First Heartland Consultants, Inc.
CIK
1428793
Location
LAKE ST. LOUIS, MO
Portfolio Value
Small
$257,173,704
Diversification
Diversified
Filing Date
Global Rank
#87
/ 295
▲ 3939
Top Industry
Semiconductors
14.0%
3Y Alpha vs SPY
-0.7%
Period ended 9 days ago
Filed Jul 8, 2026 · 1d
26 quarters · since Mar 2020
Clone Performance
Jul 2023–Jul 2026 · vs SPYHypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.
Cloned portfolio
+73.1%
SPY
+76.5%
Annualised alpha
-0.8%
Max drawdown
−17.3%
Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.
Portfolio Concentration
157 positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026Top Position
17.5%
+1.4 pts
Top 5
45.5%
+0.3 pts
Top 10
59.3%
−0.6 pts
HHI
606
Diversified+39
Portfolio Trend
26 quarters · across all stocks
Sector Breakdown
As of Jun 30, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 38.2% | $98,136,443 |
| Technology | 20.8% | $53,376,236 |
| Financial Services | 10.8% | $27,730,613 |
| Consumer Cyclical | 8.3% | $21,411,434 |
| Industrials | 6.9% | $17,659,367 |
| Healthcare | 4.3% | $11,025,288 |
| Consumer Defensive | 4.1% | $10,474,767 |
| Communication Services | 3.3% | $8,368,859 |
| Energy | 1.6% | $4,098,055 |
| Real Estate | 1.1% | $2,767,198 |
| Utilities | 0.5% | $1,218,450 |
| Basic Materials | 0.4% | $906,994 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| JQC | Nuveen Credit Strategies Income Fund | +18,806 | 49,818 | $242,115 | |
| DNP | Dnp Select Income Fund Inc | +15,775 | 335,016 | $3,614,822 | |
| WY | Weyerhaeuser Co | +8,674 | 45,343 | $1,085,511 | |
| EXG | Eaton Vance Tax-Managed Global Diversified Equity Income Fund | +8,568 | 37,170 | $364,637 | |
| GLDM | World Gold Trust | +7,532 | 15,587 | $1,237,919 | |
| WMT | Walmart Inc. | +6,007 | 46,825 | $5,303,399 | |
| CPRT | Copart Inc | +5,587 | 19,298 | $544,010 | |
| PDI | PIMCO Dynamic Income Fund | +4,812 | 48,956 | $817,565 | |
| WFC | Wells Fargo & Company/Mn | +4,701 | 9,166 | $757,478 | |
| SPY | Spdr S&P 500 ETF Trust | +4,460 | 42,275 | $31,569,701 | |
| ETJ | Eaton Vance Risk-Managed Diversified Equity Income Fund | +3,905 | 129,146 | $1,068,037 | |
| OUNZ | VanEck Merk Gold ETF | +3,209 | 12,780 | $493,180 | |
| NOW | ServiceNow, Inc. | +2,668 | 6,240 | $619,507 | |
| FISV | Fiserv Inc | +2,646 | 12,573 | $616,705 | |
| NLY | Annaly Capital Management Inc | +2,402 | 11,980 | $267,872 | |
| AVGO | Broadcom Inc. | +2,236 | 4,922 | $1,859,285 | |
| BAC | Bank Of America Corp /De/ | +1,391 | 9,964 | $567,748 | |
| IAU | Ishares Gold Trust | +1,109 | 10,238 | $773,071 | |
| COP | Conocophillips | +1,044 | 3,412 | $354,711 | |
| GOOGL | Alphabet Inc. | +779 | 8,955 | $3,200,248 | |
| XOM | Exxon Mobil Corp | +680 | 9,423 | $1,288,312 | |
| AHR | American Healthcare REIT, Inc. | +638 | 5,955 | $310,553 | |
| IBIT | iShares Bitcoin Trust ETF | +606 | 10,099 | $336,195 | |
| PGR | Progressive Corp/Oh/ | +564 | 3,114 | $680,253 | |
| CVX | Chevron Corp | +547 | 4,685 | $776,585 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| CARR | CARRIER GLOBAL Corp | −5,957 | 21,939 | $1,609,225 | |
| DIA | Spdr Dow Jones Industrial Average ETF Trust | −4,796 | 22,924 | $11,975,268 | |
| NVDA | Nvidia Corp | −3,032 | 70,254 | $14,057,122 | |
| SLV | iShares Silver Trust | −2,630 | 13,408 | $716,925 | |
| CMG | Chipotle Mexican Grill Inc | −2,584 | 8,747 | $297,398 | |
| NFLX | Netflix Inc | −1,405 | 7,985 | $570,129 | |
| F | Ford Motor Co | −1,297 | 26,584 | $369,517 | |
| AAPL | Apple Inc. | −1,295 | 50,235 | $14,535,999 | |
| ET | Energy Transfer LP | −1,227 | 10,071 | $192,557 | |
| ORLY | O Reilly Automotive Inc | −1,113 | 24,075 | $2,217,066 | |
| DECK | Deckers Outdoor Corp | −592 | 2,558 | $253,983 | |
| PWR | Quanta Services, Inc. | −532 | 1,398 | $1,006,615 | |
| SHOP | Shopify Inc. | −436 | 2,372 | $270,834 | |
| VZ | Verizon Communications Inc | −361 | 22,700 | $961,118 | |
| AMD | Advanced Micro Devices Inc | −318 | 3,391 | $1,969,865 | |
| PFE | Pfizer Inc | −309 | 12,834 | $309,042 | |
| MU | Micron Technology Inc | −305 | 1,329 | $1,534,051 | |
| META | Meta Platforms, Inc. | −285 | 3,768 | $2,122,476 | |
| FANG | Diamondback Energy, Inc. | −268 | 3,543 | $622,788 | |
| DUK | Duke Energy CORP | −240 | 3,312 | $419,232 | |
| NEE | Nextera Energy Inc | −223 | 2,866 | $251,548 | |
| INTC | Intel Corp | −210 | 10,077 | $1,407,051 | |
| BA | Boeing Co | −179 | 3,798 | $822,153 | |
| AMZN | Amazon Com Inc | −155 | 46,661 | $11,121,182 | |
| BABA | Alibaba Group Holding Ltd | −150 | 2,981 | $286,116 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter
25 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| PTY | Pimco Corporate & Income Opportunity Fund | 99,432 | $1,196,166 | |
| LULU | lululemon athletica inc. | 6,903 | $788,184 | |
| LIN | Linde PLC | 735 | $381,420 | |
| GLW | Corning Inc /Ny | 1,254 | $320,309 | |
| TXN | Texas Instruments Inc | 1,037 | $309,098 | |
| GD | General Dynamics Corp | 833 | $295,081 | |
| NUE | Nucor Corp | 1,313 | $292,470 | |
| TT | Trane Technologies plc | 562 | $276,031 | |
| ASML | Asml Holding NV | 134 | $266,584 | |
| MDY | Spdr S&P Midcap 400 ETF Trust | 379 | $266,565 | |
| DELL | Dell Technologies Inc. | 615 | $265,347 | |
| PKG | Packaging Corp Of America | 1,107 | $263,775 | |
| CVS | CVS HEALTH Corp | 2,477 | $256,245 | |
| ABT | Abbott Laboratories | 2,755 | $249,988 | |
| QCOM | Qualcomm Inc/De | 1,337 | $247,064 | |
| USB | US Bancorp De | 3,917 | $236,586 | |
| WM | Waste Management Inc | 936 | $208,615 | |
| CMCSA | Comcast Corp | 8,426 | $206,858 | |
| D | Dominion Energy, Inc | 3,016 | $205,962 | |
| PNC | Pnc Financial Services Group, Inc. | 821 | $202,146 | |
| WST | West Pharmaceutical Services Inc | 558 | $200,322 | |
| OBDC | Blue Owl Capital Corp | 17,329 | $188,366 | |
| BCSF | Bain Capital Specialty Finance, Inc. | 10,128 | $126,802 | |
| JPC | Nuveen Preferred & Income Opportunities Fund | 13,428 | $105,812 | |
| MMT | Aberdeen Multi-Market Income Fund | 14,895 | $65,538 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited
9 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| BR | Broadridge Financial Solutions, Inc. | 2,688 | $436,746 | |
| SIVR | abrdn Silver ETF Trust | 4,606 | $329,835 | |
| ARKB | Ark 21Shares Bitcoin ETF | 12,517 | $281,507 | |
| COR | Cencora, Inc. | 749 | $235,290 | |
| HON | Honeywell International Inc | 1,009 | $228,064 | |
| ZTS | Zoetis Inc. | 1,859 | $219,752 | |
| EFT | Eaton Vance Floating-Rate Income Trust | 16,008 | $171,765 | |
| MDT | Medtronic plc | 434 | $37,606 | |
| UPLD | Upland Software, Inc. | 20,004 | $13,322 | |
| No positions match the current search. | ||||
157 positions ·
$257,173,704 total
· as of Jun 30, 2026
All sectors
Basic Materials
Communication Services
Consumer Cyclical
Consumer Defensive
Energy
Financial Services
Healthcare
Industrials
Real Estate
Technology
Utilities
Showing 1–50
of 157 positions by value
· page 1 of 4
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| QQQ |
Invesco Qqq Trust, Series 1
|
Added | 61,101 | $44,994,776 | 17.50% | |
| SPY |
Spdr S&P 500 ETF Trust
|
Added | 42,275 | $31,569,701 | 12.28% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 50,235 | $14,535,999 | 5.65% | |
| NVDA |
Nvidia Corp
Technology
|
Reduced | 70,254 | $14,057,122 | 5.47% | |
| DIA |
Spdr Dow Jones Industrial Average ETF Trust
|
Reduced | 22,924 | $11,975,268 | 4.66% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Reduced | 46,661 | $11,121,182 | 4.32% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 16,888 | $8,450,586 | 3.29% | |
| MSFT |
Microsoft Corp
Technology
|
Added | 15,527 | $5,791,881 | 2.25% | |
| WMT |
Walmart Inc.
Consumer Defensive
|
Added | 46,825 | $5,303,399 | 2.06% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Added | 4,010 | $4,809,714 | 1.87% | |
| CAT |
Caterpillar Inc
Industrials
|
Reduced | 4,264 | $4,540,733 | 1.77% | |
| DNP |
Dnp Select Income Fund Inc
Financial Services
|
Added | 335,016 | $3,614,822 | 1.41% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Added | 8,955 | $3,200,248 | 1.24% | |
| ASTS |
AST SpaceMobile, Inc.
Technology
|
Added | 32,799 | $2,914,519 | 1.13% | |
| TSLA |
Tesla, Inc.
Consumer Cyclical
|
Added | 6,439 | $2,708,243 | 1.05% | |
| FBTC |
Fidelity Wise Origin Bitcoin Fund
|
Added | 52,945 | $2,702,842 | 1.05% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Added | 8,168 | $2,673,631 | 1.04% | |
| ORLY |
O Reilly Automotive Inc
Consumer Cyclical
|
Reduced | 24,075 | $2,217,066 | 0.86% | |
| V |
Visa Inc.
Financial Services
|
Added | 6,448 | $2,212,244 | 0.86% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Reduced | 3,768 | $2,122,476 | 0.83% | |
| AMD |
Advanced Micro Devices Inc
Technology
|
Reduced | 3,391 | $1,969,865 | 0.77% | |
| COST |
Costco Wholesale Corp /New
Consumer Defensive
|
Reduced | 2,101 | $1,965,422 | 0.76% | |
| AVGO |
Broadcom Inc.
Technology
|
Added | 4,922 | $1,859,285 | 0.72% | |
| CARR |
CARRIER GLOBAL Corp
Industrials
|
Reduced | 21,939 | $1,609,225 | 0.63% | |
| MU |
Micron Technology Inc
Technology
|
Reduced | 1,329 | $1,534,051 | 0.60% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Added | 5,678 | $1,442,041 | 0.56% | |
| FETH |
Fidelity Ethereum Fund
|
Added | 90,645 | $1,426,752 | 0.55% | |
| INTC |
Intel Corp
Technology
|
Reduced | 10,077 | $1,407,051 | 0.55% | |
| MA |
Mastercard Inc
Financial Services
|
Added | 2,663 | $1,367,716 | 0.53% | |
| AMAT |
Applied Materials Inc /De
Technology
|
Reduced | 1,849 | $1,336,827 | 0.52% | |
| XOM |
Exxon Mobil Corp
Energy
|
Added | 9,423 | $1,288,312 | 0.50% | |
| GE |
General Electric Co
Industrials
|
Added | 3,324 | $1,242,278 | 0.48% | |
| GLDM |
World Gold Trust
|
Added | 15,587 | $1,237,919 | 0.48% | |
| PTY |
Pimco Corporate & Income Opportunity Fund
Financial Services
|
NEW | 99,432 | $1,196,166 | 0.47% | |
| WY |
Weyerhaeuser Co
Real Estate
|
Added | 45,343 | $1,085,511 | 0.42% | |
| ETJ |
Eaton Vance Risk-Managed Diversified Equity Income Fund
Financial Services
|
Added | 129,146 | $1,068,037 | 0.42% | |
| GEV |
GE Vernova Inc.
Industrials
|
Reduced | 886 | $1,040,925 | 0.40% | |
| PWR |
Quanta Services, Inc.
Industrials
|
Reduced | 1,398 | $1,006,615 | 0.39% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Added | 6,858 | $1,005,657 | 0.39% | |
| VZ |
Verizon Communications Inc
Communication Services
|
Reduced | 22,700 | $961,118 | 0.37% | |
| TSM |
Taiwan Semiconductor Manufacturing Co Ltd
Technology
|
Reduced | 1,988 | $949,409 | 0.37% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Added | 3,768 | $948,179 | 0.37% | |
| UNP |
Union Pacific Corp
Industrials
|
Added | 3,425 | $931,600 | 0.36% | |
| DE |
Deere & Co
Industrials
|
Reduced | 1,423 | $902,651 | 0.35% | |
| GS |
Goldman Sachs Group Inc
Financial Services
|
Held | 858 | $867,755 | 0.34% | |
| T |
At&T Inc.
Communication Services
|
Added | 40,434 | $836,983 | 0.33% | |
| BA |
Boeing Co
Industrials
|
Reduced | 3,798 | $822,153 | 0.32% | |
| PDI |
PIMCO Dynamic Income Fund
Financial Services
|
Added | 48,956 | $817,565 | 0.32% | |
| LULU |
lululemon athletica inc.
Consumer Cyclical
|
NEW | 6,903 | $788,184 | 0.31% | |
| CVX |
Chevron Corp
Energy
|
Added | 4,685 | $776,585 | 0.30% |