6-K
Chanson International Holding (CHSN)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of May 2025
Commission File Number: 001-41663
Chanson International Holding
B9 Xinjiang Chuangbo Zhigu Industrial Park
No. 100 Guangyuan Road, Shuimogou District
Urumqi, Xinjiang, China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
Form 20-F ☒ Form 40-F ☐
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Chanson International Holding | ||
|---|---|---|
| Date: May 13, 2025 | By: | /s/ Gang Li |
| Name: | Gang Li | |
| Title: | Chief Executive Officer, Director, and<br><br> Chairman of the Board of Directors |
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Exhibit 99.1
Sweet Innovation, LessSugar: Chanson International Holding Refines Natural Sweetener Blend for Healthier Beverages and Baked Goods
URUMQI, China, May 7, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (NASDAQ: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced an innovation in sugar reduction: an optimized blend of natural sweeteners that enhances both flavor and functionality in beverages and baked goods. This reformulation marks a key step forward in the Chanson’s health-focused product strategy, aligning with growing global demand for lower-sugar, clean-label foods without compromising taste or texture.
Instead of introducing a new compound, Chanson’s research and development team focused on optimizing the ratio of existing natural sweeteners—specially combining Brazzein, a sweet-tasting protein, with Mogroside V from monk fruit. The new formulation delivers a more harmonious sweetness profile with improved aftertaste control and better heat stability—effectively addressing the common limitations of sugar substitutes in baking and hot beverages—while containing zero calories.
This improved formula has already been applied to Chanson’s beverage and bakery products under its flagship coffee brand, Soul ● Song. Since the low-sugar product series debut in July 2024, it has gained initial positive consumer reception. The early result reflects strong consumer interest in the new sweetener blend. Building on this, Chanson plans to introduce the reformulated products across three stores in New York and over 50 stores in Xinjiang by late 2025.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, remarked, “With global health awareness on the rise, the sweetener market is shifting from artificial additives to natural and transparent alternatives. Chanson is responding to this wave, transforming our products to support cleaner eating while keeping the rich and satisfying flavors our customers love. This latest product reformulation underscores our commitment to delivering consumer-friendly solutions that support global sugar reduction efforts, without sacrificing taste or quality. Building on this initial progress, we plan to expand our natural sweetener blends into dairy and functional foods, while exploring partnerships to reach broader markets in North America and Europe. We expect these health-focused offerings to contribute to our annual revenue in the coming years, with a long-term target of potentially exceeding 30 percent contribution.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 63 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson’s dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company’s website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions intended to identify forward-looking statements. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
Exhibit 99.2
Chanson International Reports on Diversity Initiativesand Responsible Business Practices
URUMQI, China, May 9, 2025 /GLOBE NEWSWIRE/ -- Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced significant progress in promoting inclusive hiring and supporting regional development in Xinjiang, China.
As an enterprise focusing on inclusive development, Chanson has introduced a wide range of initiatives to support minority talent and promote equitable opportunity. Through targeted outreach, inclusive hiring practices and mentorship programs, the Company supports minorities transition from traditional agricultural and pastoral work into skilled roles in modern industry. For longer career developments, Chanson also established a support program for former employees who wish to return to their hometowns to start businesses. To date, it has supported 23 former employees in successfully launching their own ventures.
Chanson’s inclusive approach also extends to employee well-being, with comprehensive support systems that reflect respect for cultural identity and daily needs. These include free dormitories or housing subsidies, meals that respect dietary customs, paid annual leave with travel reimbursement, and culturally inclusive celebrations to that foster a sense of belonging and work-life balance.
Beyond the workplace, Chanson is also committed to strengthening the social fabric of the broader community. It partners with local agricultural producers and handicraft cooperatives to strengthen livelihoods along the local supply chain and expand its community impact in surrounding rural areas. These efforts contribute to economic resilience and shared prosperity at the community level.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, remarked, “Empowering diversity and inclusion is a core tenet of Chanson’s long-term strategic plan. By aligning our business operations with regional development priorities, we aim to contribute to the broader goal of common prosperity. Our combination of internal initiatives, such as inclusive hiring, baking skills training and employee welfare reflects our deep commitment to inclusive development. This model not only promotes employee well-being but also plays a meaningful role in supporting long-term regional revitalization. Looking ahead, we will continue expanding our investment in Xinjiang and deepening our commitment to creating equal opportunities, empowering individuals to thrive, and building a more inclusive and resilient future for all.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 63 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson’s dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company’s website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions intended to identify forward-looking statements. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
Exhibit 99.3
Chanson International’s “SongkangMeal” Nasogastric Nutrition Formula Approved for Use in China
URUMQI, China, May 13, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced that its self-developed “Songkang Meal” series of nasogastric nutrition formulas has received official registration approval as a Food for Special Medical Purpose (“FSMP”) in China. The product has been adopted for use in several hospitals in Xinjiang. As the Company’s first FSMP product, “Songkang Meal” represents Chanson’s expansion into the medical nutrition and FSMP market, presenting an opportunity for new revenue streams.
“Songkang Meal” is designed to address market need for FSMP products in Northwest China with its nutritional formulation and localized features. Specifically developed for patients with chronic conditions such as diabetes and kidney disease, the “Songkang Meal” series utilizes a low-glycemic index carbohydrate and plant-based protein blend to balance nutrient density and gastrointestinal tolerance. Its formulation also incorporates ingredients native to Xinjiang, including sea buckthorn and chickpeas. At one hospital in Xinjiang, 127 patients have reportedly used the product, resulting in an increase in nutritional compliance rates. In its first month on the market, “Songkang Meal” was used by over 1,000 patients, achieving satisfactory results. These initial results indicate positive reception in the region.
Chanson’s entry into the FSMP field builds on its experience in food innovation. Drawing from years of experience in bakery production, the Company has applied relevant technologies such as freeze-drying and precision temperature control to the development of stable and high-quality nutrition formulas. By sourcing ingredients locally and centralizing production in Xinjiang, Chanson aims to achieve cost efficiency and raw material traceability. Additionally, the Company’s existing retail network in Xinjiang supports a logistics system capable of delivering FSMP products to hospital partners within 48 hours, addressing a major challenge of cold-chain distribution in the market.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, commented, “With China’s aging population and rising demand for specialized clinical nutrition, we see an opportunity to extend our food expertise into the FSMP sector. The introduction of ‘Songkang Meal’ in Xinjiang marks a substantial step in this direction. By leveraging our R&D capabilities, local supply chain, and retail network, we are not only addressing an unmet need but also working towards creating a new growth engine for Chanson. We also aim to launch five new nutrition products by 2026, designed to meet the needs of patients across all age groups. With the initial launch of ‘Songkang Meal’ in Xinjiang, we believe we are positioned to scale the model nationwide. We see significant potential in this market and are confident that our integrated capabilities will position us for long-term growth in health-focused food solutions.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 63 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson’s dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company’s website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions intended to identify forward-looking statements. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com