of
Jul 6, 2026
Off-exch Lit
View
Smart Money
Insider Trades Net buying
Net (90d)
+$823.7K
Buyers / Sellers
2 / 0
Buyers Sellers
View
Financials
Financials
Revenue (FY)
CNY 9.9B
Net income (FY)
CNY -242.1M
EPS diluted
CNY -1.40
View
Buybacks
Authorized
$20.0M
View
Filings
SEC Filings
Latest
6-K
Filed
Aug 13, 2026
This year
22
View
Proposed Sales
Value
$935.6K
Shares
289.7K
Filed
May 23, 2025
View
Earnings & Events
Earnings Calls Upcoming
Next call
Aug 27, 2026
Last call
Jun 16, 2026
View
Investor Relations
Upcoming events
2
View

Performance

5D 20D 120D MTD YTD
BZUN -4.4% +12.8% +5.6% -1.4% +6.4%
SPY +0.4% +4.5% +13.8% +3.9% +13.9%
vs SPY -4.8% +8.3% -8.2% -5.3% -7.5%

Capital returns

Buyback program · as of Jan 31, 2024
Authorized
$20.00M
Spent (derived)
Remaining

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 1625414 CUSIP 06684L103 13F (30d) 67 filings 66 filers Visit website Investor relations