NICOLET ADVISORY SERVICES, LLC
Filing Date
Global Rank
#1,831
/ 8,854
▲ 107
· as of Dec 2025
Top Industry
Consumer Electronics
10.6%
Period ended 10 months ago
Filed Feb 13, 2026 · 9mo
24 quarters · since Mar 2020
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Holder type
Unknown
Portfolio style
Measured from the filed 13F common-share book for Dec 31, 2025, never from the firm's own description.
Style
Concentrated
The top 10 positions are 62.8% of the book (60%+)
Turnover
Low turnover
26.2% over the last four quarters (under 30%)
Horizon
Long horizon
Value-weighted holding period 19.7 quarters (12+), a floor since 69.1% of the book was already held when coverage starts
Closest benchmark: every 13F filer's combined book, active share 62.2%; sector active share 51.7% against the combined 13F book's sector weights.
Over time 24 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
421 tracked positions · as of Dec 31, 2025 · Δ vs Sep 30, 2025Top Position
29.3%
+2.4 pts
Top 5
51.4%
+2.6 pts
Top 10
62.8%
+2.0 pts
HHI
1,034
Diversified+129
Portfolio Trend
24 quarters · across all stocks
Sector Breakdown
As of Dec 31, 2025| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 64.1% | $932,017,547 |
| Technology | 10.7% | $155,133,155 |
| Financial Services | 7.3% | $105,476,192 |
| Consumer Defensive | 3.5% | $50,967,475 |
| Industrials | 3.4% | $48,750,563 |
| Consumer Cyclical | 3.0% | $43,899,638 |
| Communication Services | 2.8% | $39,998,449 |
| Healthcare | 2.5% | $36,792,665 |
| Utilities | 1.4% | $20,306,777 |
| Energy | 0.9% | $13,295,555 |
| Basic Materials | 0.3% | $3,655,716 |
| Real Estate | 0.2% | $3,115,794 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SPYM | State Street(R) SPDR(R) Portfolio S&P 500(R) ETF | +3,577,727 | 3,610,494 | $289,633,828 | |
| AVEM | Avantis Emerging Markets Equity ETF | +266,256 | 754,863 | $58,139,548 | |
| VEA | Vanguard FTSE Developed Markets ETF | +156,856 | 720,525 | $45,011,196 | |
| VTEB | VANGUARD TAX-EXEMPT BOND INDEX FUND | +133,935 | 695,282 | $34,965,731 | |
| ITOT | iShares Core S&P Total U.S. Stock Market ETF | +38,473 | 307,968 | $45,791,761 | |
| UITB | VictoryShares Core Intermediate Bond ETF | +35,216 | 389,946 | $18,465,892 | |
| FBND | Fidelity Total Bond ETF | +32,356 | 591,999 | $27,255,633 | |
| NVDA | Nvidia Corp | +19,323 | 117,178 | $21,853,697 | |
| KO | Coca Cola Co | +18,426 | 114,363 | $7,995,117 | |
| NFLX | Netflix Inc | +16,427 | 18,144 | $1,701,181 | |
| VO | VANGUARD MID-CAP INDEX FUND | +14,938 | 107,901 | $31,315,028 | |
| AAPL | Apple Inc. | +11,187 | 201,637 | $54,817,034 | |
| VOO | VANGUARD 500 INDEX FUND | +10,656 | 37,910 | $23,774,498 | |
| AMZN | Amazon Com Inc | +10,391 | 64,931 | $14,987,373 | |
| GOOG | Alphabet Inc. | +10,156 | 33,704 | $10,576,315 | |
| SUB | iShares Short-Term National Muni Bond ETF | +9,629 | 77,478 | $8,266,902 | |
| VB | Vanguard Index Funds | +9,415 | 50,012 | $12,900,595 | |
| GSK | GSK plc | +9,262 | 24,429 | $1,197,998 | |
| — | +9,101 | 15,203 | $2,081,898 | ||
| SPTM | State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF | +8,716 | 28,587 | $2,358,427 | |
| VTV | VANGUARD VALUE INDEX FUND | +7,074 | 62,921 | $12,017,281 | |
| SLB | Slb Limited | +6,939 | 26,954 | $1,034,494 | |
| BND | VANGUARD TOTAL BOND MARKET INDEX FUND | +6,767 | 260,374 | $19,285,902 | |
| PFE | Pfizer Inc | +6,583 | 49,120 | $1,223,088 | |
| CSCO | Cisco Systems, Inc. | +6,232 | 44,183 | $3,403,416 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SPYV | State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF | −1,960,787 | 1,208,677 | $68,664,940 | |
| SPYG | State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF | −953,384 | 585,065 | $62,426,435 | |
| AMJB | −280,701 | 211,761 | $6,333,771 | ||
| YLD | Principal Active High Yield ETF | −106,235 | 433,302 | $8,234,904 | |
| AVRE | Avantis Real Estate ETF | −89,828 | 388,797 | $16,924,333 | |
| IGF | iShares Global Infrastructure ETF | −61,025 | 9,908 | $607,954 | |
| AMLP | Alerian MLP ETF | −53,450 | 160,871 | $7,564,154 | |
| DFAC | Dimensional U.S. Core Equity 2 ETF | −21,488 | 89,230 | $3,532,615 | |
| BBAG | J.P. Morgan Exchange-Traded Fund Trust | −19,010 | 4,841 | $224,719 | |
| CERT | Certara, Inc. | −17,516 | 13,092 | $115,340 | |
| CMCSA | Comcast Corp | −13,535 | 14,530 | $434,301 | |
| IEFA | iShares Core MSCI EAFE ETF | −12,922 | 10,308 | $922,153 | |
| CMG | Chipotle Mexican Grill Inc | −12,789 | 6,505 | $240,685 | |
| VGSH | VANGUARD SHORT-TERM TREASURY INDEX FUND | −11,774 | 194,125 | $11,400,961 | |
| SPMD | State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF | −9,214 | 21,482 | $1,244,022 | |
| PEP | Pepsico Inc | −7,565 | 35,081 | $5,034,825 | |
| CPRT | Copart Inc | −7,479 | 12,050 | $471,757 | |
| DGRO | iShares Core Dividend Growth ETF | −7,303 | 3,878 | $269,210 | |
| AGG | iShares Core U.S. Aggregate Bond ETF | −6,867 | 6,148 | $614,062 | |
| IEMG | iShares Trust | −6,546 | 7,031 | $0 | |
| SPDW | State Street(R) SPDR(R) Portfolio Developed World ex-US ETF | −5,703 | 58,053 | $2,578,133 | |
| AMCR | Amcor plc | −5,646 | 33,925 | $282,934 | |
| IJH | iShares Core S&P Mid-Cap ETF | −4,776 | 7,529 | $496,914 | |
| BFC | Bank First Corp | −4,460 | 40,765 | $4,965,992 | |
| EXPO | Exponent Inc | −4,404 | 5,952 | $413,425 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter
25 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| VONE | VANGUARD RUSSELL 1000 INDEX FUND | 16,135 | $4,986,360 | |
| RTX | RTX Corp | 15,217 | $2,790,797 | |
| CWI | Spdr Index Shares Funds | 73,730 | $2,648,381 | |
| TRV | Travelers Companies, Inc. | 7,340 | $2,129,040 | |
| GLIX | Lazard Active ETF Trust | 84,500 | $2,103,881 | |
| IWO | iShares Russell 2000 Growth ETF | 5,293 | $1,709,691 | |
| AVDE | Avantis International Equity ETF | 12,392 | $1,020,109 | |
| — | 4,134 | $864,502 | ||
| — | 15,496 | $617,980 | ||
| SNDR | Schneider National, Inc. | 17,802 | $472,287 | |
| IWR | iShares Russell Mid-Cap ETF | 4,743 | $456,608 | |
| VTWO | VANGUARD RUSSELL 2000 INDEX FUND | 4,438 | $441,669 | |
| SCHX | Schwab U.S. Large-Cap ETF | 15,265 | $410,781 | |
| AKRE | Professionally Managed Portfolios | 4,797 | $314,251 | |
| TBUX | T. Rowe Price Ultra Short-Term Bond ETF | 5,718 | $285,042 | |
| TGT | Target Corp | 2,757 | $269,496 | |
| SPHQ | Invesco S&P 500 Quality ETF | 3,530 | $264,926 | |
| LHX | L3harris Technologies, Inc. | 898 | $263,625 | |
| NLY | Annaly Capital Management Inc | 10,993 | $245,803 | |
| AGO | Assured Guaranty Ltd | 2,621 | $235,549 | |
| STZ | Constellation Brands, Inc. | 1,673 | $230,807 | |
| UNF | Unifirst Corp | 1,170 | $225,693 | |
| DCI | DONALDSON Co INC | 2,540 | $225,196 | |
| HLT | Hilton Worldwide Holdings Inc. | 765 | $219,746 | |
| GXO | GXO Logistics, Inc. | 4,126 | $217,192 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited
25 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| GII | State Street(R) SPDR(R) S&P(R) Global Infrastructure ETF | 13,766 | $957,975 | |
| OXLC | Oxford Lane Capital Corp. | 40,766 | $690,168 | |
| TREX | Trex Co Inc | 9,276 | $479,290 | |
| VERX | Vertex, Inc. | 18,831 | $466,820 | |
| DD | DuPont de Nemours, Inc. | 5,240 | $408,195 | |
| PH | Parker-Hannifin Corp | 434 | $329,037 | |
| VVV | Valvoline Inc | 8,576 | $307,964 | |
| — | 4,243 | $285,511 | ||
| JJSF | J&J Snack Foods Corp | 2,592 | $249,065 | |
| MRVL | Marvell Technology, Inc. | 2,897 | $243,550 | |
| TFC | Truist Financial Corp | 5,135 | $234,772 | |
| FBTC | Fidelity Wise Origin Bitcoin Fund | 2,350 | $234,553 | |
| GWW | W.W. Grainger, Inc. | 243 | $231,569 | |
| JPST | JPMorgan Ultra-Short Income ETF | 4,556 | $231,125 | |
| OTIS | Otis Worldwide Corp | 2,518 | $230,220 | |
| OC | Owens Corning | 1,614 | $228,316 | |
| CDW | CDW Corp | 1,383 | $220,284 | |
| PSA | Public Storage | 762 | $220,103 | |
| CCI | Crown Castle Inc. | 2,228 | $214,979 | |
| VGLT | VANGUARD LONG-TERM TREASURY INDEX FUND | 3,688 | $209,699 | |
| CACI | Caci International Inc | 403 | $201,008 | |
| CNH | CNH Industrial N.V. | 10,131 | $109,921 | |
| DVLT | Datavault AI Inc. | 17,699 | $19,291 | |
| ULTY | YieldMax(R) Ultra Option Income Strategy ETF | 10,047 | $0 | |
| — | 3,660 | $0 | ||
| No positions match the current search. | ||||
421 tracked positions ·
$1,453,409,526 total
· filing declares
421 positions · $1,484,480,144
· as of Dec 31, 2025
All sectors
Basic Materials
Communication Services
Consumer Cyclical
Consumer Defensive
Energy
Financial Services
Healthcare
Industrials
Real Estate
Technology
Utilities
Showing 1–50
of 421 positions by value
· page 1 of 9
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| SPYM |
State Street(R) SPDR(R) Portfolio S&P 500(R) ETF
|
Added | 3,610,494 | $289,633,828 | 19.93% | |
| SPYV |
State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF
|
Reduced | 1,208,677 | $68,664,940 | 4.72% | |
| SPYG |
State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF
|
Reduced | 585,065 | $62,426,435 | 4.30% | |
| AVEM |
Avantis Emerging Markets Equity ETF
|
Added | 754,863 | $58,139,548 | 4.00% | |
| AAPL |
Apple Inc.
Technology
|
Added | 201,637 | $54,817,034 | 3.77% | |
| ITOT |
iShares Core S&P Total U.S. Stock Market ETF
|
Added | 307,968 | $45,791,761 | 3.15% | |
| VEA |
Vanguard FTSE Developed Markets ETF
|
Added | 720,525 | $45,011,196 | 3.10% | |
| VTEB |
VANGUARD TAX-EXEMPT BOND INDEX FUND
|
Added | 695,282 | $34,965,731 | 2.41% | |
| VO |
VANGUARD MID-CAP INDEX FUND
|
Added | 107,901 | $31,315,028 | 2.15% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Added | 58,069 | $29,188,382 | 2.01% | |
| FBND |
Fidelity Total Bond ETF
|
Added | 591,999 | $27,255,633 | 1.88% | |
| MSFT |
Microsoft Corp
Technology
|
Added | 55,206 | $26,698,725 | 1.84% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Added | 37,910 | $23,774,498 | 1.64% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Added | 70,008 | $22,557,977 | 1.55% | |
| NVDA |
Nvidia Corp
Technology
|
Added | 117,178 | $21,853,697 | 1.50% | |
| BND |
VANGUARD TOTAL BOND MARKET INDEX FUND
|
Added | 260,374 | $19,285,902 | 1.33% | |
| UITB |
VictoryShares Core Intermediate Bond ETF
|
Added | 389,946 | $18,465,892 | 1.27% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Reduced | 124,120 | $17,787,637 | 1.22% | |
| AVRE |
Avantis Real Estate ETF
|
Reduced | 388,797 | $16,924,333 | 1.16% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Added | 64,931 | $14,987,373 | 1.03% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Added | 47,777 | $14,954,201 | 1.03% | |
| WEC |
Wec Energy Group, Inc.
Utilities
|
Added | 138,208 | $14,575,415 | 1.00% | |
| VB |
Vanguard Index Funds
|
Added | 50,012 | $12,900,595 | 0.89% | |
| IVV |
iShares Core S&P 500 ETF
|
Added | 18,022 | $12,343,988 | 0.85% | |
| VTV |
VANGUARD VALUE INDEX FUND
|
Added | 62,921 | $12,017,281 | 0.83% | |
| VGSH |
VANGUARD SHORT-TERM TREASURY INDEX FUND
|
Reduced | 194,125 | $11,400,961 | 0.78% | |
| MUB |
iShares National Muni Bond ETF
|
Added | 99,281 | $10,633,987 | 0.73% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Added | 33,704 | $10,576,315 | 0.73% | |
| SPY |
Spdr S&P 500 ETF Trust
|
Added | 14,510 | $9,894,659 | 0.68% | |
| SUB |
iShares Short-Term National Muni Bond ETF
|
Added | 77,478 | $8,266,902 | 0.57% | |
| YLD |
Principal Active High Yield ETF
|
Reduced | 433,302 | $8,234,904 | 0.57% | |
| VUG |
VANGUARD GROWTH INDEX FUND
|
Reduced | 16,740 | $8,166,776 | 0.56% | |
| KO |
Coca Cola Co
Consumer Defensive
|
Added | 114,363 | $7,995,117 | 0.55% | |
| AMLP |
Alerian MLP ETF
|
Reduced | 160,871 | $7,564,154 | 0.52% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Added | 11,446 | $7,555,390 | 0.52% | |
| HD |
Home Depot, Inc.
Consumer Cyclical
|
Added | 21,667 | $7,455,614 | 0.51% | |
| AMJB |
|
Reduced | 211,761 | $6,333,771 | 0.44% | |
| WMT |
Walmart Inc.
Consumer Defensive
|
Added | 49,948 | $5,564,706 | 0.38% | |
| AVGO |
Broadcom Inc.
Technology
|
Added | 16,047 | $5,553,866 | 0.38% | |
| OSK |
Oshkosh Corp
Industrials
|
Reduced | 42,601 | $5,351,963 | 0.37% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Reduced | 35,081 | $5,034,825 | 0.35% | |
| VONE |
VANGUARD RUSSELL 1000 INDEX FUND
|
NEW | 16,135 | $4,986,360 | 0.34% | |
| BFC |
Bank First Corp
Financial Services
|
Reduced | 40,765 | $4,965,992 | 0.34% | |
| MDY |
Spdr S&P Midcap 400 ETF Trust
|
Added | 8,023 | $4,840,115 | 0.33% | |
| ABT |
Abbott Laboratories
Healthcare
|
Reduced | 36,484 | $4,571,080 | 0.31% | |
| TSLA |
Tesla, Inc.
Consumer Cyclical
|
Added | 10,109 | $4,546,219 | 0.31% | |
| VGIT |
VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND
|
Added | 74,685 | $4,475,872 | 0.31% | |
| BA |
Boeing Co
Industrials
|
Added | 20,406 | $4,430,550 | 0.30% | |
| XOM |
ExxonMobil Holdings Corp
Energy
|
Added | 36,660 | $4,411,664 | 0.30% | |
| ETN |
Eaton Corp plc
Industrials
|
Added | 13,674 | $4,355,305 | 0.30% |
Showing the top 50 of 421 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.