NICOLET ADVISORY SERVICES, LLC

CIK

1775863

Location

GREEN BAY, WI

Portfolio Value

Small $515,333,073

Diversification

Diversified

Filing Date

Global Rank

#2,618 / 8,662 ▲ 29 · as of Dec 2025

Top Industry

Consumer Electronics 11.1%

3Y Alpha vs SPY

-4.7%

Period ended 6 months ago

Filed Feb 13, 2026 · 5mo

24 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+56.2%

SPY

+76.0%

Annualised alpha

-4.7%

Max drawdown

−15.8%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

308 positions · as of Dec 31, 2025 · Δ vs Sep 30, 2025

Top Position

10.6%

+0.5 pts

Top 5

30.1%

−0.1 pts

Top 10

44.1%

−0.0 pts

HHI

278

Diversified+2

Portfolio Trend

24 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2025

Sector	% Portfolio	Value	Positions
Technology	30.1%	$155,257,780	61
Financial Services	19.2%	$98,883,252	52
Consumer Defensive	9.9%	$50,967,475	17
Industrials	9.4%	$48,359,093	54
Consumer Cyclical	8.2%	$42,206,402	25
Healthcare	7.1%	$36,607,785	40
Communication Services	5.7%	$29,394,863	11
Utilities	3.9%	$20,306,777	11
Unclassified	3.4%	$17,703,248	8
Energy	1.7%	$8,874,888	13
Basic Materials	0.7%	$3,655,716	8
Real Estate	0.6%	$3,115,794	8

Last Quarter's Activity

Export CSV

Dec 31, 2025 vs Sep 30, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
NVDA	Nvidia Corp	+19,323	117,178	$21,853,697
KO	Coca Cola Co	+18,426	114,363	$7,995,117
NFLX	Netflix Inc	+16,427	18,144	$1,701,181
AAPL	Apple Inc.	+11,187	201,637	$54,817,034
AMZN	Amazon Com Inc	+10,391	64,931	$14,987,373
GSK	GSK plc	+9,262	24,429	$1,197,998
SLB	Slb Limited/Nv	+6,939	26,954	$1,034,494
PFE	Pfizer Inc	+6,583	49,120	$1,223,088
CSCO	Cisco Systems, Inc.	+6,232	44,183	$3,403,416
FCX	Freeport-Mcmoran Inc	+5,397	15,461	$785,264
MDT	Medtronic plc	+5,243	8,912	$856,086
NOW	ServiceNow, Inc.	+5,120	6,582	$1,008,296
MSFT	Microsoft Corp	+4,447	55,206	$26,698,725
C	Citigroup Inc	+3,972	14,398	$1,680,102
ROAD	Construction Partners, Inc.	+3,929	5,962	$647,175
ALIT	Alight, Inc. / Delaware	+3,763	16,269	$634,491
HQY	Healthequity, Inc.	+3,713	6,021	$551,583
JPM	Jpmorgan Chase & Co	+3,709	70,008	$22,557,977
WEC	Wec Energy Group, Inc.	+3,692	138,208	$14,575,415
IBIT	iShares Bitcoin Trust ETF	+3,652	11,074	$549,824
EMR	Emerson Electric Co	+3,592	7,442	$987,702
TJX	Tjx Companies Inc /De/	+3,523	27,737	$4,260,680
BX	Blackstone Inc.	+3,346	15,985	$2,463,927
SHOP	Shopify Inc.	+3,271	6,863	$1,104,737
CVS	CVS HEALTH Corp	+3,199	17,352	$1,377,054
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
CERT	Certara, Inc.	−17,516	13,092	$115,340
CMCSA	Comcast Corp	−13,535	14,530	$407,030
CMG	Chipotle Mexican Grill Inc	−12,789	6,505	$240,685
PEP	Pepsico Inc	−7,565	35,081	$5,034,825
CPRT	Copart Inc	−7,479	12,050	$471,757
BFC	Bank First Corp	−4,460	40,765	$4,965,992
EXPO	Exponent Inc	−4,404	5,952	$413,425
PG	PROCTER & GAMBLE Co	−3,968	124,120	$17,787,637
CSGP	Costar Group, Inc.	−3,951	5,693	$382,797
CARR	CARRIER GLOBAL Corp	−3,901	13,008	$687,342
ABT	Abbott Laboratories	−2,984	36,484	$4,571,080
CLF	Cleveland-Cliffs Inc.	−2,814	10,937	$145,243
CHD	Church & Dwight Co Inc /De/	−2,783	4,110	$344,623
HON	Honeywell International Inc	−2,746	7,835	$1,603,073
TECH	BIO-TECHNE Corp	−2,453	5,260	$309,340
NKE	NIKE, Inc.	−2,236	10,147	$646,465
DNP	Dnp Select Income Fund Inc	−1,755	24,221	$241,967
VZ	Verizon Communications Inc	−1,661	17,942	$730,777
FISV	Fiserv Inc	−1,599	5,797	$389,384
FIS	Fidelity National Information Services, Inc.	−1,577	7,848	$521,578
UBER	Uber Technologies, Inc	−1,577	6,973	$569,763
NOVT	Novanta Inc	−1,446	2,600	$309,374
RGEN	Repligen Corp	−1,408	3,770	$617,752
CSX	Csx Corp	−1,335	14,673	$531,896
BBWI	Bath & Body Works, Inc.	−1,268	10,009	$200,980
No positions match the current search.

New Positions

Positions the filer opened this quarter

21 positions

Ticker	Company	Shares	Value
RTX	RTX Corp	15,217	$2,790,797
TRV	Travelers Companies, Inc.	7,340	$2,129,040
SNDR	Schneider National, Inc.	17,802	$472,287
TGT	Target Corp	2,757	$269,496
LHX	L3harris Technologies, Inc. /De/	898	$263,625
NLY	Annaly Capital Management Inc	10,993	$245,803
AGO	Assured Guaranty Ltd	2,621	$235,549
STZ	Constellation Brands, Inc.	1,673	$230,807
UNF	Unifirst Corp	1,170	$225,693
DCI	DONALDSON Co INC	2,540	$225,196
HLT	Hilton Worldwide Holdings Inc.	765	$219,746
GXO	GXO Logistics, Inc.	4,126	$217,192
ICLR	Icon PLC	1,161	$211,557
IAU	Ishares Gold Trust	2,596	$210,717
ATR	Aptargroup, Inc.	1,709	$208,429
VTR	Ventas, Inc.	2,673	$206,836
GM	General Motors Co	2,532	$205,902
HUM	Humana Inc	791	$202,598
SPGI	S&P Global Inc.	375	$185,403
TXRH	Texas Roadhouse, Inc.	1,115	$185,090
LYG	Lloyds Banking Group plc	12,659	$67,092
No positions match the current search.

Sold Out

Positions the filer fully exited

19 positions

Ticker	Company	Shares	Value
DD	DuPont de Nemours, Inc.	5,240	$512,379
TREX	Trex Co Inc	9,276	$479,290
VERX	Vertex, Inc.	18,831	$466,820
OXLC	Oxford Lane Capital Corp.	20,383	$345,084
PH	Parker-Hannifin Corp	434	$329,037
VVV	Valvoline Inc	8,576	$307,964
JJSF	J&J Snack Foods Corp	2,592	$249,065
MRVL	Marvell Technology, Inc.	2,897	$243,550
TFC	Truist Financial Corp	5,135	$234,772
FBTC	Fidelity Wise Origin Bitcoin Fund	2,350	$234,553
GWW	W.W. Grainger, Inc.	243	$231,569
OTIS	Otis Worldwide Corp	2,518	$230,220
OC	Owens Corning	1,614	$228,316
CDW	CDW Corp	1,383	$220,284
PSA	Public Storage	762	$220,103
CCI	Crown Castle Inc.	2,228	$214,979
CACI	Caci International Inc /De/	403	$201,008
CNH	CNH Industrial N.V.	10,131	$109,921
DVLT	Datavault AI Inc.	17,699	$19,291
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

308 positions · $515,333,073 total · as of Dec 31, 2025

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 308 positions by value · page 1 of 7

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Added	201,637	+11,187	$54,817,034	+13.0%	10.64%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	58,069	+23	$29,188,382	+0.0%	5.66%
MSFT	Microsoft Corp Technology	Added	55,206	+4,447	$26,698,725	+1.6%	5.18%
JPM	Jpmorgan Chase & Co Financial Services	Added	70,008	+3,709	$22,557,977	+7.9%	4.38%
NVDA	Nvidia Corp Technology	Added	117,178	+19,323	$21,853,697	+19.7%	4.24%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	124,120	-3,968	$17,787,637	−9.6%	3.45%
AMZN	Amazon Com Inc Consumer Cyclical	Added	64,931	+10,391	$14,987,373	+25.2%	2.91%
GOOGL	Alphabet Inc. Communication Services	Added	47,777	+104	$14,954,201	+29.0%	2.90%
WEC	Wec Energy Group, Inc. Utilities	Added	138,208	+3,692	$14,575,415	−5.4%	2.83%
SPY	Spdr S&P 500 ETF Trust	Added	14,510	+396	$9,894,659	+5.2%	1.92%
KO	Coca Cola Co Consumer Defensive	Added	114,363	+18,426	$7,995,117	+25.7%	1.55%
META	Meta Platforms, Inc. Communication Services	Added	11,446	+1,663	$7,555,390	+5.2%	1.47%
HD	Home Depot, Inc. Consumer Cyclical	Added	21,667	+607	$7,455,614	−12.6%	1.45%
WMT	Walmart Inc. Consumer Defensive	Added	49,948	+2,088	$5,564,706	+12.8%	1.08%
AVGO	Broadcom Inc. Technology	Added	16,047	+2,815	$5,553,866	+27.2%	1.08%
OSK	Oshkosh Corp Industrials	Reduced	42,601	-130	$5,351,963	−3.4%	1.04%
PEP	Pepsico Inc Consumer Defensive	Reduced	35,081	-7,565	$5,034,825	−15.9%	0.98%
BFC	Bank First Corp Financial Services	Reduced	40,765	-4,460	$4,965,992	−9.5%	0.96%
MDY	Spdr S&P Midcap 400 ETF Trust	Added	8,023	+961	$4,840,115	+15.0%	0.94%
ABT	Abbott Laboratories Healthcare	Reduced	36,484	-2,984	$4,571,080	−13.5%	0.89%
TSLA	Tesla, Inc. Consumer Cyclical	Added	10,109	+489	$4,546,219	+6.3%	0.88%
BA	Boeing Co Industrials	Added	20,406	+1,851	$4,430,550	+10.6%	0.86%
ETN	Eaton Corp plc Industrials	Added	13,674	+1,432	$4,355,305	−4.9%	0.85%
TJX	Tjx Companies Inc /De/ Consumer Cyclical	Added	27,737	+3,523	$4,260,680	+21.7%	0.83%
LLY	ELI LILLY & Co Healthcare	Added	3,917	+459	$4,209,521	+59.5%	0.82%
PM	Philip Morris International Inc. Consumer Defensive	Added	24,999	+102	$4,009,839	−0.7%	0.78%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	4,429	+812	$3,819,303	+14.1%	0.74%
MA	Mastercard Inc Financial Services	Added	6,519	+1,698	$3,721,566	+35.7%	0.72%
ORCL	Oracle Corp Technology	Added	18,208	+1,176	$3,548,921	−25.9%	0.69%
CSCO	Cisco Systems, Inc. Technology	Added	44,183	+6,232	$3,403,416	+31.1%	0.66%
JNJ	Johnson & Johnson Healthcare	Added	16,128	+1,281	$3,337,689	+21.2%	0.65%
CAT	Caterpillar Inc Industrials	Added	5,691	+754	$3,260,203	+38.4%	0.63%
WFC	Wells Fargo & Company/Mn Financial Services	Reduced	34,538	-234	$3,218,941	+10.4%	0.62%
MU	Micron Technology Inc Technology	Added	11,116	+596	$3,172,617	+80.2%	0.62%
RTX	RTX Corp Industrials	NEW	15,217	NEW	$2,790,797	NEW	0.54%
ASB	Associated Banc-Corp Financial Services	Held	100,421	0	$2,586,844	+0.2%	0.50%
MCD	Mcdonalds Corp Consumer Cyclical	Added	8,412	+1,086	$2,570,959	+15.5%	0.50%
SCHW	Schwab Charles Corp Financial Services	Added	25,183	+1,738	$2,516,033	+12.4%	0.49%
AMD	Advanced Micro Devices Inc Technology	Added	11,742	+2,330	$2,514,666	+65.1%	0.49%
ABBV	AbbVie Inc. Healthcare	Reduced	10,869	-416	$2,483,457	−5.0%	0.48%
BX	Blackstone Inc. Financial Services	Added	15,985	+3,346	$2,463,927	+14.1%	0.48%
DIS	Walt Disney Co Communication Services	Added	19,320	+2,191	$2,198,036	+12.1%	0.43%
IBM	International Business Machines Corp Technology	Reduced	7,313	-163	$2,166,183	+2.7%	0.42%
TRV	Travelers Companies, Inc. Financial Services	NEW	7,340	NEW	$2,129,040	NEW	0.41%
V	Visa Inc. Financial Services	Added	5,611	+68	$1,967,833	+4.0%	0.38%
ADI	Analog Devices Inc Technology	Added	7,088	+2,759	$1,922,265	+80.7%	0.37%
CRM	Salesforce, Inc. Technology	Added	7,237	+1,917	$1,917,153	+52.1%	0.37%
BAC	Bank Of America Corp /De/ Financial Services	Reduced	34,401	-118	$1,892,055	+6.2%	0.37%
CVX	Chevron Corp Energy	Reduced	11,738	-361	$1,788,988	−4.8%	0.35%
GD	General Dynamics Corp Industrials	Added	5,107	+1,034	$1,719,322	+23.8%	0.33%