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HNST · Honest Company, Inc.

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$5.05 +0.09 (+1.81%) At close · Aug 21
Market Cap
$542.32M
Shares
107.28M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$5.05 Open$4.97 Day$4.90–5.09 52W close$2.10–5.46 Avg vol 30d2.4M Short int9.8M · 9.1% float · 8.6d Short vol38% Last earningsAug 5, 2026 DataMay 2021–Aug 2026 Filing10-Q · Aug 5

Up next

Next earnings call
Nov 4, 2026 Est · unconfirmed · in 10 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Aug 5, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Strong Buy Momentum Very Strong Sentiment Bearish Fundamentals Strong Quant / Vol Very High
      Market backdrop VIX 15.1 · calm Equity put/call 0.51
      Technical
      price trend
      Strong Buy
      50 / 200-day cross No cross
      Price vs 200-day avg +60%
      above
      Price vs 50-day avg +24%
      above
      RSI (14) 64
      neutral
      MACD trend Positive
      52-week position 88%
      near high
      Volume (OBV) Confirms
      volume backs price
      Momentum
      relative strength
      Very Strong
      1-month return +33%
      trailing
      6-month return +92%
      trailing
      YTD return +96%
      this year
      Relative strength +80%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bearish
      Trend (MA cross) No cross
      50d $4 › 200d $3 — 50d above 200d
      Institutional flow Distributing
      -6% holders QoQ · +20 funds added
      Insider flow Distributing
      Net -$750.5K over 90 days · 100% sells
      Short interest Rising
      9.13% of float · ▲ +3.0% MoM · 8.6 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      145 holders — mid 3-yr range
      Squeeze score 74
      high risk · 0–100
      Fundamentals
      Strong
      Revenue growth −2%
      Y/Y
      Gross margin 33%
      contracting
      EPS growth −133%
      Y/Y
      Free cash flow $13.6M
      Buyback $6.3M
      remaining
      Balance sheet $89.6M
      net cash
      Quant / Vol
      risk profile
      Very High
      Volatility 74%
      annualized · 1-yr
      Max drawdown −49%
      past year
      ATR 5.4%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the 8-K filed Aug 5, 2026
      Organic Revenue Growth · full year 2026 Non-GAAP Initiated 5% – 7%
      Prior guidance period ended · from the Earnings Call filed Mar 31, 2024
      Adjusted EBITDA · full year 2024 $1M – $5M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Strong Buy
      0 · 3 · 4
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      +60% Bullish
      Price vs 50-day avg
      +24% Bullish
      RSI (14)
      64 Neutral
      MACD trend
      Positive Bullish
      52-week position
      88% Bullish
      Volume (OBV)
      Confirms Neutral
      Market signals — smart money & positioning
      Bearish · 3 of 6
      Trend (MA cross) No cross
      50d $4 › 200d $3 — 50d above 200d
      Institutional flow Distributing
      -6% holders QoQ · +20 funds added
      Insider flow Distributing
      Net -$750.5K over 90 days · 100% sells
      Short interest Rising
      9.13% of float · ▲ +3.0% MoM · 8.6 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      145 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $2 Now $5 · 88% Range high $5
      vs 200-day avg +60% vs 50-day avg +24%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Adjusted EBITDA non-GAAP $14.5M Q2 2026
      Adjusted Net Income non-GAAP $11.7M Q2 2026
      Organic Revenue non-GAAP 80.19M Q2 2026
      Share repurchase program authorization remaining $6.3M As of June 30, 2026
      Tracked channel consumption 7.7% Q2 2026
      Underlying Adjusted EBITDA non-GAAP 7.83M Q2 2026
      Underlying Adjusted EBITDA Margin non-GAAP 9.8% Q2 2026
      Underlying Adjusted Gross Margin non-GAAP 43.8% Q2 2026
      Underlying Adjusted Net Income non-GAAP $5.07M Three Months Ended June 30, 2026
      Underlying Adjusted Net Income Margin non-GAAP 6.3% Three Months Ended June 30, 2026

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Household & Personal Products — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HNST
      Honest Company, Inc.
      this stock
      $542.32M +95.7% -1.9% 9.1%
      PG
      PROCTER & GAMBLE Co
      $336.30B +1.0% +3.3% 21.9 1.2%
      UL
      Unilever PLC
      $138.11B -1.9% 0.1%
      CL
      Colgate Palmolive Co
      $72.61B +15.3% +1.7% 36.0 2.2%
      RBGLY
      Reckitt Benckiser Group PLC
      $44.98B 0.0%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      145
      % held
      48.8%
      Net QoQ
      +2.5M sh
      Top holder
      BlackRock, Inc.
      Held Float
      View
      Held by Funds
      Fund positions
      133
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      9.8M
      Days to cover
      8.6d
      Change
      +286.5K sh
      View
      Short Volume
      Short vol %
      38%
      As of
      Aug 21, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      677
      Value
      $2.5K
      As of
      Jul 30, 2026
      View
      Off-Exchange
      Off-exchange %
      42.6%
      Week of
      Jul 13, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net selling
      Net (90d)
      -$750.5K
      Buyers / Sellers
      0 / 2
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Tom Malinowski
      Amount
      $15.0K–$50.0K
      Traded
      May 11, 2021
      View
      Financials
      Financials
      Revenue (FY)
      $371.3M
      Net income (FY)
      $-15.7M
      EPS diluted
      $-0.14
      View
      Buybacks
      Authorized
      $25.0M
      Remaining
      $6.3M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Aug 5, 2026
      This year
      11
      View
      Proposed Sales
      Value
      $22.9K
      Shares
      4.6K
      Filed
      Aug 21, 2026
      View
      Earnings & Events
      Earnings Calls Upcoming
      Next call
      Sep 10, 2026
      Last call
      Aug 5, 2026
      View
      Investor Relations
      Upcoming events
      2
      View

      Performance

      5D 20D 120D MTD YTD
      HNST +4.3% +33.3% +92.0% +38.4% +95.7%
      SPY -1.4% +3.6% +11.6% +2.5% +12.3%
      vs SPY +5.7% +29.6% +80.5% +35.9% +83.5%

      Capital returns

      Buyback program · as of Jun 30, 2026
      Authorized
      $25.00M
      Spent (derived)
      $18.70M
      Remaining
      $6.30M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1530979 CUSIP 438333106 13F (30d) 132 filings 131 filers Visit website