VRA
Vera Bradley, Inc.Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-07-03 | Bickley Ian |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Shares
|
30,273 |
| 2026-06-24 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
13,709 |
| 2026-06-12 | Layding Martin |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
29,376 |
| 2026-06-12 | Layding Martin |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
13,989 |
| 2026-06-12 | Bickley Ian |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Shares (Indirect)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $4.27, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range. The reporting person notes that certain Forms 4 previously filed during the period from April 8, 2025 to April 7, 2026 incorrectly reported all Common Shares as held directly by the reporting person. The shares reported in Column 5 are in fact indirectly owned and held by the Ian Bickley Revocable Trust, for which the reporting person and his wife serve as trustees and the reporting person is the sole beneficiary. This Form 4 sets forth the form of beneficial ownership for the shares held in the Ian Bickley Revocable Trust. The reporting person disclaims beneficial ownership of the shares held in the Ian Bickley Revocable Trust except to the extent of his pecuniary interest therein. |
Common Shares
(I)
|
28,901 |
| 2026-06-12 | Meslow Andrew |
Director, Chief Executive Officer |
Buy↑
|
Common Shares
|
24,926 |
| 2026-06-08 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
1,008 |
| 2026-06-08 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
|
Common Stock
|
2,911 |
| 2026-06-08 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Award↑
Filing footnotes — Common Stock (Direct)
Represents earned performance share award settled in shares of common stock. |
Common Stock
|
9,110 |
| 2026-04-05 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
4,174 |
| 2026-04-04 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
9,845 |
| 2026-04-04 | Bickley Ian |
Director, Chief Executive Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Shares
|
15,465 |
| 2026-04-03 | Meslow Andrew |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Shares
|
25,074 |
| 2026-04-03 | Rodriguez Jessica |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
25,074 |
| 2026-04-03 | Brockman Ivan |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Shares
|
25,074 |
| 2026-04-03 | Bickley Ian |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Shares
|
221,239 |
| 2026-04-03 | Tharp Carrie |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
25,074 |
| 2026-04-03 | Layding Martin |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
88,496 |
| 2026-04-03 | CASHMAN KRISTINA K |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
25,074 |
| 2026-04-03 | Hall Robert J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
25,074 |
| 2026-04-03 | Paraie Melinda |
Chief Branding Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Shares
|
73,746 |
| 2026-03-31 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Award↑
Filing footnotes — Common Stock (Direct)
Represents earned performance share award settled in shares of common stock. |
Common Stock
|
22,112 |
| 2026-03-31 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
|
Common Stock
|
9,223 |
| 2026-03-31 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
3,483 |
| 2026-03-12 | Bickley Ian |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Shares (Direct)
On March 13, 2026, the reporting person filed a Form 4 which inadvertently reported a price associated with a grant of restricted stock units subject to vesting and forfeiture. In fact, as reported in this amendment, the price should be $0 for such grant. |
Common Shares
|
147,929 |
| 2025-12-15 | Meslow Andrew |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Shares (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $1.9097 to $1.9484, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range. |
Common Shares
|
50,000 |
| 2025-12-12 | Meslow Andrew |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Shares (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $1.950 to $1.990, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range. |
Common Shares
|
250,000 |
| 2025-12-12 | Paraie Melinda |
Chief Branding Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Shares
|
269,231 |
| 2025-12-12 | Bickley Ian |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents grant of restricted stock units subject to vesting and forfeiture. |
Common Shares
|
461,538 |
| 2025-12-12 | Bickley Ian |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Shares (Direct)
The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $1.89 to $2.00, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range. |
Common Shares
|
53,000 |
| 2025-12-09 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Tax↓
Filing footnotes — Common Stock (Direct)
Represents shares withheld to fulfill tax withholding obligations with respect to the vesting of a previously granted restricted stock unit award. |
Common Stock
|
7,453 |
| 2025-11-17 | Brockman Ivan |
Director |
Other↑
|
No Securities Owned
|
0 |
| 2025-11-01 | Paraie Melinda |
Chief Branding Officer |
Other↑
|
No Securities Owned
|
0 |
| 2025-07-03 | Bickley Ian |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Shares (Direct)
Represents grant of restricted stock units subject to vesting and forfeiture. |
Common Shares
|
233,463 |
| 2025-06-24 | Dely Mark C |
CHIEF ADMINISTRATIVE OFFICER |
Award↑
Filing footnotes — Common Stock (Direct)
Represents restricted stock units subject to vesting and forfeiture. |
Common Stock
|
128,755 |
| 2025-06-18 | Byrne James Bradley |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
23,674 |
| 2025-06-18 | Hall Joan B. |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
23,674 |
| 2025-06-18 | Ray Michael C. |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
23,674 |
| 2025-06-18 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust |
Insider |
Award↑
Filing footnotes — Common Stock (Direct)
The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Common Stock
|
23,674 |
| 2025-06-18 | Byrne Thomas Farrell II |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
23,674 |
| 2025-06-18 | Ray Anne Marie |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
23,674 |
| 2025-06-18 | Hall Robert J |
Director |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares. |
Common Stock
(I)
|
23,674 |
| 2025-06-17 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust |
Insider |
Award↑
Filing footnotes — Common Stock (Direct)
The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the reporting person and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Common Stock
|
30,993 |
| 2025-06-17 | Byrne Thomas Farrell II |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
30,993 |
| 2025-06-17 | Ray Anne Marie |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
30,993 |
| 2025-06-17 | Byrne James Bradley |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
30,993 |
| 2025-06-17 | Ray Michael C. |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
30,993 |
| 2025-06-17 | Hall Joan B. |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
30,993 |
| 2025-06-17 | Hall Robert J |
Director |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares. |
Common Stock
(I)
|
30,993 |
| 2025-06-16 | Byrne James Bradley |
Insider |
Award↑
Filing footnotes — Common Stock (Indirect)
The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein. |
Common Stock
(I)
|
37,846 |