Good morning, and welcome to the Kroger Co. First Quarter 2025 Earnings Conference Call. If you'd like to ask a question at the end of the presentation, please press star, flowed by one on your telephone keypad. If you'd like to remove your question, that's star, flowed by two. Please note this event is being recorded. I'd now like to turn the conference over to Rob Quast, Vice President, Investor Relations. Please go ahead.
Good morning. Thank you for joining us for Kroger's first quarter 2025 Earnings Call. I am joined today by Kroger's Chairman and Chief Executive Officer, Ron Sargent, and Chief Financial Officer, David Kennerly. Before we begin, I want to remind you that today's discussions will include forward-looking statements. We want to caution you that such statements are predictions, and actual events or results can differ materially. A detailed discussion of the many factors that we believe may have a material effect on our business on an ongoing basis is contained in our SEC filings. The Kroger Company assumes no obligation to update that information. After our prepared remarks, we look forward to taking your questions. In order to cover a broad range of topics from as many of you as we can, we ask that you please limit yourself to one question and one follow-up question if necessary. I will now turn the call over to Ron.
Thank you, Rob. Good morning, everyone. Thank you for joining our call today. Before jumping into the results, I wanted to share a few thoughts since I last spoke to you and Mark. approach. After nearly four months as CEO, I've been very impressed with the many talented associates I've met across the company. Kroger has a strong bench of experienced operators and dedicated associates who can move our company forward. After spending my career in retail, one thing's clear. Retail always starts with a customer. It's pretty simple. Our strategies, our focus, and our resources should be dedicated to how we can make the biggest impact on serving our customers grounded in these principles my priorities in this role are to position kroger for long-term growth accelerate top-line sales and run great stores we can do this by better focusing on our core business and by creating a growth culture in the company kroger has a long runway with many opportunities ahead and i'm grateful to be part of the team as we transition to our next phase of growth In the past few months, we've made a number of changes to move faster and put increased focus on our customer. We're directing investments toward projects that will grow our core business, including plans to accelerate new store openings. We are reassessing our capital allocation strategy to make sure we are spending our capital on projects that offer the highest returns. We are reviewing our non-core assets. We're aggressively looking for ways to reduce costs throughout the company, and we expect to reinvest those cost savings directly into lower prices and additional store hours for our associates so that they can better serve customers. Finally, we have restructured our leadership team to ensure we have the right talent in place. We created a new e-commerce business unit, aligning all areas of the online customer experience under Yale Cossett, our Chief Digital Officer. We continue to elevate great leaders across the company by appointing Joe Kelly as our Senior Vice President of Retail Divisions, as well as new division presidents in King Soopers, Food for Less, and Texas, where we consolidated two divisions just last week. These changes put talented executives in roles where they can support our stores and improve the customer experience. We are making meaningful changes to the business to create a culture that benefits our customers. and our associates while improving long-term shareholder value. In the first quarter, we are beginning to see the benefits of many of these changes. This morning, we announced solid first quarter results with strong sales in pharmacy, e-commerce, and fresh. Kroger identical sales, excluding fuel and adjustment items, increased 3.2%. And adjusted net earnings per diluted share was $1.49 in the first quarter, which was an increase of 4%. Now let's take a closer look at the quarter. Strong performance and fresh categories supported our identical sales without fuel results. Fresh identical sales were better than center store sales. We know our customers want healthier options and we are well positioned to deliver them across our fresh departments. Turning to our brands, as more customers search for value, you, we are excited about the potential for the Our Brands business. We are growing sales by offering high-quality products to customers at all budget levels. This quarter, Our Brands grew faster than national brands for the seventh consecutive quarter. Simple Truth and private selection led our sales growth, highlighting that customers want premium products while also spending less. Our Brands is also creating new products that support customers' healthier eating habits for example earlier this year we identified protein as a major customer trend and soon simple truth will introduce 80 new protein products to our assortment targeted directly at this important trend these products include everything from bars and powders to shakes all from a natural and organic brand that customers trust this is just one way that kroger and our brands are innovating to stay ahead of what our customers want. E-commerce continues to be a key part of our business with 15% growth in the first quarter driven by strong demand and delivery. To keep improving the customer experience, we're working to deliver more accurate orders faster and reduce pickup wait times. These improvements are attracting new households to e-commerce and giving our current households more reasons to shop with us. As our e-commerce business grows, it represents a bigger impact on our results, Our teams are committed to growing both e-commerce sales and improving profitability. During the first quarter, we made good progress and delivered our best profit improvement yet on a quarter-over-quarter basis. To continue driving improvements, our team is reviewing all aspects of our strategy and operations to improve the customer experience as well as the financial performance. David will share more on this topic later. We know that our best customers shop with us through both e-commerce and in stores, which makes it important for us to continue building and running great stores. Today, we are on track to complete 30 major storing projects in 2025. And looking forward, we expect to accelerate new store openings in 2026 and beyond in high-growth geographies, growing our overall square footage, and adding new jobs. As I mentioned earlier, we're simplifying our business and reviewing areas that will not be meaningful to our future growth. Unfortunately, today not all of our stores are delivering the sustainable results we need. It's also important to note we paused our annual store review during the merger process. To position our company for future success, this morning we announced plans to close approximately 60 stores over the next 18 months. We don't take these decisions lightly, But this will make the company more efficient, and Kroger will offer roles in other stores to all associates currently employed at affected stores. To recap, our top priorities are clear. We're going to move with speed. We're going to concentrate on our core business, and we're going to run great stores. This is how we'll position Kroger for long-term performance. before david gets into more detail on our financial results i'd like to talk a little bit about our broader operating environment customers continue to spend cautiously in an uncertain economic environment many customers want more value and as a result they're buying more promotional products and more our brand's products they're also eating more meals at home kroger's well positioned to support our customers changing shopping habits We offer compelling promotions and fuel rewards, outstanding our brand's products, and personalized promotions that offer families better savings on the products they use the most. We're simplifying our promotions to make it easier for customers to save and to see clear value at the shelf. In fact, we have lowered prices on more than 2,000 additional products so far this year. As part of our work to keep prices low, we're also watching the changing environment around tariffs. Our business model is flexible to respond to those kinds of shifts, and as a domestic food retailer, we expect a smaller business impact than some of our competitors. Where we do see potential tariff impact, we are proactively looking for ways to avoid raising prices for our customers, and we consider price changes as a last resort. Tariffs have not had a material impact on our business so far, and given what we know today, we do not expect them to going forward. I'd like to spend a moment talking about our associates. Our associates are the backbone of our company and are the people who create a great customer experience. One of our top operational priorities is improving in-stock levels, and we improved in-stock rates in every division this quarter. I appreciate our associates' hard work every day to make this happen. We continue to improve our associates' wages and benefits while investing in their development and well-being. These investments include hourly pay, plus healthcare and pensions, as well as technology that makes work easier in our stores, including a virtual AI assistant that is improving associate productivity and engagement. This well-rounded approach is producing results, with both store and company retention rates reaching record levels this quarter and when our associates stay longer they learn more take on additional responsibilities and deliver a better customer experience which leads to better sales with that i'm happy to welcome david kennerly kroger's chief financial officer to our earnings call today we're excited to have david with us and i am confident he will help us accelerate our growth and improve our capabilities in a number of areas as part of this role i've asked david to lead initiatives across several areas including cost optimization
efficiency and real estate so we can put more investment in our stores as well as our customer experience now i'll turn it over to david who will review our financial results in more detail david thank you ron good morning everyone it's an honor to be here today for the first time as kroger's chief financial officer over the past few months i've had the opportunity to meet teams all over Kroger and I've been impressed by the breadth and depth of talent in this great organization. My immediate focus is to build upon Kroger's existing momentum, leveraging our collection of unique assets and financial strength to accelerate our performance. To achieve this, I'll be concentrating initially on a few key priorities. First, capital allocation. We'll be highly disciplined in how we deploy capital, ensuring we invest in projects that generate strong returns with a clear objective of improving roic over time second cost optimization we will focus on optimizing our cost structure ensuring it aligns with and supports our long-term financial targets and drives operational efficiency we're going to modernize operations and ways of working across the board from corporate to our stores and supply chain to work smarter and more efficiently Next, improving e-commerce profitability. While we've seen positive momentum here, my objective is to accelerate this improvement. As Ron said, we plan to review all aspects of our business to drive greater efficiency within our e-commerce cost structure and support growth for higher margin revenue. Finally, growing market share. Kroger's collection of assets positions us well to win and grow share. My focus will be on ensuring we prioritize our resources to drive profitable market share growth, including an acceleration of storing projects and more competitive pricing. Kroger is a world-class retailer today and we are well positioned for long-term growth. My objective as CFO is to ensure we appropriately allocate our resources to where we have the best opportunity to grow and win while delivering strong financial returns. I'll now walk through our financial results for the quarter. We achieve identical sales without fuel growth of 3.2%, excluding adjustment items. Our sales growth was led by strong pharmacy, e-commerce, and fresh sales. We are encouraged by organic script growth, including growth in non-GLP1 prescriptions. Over recent quarters, we've seen improvement in grocery volumes, particularly in the perimeter of the store, which contributed to our sales growth this quarter. Volume improvement remains a key priority for us and we expect sequential improvement throughout the year we saw inflation slightly below two percent in the first quarter in line with our expectations at the beginning of the year our fifo gross margin rate excluding rent depreciation and amortization fuel and adjustment items increased 79 basis points in the first quarter compared to the same period last year The improvement in rate was primarily attributable to the sale of Kroger Speciality Pharmacy, lower shrink and lower supply chain costs, partially offset by the mixed effect from growth in pharmacy sales which has lower margins. After excluding the effect from the sale of Kroger Speciality Pharmacy, a FIFO gross margin rate improved by 33 basis points. The operating general and administrative rate, excluding fuel and adjustment items, increased 63 basis points in the first quarter compared to the same period last year. The increase in rate was primarily attributable to the sale of Kroger Speciality Pharmacy and an accelerated contribution to a multi-employer pension plan, partially offset by improved productivity. Consistent with our approach to managing future obligations, we made a strategic pension contribution this quarter. This allows us to pre-fund future requirements and importantly, help secure long-term benefits for our associates. Multi-employer pension contributions drove a 29 basis point increase in our OG&A rate in the quarter. After adjusting for the effect from the sale of Kroger Speciality Pharmacy and the multi-employer pension contributions, our OG&A rate was relatively flat on an underlying basis. As I mentioned earlier, cost optimization is one of my top priorities. We will look for new ways to modernize work and operate more efficiently, not only to fund investments in our customer experience, but also to deliver on our financial commitments. Looking out for the balance of the year, we expect both our FIFO gross margin rate and OG&A rate on an underlying basis to remain relatively flat as we balance price and wage investments with margin enhancement efforts. Our adjusted FIFO operating profit was $1.5 billion and adjusted EPS was $1.49 in Q1. Fuel is an important part of Kroger's strategy and offers an important way to build loyalty with customers through the fuel rewards in our Kroger Plus program. Fuel results were behind expectations this quarter and a headwind to our results. Fuel sales were lower this quarter compared to last year, attributable to lower average retail price per gallon and fewer gallons sold. While gallons sold declined compared to last year, our gallon sales continue to outpace the industry. Fuel profitability was also behind the same period last year as a result of fewer gallons sold. We expect fuel will be a headwind to our results for the remainder of the year. As Ron shared earlier, our e-commerce business continued its strong performance. We grew e-commerce sales by 15% and increased a rate of profit improvement from our previous record improvement in the fourth quarter of 2024. We're pleased with our continued progress and confident we're on the right path, but our clear goal is to accelerate this momentum. To that end, a new e-commerce structure unifies all teams contributing to our e-commerce experience with a clear mandate to enhance our e-commerce operations for both improved profitability and a superior customer experience. Their efforts will center on deploying new technology, improving density in our fulfillment operations and accelerating the growth of our retail media platform. We expect these initiatives to be significant drivers of our e-commerce acceleration. I'd also like to provide an update on recent developments concerning our contract with Ocado. Last week, Ocado drew down the entire $152 million from its letter of credit under our existing agreement. As mentioned earlier by Ron, we're undertaking a comprehensive review of our e-commerce operations and reviewing all aspects of the business to drive growth by improving the customer experience while improving profitability. I'd like to take a moment to provide a brief update on associate and labour relations. We made significant progress on agreements this quarter. Specifically, we ratified new labour agreements with more than 23,000 associates. Since Q1 closed, we have ratified a new collective bargaining agreement for store associates in our mid-Atlantic division and reached a fully recommended settlement for associates in Seattle. In total, this covers approximately 16,000 associates. Kroger is working to reach an agreement with the UFCW for store associates at approximately 80 King Super store locations in Denver Metro, Pueblo and Colorado Springs. Associates at these stores chose to strike for 14 days during the first quarter and negotiations are ongoing. We respect our associates' right to collectively bargain. as ron said earlier we continue to meaningfully improve wages and benefits the company's investment in associate wages has increased the average hourly rate to more than $19.50 that figure grows to more than $25 with benefits like health care and pensions factored in that many of our competitors do not offer we're proud to be a retailer which offers fair wages and comprehensive benefits. Kroger's goal in every labour negotiation is to provide employees with stability and advancement opportunities while working to reach a fair and balanced agreement that both rewards our associates and keeps groceries affordable for the millions of families we serve. I'd now like to turn to capital allocation and financial strategy. Kroger generated strong adjusted free cash flow this quarter, driven by our operating results. Free cash flow is important to our model, providing liquidity to our operations and allowing us to maintain a strong balance sheet. At the end of the first quarter, Kroger's net total debt to adjusted EBITDA was 1.69, compared to our net total debt to adjusted EBITDA target ratio range 2.3 to 2.5. Our strong free cash flow and balance sheet provide us with flexibility to invest in our business and other opportunities to enhance shareholder value. Our capital allocation priorities remain consistent and are designed to deliver total shareholder return of 8-11% over time. We are focused on investing in projects that will maximize return on invested capital over time while remaining committed to maintaining a current investment grade rating, growing our dividend subject to board approval and returning excess capital to shareholders. A key priority for Kroger is to improve ROIC. We expect to do this by improving asset utilization and reallocating capital towards higher return projects, which will drive long-term shareholder value. As Ron mentioned earlier, we have announced plans today to close roughly 60 underperforming stores across the country in an effort to optimize our store network at the same time we are actively investing for growth in new store projects we expect to complete 30 major storing projects in 2025 focusing our investments in high growth areas we will continue to prioritize new store growth and expect these to be a meaningful contributor to our long-term growth model we're delivering on our commitment to return excess capital to shareholders, we expect our $5 billion ASR program to be completed by no later than the third fiscal quarter of 2025. The ASR is being completed under Kroger's $7.5 billion share repurchase authorization. After completion of the ASR program, Kroger expects to resume open market share repurchases under the remaining $2.5 billion authorization. Kroger expects to complete these open market share repurchases by the end of the fiscal year, which is contemplated in full year guidance. I would now like to provide some additional detail on our outlook for the rest of the year. We are pleased with our first quarter sales, which reflects strength in pharmacy, e-commerce and fresh. As a result, we are raising our identical sales without fuel guidance to a new range of 2.25% to 3.25%. We expect second quarter identical sales without fuel to be roughly at the midpoint of our full year guidance range. With respect to the store closures discussed earlier, we anticipate these will occur over the next 18 months. There is a modest financial benefit to closing these stores however we intend to reinvest the efficiencies back into the customer experience and as a result this will not impact our full year guidance while first quarter sales and profitability exceeded our expectations the macroeconomic environment remains uncertain and as a result other elements of our guidance remain unchanged as such we are reaffirming our full year guidance for net operating profit and adjusted earnings per share i will now turn the call back to Ron.
Thanks David. We're off to a solid start in 2025 and we are optimistic about the rest of the year. While the broader environment continues to be uncertain, we're focused on serving our customers with great stores. Kroger is operating from a position of strength. Our strategy is flexible enough to allow us to navigate this changing environment. We are narrowing our priorities and we are moving with speed to deliver customers an even better experience we are confident that by staying true to these priorities we will generate long-term growth and attractive shareholder returns before we open it up for questions i wanted to provide a brief update on the ongoing ceo search the board has a search committee in place and is working with a nationally recognized search firm the board is fully engaged but we have no specific updates at this time. We'll now open it up for questions.
Thank you. As a reminder, if you'd like to ask a question, please press start followed by one on your telephone keypad. Our first question for today comes from Ed Kelly of Wells Fargo. Good morning, Ed. Please go ahead.
Hi, good morning, everyone, and David, welcome. I wanted to start just with a question around pricing and, you know, know, your value perception with customers. I think there's, you know, it sounds like an increased focus around trying to improve the value perception. I was curious if you could maybe talk about, you know, how you're thinking about price gaps, the plan here going forward, what you're looking to accomplish, and then most importantly, you know, can you do all this in a, you know, margin neutral sort of way going forward?
Sure. Let me take that one, David. I don't know if you have anything to add, but overall, when you look at our competitive pricing environment, it remains very rational. As we mentioned in the comments, we do intend to continue to invest in lower prices. In fact, we lowered prices on an extra 2,000 items during the quarter. But this is much like we've done in prior years also. We're also working to make sure that our promotional offers are simpler, they're easier to access by all customers, and those promotional offers have to offer great value as well. I can't comment on others, but I do believe that we were more competitive in Q1 than in Q4 versus our EDLP competitors. I think the positive news is that these pricing investments resulted in better sales, better gross margin, and happier customers. So I think this would be probably a good example of us continuing to invest in pricing while expanding our gross margin rate.
Yeah, just maybe a couple of things to add, Ron. I think the other thing that we're focused on is making prices easier to get. So rather than a customer having to get out their phone to get a digital coupon in store, trying to make the customer experience in store much easier for them to access the good prices that the program has. And then just on the gross margin comment, I think this quarter is a good example. We've got decent gross margin performance. And as we look to improve our price perception through the balance of this year and beyond, we expect to do this on a margin neutral basis.
Great. And then just maybe a quick follow up. It looks to be a bit more focus on you know e-comm profitability and improving the impact on the P&L there could you just maybe provide a little bit more color around the roadmap the size of the opportunity I'm not sure how big the losses are at the moment in e-comm but any color there that you could share sure let me try to provide a little more color you know we have made good progress on e-commerce top line and bottom line during the quarter.
As we mentioned in the notes, we combined all the elements of our e-commerce business under Yale Cossett. Yale's doing a great job. This allows us a lot better focus on our e-commerce business than we've had in the past. It also very clearly allows us to have ownership of the business. We're taking a look at every single aspect of our e-commerce strategy as well as our e-commerce operations. We're looking at every market, every element, and we're working on a plan to address the performance in each one of those. I think the good news is that we are seeing continued growth in the business, up 15% this quarter. Households and e-commerce are growing. Our customers are embracing the whole digital model of our business, and we are seeing improvements in profitability at an increasing rate. But to be clear on the profitability, we're not profitable at this point, and we must become profitable in your e-commerce business, and we've got a lot of work to do. We will keep you updated throughout the year, but we don't disclose a specific profitability by sub-business segment.
Thank you. Our next question comes from John Heinbuckle of Guggenheim. Your line is now open. Please go ahead.
Okay. So I want to start with, Ron, how do you look at what is non-core? And that could be non-retail. It could be retail, I guess it could be stores, obviously the 60 stores. It could be retail divisions, I suppose. How do you look at that? And then on capital allocation, right? High return projects. Where do remodels sit in that prioritization relative to new stores?
Yeah, first of all, let me talk to core versus non-core. I mean, the core are the things that exist in our company that are dedicated to serving our customers. And it would certainly include stores. It would certainly include e-commerce. It would certainly include all the alternative revenue streams that those generate. That's how I would define core for the Kroger company. And I think that's what we need to focus on going forward.
Hey, and John, let me just cover the capital allocation comment. You know, listen, as we think about where we spend capital, you know, one of the reasons we've talked about investing in storing projects is that, you know, these projects typically offer higher returns than our average rate of return. You know, and I would say remodels sit somewhere in the middle of our average return rate.
All right. And then maybe as a follow-up, right, David, cost optimization, right? So I think you've had eight years in a row of a billion dollars of cost out. How are you attacking this differently? Things you might be looking at processes versus what you've done over the past couple of years?
Yeah, I think, you know, obviously, the advantage that Ron and I have is that, you know, it's bringing a fresh set of eyes to the business. You know, and I think my conclusion from, you know, my first few months, and I know Ron feels the same, is, you know, listen, I think we've got a really good foundation. And so I see this as operating from a position of strength. And I see this as about going from good to great. I think there are a lot of areas where we can improve from a cost perspective, you know, whether that be on the direct cost, so our cost of goods sold, whether that be on what I call indirect costs or goods not for resale, you know, whether that be on the G&A line and our corporate expenses. And I think we are looking to tackle this in a number of different ways than we've looked at in the past. I think the other thing that will also contribute towards better cost performance is what I call kind of ways of working and process improvement. And I think there's a lot of opportunity here to kind of work smarter, more efficiently, more tech enabled. and we've already got some good proof points on that but we're going to do more of that kind of work um so i think that roadmap john i think we've got some uh some things that we're going to look to get some early wins on the board um you know but i think this is a a pretty significant medium term opportunity thank you our next question comes from robert owned of bank of america Your line is open.
Please go ahead.
Oh, hey, good morning, David and Ron. Thanks for taking my question. I was hoping, you know, you guys could parse out more the sort of tailwinds to ID sales that you saw in the first quarter and how we should think about, you know, some of those things, you know, for the rest of the year. So, you know, I think some of the tailwinds, you know, there was inflation, I think, obviously, in the first quarter. can you parse out, you know, how much of that was driven by fresh and what the inflation outlook is like? I think also the GLP-1 tailwind, can you remind us what that tailwind is? And does that continue, do you think, for the, you know, rest of the year? And then I think you guys did make some comments on volume. Sounds like own brands volume is pretty strong. Is national brands volume a negative for you guys? And is that a trend that, you know, continues as well?
Yeah, let me start this. I'll give you some headlines and David can fill in the blanks. As we said, identical sales were really driven by pharmacy. They were driven by fresh categories around the perimeter of our store, e-commerce, as well as our brands. And our brands continue to grow faster than the national brands. I think our identical sales improvement also reflects some of the continued sales momentum in our core grocery business. We saw that beginning in Q4 and that continued in Q1. And, you know, finally, you know, we should give some credit to the divisions. I mean, there was really strong execution on the part of our stores team to better serve our customers. And all of those things certainly help drive identicals as well. And given the increase in our identicals guidance, you know, we expect to see continued improvement in grocery volumes throughout the year.
And David, I don't know if you want to add a couple of things to add. So just on the inflation outlook. So we saw inflation, you know, just under 2% for the quarter. We'd guided to one and a half to two and a half for the year. So we're well within the guidance range, you know, and absent any, you know, major disruption, we expect to continue to be in that range. And then just on pharmacy, just a couple of points, I think important to note that ESI had a very minimal impact to the quarter, less than 10 basis points, you know, and we continue to see good growth from GLP ones.
That's really helpful. And just a quick follow up would be 100K plus customer versus low income customer. Anything you can share on what you're seeing there?
You know, what we're seeing is, you know, different shopping, you know, behaviors and different shopping patterns. You know, for example, you know, we are seeing, you know, both, I think, shopping more at Kroger stores and grocery stores compared to eating away. They're making more frequent trips to the store. The average basket is less. When you look at the spend in total, I think it's been very stable. You know, one factoid is kind of interesting is that inflation has been higher for food away from home or restaurants. Inflation in restaurants have been higher for 27 consecutive months versus food consumed at home. I think both in high and low income levels, they're navigating a significant uncertainty. I think consumer confidence down. Customers are looking for value. um and i think um you know when you look at how we've responded that i you know we're always looking for ways to you know deal with the environment and bring value to our customers and whether that's you know our brands whether it's uh having the right promotions having the right promotional pricing um you know we are kind of uh seeing a shift into larger pack sizes and increased use of coupons. We're seeing some discretionary spend that's a little softer in areas like snacks and adult beverages, pet, general merchandise categories. So I think in terms of the consumer, we expect the consumer to remain cautious throughout the year. And we're responding to that with simpler promotions, coupons, lower prices, and a lot of own brand choices.
Thank you. Our next question comes from Simeon Goodsman of Morgan Stanley. The line's now open. Please go ahead.
Hey, guys. Good morning. Follow up on sales and market share. Curious if you, when you look at market share, how you viewed the performance in the quarter, realize that the national data we see, it's not perfect because it's national, but it did look like you inflected in the first quarter you mentioned the esi was pretty minimal so curious how you view it what what would the what would you attribute to the inflection um and was it e-commerce and was a broad-based thing well good morning sammy and uh i think i've known you long enough to to for you to understand that no good retailer is uh ever happy with their market share um you know it's really a critical metric in any retail business
and the goal's got to be to improve market share. The biggest driver of market share for us relates to opening new stores. We have seen very modest store growth over the last several years during the merger process. We did see significant improvements in Q1, and we saw market share gains in markets where we have added stores. um again i i don't want to discount the other driver in market share gain and that's uh you know in-store experience uh customer service getting better uh competitive pricing getting better simpler promotions in-store conditions and we're starting to see some progress there and then finally you know when you uh when you're growing your e-commerce business at at 15 that will help your market share as well as uh accelerated growth in our kroger brands uh portfolio as well i don't know anything else you want nothing to happen you covered it wrong
okay um a follow-up different topic e-commerce i don't know if it's if it's too early but can you tell us if you look at the investments that this company's made do you think you need to step them up in order to scale quicker or accelerate growth or they'll be funded. And you don't think that's a question. And then connected to it, I'm trying to understand the way you position the Okado, pulling down the revolver and then talking about how you need to evaluate what this looks like. So, you know, thinking about how you deal with e-commerce over the next several years, could there be another big step up in investment to allow you to reduce cost of serve and accelerate speed? Or do you think you have the foundation in place today?
Well, you know, I think we have a terrific foundation in place in our e-commerce business, and we have invested, you know, heavily in our e-commerce business over the last several years. We are, I think, offering a better customer experience. We're improving things like, you know, wait times. We're delivering faster. The number of households is growing, particularly in the delivery side. And, you know, the nice thing about sales, it improves your density for your delivery route. So there's a lot of goodness coming. But I think it's a little early to say exactly what we're going to decide on each one of these. But the investments that we've made have been helpful. But going forward, we're going to look at every investment that we have made or will be making. I don't know.
You want to talk about Okada? Let me cover the Okada question. So the Okada contract had a clause in it that on the seventh anniversary, they were able to draw down the remaining balance on the letter of credit that had been provided, and they chose to do that. So I think it's a contractual thing and nothing more.
Thank you. Our next question comes from Paul LeJuez of Citigroup. Your line is now open. Please go ahead. Morning, Paul. Thanks guys.
Good morning. Can you talk a little bit more about the R Brands portfolio, the growth you saw in that segment of the business versus the rest of the store and how the gap between the two are trending? And then I'm also curious if you could talk about any regional differences that you might have seen this past quarter, whether any certain regions stand out as getting more or less promotional or rational, however you want to frame it.
Yeah, I can start with our brands. As we noted, we had another strong quarter in our brands, I believe. And I'm an optimist, understand that. But I believe there's a big opportunity for our brand products that could accelerate this even further in the years ahead. The quality is terrific. It's great value to our customers. It allows us to lead the pack, I think, in product innovation. And I referenced the Simple Truth protein line, but I think that's a great example of that. People are eating healthier, so we're going to jump on that trend. I think high protein products also ties into customers using GLP-1 medications. And, you know, the best part about, you know, our brands is that it differentiates us, you know, from our competitors. There's only one place you can get, you know, Kroger brand or Simple Truth or Natural Select, all of it just at Kroger. In terms of regional differences, I really can't, you know, point to anything that jumps out at me that, you know, is specifically different. And I think we saw, you know, kind of good performance across the chain.
I mean, maybe the only thing you highlighted is we saw better share performance in those markets where we were building new stores.
I think this was asked earlier, but the higher income consumer, can you talk about the performance with your 100,000 plus customer? I'm not sure if you quantified where you're seeing the greater growth.
I don't know that we did quantify specifically.
I think nothing other than to say that, you know, the higher income consumer continues to behave what we would call kind of rationally. I don't think any big disconnects versus previous quarters continue to see, you know, premium wines, that kind of stuff, you know, you know, sort of increased spend on fresh normal trends. I don't think anything unusual to note on the higher income consumer.
Thank you. Our next question comes from Michael Lassa of UBS. Your line is now open. Please go ahead. Hey, Michael.
Good morning. Thank you so much. Morning, Ron. Thank you so much for taking my question. If we put a picture of what Kroger is experiencing together, perhaps there's a case where the growth in e-commerce, as well as the growth in pharmacy, are cannibalizing the center of the store. However, if this continues, is there a point at which the net result of this creates an overall challenge on ID sales? And to what degree is Kroger planning for that potential outcome today in the event that it happens in the future? Thank you.
Yeah, I don't know that we've spent a lot of time thinking about that. In fact, you know, we're seeing, you know, improved grocery center store trends. We saw that certainly in the first quarter, and we expect to see that through the continue every quarter this year. I don't know there's a specific strategy around that other than running great stores and taking great care of our customers. I think we'll benefit whether it's e-commerce, whether it's pharmacy, or whether it's the walk-in shopper. David, anything you want to add? Nothing to add. I agree.
Thank you. Thank you very much. And my follow-up question is, you stepped up price investments on the 2,000 items, yet what sounds like the selling margin was positive. So where are you finding the offsets within the selling margin to make additional price investments, even as your gross margin, FIFO gross margin is positive?
Yeah, let me take that one, Michael. So, listen, I think we've got a number of levers that helped us with our gross margins. And I think these are the kind of things that we're going to try to do going forward. So our brands mix obviously helps with that. And we also saw good performance from a sourcing savings perspective. So I think, you know, that's just a couple of examples of, you know, of positive contribution to our gross margin. I think we're going to have to, you know, that's how we're going to how we're going to deal with this going forward. So, you know, we want to, so I'd expect sort of a flat gross margin expectation for balance of year as we look to balance those price investments with those positive contributors.
Thank you. Our next question comes from Leah Jordan of Goldman Sachs. Your lines are open. Please go ahead.
Thank you. Good morning. seeing if you could provide more detail on the growth trends in retail media. How has engagement from partners trended given the dynamic macro backdrop? And just how should we think about the relative impact of profit as we move through the year versus what you realized in the first quarter?
Leo, let me take that one. So I think a couple of things. So first of all, I mean, we really like our offering in retail media. We've got a great suite of products that we see good engagement from brands on. And I think what we feel really good about that we think is differentiated for Kroger is our ability to do what we call kind of closed loop measurement, you know, which is not only obviously understanding where we spend, but really tracking the measurement through to understand how that directly impacts sales and also customer behavior. So we think we've got a good product. And, you know, certainly, as you know, having spent, I spent a long time on the brand side, you know, brands are wanting to understand how they get the best returns for their dollars. And so, you know, for me, that is a very, very powerful set of tools. Now, I think what we talked about in Q4, we talked about some spend sort of pullback in CPG spending. We did see continued, you know, sort of similar trends in Q1 where CPGs are being cautious with their spending. but I want to reinforce that the business continues to grow at a healthy rate and we do expect to continue to see healthy growth on the business through the balance of the year.
That's very helpful. Thank you. I just want to have one follow-up on shrink. I mean, it continues to be a tailwind for several quarters and called out again this quarter. Could you talk about the magnitude of the impact to gross margin this quarter? What's the key driver for the shrink improvement and how much more opportunity do you see as we go throughout the year.
So let me talk, I'll take that one. So let me talk about shrink. Yeah, you're right. We've seen good progress and we've seen good progress across both fresh and we've seen good progress on center store. And I think what we really attribute this to is we've made some investments in some AI enabled technology and deployed new processes around that technology as well. And that's really allowing us to have much better visibility of the inventory we've got in store, best by dates, and allows us, therefore, to be much more sophisticated in the ordering that we're making. So our expectation is we're going to continue to see good shrink performance through the balance of the year, and we'll continue to make investments in this space, provided we will continue to see the good returns that we're seeing.
And just one addition is, you know, sales help shrink, and more hours in stores help shrink, and more focused employees help shrink. So I think there's a lot of things going on to improve our shrink results.
Thank you. Our next question comes from Rupesh Harik of Oppenheimer. Your line is now open. Please go ahead.
Morning, Rupesh. Good morning, and thanks for taking my question. So I guess I just want to start with Express Script. So I was curious how that ramp is going versus expectations. And I related to Express Scripts, just curious if you're actually building in benefits for the remaining quarters on the top line.
Yeah, Rupesh, let me take that one. So as we said, ESI had a very minimal impact on the quarter, so less than 10 basis point impact on sales. The reason we didn't include it in the guide for the year is because we knew it would be difficult to predict because, you know, you've got these big commercial contracts, the timing of which, you know, they sort of come back on stream is difficult to predict. So I'd say we're on track, but specifically the guide for the balance of the year continues to exclude ESI.
Okay, great. And then maybe just one follow-up, just on trends.
Just hear us on quarter date in terms of what you guys are seeing so far. yeah um you know i would say that the uh we're happy with the way the quarter started and it's in line with the the guidance that we communicated in the pre-prepared remarks thank you our next question comes from chuck sarankoski of north coast research the lines are open please go ahead morning chuck good morning everyone uh in looking at your storing strategy and investments in stores, could you give us sort of an overall view of what you're doing there in terms of what you're closing, where you're closing, where you're opening,
what type of formats are you favoring, and in the context of other competitors changing their stores, not the least of which are the drug chains, and also the use of pharmacy and fuel in this strategy. Thank you.
Sure. Let me start on store closures. As we noted, we plan to close roughly 60 stores, and we'll do that over the next 18 months. We usually evaluate individual store performance on an annual basis, and we continue to do that, but we deferred closing any stores due to the merger process. So we see this as an opportunity to move these closed store sales to other stores. And we think that should improve profitability. There's really minimal financial impact on company results as a result of these store closures. The geography is spread really around the country. It's kind of ones and twos by division. And all the associates who are affected will be offered jobs in their other stores. And I'm not sure I got the second point of that was about the strategy how we think about opening new stores yeah i mean i think you know obviously new store openings uh are the biggest driver of market share gains and we're continuing to look at that and i think we you know we'll be investing to accelerate you know store openings going forward we don't have a number to share with you this morning uh but it'll be north of the 30 that we uh open this year okay could you comment on the geography of those openings and the formats you're you're favoring yeah you know as you know it takes a while to open a big a kroger store um and you know we're looking at you know geography across the country there's no specific uh you know area we are probably going to favor areas of the country that are growing faster than others uh we're going to look at uh you know where we have you know competitive opportunities or or uh you know growth in within cities that we operate in um but it's uh it's really scattered around the country, and there'll be a variety of store formats, although, you know, the marketplace store is a terrific format, and, you know, many of them will be marketplace stores.
Thank you. Our next question comes from Kelly Abania from BMO. Your line's now open. Please go ahead. Morning, Kel.
Good morning. Thanks for taking our question. Good morning. I'm wondering if we could go back to to digital sales um and the nice acceleration there sequentially i was just curious if you have any specific strategies or factors that you would attribute that to and um also in that you noted strong demand and delivery and i was wondering if you could clarify how much of that is more same day kind of instacart driven delivery versus ocado enabled delivery. And I just want to make sure if there's any consideration with respect to Ocado and any broader changes. Just want to make sure I understood that commentary clearly.
Yeah, I don't know if I can point to any specific strategy. And if I had a specific strategy, I probably wouldn't announce that publicly. But I think it is good, you know, good growth really, across the board. I think it's in all geography. It relates to the entire assortment of our product line. And they always say retail's detail. And this is really basically about chopping wood and doing all the little things. I think before we consolidated everything under Yale, there were a lot of different parts of our business that were trying to optimize. That doesn't work unless you have kind of, you know, one owner. And I think structurally that really helped our business because somebody's got responsibility for not only the top line in total, but the bottom line in total and every line on the income statement in between.
Yeah, maybe, Kelly, let me add a couple of things to Ron's comments. I mean, really, our metrics on e-commerce were pretty good across the board. I mean, we grew households, we grew order volume, orders per household grew. So I think, you know, we saw a number of the metrics that are important to e-commerce, you know, continue or really saw favorable performance. So I thought we were we were very pleased with that. On the Ocado thing, just to clarify, just on your other question. You know, listen, it's a contractual thing. We had a clause in the contract that said on the seventh anniversary of the signing of the contract, they were able to draw down the remainder of the letter of credit and Anacardo chose to do that.
Thank you. Our final question for today comes from Scott Marks of Jefferies. Your line is not open. Please go ahead.
Hey, good morning. Thanks so much. Morning. Thanks so much for taking our questions. I wanted to just ask, you know, you made some commentary around our brands kind of outperforming the national brands for, I believe it was the seventh quarter in a row. Have you seen any change in strategy from your branded suppliers, whether it be promotional or otherwise?
I'm not the merchant here, but I think the answer is really not. But, you know, I think, you know, the selling strategies of our suppliers, you know, continue, you know, like they have been for several quarters. You know, we're not seeing them being more aggressive on pricing or promotion. I think it's kind of a bit of a steady state with most of our CPG partners. Got it.
And then just as a follow-up, in light of some of the political backdrop with, you know, ban on some artificial food dyes and other potential regulatory changes down the pipe, wondering if you've thought about how that might impact, you know, the tenor store part of your business, especially, and any kind of, you know, discussions with some of those branded suppliers.
Well, I think there's certainly a trend going on in Washington to eliminate, you know, anything artificial and, you know, particular in the area of dyes. I mean, I think many CPGs are reformulating their products to address that and deal with that. And certainly we're all over that for Kroger Brands and our brands. I think, you know, from a regulatory standpoint, I think we're spending a little more time on tariffs than we are on kind of artificial food ingredients. Although, you know, our customers are looking to, you know, eat healthier and buy healthier products. And I think we are trying to respond to that. But in terms of tariffs, and the question hasn't come up, but we've really seen very minimal impact from tariffs, you know, and where we do see impacts in areas like, I don't know, produce, flours. we are working very hard to mitigate that impact and we're pushing back on any suppliers who would like to you know pass along the the additional cost we're looking at you know some of the country of origin stuff and we're even discontinuing some items where it doesn't make sense for our customers thank you i'll now turn it back to ron for any further remarks well thanks everybody i appreciate all the questions today as as you know before we conclude our earnings call, we'd like to share a couple of comments with our associates listening in. To them, I say thank you. I thank you for all your efforts which made our strong quarter possible. We still have a lot of work to do, and we appreciate your continued commitment to running great stores and taking great care of our customers. So thanks, everybody, for joining us on the call this morning. We look forward to speaking with all of you again soon, and we hope to see you all in our stores.
Thank you all for joining today's call. You may now Now disconnect your lines.