GAMBLE JONES INVESTMENT COUNSEL
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Dec 31, 2022, never from the firm's own description.
Closest benchmark: the S&P 500 as of 2022-12-31, active share 58.6%; sector active share 29.1% against the combined 13F book's sector weights.
Over time 12 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
195 tracked positions · as of Dec 31, 2022 · Δ vs Sep 30, 2022Portfolio Trend
Sector Breakdown
As of Dec 31, 2022| Sector | % Portfolio | Value |
|---|---|---|
| Consumer Defensive | 32.4% | $424,205,437 |
| Technology | 15.6% | $204,859,508 |
| Unclassified | 15.3% | $201,068,252 |
| Healthcare | 9.4% | $123,487,896 |
| Financial Services | 8.1% | $106,677,183 |
| Industrials | 5.7% | $74,895,124 |
| Communication Services | 5.2% | $67,784,139 |
| Consumer Cyclical | 4.9% | $64,117,999 |
| Energy | 2.3% | $29,783,002 |
| Real Estate | 0.6% | $8,480,512 |
| Utilities | 0.2% | $2,718,542 |
| Basic Materials | 0.1% | $1,853,579 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SHY | iShares 1-3 Year Treasury Bond ETF | +88,812 | 216,055 | $17,537,184 | |
| SCHW | Schwab Charles Corp | +70,101 | 91,227 | $7,595,560 | |
| VYM | VANGUARD HIGH DIVIDEND YIELD INDEX FUND | +15,804 | 178,219 | $19,285,077 | |
| VIG | Vanguard Specialized Funds | +12,423 | 68,430 | $10,391,095 | |
| CPRT | Copart Inc | +5,700 | 11,400 | $694,146 | |
| PGR | Progressive Corp | +1,250 | 7,315 | $948,828 | |
| T | At&T Inc. | +416 | 12,533 | $230,732 | |
| JPM | Jpmorgan Chase & Co | +377 | 46,291 | $6,207,623 | |
| SPY | Spdr S&P 500 ETF Trust | +292 | 9,645 | $3,688,537 | |
| AMAT | Applied Materials Inc | +250 | 8,250 | $803,385 | |
| UNP | Union Pacific Corp | +242 | 45,425 | $9,406,154 | |
| FDX | Fedex Corp | +205 | 3,582 | $620,402 | |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | +145 | 28,267 | $5,404,367 | |
| TSLA | Tesla, Inc. | +100 | 4,285 | $527,826 | |
| WFC | Wells Fargo & Company | +100 | 29,268 | $1,208,475 | |
| FAST | Fastenal Co | +50 | 42,430 | $2,007,787 | |
| MKL | Markel Group Inc. | +38 | 1,283 | $1,690,339 | |
| VEA | Vanguard FTSE Developed Markets ETF | +30 | 10,848 | $455,290 | |
| TXN | Texas Instruments Inc | +18 | 184,893 | $30,548,021 | |
| MUB | iShares National Muni Bond ETF | +6 | 3,003 | $316,876 | |
| PSX | Phillips 66 | +2 | 3,334 | $347,002 | |
| DE | Deere & Co | +1 | 19,057 | $8,170,879 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VZ | Verizon Communications Inc | −147,157 | 96,846 | $3,815,732 | |
| BND | VANGUARD TOTAL BOND MARKET INDEX FUND | −107,632 | 274,506 | $19,720,511 | |
| TOTL | State Street(R) DoubleLine(R) Total Return Tactical ETF | −28,148 | 261,688 | $10,477,987 | |
| IAU | Ishares Gold Trust | −15,708 | 533,097 | $18,439,825 | |
| WDAY | Workday, Inc. | −11,197 | 56,269 | $9,415,491 | |
| IEF | iShares 7-10 Year Treasury Bond ETF | −10,268 | 151,569 | $14,517,278 | |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | −9,587 | 143,168 | $10,764,801 | |
| VTRS | Viatris Inc | −8,837 | 12,570 | $139,904 | |
| AAPL | Apple Inc. | −8,614 | 509,203 | $66,160,745 | |
| VXUS | Vanguard Total International Stock ETF | −8,560 | 210,953 | $10,910,489 | |
| AMZN | Amazon Com Inc | −8,403 | 289,085 | $24,283,140 | |
| PFE | Pfizer Inc | −5,225 | 239,082 | $12,250,561 | |
| KKR | KKR & Co. Inc. | −4,920 | 223,560 | $10,377,655 | |
| PEP | Pepsico Inc | −4,862 | 88,797 | $16,042,066 | |
| DD | DuPont de Nemours, Inc. | −4,346 | 5,245 | $359,964 | |
| CSCO | Cisco Systems, Inc. | −4,306 | 305,686 | $14,562,881 | |
| GOOGL | Alphabet Inc. | −3,821 | 337,708 | $29,795,976 | |
| MSFT | Microsoft Corp | −3,697 | 256,396 | $61,488,888 | |
| INTC | Intel Corp | −2,456 | 104,690 | $2,766,956 | |
| UL | Unilever PLC | −2,442 | 19,548 | $985,227 | |
| AMGN | Amgen Inc | −2,241 | 37,776 | $9,921,488 | |
| GOOG | Alphabet Inc. | −2,080 | 204,102 | $18,109,970 | |
| NVS | Novartis AG | −2,062 | 143,327 | $13,002,625 | |
| SHV | iShares 0-1 Year Treasury Bond ETF | −1,952 | 122,841 | $13,502,682 | |
| BRK-B | Berkshire Hathaway Inc | −1,900 | 90,584 | $27,981,397 | |
| No positions match the current search. | |||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| — | 49,915 | $4,582,000 | ||
| CTVA | Corteva, Inc. | 6,951 | $397,249 | |
| PALL | abrdn Palladium ETF Trust | 1,110 | $222,976 | |
| NTAP | NetApp, Inc. | 3,000 | $185,550 | |
| COF | Capital One Financial Corp | 2,000 | $184,340 | |
| SPHR | Sphere Entertainment Co. | 4,096 | $180,592 | |
| TSM | Taiwan Semiconductor Manufacturing Co Ltd | 2,600 | $178,256 | |
| VTIP | VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND | 3,450 | $165,979 | |
| CARR | CARRIER GLOBAL Corp | 4,307 | $153,156 | |
| USB | US Bancorp De | 3,691 | $148,821 | |
| OTIS | Otis Worldwide Corp | 2,153 | $137,361 | |
| CAG | Conagra Brands Inc. | 3,995 | $130,356 | |
| GDX | VanEck Gold Miners ETF | 5,095 | $122,891 | |
| IR | Ingersoll Rand Inc. | 2,669 | $115,460 | |
| HE | Hawaiian Electric Industries Inc | 3,073 | $106,510 | |
| SCZ | iShares MSCI EAFE Small-Cap ETF | 2,000 | $97,560 | |
| — | 4,000 | $90,000 | ||
| ATI | Ati Inc | 3,175 | $84,486 | |
| FTS | Fortis Inc. | 2,030 | $77,119 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Reduced | 2,448,284 | $371,061,923 | 28.33% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 509,203 | $66,160,745 | 5.05% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 256,396 | $61,488,888 | 4.69% | |
| TXN |
Texas Instruments Inc
Technology
|
Added | 184,893 | $30,548,021 | 2.33% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Reduced | 337,708 | $29,795,976 | 2.27% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 90,584 | $27,981,397 | 2.14% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Reduced | 289,085 | $24,283,140 | 1.85% | |
| ABT |
Abbott Laboratories
Healthcare
|
Reduced | 218,626 | $24,002,948 | 1.83% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Reduced | 134,934 | $23,836,091 | 1.82% | |
| BND |
VANGUARD TOTAL BOND MARKET INDEX FUND
|
Reduced | 274,506 | $19,720,511 | 1.51% | |
| VYM |
VANGUARD HIGH DIVIDEND YIELD INDEX FUND
|
Added | 178,219 | $19,285,077 | 1.47% | |
| IAU |
Ishares Gold Trust
|
Reduced | 533,097 | $18,439,825 | 1.41% | |
| CVX |
Chevron Corp
Energy
|
Reduced | 102,693 | $18,432,366 | 1.41% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Reduced | 204,102 | $18,109,970 | 1.38% | |
| SHY |
iShares 1-3 Year Treasury Bond ETF
|
Added | 216,055 | $17,537,184 | 1.34% | |
| V |
Visa Inc.
Financial Services
|
Reduced | 82,350 | $17,109,036 | 1.31% | |
| MA |
Mastercard Inc
Financial Services
|
Reduced | 47,145 | $16,393,730 | 1.25% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Reduced | 88,797 | $16,042,066 | 1.22% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Reduced | 96,205 | $15,547,690 | 1.19% | |
| MCD |
Mcdonalds Corp
Consumer Cyclical
|
Reduced | 57,494 | $15,151,393 | 1.16% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 305,686 | $14,562,881 | 1.11% | |
| IEF |
iShares 7-10 Year Treasury Bond ETF
|
Reduced | 151,569 | $14,517,278 | 1.11% | |
| RTX |
RTX Corp
Industrials
|
Reduced | 134,105 | $13,533,876 | 1.03% | |
| SHV |
iShares 0-1 Year Treasury Bond ETF
|
Reduced | 122,841 | $13,502,682 | 1.03% | |
| NVS |
Novartis AG
Healthcare
|
Reduced | 143,327 | $13,002,625 | 0.99% | |
| PFE |
Pfizer Inc
Healthcare
|
Reduced | 239,082 | $12,250,561 | 0.94% | |
| VXUS |
Vanguard Total International Stock ETF
|
Reduced | 210,953 | $10,910,489 | 0.83% | |
| VCSH |
VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND
|
Reduced | 143,168 | $10,764,801 | 0.82% | |
| TOTL |
State Street(R) DoubleLine(R) Total Return Tactical ETF
|
Reduced | 261,688 | $10,477,987 | 0.80% | |
| VIG |
Vanguard Specialized Funds
|
Added | 68,430 | $10,391,095 | 0.79% | |
| KKR |
KKR & Co. Inc.
Financial Services
|
Reduced | 223,560 | $10,377,655 | 0.79% | |
| DIS |
Walt Disney Co
Communication Services
|
Reduced | 118,353 | $10,282,508 | 0.78% | |
| XOM |
ExxonMobil Holdings Corp
Energy
|
Reduced | 90,720 | $10,006,416 | 0.76% | |
| AMGN |
Amgen Inc
Healthcare
|
Reduced | 37,776 | $9,921,488 | 0.76% | |
| WDAY |
Workday, Inc.
Technology
|
Reduced | 56,269 | $9,415,491 | 0.72% | |
| UNP |
Union Pacific Corp
Industrials
|
Added | 45,425 | $9,406,154 | 0.72% | |
| ADSK |
Autodesk, Inc.
Technology
|
Reduced | 47,390 | $8,855,769 | 0.68% | |
| DE |
Deere & Co
Industrials
|
Added | 19,057 | $8,170,879 | 0.62% | |
| VPU |
VANGUARD UTILITIES INDEX FUND
|
Reduced | 51,040 | $7,827,494 | 0.60% | |
| MMM |
3M Co
Industrials
|
Reduced | 64,392 | $7,721,891 | 0.59% | |
| SCHW |
Schwab Charles Corp
Financial Services
|
Added | 91,227 | $7,595,560 | 0.58% | |
| AMT |
American Tower Corp
Real Estate
|
Reduced | 32,874 | $6,964,685 | 0.53% | |
| CMI |
Cummins Inc
Industrials
|
Reduced | 27,465 | $6,654,494 | 0.51% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Reduced | 14,313 | $6,533,884 | 0.50% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Added | 46,291 | $6,207,623 | 0.47% | |
| MCO |
Moodys Corp
Financial Services
|
Reduced | 21,492 | $5,988,101 | 0.46% | |
|
|
Reduced | 43,590 | $5,651,444 | 0.43% | ||
| DEO |
Diageo PLC
Consumer Defensive
|
Reduced | 31,423 | $5,599,264 | 0.43% | |
| ETSY |
Etsy Inc
Consumer Cyclical
|
Reduced | 46,668 | $5,589,893 | 0.43% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Added | 28,267 | $5,404,367 | 0.41% |
Showing the top 50 of 195 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.