First Heartland Consultants, Inc.

CIK

1428793

Location

LAKE ST. LOUIS, MO

Portfolio Value

Mid $1,140,263,107

Diversification

Diversified

Filing Date

Global Rank

#46 / 262 ▲ 1868

Top Industry

Semiconductors 15.0%

Period ended 9 days ago

Filed Oct 8, 2026 · 1d

27 quarters · since Mar 2020

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

273 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

11.4%

−0.5 pts

Top 5

32.9%

−2.2 pts

Top 10

47.9%

−1.4 pts

HHI

335

Diversified−35

Portfolio Trend

27 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	84.9%	$968,262,820	123
Technology	5.6%	$63,356,547	30
Financial Services	2.0%	$22,610,752	31
Consumer Cyclical	1.8%	$21,006,344	13
Industrials	1.5%	$17,308,432	23
Communication Services	1.1%	$12,944,915	6
Healthcare	1.1%	$12,813,681	17
Consumer Defensive	0.9%	$10,764,517	9
Energy	0.5%	$5,418,754	7
Real Estate	0.3%	$2,894,147	6
Utilities	0.1%	$1,497,697	4
Basic Materials	0.1%	$1,384,501	4

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
AFGR	First Trust Active Factor Large Cap Growth ETF	+105,725	2,080,183	$66,403,353
ABEQ	Absolute Select Value ETF	+76,366	389,595	$12,922,292
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	+66,435	525,224	$16,487,512
—		+65,414	2,728,708	$0
FBCG	Fidelity Blue Chip Growth ETF	+62,587	615,564	$32,202,573
BIV	Vanguard Intermediate-Term Bond ETF	+57,225	520,951	$37,984,314
HFXI	NYLI FTSE International Equity Currency Neutral ETF	+45,664	190,467	$3,469,938
CWI	State Street SPDR MSCI ACWI ex-US ETF	+35,262	874,699	$43,706,598
VXUS	Vanguard Total International Stock ETF	+34,593	119,473	$10,150,426
FNDA	Schwab Fundamental U.S. Small Company ETF	+34,239	398,161	$11,496,631
VIGI	Vanguard International Dividend Appreciation ETF	+33,651	88,466	$5,938,314
AIOO	AllianzIM U.S. Equity Buffer100 Protection ETF	+31,287	266,265	$9,746,653
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	+29,612	1,516,787	$129,553,255
BAI	iShares A.I. Innovation and Tech Active ETF	+26,568	345,213	$17,694,620
WY	Weyerhaeuser Co	+23,208	68,551	$1,305,896
AIRR	First Trust RBA American Industrial Renaissance ETF	+23,003	805,555	$55,871,560
AAAD	PGIM AAA CLO Aggregate Duration ETF	+22,072	390,792	$16,054,972
AFK	VanEck Africa Index ETF	+21,147	162,806	$8,659,515
EDV	Vanguard World Funds Extended Duration ETF	+21,000	74,845	$7,905,625
BUYZ	Franklin Disruptive Commerce ETF	+20,310	495,346	$9,864,247
AAAP	Pacer Barings CLO Market Flex ETF	+18,387	229,835	$12,721,337
FCAL	First Trust California Municipal High income ETF	+18,371	180,821	$8,760,215
ACYN	FT Vest Laddered Autocallable Barrier & Income ETF	+15,254	106,728	$6,473,534
TPHD	Timothy Plan High Dividend Stock ETF	+13,386	194,564	$8,424,367
BNDX	Vanguard Total International Bond ETF	+12,570	202,683	$9,499,752
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
BILZ	PIMCO Ultra Short Government Active ETF	−996,058	59,965	$2,056,895
CAAA	First Trust AAA CMBS ETF	−290,470	1,255,090	$26,089,303
ALLW	SSGA Active Trust State Street Bridgewater All Weather ETF	−238,373	76,780	$3,021,827
CGDV	Capital Group Dividend Value ETF	−229,229	168,033	$8,208,412
DCOR	Dimensional US Core Equity 1 ETF	−109,522	2,538	$210,730
AIEQ	Amplify AI Powered Equity ETF	−28,546	86,620	$1,234,938
ACKY	VistaShares Target 15 ACKtivist Distribution ETF	−25,783	289,795	$8,531,564
AGNG	Global X Funds Global X Aging Population ETF	−23,980	103,177	$3,858,009
BKF	iShares MSCI BIC ETF	−20,733	283,417	$17,115,605
DTRE	First Trust Alerian Disruptive Technology Real Estate ETF	−18,930	91,771	$12,368,908
—		−16,067	628,342	$0
AAAA	Amplius Aggressive Asset Allocation ETF	−15,959	319,257	$22,335,219
IVES	Dan IVES Wedbush AI Revolution ETF	−15,220	40,543	$1,664,290
BAB	Invesco Taxable Municipal Bond ETF	−9,930	72,323	$1,748,281
BRK-B	Berkshire Hathaway Inc	−9,102	7,786	$3,877,038
JQC	Nuveen Credit Strategies Income Fund	−8,931	40,887	$194,213
ACSG	American Century Small Cap Growth Insights ETF	−8,500	21,526	$1,603,112
DVVY	Invesco Diversified Dividend Opportunities ETF	−6,597	8,654	$385,881
ACLO	TCW AAA CLO ETF	−6,493	3,206	$337,251
AGGY	WisdomTree Yield Enhanced U.S. Aggregate Bond Fund	−6,164	74,911	$0
VEA	Vanguard FTSE Developed Markets ETF	−6,010	188,796	$13,330,885
FAB	First Trust Multi Cap Value AlphaDEX Fund	−5,488	9,991	$1,071,493
DYTA	SGI Dynamic Tactical ETF	−4,174	159,744	$8,526,785
SLV	iShares Silver Trust	−3,080	10,328	$562,979
FBTC	Fidelity Wise Origin Bitcoin Fund	−2,953	49,992	$3,631,418
No positions match the current search.

New Positions

Positions the filer opened this quarter

19 positions

Ticker	Company	Shares	Value
TBLU	Tortoise Global Water ETF	249,323	$2,642,823
ZM	Zoom Communications, Inc.	20,597	$1,869,589
BSX	Boston Scientific Corp	11,934	$520,919
GBIL	Goldman Sachs Access Treasury 0-1 Year ETF	9,956	$483,662
XEL	Xcel Energy Inc	5,794	$408,361
TSN	Tyson Foods, Inc.	7,096	$358,560
CRWD	CrowdStrike Holdings, Inc.	1,211	$320,612
AOHY	Angel Oak High Yield Opportunities ETF	15,929	$320,491
GILD	Gilead Sciences, Inc.	1,794	$267,395
ACN	Accenture plc	1,407	$258,001
CRM	Salesforce, Inc.	1,114	$255,740
MDT	Medtronic plc	2,619	$225,993
STE	STERIS plc	1,028	$215,890
NVS	Novartis AG	1,441	$205,443
ETN	Eaton Corp plc	477	$204,971
FCX	Freeport-Mcmoran Inc	2,897	$202,790
ADP	Automatic Data Processing Inc	780	$201,286
UNG	United States Natural Gas Fund, LP	12,195	$126,462
—		2,034	$0
No positions match the current search.

Sold Out

Positions the filer fully exited

12 positions

Ticker	Company	Shares	Value
CGIC	Capital Group International Core Equity ETF	333,462	$12,134,682
CARR	CARRIER GLOBAL Corp	21,939	$1,609,225
CGIE	Capital Group International Equity ETF	36,805	$1,353,687
SBUX	Starbucks Corp	4,336	$443,095
TJX	Tjx Companies Inc /De/	2,014	$305,121
AXP	American Express Co	832	$281,424
DECK	Deckers Outdoor Corp	2,558	$253,983
WM	Waste Management Inc	936	$208,615
CMCSA	Comcast Corp	8,426	$206,858
D	Dominion Energy, Inc	3,016	$205,962
WST	West Pharmaceutical Services Inc	558	$200,322
NIO	NIO Inc.	14,108	$71,386
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

273 tracked positions · $1,140,263,107 total · filing declares 593 positions · $1,504,021,776 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 273 positions by value · page 1 of 6

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	Added	1,516,787	+29,612	$129,553,255	+3.5%	11.36%
VB	Vanguard Morningstar Small-Cap ETF	Reduced	361,265	-37	$74,378,244	+5.0%	6.52%
AFGR	First Trust Active Factor Large Cap Growth ETF	Added	2,080,183	+105,725	$66,403,353	+5.5%	5.82%
AIRR	First Trust RBA American Industrial Renaissance ETF	Added	805,555	+23,003	$55,871,560	−1.7%	4.90%
QQQ	Invesco Qqq Trust, Series 1	Added	66,637	+5,536	$49,296,053	+9.6%	4.32%
CWI	State Street SPDR MSCI ACWI ex-US ETF	Added	874,699	+35,262	$43,706,598	+3.7%	3.83%
BIV	Vanguard Intermediate-Term Bond ETF	Added	520,951	+57,225	$37,984,314	+8.2%	3.33%
FBCG	Fidelity Blue Chip Growth ETF	Added	615,564	+62,587	$32,202,573	+2.1%	2.82%
SPY	Spdr S&P 500 ETF Trust	Reduced	40,894	-1,381	$31,186,991	−1.2%	2.74%
CAAA	First Trust AAA CMBS ETF	Reduced	1,255,090	-290,470	$26,089,303	−21.7%	2.29%
AAAA	Amplius Aggressive Asset Allocation ETF	Reduced	319,257	-15,959	$22,335,219	−8.6%	1.96%
BAI	iShares A.I. Innovation and Tech Active ETF	Added	345,213	+26,568	$17,694,620	+6.2%	1.55%
BKF	iShares MSCI BIC ETF	Reduced	283,417	-20,733	$17,115,605	−34.9%	1.50%
NVDA	Nvidia Corp Technology	Added	73,844	+3,590	$16,864,492	+20.0%	1.48%
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	Added	525,224	+66,435	$16,487,512	+20.4%	1.45%
AAPL	Apple Inc. Technology	Reduced	48,857	-1,378	$16,270,358	+11.9%	1.43%
AAAD	PGIM AAA CLO Aggregate Duration ETF	Added	390,792	+22,072	$16,054,972	+1.9%	1.41%
VEA	Vanguard FTSE Developed Markets ETF	Reduced	188,796	-6,010	$13,330,885	−4.0%	1.17%
ABEQ	Absolute Select Value ETF	Added	389,595	+76,366	$12,922,292	+19.2%	1.13%
AAAP	Pacer Barings CLO Market Flex ETF	Added	229,835	+18,387	$12,721,337	+13.4%	1.12%
DTRE	First Trust Alerian Disruptive Technology Real Estate ETF	Reduced	91,771	-18,930	$12,368,908	−18.1%	1.08%
AMZN	Amazon Com Inc Consumer Cyclical	Added	47,226	+565	$11,766,357	+5.8%	1.03%
FNDA	Schwab Fundamental U.S. Small Company ETF	Added	398,161	+34,239	$11,496,631	+8.6%	1.01%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Reduced	21,843	-1,081	$11,108,257	−7.2%	0.97%
BCHP	Principal Focused Blue Chip ETF	Added	156,599	+5,839	$10,449,819	−1.2%	0.92%
VXUS	Vanguard Total International Stock ETF	Added	119,473	+34,593	$10,150,426	+39.9%	0.89%
BUYZ	Franklin Disruptive Commerce ETF	Added	495,346	+20,310	$9,864,247	−0.3%	0.87%
AIOO	AllianzIM U.S. Equity Buffer100 Protection ETF	Added	266,265	+31,287	$9,746,653	+13.6%	0.85%
BNDX	Vanguard Total International Bond ETF	Added	202,683	+12,570	$9,499,752	+3.2%	0.83%
BAPR	Innovator U.S. Equity Buffer ETF - April	Added	196,020	+4,417	$8,879,944	+3.7%	0.78%
VEU	Vanguard FTSE All-World Ex-US ETF	Added	128,306	+1,619	$8,821,433	+1.2%	0.77%
FCAL	First Trust California Municipal High income ETF	Added	180,821	+18,371	$8,760,215	+4.0%	0.77%
AFK	VanEck Africa Index ETF	Added	162,806	+21,147	$8,659,515	−4.1%	0.76%
ACKY	VistaShares Target 15 ACKtivist Distribution ETF	Reduced	289,795	-25,783	$8,531,564	−14.0%	0.75%
DYTA	SGI Dynamic Tactical ETF	Reduced	159,744	-4,174	$8,526,785	−1.4%	0.75%
TPHD	Timothy Plan High Dividend Stock ETF	Added	194,564	+13,386	$8,424,367	+1.6%	0.74%
MSFT	Microsoft Corp Technology	Added	16,272	+745	$8,345,908	+44.1%	0.73%
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	Reduced	151,607	-2,674	$8,321,370	−5.6%	0.73%
CGDV	Capital Group Dividend Value ETF	Reduced	168,033	-229,229	$8,208,412	−58.1%	0.72%
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	Reduced	50,245	-737	$8,143,291	+1.3%	0.71%
EDV	Vanguard World Funds Extended Duration ETF	Added	74,845	+21,000	$7,905,625	+30.1%	0.69%
BNDC	FlexShares Core Select Bond Fund	Added	171,560	+2,486	$7,374,214	+1.5%	0.65%
GOOGL	Alphabet Inc. Communication Services	Added	20,628	+889	$7,061,505	+0.7%	0.62%
ACYN	FT Vest Laddered Autocallable Barrier & Income ETF	Added	106,728	+15,254	$6,473,534	−1.3%	0.57%
BNDW	Vanguard Total World Bond ETF	Reduced	115,666	-1,604	$6,289,672	−7.3%	0.55%
VIGI	Vanguard International Dividend Appreciation ETF	Added	88,466	+33,651	$5,938,314	+47.8%	0.52%
CGBL	Capital Group Core Balanced ETF	Added	160,324	+10,965	$5,891,907	+3.9%	0.52%
VCRM	Vanguard Core Tax-Exempt Bond ETF	Added	106,435	+11,361	$5,865,670	+3.4%	0.51%
VIG	Vanguard Dividend Appreciation ETF	Reduced	25,368	-397	$5,442,451	−3.1%	0.48%
LLY	ELI LILLY & Co Healthcare	Added	4,349	+339	$5,032,140	+4.6%	0.44%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.