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HNST · Honest Company, Inc.

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$4.84 -0.19 (-3.78%) At close · Aug 14
Market Cap
$519.26M
Shares
107.28M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$4.84 Open$5.02 Day$4.79–5.04 52W close$2.10–5.46 Avg vol 30d2.3M Short int9.8M · 9.1% float · 8.6d Short vol22% Last earningsAug 5, 2026 DataMay 2021–Aug 2026 Filing10-Q · Aug 5

Up next

Next earnings call
Nov 4, 2026 Est · unconfirmed · in 11 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Aug 5, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Very Strong Sentiment Bearish Fundamentals Strong Quant / Vol Very High
      Market backdrop VIX 14.3 · calm Equity put/call 0.52
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg +55%
      above
      Price vs 50-day avg +23%
      above
      RSI (14) 63
      neutral
      MACD trend Positive
      52-week position 82%
      mid-range
      Volume (OBV) Confirms
      volume backs price
      Momentum
      relative strength
      Very Strong
      1-month return +26%
      trailing
      6-month return +117%
      trailing
      YTD return +88%
      this year
      Relative strength +103%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bearish
      Trend (MA cross) No cross
      50d $4 › 200d $3 — 50d above 200d
      Institutional flow Distributing
      -6% holders QoQ · +21 funds added
      Insider flow Distributing
      Net -$774.0K over 90 days · 100% sells
      Short interest Rising
      9.13% of float · ▲ +3.0% MoM · 8.6 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      145 holders — mid 3-yr range
      Squeeze score 77
      high risk · 0–100
      Fundamentals
      Strong
      Revenue growth −2%
      Y/Y
      Gross margin 33%
      contracting
      EPS growth −133%
      Y/Y
      Free cash flow $13.6M
      Buyback $6.3M
      remaining
      Balance sheet $89.6M
      net cash
      Quant / Vol
      risk profile
      Very High
      Volatility 74%
      annualized · 1-yr
      Max drawdown −49%
      past year
      ATR 6.1%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the Earnings Call filed Jun 30, 2026
      Reported revenue · full year 2026 $319M – $325M
      Organic revenue growth · full year 2026 5% – 7%
      Adjusted EBITDA · full year 2026 Non-GAAP $23M – $25M
      Prior guidance period ended · from the Earnings Call filed Mar 31, 2024
      Adjusted EBITDA · full year 2024 $1M – $5M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      0 · 4 · 3
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      +55% Bullish
      Price vs 50-day avg
      +23% Bullish
      RSI (14)
      63 Neutral
      MACD trend
      Positive Bullish
      52-week position
      82% Neutral
      Volume (OBV)
      Confirms Neutral
      Market signals — smart money & positioning
      Bearish · 3 of 6
      Trend (MA cross) No cross
      50d $4 › 200d $3 — 50d above 200d
      Institutional flow Distributing
      -6% holders QoQ · +21 funds added
      Insider flow Distributing
      Net -$774.0K over 90 days · 100% sells
      Short interest Rising
      9.13% of float · ▲ +3.0% MoM · 8.6 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      145 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $2 Now $5 · 82% Range high $5
      vs 200-day avg +55% vs 50-day avg +23%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Adjusted Operating Expenses non-GAAP $33.3M Q1 2026
      Share repurchase program authorization remaining $22M As of March 31, 2026

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Household & Personal Products — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HNST
      Honest Company, Inc.
      this stock
      $519.26M +87.6% -1.9% 9.1%
      PG
      PROCTER & GAMBLE Co
      $336.00B +0.9% +3.3% 21.8 1.2%
      UL
      Unilever PLC
      $133.70B -5.1% 0.1%
      CL
      Colgate Palmolive Co
      $73.30B +16.4% +1.7% 36.3 2.2%
      RBGLY
      Reckitt Benckiser Group PLC
      $44.32B 0.0%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      145
      % held
      48.8%
      Net QoQ
      +2.5M sh
      Top holder
      BlackRock, Inc.
      Held Float
      View
      Held by Funds
      Fund positions
      133
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      9.8M
      Days to cover
      8.6d
      Change
      +286.5K sh
      View
      Short Volume
      Short vol %
      22%
      As of
      Aug 14, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      98
      Value
      $372
      As of
      Jul 2, 2026
      View
      Off-Exchange
      Off-exchange %
      41.9%
      Week of
      Jul 6, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net selling
      Net (90d)
      -$774.0K
      Buyers / Sellers
      0 / 3
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Tom Malinowski
      Amount
      $15.0K–$50.0K
      Traded
      May 11, 2021
      View
      Financials
      Financials
      Revenue (FY)
      $371.3M
      Net income (FY)
      $-15.7M
      EPS diluted
      $-0.14
      View
      Buybacks
      Authorized
      $25.0M
      Remaining
      $6.3M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Aug 5, 2026
      This year
      11
      View
      Proposed Sales
      Value
      $412.1K
      Shares
      79.0K
      Filed
      Aug 10, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Aug 5, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      HNST -11.4% +26.4% +117.0% +32.6% +87.6%
      SPY +0.4% +4.5% +13.8% +3.9% +13.9%
      vs SPY -11.8% +21.9% +103.3% +28.7% +73.8%

      Capital returns

      Buyback program · as of Jun 30, 2026
      Authorized
      $25.00M
      Spent (derived)
      $18.70M
      Remaining
      $6.30M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1530979 CUSIP 438333106 13F (30d) 143 filings 141 filers Visit website