QFLR · Innovator Nasdaq-100 Managed Floor ETF · Holdings ETF

$35.06 -0.73 (-2.03%)

Volume · Oct 22 93.97K Avg daily vol (3M) 59.92K

Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.

Use institutional holdings through the 13F API or MCP →

Recent SEC filings are still being reconciled. Holder totals and changes may be incomplete until processing catches up.

Quarter:

Holders: 30

Total Value: $81,173,688

Total Shares: 2,249,202

Institutional Ownership Trend

11 quarters

Holder Concentration

Across 30 13F filers · Δ vs Jun 30, 2026

Top Holder

23.2%

+8.1 pts

Top 5

57.8%

+19.9 pts

Top 10

81.7%

+26.1 pts

HHI

1,006

Broadly held+527

Who Holds QFLR

Last 8 quarters through Sep 30, 2026 (filing window open)

Each kind of 13F filer's share of the common shares 13F filers report. Holder type comes from regulatory records, never the filer's name; style, turnover and horizon are measured from each filer's own 13F book. The quarter selector does not change this card.

Jun 30, 2026, the newest closed quarter: 108 filers, like-for-like change +3.6%; actively managed books +3.8%; index-like books -100.0%.

Holder type	Share	Filers	Change	New	Exited
Registered adviser	48.8%	67	+9.8%	6	9
Bank	0.1%	1	+1.4%	0	0
Broker-dealer	15.1%	1	+5.3%	0	0
Holding company	4.1%	2	+30.9%	0	1
Unknown	31.9%	37	-7.7%	1	3

Style	Share	Filers	Change	New	Exited
Concentrated	31.7%	31	+1.8%	3	1
Diversified active	68.3%	77	+6.0%	4	9
Index-like	0.0%	0	-100.0%	0	1
Systematic-like	0.0%	0	-100.0%	0	1
Unknown	0.0%	0	-100.0%	0	1
Not measured	0.0%	0	—	0	0

Turnover	Share	Filers	Change	New	Exited
Low turnover	65.5%	71	+4.7%	4	9
Medium turnover	12.7%	20	+7.8%	1	0
High turnover	2.1%	6	-60.8%	1	3
Unknown	19.7%	11	+17.3%	1	1
Not measured	0.0%	0	—	0	0

Holding horizon	Share	Filers	Change	New	Exited
Short horizon	20.3%	12	+16.9%	1	1
Medium horizon	15.0%	25	-16.5%	3	2
Long horizon	64.2%	69	+5.9%	3	9
Unknown	0.5%	2	-12.8%	0	1
Not measured	0.0%	0	—	0	0

13F book size	Share	Filers	Change	New	Exited
Under $1B	39.2%	49	+2.0%	5	2
$1B to $10B	14.9%	33	-1.9%	1	4
$10B to $100B	24.6%	21	+6.3%	1	4
$100B or more	21.4%	5	+7.4%	0	3
Not measured	0.0%	0	—	0	0

Client base	Share	Filers	Change	New	Exited
Individuals and high net worth	45.5%	64	+12.5%	6	8
Pension and profit sharing plans	0.1%	1	-11.1%	0	0
Other investment advisers	3.2%	2	-0.8%	0	0
Pooled investment vehicles	0.0%	0	-100.0%	0	1
Corporations	0.0%	0	—	0	0
Other	0.0%	0	—	0	0
Diversified	0.0%	0	—	0	0
Unknown	51.2%	41	-1.8%	1	4

Private funds	Share	Filers	Change	New	Exited
Hedge funds	0.2%	2	-71.8%	1	1
Private equity funds	1.4%	2	-5.4%	0	2
Venture capital funds	0.5%	1	-2.5%	0	0
Real estate funds	0.6%	2	+1.9%	0	0
Other private funds	2.8%	3	-5.1%	0	0
No private funds	43.2%	57	+13.6%	5	6
Unknown	51.2%	41	-1.8%	1	4

Location	Share	Filers	Change	New	Exited
United States	100.0%	108	+3.6%	7	13
Outside the US	0.0%	0	—	0	0

The Sep 30, 2026 filing window is still open, so its bar shows only the filers that have filed so far.

How the mix is measured

Shares are 13F common shares restated to today's split basis; options and principal amounts are left out. The change compares only filers with a 13F in both quarters and keeps each filer in its bucket of the later quarter on both sides; a filer that continues under a new CIK is compared through its successor. Holder type comes from each filer's current regulatory profile; client base and private funds come from the Form ADV roster current at each quarter end (rosters from December 2019, so an earlier quarter reads Unknown). Style, turnover, horizon and book size are measured from each filer's 13F book in the newest measured quarter, and Not measured means none was. Actively managed books are those measured systematic-like, concentrated or diversified active.

Excluded 2 holders with no observed 2026-03-31 13F and 2 holders with no observed 2026-06-30 13F.

Conviction and Crowding

108 13F filers, quarter ended Jun 30, 2026

Measured across every 13F filer's common-share book once the quarter's filing window closed. Crowding counts filers with high turnover or that advise private funds on Form ADV.

Conviction holders

37.0% of filers hold it in their top 10

Mar 31, 2026: 39

Holders above 5%

median weight 0.065%

Mar 31, 2026: 6

Crowding

—

shares outstanding is an issuer-wide count, not one listing's

Private-fund advisers

—

of shares outstanding

Institutional ownership

—

shares outstanding is an issuer-wide count, not one listing's

Top 10 holders

55.6%

of 13F shares, Herfindahl 0.048

Active holders

+3.8%

like-for-like share change of active filers

5% stakes on record

0 13D, 0 13G

How long holders have held it value-weighted 6.7 quarters

Under 1 year 30.4% 1 to 3 years 69.6% 3 years or more 0.000% Since coverage start 0.000%

Managers in the top fifth by current three-year FundScore alpha were net buyers of $0 (0 buying, 0 selling).

Estimated Holder Cost Basis

Quarter ended Jun 30, 2026, on that quarter's share basis

Estimated, never filed: each 13F buy is costed at its quarter's average traded price and each sale keeps the average cost, so this is what holders paid on average if they traded evenly through each quarter.

Estimated avg cost

$31.07

estimated per share

Mar 31, 2026: $30.47

Quarter-end price

$36.48

implied by 13F values

Estimated gain or loss

+17.4%

price against the estimated cost

Estimated at a loss

0.000%

of costed 13F value

Estimated cost covers 82.2% of the 13F shares; positions already held when a filer's 13F history starts, or bought in a quarter without a trusted average price, have no estimate.

Quarterly Activity

vs Jun 30, 2026

New

Increased

Decreased

Sold Out

Unchanged

New and Sold Out count only filers that reported a 13F for both quarters: a first-time filer's book is not a buy, and a fund that has not filed, or withheld its positions under confidential treatment, has not sold.

Holder count: -78

Institutional value: -79.2%

Shares held: -79.0%

Top Buyers

vs Jun 30, 2026

Institution	Added	Now Holds
Small Liberty Atlantic Advisors LLC	+54,691	521,675
Mid Signal Advisors Wealth, LLC	+14,914	62,466
Large WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	+9,322	121,635
Small Pinnacle Wealth Management Group, Inc.	+4,440	258,075
Small Triumph Capital Management	+3,676	147,772

Top Sellers

vs Jun 30, 2026

Institution	Sold	Now Holds
Small ATX Financial Planning, LLC	−174,173	132,050
Small WINNOW WEALTH LLC	−16,716	81,374
Small Worth Financial Advisory Group, LLC	−11,505	56,845
Mid INDEPENDENT FINANCIAL GROUP, LLC	−11,402	106,395
Small BEACON FINANCIAL GROUP	−2,664	27,145

Top New Positions

vs Jun 30, 2026

No new positions this quarter.

Top Sold-Out Positions

vs Jun 30, 2026

Institution	Previously Held	Last Value (USD)
Small Elmwood Wealth Management, Inc.	6,000	$218,880
Small ATTICUS WEALTH MANAGEMENT, LLC	5,865	$213,955
Small Financial Futures Ltd Liability Co.	5,792	$211,292

Filter: New 0 Increased 12 Reduced 12 Sold out 3 Unchanged 6

Holder type: Registered adviser 19 Unknown 11

Showing 30 of 30

All Common Calls Puts

Compact Export CSV

Holder	Value (USD)	% of 13F	Shares	Own %	Change	Type	Filed
Small Liberty Atlantic Advisors LLC QFLR	$18,827,250	23.19%	521,675	—	+54,691 +11.7%	Shares	2026-10-14
Small Pinnacle Wealth Management Group, Inc. QFLR	$9,313,926	11.47%	258,075	—	+4,440 +1.8%	Shares	2026-10-15
Large Farther Finance Advisors, LLC Registered adviser QFLR	$7,012,539	8.64%	194,307	—	+1,706 +0.9%	Shares	2026-10-08
Micro HFG Wealth Management, LLC QFLR	$6,416,477	7.90%	177,791	—	0 0.0%	Shares	2026-10-16
Small Triumph Capital Management Registered adviser QFLR	$5,333,091	6.57%	147,772	—	+3,676 +2.6%	Shares	2026-10-14
Small ATX Financial Planning, LLC Registered adviser QFLR	$4,765,684	5.87%	132,050	—	-174,173 -56.9%	Shares	2026-10-14
Large WEALTH ENHANCEMENT ADVISORY SERVICES, LLC QFLR	$4,389,807	5.41%	121,635	—	+9,322 +8.3%	Shares	2026-10-13
Mid INDEPENDENT FINANCIAL GROUP, LLC Registered adviser QFLR	$3,839,795	4.73%	106,395	—	-11,402 -9.7%	Shares	2026-10-13
Small Southland Equity Partners LLC QFLR	$3,505,674	4.32%	97,137	—	+3,219 +3.4%	Shares	2026-10-14
Small WINNOW WEALTH LLC QFLR	$2,936,787	3.62%	81,374	—	-16,716 -17.0%	Shares	2026-10-15
Small Diligent Investors, LLC Registered adviser QFLR	$2,674,990	3.30%	74,120	—	-209 -0.3%	Shares	2026-10-21
Micro October Effect Ltd QFLR	$2,391,503	2.95%	66,265	—	-75 -0.1%	Shares	2026-10-20
Mid Signal Advisors Wealth, LLC QFLR	$2,254,397	2.78%	62,466	—	+14,914 +31.4%	Shares	2026-10-13
Small Worth Financial Advisory Group, LLC Registered adviser QFLR	$2,051,536	2.53%	56,845	—	-11,505 -16.8%	Shares	2026-10-19
Small BEACON FINANCIAL GROUP Registered adviser QFLR	$979,663	1.21%	27,145	—	-2,664 -8.9%	Shares	2026-10-19
Small FORONJY FINANCIAL LLC QFLR	$577,440	0.71%	16,000	—	+116 +0.7%	Shares	2026-10-14
Small Castleview Partners, LLC Registered adviser QFLR	$549,578	0.68%	15,228	—	-31 -0.2%	Shares	2026-10-09
Small Beacon Financial Advisory LLC Registered adviser QFLR	$540,736	0.67%	14,983	—	+777 +5.5%	Shares	2026-10-16
Small Ifrah Financial Services, Inc. Registered adviser QFLR	$524,676	0.65%	14,538	—	-250 -1.7%	Shares	2026-10-13
Mid CGN Advisors LLC Registered adviser QFLR	$463,973	0.57%	12,856	—	0 0.0%	Shares	2026-10-21
Mid Wealthcare Advisory Partners LLC Registered adviser QFLR	$446,036	0.55%	12,359	—	+2,947 +31.3%	Shares	2026-10-21
Small Beacon Financial Strategies CORP Registered adviser QFLR	$353,285	0.44%	9,789	—	0 0.0%	Shares	2026-10-14
Small NewCorp Financial Services, Inc. Registered adviser QFLR	$332,100	0.41%	9,202	—	-361 -3.8%	Shares	2026-10-14
Small Encompass More Asset Management Registered adviser QFLR	$272,768	0.34%	7,558	—	-256 -3.3%	Shares	2026-10-16
Mid CoreCap Advisors, LLC Registered adviser QFLR	$175,216	0.22%	4,855	—	+742 +18.0%	Shares	2026-10-08
Mid PRIVATE TRUST CO NA QFLR	$108,270	0.13%	3,000	—	0 0.0%	Shares	2026-10-20
Small Ulland Investment Advisors, LLC Registered adviser QFLR	$90,225	0.11%	2,500	—	0 0.0%	Shares	2026-10-13
Small Whipplewood Advisors, LLC QFLR	$32,264	0.04%	894	—	-1,589 -64.0%	Shares	2026-10-20
Large ASSETMARK, INC Registered adviser QFLR	$8,553	0.01%	237	—	0 0.0%	Shares	2026-10-21
Mid IFP Advisors, Inc Registered adviser QFLR	$5,449	0.01%	151	—	+2 +1.3%	Shares	2026-10-16
Small Elmwood Wealth Management, Inc. Registered adviser QFLR	$218,880	0.27%	6,000	—	Sold Out	Shares	2026-07-08
Small ATTICUS WEALTH MANAGEMENT, LLC Registered adviser QFLR	$213,955	0.26%	5,865	—	Sold Out	Shares	2026-07-15
Small Financial Futures Ltd Liability Co. QFLR	$211,292	0.26%	5,792	—	Sold Out	Shares	2026-07-27
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