IBUY · Amplify Online Retail ETF ETF

$71.67 -0.45 (-0.63%) At close · Sep 4

Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.

Use institutional holdings through the 13F API or MCP →

Quarter:

Holders: 15

Total Value: $7,777,023

Total Shares: 102,097

Institutional Ownership Trend

23 quarters

Holder Concentration

Across 15 13F filers · Δ vs Jun 30, 2025

Top Holder

44.7%

+28.0 pts

Top 5

78.4%

+22.1 pts

Top 10

98.5%

+26.4 pts

HHI

2,376

Moderately concentrated+1,537

Quarterly Activity

vs Jun 30, 2025

New

Increased

Decreased

Sold Out

Unchanged

Holder count: -36

Institutional value: -72.5%

Shares held: -75.0%

Top Buyers

vs Jun 30, 2025

Institution	Added	Now Holds
Small FLOW TRADERS U.S. LLC	+5,529	9,772
Large Cetera Investment Advisers	+1,561	7,792
Mega ROYAL BANK OF CANADA	+585	3,814
Mega MORGAN STANLEY	+214	9,799

Top Sellers

vs Jun 30, 2025

Institution	Sold	Now Holds	Open
Mega RAYMOND JAMES FINANCIAL INC	−1,435	7,112

Top New Positions

vs Jun 30, 2025

Institution	Acquired	Value (USD)
Mega SUSQUEHANNA INTERNATIONAL GROUP, LLP	45,596	$3,473,184
Large Rockefeller Capital Management L.P.	6,668	$507,921
Large OSAIC HOLDINGS, INC.	4,347	$331,122
Mid INTEGRITY ALLIANCE, LLC.	2,953	$224,938
Mid Ausdal Financial Partners, Inc.	2,750	$209,475

Top Sold-Out Positions

vs Jun 30, 2025

Institution	Previously Held	Last Value (USD)
Micro SFI Advisors, LLC	68,254	$4,711,573
Mega LPL Financial LLC	67,307	$4,646,202
Mega UBS Group AG	41,306	$2,851,353
Mega AMERIPRISE FINANCIAL INC	34,886	$2,408,180
Large COMMONWEALTH EQUITY SERVICES, LLC	18,439	$1,272,844

Filter: New 7 Increased 4 Reduced 1 Sold out 43 Unchanged 3

Showing 15 of 15

All Common Calls Puts

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Holder

Value (USD)

% of 13F

SUSQUEHANNA INTERNATIONAL GROUP, LLP IBUY

$3,473,184

44.66%

45,596

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
SUSQUEHANNA SECURITIES, LLC	45,596	$3,473,184	100.0%	Other

MORGAN STANLEY IBUY

$746,419

9.60%

9,799

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
MORGAN STANLEY SMITH BARNEY LLC	9,799	$746,419	100.0%	Defined

FLOW TRADERS U.S. LLC IBUY

$744,362

9.57%

9,772

Cetera Investment Advisers IBUY

$593,540

7.63%

7,792

RAYMOND JAMES FINANCIAL INC IBUY

$541,741

6.97%

7,112

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
RAYMOND JAMES & ASSOCIATES	6,118	$466,026	86.0%	Defined
Raymond James Financial Services Advisors, Inc.	994	$75,715	14.0%	Defined

Rockefeller Capital Management L.P. IBUY

$507,921

6.53%

6,668

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
ROCKEFELLER FINANCIAL LLC	6,668	$507,921	100.0%	Defined

OSAIC HOLDINGS, INC. IBUY

$331,122

4.26%

4,347

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
OSAIC WEALTH, INC.	4,179	$318,326	96.1%	Defined
OSAIC INSTITUTIONS, INC.	163	$12,416	3.7%	Defined
Osaic Advisory Services, LLC	5	$380	0.1%	Defined

ROYAL BANK OF CANADA IBUY

$290,522

3.74%

3,814

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
RBC Capital Markets, LLC	2,747	$209,247	72.0%	Defined
RBC Dominion Securities Inc.	866	$65,965	22.7%	Defined
CITY NATIONAL ROCHDALE, LLC	201	$15,310	5.3%	Defined

INTEGRITY ALLIANCE, LLC. IBUY

$224,938

2.89%

2,953

Ausdal Financial Partners, Inc. IBUY

$209,475

2.69%

2,750

Horizon Investments, LLC IBUY

$56,368

0.72%

740

Federation des caisses Desjardins du Quebec IBUY

$35,343

0.45%

464

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Desjardins Securities inc.	300	$22,851	64.7%	Defined
Held directly	164	$12,492	35.3%	Defined

NewEdge Advisors, LLC IBUY

$15,234

0.20%

200

Advisory Services Network, LLC IBUY

$6,093

0.08%

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
ZACKS INVESTMENT MANAGEMENT	0	$0	0.0%	Sole
Held directly	80	$6,093	100.0%	Sole

CIBC Private Wealth Group LLC IBUY

$761

0.01%

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
CIBC Private Wealth Advisors, Inc.	10	$761	100.0%	Sole

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
UBS Securities LLC	41,306	$2,851,353	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Ameriprise Financial Services, LLC	34,886	$2,408,180	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
BAIRD ROBERT W & CO INC /WI/	13,806	$953,028	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
WELLS FARGO BANK N A	11	$759	0.1%	Defined
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC	30	$2,070	0.2%	Defined
WELLS FARGO CLEARING SERVICES, LLC	12,386	$855,005	99.7%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
BOFA SECURITIES, INC.	11,268	$777,830	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Jane Street Capital, LLC	10,310	$711,699	98.1%	Defined
Jane Street Options, LLC	200	$13,806	1.9%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
US BANK NATIONAL ASSOCIATION	1,294	$89,324	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
STRATEGIC ADVISERS LLC	50	$3,451	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
BMO NESBITT BURNS INC.	25	$1,725	100.0%	Defined