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MAX · MediaAlpha, Inc.

Track MAX — free
$11.65 -0.09 (-0.77%) At close · Sep 11
Market Cap
$713.73M
Shares
61.26M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$11.65 Open$11.79 Day$11.54–11.85 52W close$7.17–14.27 Avg vol 30d663K Short int3.2M · 5.1% float · 5.4d Short vol18% Last earningsJul 29, 2026 DataOct 2020–Sep 2026 Filing10-Q · Jul 29

Up next

Next earnings call
Oct 25, 2026 Est · unconfirmed · in 6 wks
filed Jul 29, 2026

Metrics snapshot

Useful current figures from the complete screener profile.

Revenue (TTM)
$1.22B
Trailing 12 months
Net income (TTM)
$97.60M
Trailing 12 months
Revenue growth YoY
+25.9%
Year over year
Operating margin
6.9%
Trailing 12 months
P / E (TTM)
7.2
Trailing earnings · reciprocal yield 13.9%
FCF yield
7.9%
TTM · current market cap
Return on invested capital
Trailing 12 months
Net cash
−$152.97M
Latest balance sheet
Dividend yield
Trailing 12 months
Shares change YoY
+10.6%
Year over year · more shares
Price change (1Y)
-9.5%
Trailing year
Short interest
5.1%
Latest settlement · 5.4 days to cover
View all 115 metrics

Equibles Rating

blended score · not investment advice
Overall
Sell
SellHoldBuy
Technical Neutral Momentum Neutral Sentiment Bearish Fundamentals Excellent Quant / Vol Very High
Market backdrop VIX 15.8 · calm Equity put/call 0.58
Technical
price trend
Neutral
50 / 200-day cross No cross
Price vs 200-day avg +6%
above
Price vs 50-day avg −11%
below
RSI (14) 37
neutral
MACD trend Negative
52-week position 63%
mid-range
Volume (OBV) Confirms
volume backs price
Momentum
relative strength
Neutral
1-month return −12%
trailing
6-month return +21%
trailing
YTD return −10%
this year
Relative strength +4%
vs S&P · 6-mo
Sentiment
smart money
Bearish
Trend (MA cross) No cross
50d $13 › 200d $11 — 50d above 200d
Institutional flow Distributing
-6% holders QoQ · +22 funds added
Insider flow Flat
No net insider activity over 90 days
Short interest Rising
5.15% of float · ▲ +10.0% MoM · 5.4 days cover
Volume signal Reversal watch
High volume on a down day — possible exhaustion
Institution breadth Steady
154 holders — mid 3-yr range
Squeeze score 59
elevated · 0–100
Fundamentals
Excellent
Revenue growth +29%
Y/Y
EPS growth +26%
Y/Y
Free cash flow $65.3M
Valuation P/E 7.3
below peers
Buyback $45.0M
remaining
Balance sheet $106.5M
net debt
Quant / Vol
risk profile
Very High
Volatility 51%
annualized · 1-yr
Max drawdown −48%
past year
ATR 4.8%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Guidance & track record

Latest guidance · from the 8-K filed Jul 29, 2026
Q3 2026
Revenue Initiated $330M – $355M
prior qtr $316.88M midpoint +8.1% QoQ
Contribution Non-GAAP Initiated $51.5M – $54.5M
Adjusted EBITDA Non-GAAP Initiated $32M – $35M
full year 2026
Free cash flow Non-GAAP Initiated $90M – $100M
Prior guidance period ended · from the 8-K filed Jul 31, 2024
Revenue · third quarter of 2024 $240M – $255M
Adjusted EBITDA · third quarter of 2024 $22M – $24M
Transaction Value in our P&C insurance vertical · third quarter of 2024 40% – 45%
Transaction Value · Q3 2024 $415M – $435M
Guided vs delivered · last 1 settled
Revenue third quarter of 2024
guided $240M – $255M
$259.13M Beat +4.7%

Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

Technicals

trend & momentum for long-term holders Neutral
2 · 4 · 1
50 / 200-day cross
No cross Neutral
Price vs 200-day avg
+6% Bullish
Price vs 50-day avg
−11% Bearish
RSI (14)
37 Neutral
MACD trend
Negative Bearish
52-week position
63% Neutral
Volume (OBV)
Confirms Neutral
Market signals — smart money & positioning
Bearish · 2 of 6
Trend (MA cross) No cross
50d $13 › 200d $11 — 50d above 200d
Institutional flow Distributing
-6% holders QoQ · +22 funds added
Insider flow Flat
No net insider activity over 90 days
Short interest Rising
5.15% of float · ▲ +10.0% MoM · 5.4 days cover
Volume signal Reversal watch
High volume on a down day — possible exhaustion
Institution breadth Steady
154 holders — mid 3-yr range
Price context
position in its 52-week range
Range low $7 Now $12 · 63% Range high $14
vs 200-day avg +6% vs 50-day avg -11%

Illustrative technical + ownership context — a signal mix, not investment advice.

Key metrics

Earlier KPI extraction records exist, but do not meet the current evidence-completeness requirements. No current verified series is available. Earlier figures remain withheld until revalidated; this is not evidence that the company reports no KPIs.

Versus peers

Internet Content & Information — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
MAX
MediaAlpha, Inc.
this stock
$713.73M -10.0% +28.8% 7.3 5.1%
GOOGL
Alphabet Inc.
$4.14T +8.1% +15.1% 17.0 0.6%
META
Meta Platforms, Inc.
$1.65T -1.8% +47.1% 24.4 1.1%
SPOT
Spotify Technology S.A.
$108.09B -9.5% 3.0%
NBIS
Nebius Group N.V.
$61.05B +168.3% +479.0% 16.7%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Reducing
Holders
154
% held
80.0%
Net QoQ
-423.6K sh
Top holder
WHITE MOUNTAINS INSURANCE…
Held Float
View
Held by Funds
Fund positions
161
View
Short & Settlement
Short Interest Rising
Shares short
3.2M
Days to cover
5.4d
Change
+287.0K sh
View
Short Volume
Short vol %
18%
As of
Sep 11, 2026
Short Total
View
Fails to Deliver
FTD shares
16
Value
$197
As of
Aug 7, 2026
View
Off-Exchange
Off-exchange %
37.5%
Week of
Aug 3, 2026
Off-exch Lit
View
Financials
Financials
Revenue (FY)
$1.1B
Net income (FY)
$25.6M
EPS diluted
$0.39
View
Buybacks
Authorized
$100.0M
Remaining
$45.0M
Spent Remaining
View
Filings
SEC Filings
Latest
8-K
Filed
Sep 9, 2026
This year
16
View
Proposed Sales
Value
$406.0K
Shares
28.0K
Filed
Jul 16, 2026
View
Earnings & Events
Earnings Calls
Last call
Aug 11, 2026
View

Performance

5D 20D 120D MTD YTD
MAX -4.7% -12.2% +21.5% -7.7% -10.0%
SPY -1.2% -1.8% +17.8% -0.4% +12.1%
vs SPY -3.5% -10.5% +3.6% -7.3% -22.1%

Capital returns

Buyback program · as of Jun 30, 2026
Authorized
$100.00M
Spent (derived)
$55.00M
Remaining
$45.00M
Spent Remaining

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 1818383 CUSIP 58450V104 13F (30d) 54 filings 54 filers Visit website Investor relations