JSDA 10-Q
Jones Soda Co. (JSDA)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form
| QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For
the Quarterly Period Ended
OR
| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from to
Commission
File Number:
(Exact name of registrant as specified in its charter)
| (State or other jurisdiction of | (I.R.S. Employer | |
| incorporation or organization) | Identification No.) | |
| (Address of principal executive offices) | (Zip Code) |
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: None
Indicate
by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Indicate
by checkmark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company. or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):
| Large Accelerated Filer ☐ | Accelerated Filer ☐ | |
| Smaller
Reporting Company | ||
| Emerging
Growth Company |
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No
As of August 13, 2026, there were shares of the registrant’s common stock issued and outstanding.
JONES SODA CO.
FORM 10-Q
FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2026
TABLE OF CONTENTS
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EXPLANATORY NOTE
Unless otherwise indicated or the context otherwise requires, all references in this Quarterly Report on Form 10-Q (this “Report”) to “we,” “us,” “our,” “Jones,” and the “Company” are to Jones Soda Co., a Washington corporation, and our wholly-owned subsidiaries.
In addition, unless otherwise indicated or the context otherwise requires, all references in this Report to “Jones Soda” refer to our premium beverages, including Jones® Soda sold under the trademarked brand name “Jones Soda Co.®”
CAUTIONARY NOTICE REGARDING FORWARD LOOKING STATEMENTS
We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. This Report contains a number of forward-looking statements that reflect management’s current views and expectations with respect to our business, strategies, products, future results and events, and financial performance. All statements made in this Report other than statements of historical fact, including statements that address operating performance, the economy, events or developments that management expects or anticipates will or may occur in the future, including statements related to case sales, revenues, profitability, distributor channels, new products or markets, adequacy of funds from operations, cash flows and financing, potential strategic transactions, statements regarding future operating results and non-historical information, are forward-looking statements. In particular, the words such as “believe,” “expect,” “intend,” “anticipate,” “estimate,” “may,” “will,” “can,” “plan,” “predict,” “could,” “future,” “continue,” variations of such words, and similar expressions identify forward-looking statements, but are not the exclusive means of identifying such statements and their absence does not mean that the statement is not forward-looking.
Readers should not place undue reliance on these forward-looking statements, which are based on management’s current expectations and projections about future events, are not guarantees of future performance, are subject to risks, uncertainties and assumptions and apply only as of the date of this Report. Our actual results, performance or achievements could differ materially from historical results as well as from the results expressed in, anticipated or implied by these forward-looking statements. Except as required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
In particular, our business, including our financial condition and results of operations and our ability to continue as a going concern may be impacted by a number of factors, including, but not limited to, the following:
| ● | Our ability to successfully execute on our growth strategy and operating plans; |
| ● | Our ability to continue to raise capital to finance our operations; |
| ● | Our revenues from our hemp-derived HD9 products could be negatively impacted if recent federal legislation that would prohibit the unregulated sale of intoxicating hemp-based or hemp derived products (including delta-8/HD9) is not amended; |
| ● | Our ability to manage our operating expenses and generate cash flow from operations, along with our ability to secure additional financing if our sales goals take longer to achieve than anticipated; |
| ● | Our ability to create and maintain brand name recognition and acceptance of our products, which is critical to our success in our competitive, brand-conscious industry; |
| ● | Our ability to compete successfully against much larger, well-funded, established companies currently operating in the beverage industry generally, including in the fountain business, particularly from other major beverage companies; |
| ● | Entrance into and increased focus on the craft beverage segment by other major beverage companies; |
| 3 |
| ● | Our ability to respond to changes in the consumer beverage marketplace, including potential reduced consumer demand due to health concerns (including obesity) and legislative initiatives against sweetened beverages (including the imposition of taxes); |
| ● | Our ability to successfully develop and launch new products that match consumer beverage trends, and to manage consumer response to such new products and new initiatives; |
| ● | Our ability to maintain brand image and product quality and avoid risks from product issues such as product recalls; |
| ● | Our ability to establish, maintain and expand distribution arrangements with independent distributors, retailers, brokers and national retail accounts, most of whom sell and distribute competing products, and upon whom we rely to employ sufficient efforts in managing and selling our products, including re-stocking the retail shelves with our products; |
| ● | Our ability to manage our inventory levels and to predict the timing and amount of our sales; |
| ● | Our reliance on third-party contract manufacturers of our products and the geographic locations of their facilities, which could make management of our distribution efforts inefficient or unprofitable; |
| ● | Our ability to secure a continuous supply and availability of raw materials, as well as other factors that may adversely affect our supply chain, including increases in raw material costs, and the potential shortages of glass in the supply chain; |
| ● | Our ability to source our flavors on acceptable terms from our key flavor suppliers; |
| ● | Our ability to attract and retain key personnel, the loss of whom would directly affect our efficiency and operations and could materially impair our ability to execute our growth strategy; |
| ● | Our ability to protect our trademarks and trade secrets, the failure of which may prevent us from successfully marketing our products and competing effectively; |
| ● | Litigation or legal proceedings, which could expose us to significant liabilities and damage our reputation; |
| ● | Our ability to comply with the many regulations to which our business is subject; |
| ● | Our ability to maintain an effective information technology infrastructure; |
| ● | Failures or security breaches of our information technology systems could disrupt our operations and negatively impact our business; |
| ● | Fluctuations in fuel and freight costs; |
| ● | Fluctuations in currency exchange rates, particularly between the United States and Canadian dollars; |
| ● | Tariffs affecting raw materials or finished goods transported between the United States and Canada; |
| ● | Regional, national or global economic, political, social and other conditions that may adversely impact our business and results of operations; |
| ● | Dilutive and other adverse effects on our existing shareholders and our stock price arising from future securities issuances; and |
| ● | Our ability to access the capital markets for any future equity financing, and any actual or perceived limitations to our common stock by being traded on the OTCQB Marketplace and the Canadian Stock Exchange, including the level of trading activity, volatility or market liquidity. |
For a discussion of some of the factors that may affect our business, results and prospects, see “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the Securities and Exchange Commission (“SEC”) on March 31, 2026 and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and current reports on Form 8-K. Readers are also urged to carefully review and consider the various disclosures made by us in this Report and in our other reports we file with the SEC, and those described from time to time in our press releases and other communications, which attempt to advise interested parties of the risks and factors that may affect our business, prospects and results of operations.
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PART 1 – FINANCIAL INFORMATION
| ITEM 1. | FINANCIAL STATEMENTS |
JONES SODA CO.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except per share data)
June 30, 2026 (unaudited) | December 31, 2025 | |||||||
| ASSETS | ||||||||
| Current assets: | ||||||||
| Cash | $ | $ | ||||||
| Accounts receivable, net of allowance of $ | ||||||||
| Note receivable | ||||||||
| Current licensing fees receivable | ||||||||
| Inventories, net | ||||||||
| Prefunded insurance premiums from financing | ||||||||
| Prepaid expenses and other current assets | ||||||||
| Deferred financing costs | ||||||||
| Total current assets | ||||||||
| Long-term licensing fees receivable | ||||||||
| Fixed assets, net of accumulated depreciation of $ | ||||||||
| Total assets | $ | $ | ||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY | ||||||||
| Current liabilities: | ||||||||
| Accounts payable | $ | $ | ||||||
| Accrued expenses | ||||||||
| Revolving credit facility and loans | ||||||||
| Insurance premium financing | ||||||||
| Promissory notes | ||||||||
| Total current liabilities | ||||||||
| Total liabilities | ||||||||
| Commitments and contingencies (Note 14) | ||||||||
| Shareholders’ equity: | ||||||||
| Common stock, | ||||||||
| Authorized — . Issued and outstanding shares — shares and shares, respectively | ||||||||
| Accumulated other comprehensive income | ||||||||
| Accumulated deficit | ( | ) | ( | ) | ||||
| Total shareholders’ equity | ||||||||
| Total liabilities and shareholders’ equity | $ | $ | ||||||
See accompanying notes to condensed consolidated financial statements.
| 5 |
JONES SODA CO.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(In thousands, except per share data)
Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Net Revenue | $ | $ | $ | $ | ||||||||||||
| Cost of goods sold | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Gross profit | ||||||||||||||||
| Operating expenses: | ||||||||||||||||
| Selling and marketing | ||||||||||||||||
| General and administrative | ||||||||||||||||
| Total operating expenses | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Loss from operations | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Other income (expenses): | ||||||||||||||||
| Interest income | ||||||||||||||||
| Interest expense | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Other (expense) income, net | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Gain on disposition of subsidiaries | ||||||||||||||||
| Total other income (expense) | ( | ) | ( | ) | ||||||||||||
| Income (loss) before income taxes | ( | ) | ( | ) | ||||||||||||
| Income tax expense, net | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Net income (loss) from continuing operations | ( | ) | ( | ) | ||||||||||||
| Loss (income) from discontinued operations | ( | ) | ||||||||||||||
| Net income (loss) | $ | ( | ) | $ | $ | ( | ) | $ | ||||||||
| Earning (loss) per share – basic and diluted | ||||||||||||||||
| Income (loss) from continuing operations | $ | ( | ) | $ | $ | ( | ) | $ | ||||||||
| Income from discontinued operations | $ | $ | $ | $ | ||||||||||||
| Total | $ | ( | ) | $ | $ | ( | ) | $ | ||||||||
| Weighted average common shares outstanding - basic and diluted | ||||||||||||||||
See accompanying notes to condensed consolidated financial statements.
| 6 |
JONES SODA CO.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Unaudited)
(In thousands, except per share data)
| Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Net income (loss) | $ | ( | ) | $ | $ | ( | ) | $ | ||||||||
| Other comprehensive income (loss) | ||||||||||||||||
| Foreign currency translation adjustment | ( | ) | ( | ) | ||||||||||||
| Reclassification of foreign currency translation differences upon disposal of the foreign operation | ||||||||||||||||
| Total comprehensive income (loss) | $ | ( | ) | $ | $ | ( | ) | $ | ||||||||
See accompanying notes to condensed consolidated financial statements.
| 7 |
JONES SODA CO.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(Unaudited)
(In thousands, except share data)
| Common Stock | Accumulated Other Comprehensive | Accumulated | Total Shareholders’ | |||||||||||||||||
| Number | Amount | Income | Deficit | Equity | ||||||||||||||||
| Balance as of December 31, 2025 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Shares issued for restricted share units | ||||||||||||||||||||
| Fair value of warrants issued | - | |||||||||||||||||||
| Stock-based compensation | - | |||||||||||||||||||
| Net loss | - | ( | ) | ( | ) | |||||||||||||||
| Other comprehensive loss | - | ( | ) | ( | ) | |||||||||||||||
| Balance as of June 30, 2026 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Common Stock | Accumulated Other Comprehensive | Accumulated | Total Shareholders’ | |||||||||||||||||
| Number | Amount | Income | Deficit | Equity | ||||||||||||||||
| Balance as of December 31, 2024 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Shares issued for restricted share units | ||||||||||||||||||||
| Fair value of warrants issued | - | |||||||||||||||||||
| Stock-based compensation | - | |||||||||||||||||||
| Net Income | - | |||||||||||||||||||
| Other comprehensive income | - | |||||||||||||||||||
| Balance as of June 30, 2025 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Common Stock | Accumulated Other Comprehensive | Accumulated | Total Shareholders’ | |||||||||||||||||
| Number | Amount | Income | Deficit | Equity | ||||||||||||||||
| Balance as of March 31, 2026 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Stock-based compensation | - | |||||||||||||||||||
| Net loss | - | ( | ) | ( | ) | |||||||||||||||
| Other comprehensive loss | - | ( | ) | ( | ) | |||||||||||||||
| Balance as of June 30, 2026 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Common Stock | Accumulated Other Comprehensive | Accumulated | Total Shareholders’ | |||||||||||||||||
| Number | Amount | Income | Deficit | Equity | ||||||||||||||||
| Balance as of March 31, 2025 | $ | $ | $ | ( | ) | $ | ||||||||||||||
| Shares issued for restricted share units | ||||||||||||||||||||
| Fair value of warrants issued | - | |||||||||||||||||||
| Stock-based compensation | - | |||||||||||||||||||
| Net Income | - | |||||||||||||||||||
| Other comprehensive income | - | |||||||||||||||||||
| Balance as of June 30, 2025 | $ | $ | $ | ( | ) | $ | ||||||||||||||
See accompanying notes to condensed consolidated financial statements.
| 8 |
JONES SODA CO.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands, except share data)
| Six Months Ended June 30, | ||||||||
| 2026 | 2025 | |||||||
| OPERATING ACTIVITIES: | ||||||||
| Net income (loss) | $ | ( | ) | $ | ||||
| Less: Income from discontinued operations | ( | ) | ||||||
| Net Income (loss) from continuing operations | ( | ) | ||||||
| Adjustments to reconcile net income (loss) to net cash flows used in operating activities: | ||||||||
| Accretion of interest of note receivable | ( | ) | ||||||
| Accretion of interest of loan payable | ||||||||
| Change in allowance for credit losses | ( | ) | ||||||
| Depreciation | ||||||||
| Finance costs | ||||||||
| Finance income | ( | ) | ||||||
| Gain on disposition of subsidiaries | ( | ) | ||||||
| Licensing fees | ( | ) | ||||||
| Stock-based compensation | ||||||||
| Write-off of obsolete inventory | ( | ) | ||||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | ( | ) | ||||||
| Inventories | ( | ) | ||||||
| Prefunded insurance premiums from financing | ||||||||
| Prepaid expenses and other current assets | ( | ) | ||||||
| Accounts payable | ( | ) | ||||||
| Accrued expenses | ( | ) | ( | ) | ||||
| Net cash used in continuing operations | ( | ) | ( | ) | ||||
| INVESTING ACTIVITIES: | ||||||||
| Cash receipts from licensing fee receivables | ||||||||
| Disposal of a subsidiary, net of cash disposed of | ||||||||
| Proceeds from disposal of property, plant and equipment | ||||||||
| Proceeds from sale of note receivable | ||||||||
| Purchase of property, plant and equipment | ( | ) | ||||||
| Net cash provided by investing activities | ||||||||
| FINANCING ACTIVITIES: | ||||||||
| Net cash from revolving credit facility | ||||||||
| Proceeds on issuance of promissory notes | ||||||||
| Repayment of promissory notes | ( | ) | ( | ) | ||||
| Repayments on insurance financing | ( | ) | ( | ) | ||||
| Net cash provided by financing activities | ||||||||
| DISCONTINUED OPERATIONS: | ||||||||
| Net cash provided by operating activities of discontinued operations | ||||||||
| Net cash Provided by discontinued operations | ||||||||
| Net change in cash | ( | ) | ( | ) | ||||
| Effect of exchange rate changes on cash | ( | ) | ||||||
| Cash from continuing operations, beginning of period | ||||||||
| Cash from discontinued operations, beginning of period | ||||||||
| Cash, end of period | $ | $ | ||||||
| Supplemental disclosure: | ||||||||
| Cash paid during the period for: | ||||||||
| Interest | $ | $ | ||||||
| Income taxes | $ | $ | ||||||
See accompanying notes to condensed consolidated financial statements.
| 9 |
JONES SODA CO.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
| 1. | Nature of Operations and Summary of Significant Accounting Policies |
Jones Soda Co. develops, produces, markets and distributes premium beverages that we sell and distribute primarily in the United States and Canada through our network of independent distributors and directly to our national and regional retail accounts. We also sell products in select international markets. Our products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, “up and down the street” in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through our national accounts with several large retailers. We refer to our network of independent distributors as our direct store delivery (“DSD”) channel, and we refer to our national and regional accounts who receive shipments directly from us as our direct to retail (“DTR”) channel. We do not directly manufacture our products but instead outsource the manufacturing process to third-party contract manufacturers. We also sell various products online, including soda with customized labels, wearables, candy and other items, and we license our trademarks for use on products sold by other manufacturers.
We are a Washington corporation and have the following subsidiaries: Jones Soda Co. (USA) Inc., Jones Soda (Canada) Inc., Pinestar Gold Inc., Mary Jones Holdco 2, Inc. and Mary Jones Beverage LLC (collectively, the “Subsidiaries”).
Basis of presentation, consolidation and use of estimates
The unaudited interim condensed consolidated financial statements as of and for the period ending June 30, 2026, have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the rules and regulations of the Securities and Exchange Commission (“SEC”) applicable to interim financial reporting. These condensed consolidated financial statements include our accounts and those of our subsidiaries, with all intercompany transactions eliminated in consolidation.
In management’s opinion, the accompanying unaudited condensed consolidated financial statements reflect all material adjustments necessary for a fair presentation of our financial position, results of operations, and cash flows as of the dates and for the periods presented. These adjustments consist solely of normal and recurring items. The preparation of financial statements requires estimates and assumptions that impact the reported amounts of assets, liabilities, revenues, and expenses. Key areas subject to such estimates and assumptions include, but are not limited to, inventory valuation, depreciation and valuation of capital assets, accounts receivable credit loss reserve, trade promotion liabilities, stock-based compensation expense, valuation allowance for deferred income tax assets, contingencies, and forecasts supporting the going concern assumption and related disclosures. Actual results may differ from these estimates.
The operating results for interim periods are not necessarily indicative of expected results for the full fiscal year. These financial statements should be reviewed in conjunction with the audited financial statements and accompanying notes included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2025.
Reclassifications
Certain amounts from prior periods have been reclassified to conform with the current period presentation.
Liquidity
As
of June 30, 2026, and December 31, 2025, the Company had cash of approximately $
For
the six months ended June 30, 2026, net cash used in continuing operating activities was approximately $
| 10 |
For
the six months ended June 30, 2026, investing activities provided net cash of approximately $
For
the six months ended June 30, 2026, net cash provided by financing activities totaled approximately $
Historically,
we have experienced recurring losses from operations and negative cash flows from operating activities. These factors raise
substantial doubt regarding the Company’s ability to continue as a going concern. The Company continues to focus on reducing
its operating expenses while bringing products to market with higher margins and potentially higher customer demand. Additionally,
the Company announced the closing of $
Revenue recognition
The Company’s contracts have a single performance obligation which is satisfied at the point in time when the customer has title and the significant risks and rewards of ownership of the product. Title and the significant risk and rewards of ownership are deemed to transfer when products are loaded onto a truck for shipment or Free on Board (“FOB”) shipping point. The Company primarily receives fixed consideration for sales of product, subject to adjustment as described below.
Shipping
and handling costs paid by customers, primarily related to online orders, are included in revenue and totaled approximately $
For further details on the Company’s revenue recognition policy, refer to Note 1 of the most recently filed Form 10-K, filed on March 31, 2026.
Revenue is recorded net of provisions for discounts, slotting fees payable by us to retailers to stock our products and promotion allowances. Discounts, slotting fees and promotional allowances vary the consideration the Company is entitled to in exchange for the sale of products to distributors. The Company estimates these discounts, slotting fees and promotional allowances in the same period that the revenue is recognized for product sales to customers. These estimates are based on contract terms and our historical experience with similar programs and require management judgement with respect to estimating customer participation and performance levels. Differences between estimated expense and actual costs are normally insignificant and are recognized in earnings in the period such differences are determined. The amount of revenue recognized represents the amount that will not be subject to a significant future reversal of revenue. The liability for promotional allowances is included in accrued expenses on the consolidated balance sheets. Amounts paid for slotting fees are recorded as prepaid expenses on the consolidated balance sheets and amortized over the corresponding term.
For
the three months ended June 30, 2026 and 2025, our revenue was increased by $
All
sales to distributors and customers are generally final. In limited instances we may accept returned product due to quality issues or
distributor terminations, and in such situations we would have variable consideration. The Company’s customers generally pay within
30 days from the receipt of a valid invoice. The Company offers prompt pay discounts of up to
Accounts Receivable
The
accounts receivable balance primarily consists of trade receivables from distributors and retail customers. The Company’s allowance
for credit losses represents management’s best estimate of probable credit losses in existing accounts receivable, determined primarily
based on current trends and historical collection data. To account for potential credit losses, the Company reserves a percentage of
trade receivable balances based on collection history and prevailing economic conditions expected to impact credit risk over the life
of the receivables. These reserves are regularly re-evaluated and adjusted as necessary. Account balances deemed uncollectible are written
off against the allowance after all collection efforts have been exhausted and the likelihood of recovery is considered remote. As of
June 30, 2026, and December 31, 2025, allowances for credit losses were approximately $
As
of June 30, 2026, one of the Company’s independent customers accounted for approximately
Basic net earnings (loss) per share is calculated using the weighted average number of common shares outstanding during the respective periods. Diluted earnings per share is computed by adjusting the weighted average number of common shares to reflect the potential net exercise or conversion of all dilutive securities.
| 11 |
Recent Accounting Guidance Not Yet Adopted
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, as clarified by ASU 2025-01. The guidance requires public business entities to disclose additional disaggregated information about certain income statement expense captions in the notes to the financial statements. The amendments are effective for annual reporting periods beginning after December 15, 2026, and interim reporting periods within annual reporting periods beginning after December 15, 2027. Early adoption is permitted. The Company is currently evaluating the impact of this guidance on its consolidated financial statement disclosures.
In December 2025, the FASB issued Accounting Standards Update 2025-11, Interim Reporting (Topic 270): Narrow-Scope Improvements. The amendments clarify the scope of Topic 270, standardize the form and content requirements for interim financial statements, and consolidate interim disclosure requirements within Topic 270. The ASU also introduces a disclosure principle requiring entities to describe events occurring after the end of the most recent annual period that have a material effect on the interim financial statements. The amendments do not change the fundamental nature of interim reporting and are not expected to result in significant additional disclosures. ASU 2025-11 is effective for the Company for interim periods within fiscal years beginning after December 15, 2027, with a one-year deferral for entities that are not public business entities. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its interim financial statement presentation and disclosures, but does not expect the adoption to have a material effect on its consolidated financial statements.
| 2. | Discontinued Operations |
On June 19, 2025 (the “Date of Disposition”), the Company completed the sale of all issued and outstanding equity interests in its cannabis beverage subsidiaries (the “Cannabis Subsidiaries”) to MJ Reg pursuant to a share purchase agreement (“SPA”). As part of the transaction, the Company discontinued its Cannabis-Derived (THC) Beverage operations. The disposal group met the criteria for discontinued operations under ASC 205-20.
Under
the SPA, MJ Reg purchased the Cannabis Subsidiaries for (i) a $
In
connection with the SPA, the Company entered into a trademark license agreement with MJ Holdings granting exclusive rights to use certain
licensed intellectual property in connection with THC-based consumable products. The Company retains exclusive rights to Hemp-based products.
Under the agreement, the Company is entitled to receive a fixed annual licensing fee of $
At
the Date of Disposition, the Company measured the consideration at fair value using a weighted average cost of capital of
| ● | Promissory
Note — $ | |
| ● | License
Agreement — $ |
Transaction
costs incurred totaled $
The Cannabis Subsidiaries’ operating results for the periods presented are classified as discontinued operations. No activity occurred during the six months ended June 30, 2026, other than the ongoing assessment of collectability of the promissory note and licensing receivable. The Company continues to evaluate the carrying value of the related receivables each reporting period.
A summary of results from discontinued operations for the three months and six months ended June 30, 2025 is presented below:
| Three Months Ended June 30, 2025 | Six Months Ended June 30, 2025 | |||||||
| Net Revenue | $ | $ | ||||||
| Cost of goods sold | ( | ) | ( | ) | ||||
| Gross profit | ||||||||
| Operating expenses: | ||||||||
| Selling and marketing | ||||||||
| General and administrative | ||||||||
| Total operating expenses | ( | ) | ( | ) | ||||
| Gain (Loss) from discontinued operations | ||||||||
| Tax expenses | ( | ) | ( | ) | ||||
| Net income (loss) from discontinued operations | $ | ( | ) | $ | ||||
| 3. | Note receivable |
On
June 19, 2025, the Company issued a promissory note with an aggregate principal amount of $
| ● | $ | |
| ● | $ | |
| ● | $ | |
| ● | $ | |
| ● | $ |
The
promissory note accrues interest at the lower of
| 12 |
In
accordance with ASC 820, the Company applied its weighted average cost of capital of
On
January 16, 2026, the Company entered into an Assignment and Assumption of Debt Agreement with Two Shores Capital Corp. (“Two Shores”)
and MJ Reg. Pursuant to the agreement, the Company assigned to Two Shores all of its rights, title, and interest in the promissory note
with an outstanding principal balance of $
As
consideration for the assignment, the Company received cash proceeds of $
In
connection with the transaction, the Company issued to Two Shores
common stock warrants. Each warrant is exercisable for one
share of the Company’s common stock at an exercise price of $
The valuation of the warrants was performed using the Black-Scholes option pricing model, applying the following weighted-average assumptions:
| ● | Stock price per share | $ | ||
| ● | Risk free interest rate | |||
| ● | Expected volatility | |||
| ● | Expected life (in years) | |||
| ● | Expected dividend |
The
fair value of $
| 4. | Licensing fees receivable |
In
connection with the disposition of the cannabis beverage subsidiaries during the year ended December 31, 2025, the Company entered into
the License Agreement (the “License Agreement”) with Mary Jones Holdings Inc. (“MJ Holdings”) pursuant to which
the Company granted MJ Holdings an exclusive, freely-usable and non-transferable, fully sublicensable license to use the Licensed IP
(as defined in the License Agreement) during the term of such agreement in connection with the manufacture, sale, distribution, advertising,
and promotion of all current and future products (the “Licensed Products”) each consisting of a mutually agreed upon composition,
formula, recipe, flavor necessary for the Licensed Products and labeling, container size, and packaging, as applicable, to be made available
by MJ Holdings for sale on-site at MJ Holdings’ places of business and/or by means of other distributors of MJ Holdings globally,
including in any country or jurisdiction where the sale, marketing, and distribution of the Licensed Products is lawful. Pursuant to
the License Agreement, MJ Holdings shall retain the exclusive right to any consumable product containing an emulsion derived from the
cannabis plant with a THC concentration greater than
In
accordance with ASC 820, the Company utilized its weighted average cost of capital of
For
the six months ended June 30, 2026, the Company recognized $
As
of June 30, 2026 and December 31, 2025, the carrying value of the License Agreement receivable was $
| 5. | Inventory |
Inventory consisted of the following:
June 30, 2026 (in thousands) | December 31, 2025 (in thousands) | |||||||
| Finished goods | $ | $ | ||||||
| Raw materials | ||||||||
| $ | $ | |||||||
Finished
goods primarily consist of products ready for shipment and promotional merchandise held for sale. Raw materials include ingredients,
concentrate, and packaging materials. For the three months ended June 30, 2026 and 2025, the Company recorded obsolete inventory expenses
(recovery) of approximately $million and $
| 13 |
| 6. | Fixed Assets, net |
June 30, 2026 (in thousands) | December 31, 2025 (in thousands) | |||||||
| Equipment | $ | $ | ||||||
| Office and computer equipment | ||||||||
| Accumulated depreciation | ( | ) | ( | ) | ||||
| $ | $ | |||||||
| 7. | Accrued Expenses |
Accrued expenses consisted of the following as of June 30, 2026 and December 31, 2025:
June 30, 2026 (in thousands) | December 31, 2025 (in thousands) | |||||||
| Employee benefits | $ | $ | ||||||
| Goods and services tax | ||||||||
| Sales and marketing | ||||||||
| Other accruals | ||||||||
| $ | $ | |||||||
| 8. | Revolving Credit Facility |
During
the year ended December 31, 2024, the Company entered into a Revolving Financing and Assignment Agreement (the “RFAA”) which
provides a revolving credit facility up to an amount of $
On
February 5, 2025, the Company, through one of its subsidiaries (the “Loan Subsidiary”), entered into 2Shores Credit Facility
with Two Shores , pursuant to which the Loan Subsidiary may borrow up to an aggregate maximum amount of $
During
the year ended December 31, 2025, in connection with the2Shores Loan Credit Facility, the Company issued total
| ● | Stock price per share | $ | ||
| ● | Risk free interest rate | |||
| ● | Expected volatility | |||
| ● | Expected life (in years) | |||
| ● | Expected dividend |
As
of June 30, 2026, the outstanding balance under the Loan Agreement, including accrued interest, was approximately $
| 9. | Promissory Notes |
On
May 2, 2025, the Company entered into a Promissory Note (the “Note”) with the Chairman of the Board of the Company (the “Lender”)
for a principal amount of $
In
addition to the principal and interest payments, the Company was required to pay a loan origination fee of $
During
the year ended December 31, 2025, the Company recognized interest expense of $
During
the six months ended June 30, 2026, the Company fully settled the outstanding principal balance and the related origination fee of $
| 14 |
| 10. | Insurance Premium Financing |
During
the year ended December 31, 2025, the Company entered into various one-year financing agreements to fund a portion of its insurance
premiums totaling $
As
of June 30, 2026, the outstanding balance related to insurance premium financing was $
| 11. | Membership Agreement Obligation |
On September 1, 2022, the Company entered into a membership and licensing agreement with Saltbox Inc. that provides the Company with access to a shared office and warehouse facility located in Seattle, Washington. On February 28, 2025, the Company provided notice of its intent to terminate the month-to-month arrangement after identifying lower-cost facilities.
| 12. | Shareholders’ Equity |
Omnibus Equity Incentive Plan
On March 15, 2022, our Board adopted the Jones Soda Co. 2022 Omnibus Equity Incentive Plan (the “2022 Plan”), which became effective upon approval by our shareholders on May 16, 2022. Under the 2022 Plan, the sum of (i) shares of the Company’s common stock, plus (ii) the number of shares of common stock reserved, but unissued under the Company’s then currently outstanding equity incentive plan (the “2011 Plan”), plus (iii) the number of shares of common stock underlying forfeited awards under the 2011 Plan were initially available for issuance of awards under the 2022 Plan. Additionally, the number of shares of the Company’s common stock available reserved under the 2022 Plan is subject to an annual increase on the first day of each calendar year beginning with the first January 1 following the effective date of the 2022 Plan and ending with the last January 1 during the initial ten-year term of the 2022 Plan, equal to the lesser of (A) 4% of the shares of the Company’s common stock outstanding (which shall include shares issuable upon the exercise or conversion of all outstanding securities or rights convertible into or exercisable for shares, including without limitation, preferred stock, warrants and employee options to purchase any shares) on the final day of the immediately preceding calendar year and (B) such lesser number of shares of common stock as determined by our Board of Directors (the “Board”). The Company may grant incentive stock options, non-statutory stock options, stock appreciation rights, restricted stock units and other stock-based awards to participants to acquire shares of Company common stock under the 2022 Plan. The 2022 Plan is administered by the plan administrator (as defined in the 2022 Plan).
Under the 2022 Plan, the Board may grant awards to employees, officers, directors, consultants, agents, advisors, and independent contractors. Stock options are issued at the closing price on the grant date and generally have a ten-year term. As of June 30, 2026, shares remained available for future awards under the 2022 Plan.
| (a) | Stock options: |
| Outstanding Options | ||||||||||||||||
| June 30, 2026 | June 30, 2025 | |||||||||||||||
Number of Shares | Weighted Average Exercise Price ($) (Per Share) | Number of Shares | Weighted Average Exercise Price ($) (Per Share) | |||||||||||||
| Opening | ||||||||||||||||
| Granted | ||||||||||||||||
| Cancelled | ( | ) | ||||||||||||||
| Forfeited / Expired | ( | ) | ( | ) | ||||||||||||
| Closing | ||||||||||||||||
| Exercisable | ||||||||||||||||
| 15 |
| Exercise Price | Number Outstanding | Weighted Average Remaining Contractual Life (Years) | Weighted Average Exercise Price Per Share ($) | Number Exercisable | Weighted Average Remaining Contractual Life (Years) | Weighted Average Exercise Price Per Share ($) | ||||||||||||||||||||
| $ | to $ | |||||||||||||||||||||||||
| $ | to $ | |||||||||||||||||||||||||
| $ | to $ | |||||||||||||||||||||||||
| $ | to $ | |||||||||||||||||||||||||
| (b) | Restricted stock awards: |
Beginning May 13, 2022, the Board determined that restricted stock units (RSUs) would be awarded as equity compensation for non-employee directors, replacing stock options, based on the recommendation of the Compensation and Governance Committee. RSUs vest incrementally per the award agreement, with certain awards vesting immediately upon a “Change in Control” as defined in the 2022 Plan.
Previously, from January 1, 2020, through February 15, 2022, non-employee directors received annual non-qualified stock option grants, which vested on the first anniversary of the grant date, subject to continued service. Grants were determined by dividing $ million by the closing share price on the grant date. New directors joining the Board before February 15, 2022, received prorated stock option awards under similar terms. Stock option and RSU awards were governed by the 2011 Plan (prior to the 2022 Plan) and respective grant agreements.
On December 30, 2022, the Company entered into rescission agreements with certain non-employee directors and its Chief Executive Officer and President, rescinding and canceling all RSUs granted during 2022, including shares issued upon RSU vesting in August 2022, without consideration.
On
July 16, 2025, the Company granted RSUs to members of its Board of Directors. The aggregate grant-date fair value of the RSUs
was $
During the six months ended June 30, 2026 and 2025, RSUs were issued, vested, or canceled.
As of June 30, 2026, and December 31, 2025, the Company had RSUs outstanding.
| 16 |
| (c) | Stock-based compensation expense: |
Stock-based compensation expense is recognized using the straight-line attribution method over the employees’ requisite service period. We recognize compensation expense for only the portion of stock options or restricted stock expected to vest. Therefore, we apply estimated forfeiture rates that are derived from historical employee termination behavior. If the actual number of forfeitures differs from those estimated by management, additional adjustments to stock-based compensation expense may be required in future periods.
As of June 30, 2026, the Company had unrecognized compensation expense related to stock options of $ million, respectively, and related to RSUs of $nil, respectively. These amounts are expected to be recognized over the remaining vesting periods.
| Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Stock options | $ | $ | $ | $ | ||||||||||||
| Restricted stock | ||||||||||||||||
| $ | $ | $ | $ | |||||||||||||
| Consolidated Statements of Operations account: | ||||||||||||||||
| Selling and marketing | ( | ) | ||||||||||||||
| General and administrative | ||||||||||||||||
| $ | $ | $ | $ | |||||||||||||
| June 30, 2026 | June 30, 2025 | |||||||
| Expected dividend yield | ||||||||
| Expected stock price volatility | % | % | ||||||
| Risk-free interest rate | % | % | ||||||
| Expected term (in years) | ||||||||
| Weighted-average grant date fair-value per share | $ | $ | ||||||
As of June 30, 2026, the aggregate intrinsic value of outstanding stock options was approximately $ million, while the intrinsic value of exercisable options was approximately $ million. Intrinsic value is calculated as the quoted market price of the stock at the balance sheet date less the exercise price of the option.
| 17 |
| (d) | Warrants |
| Outstanding Warrants | |||||||||||||||||
| June 30, 2026 | June 30, 2025 | ||||||||||||||||
Number of Shares | Weighted Average Exercise Price ($) (Per Share) | Number of Shares | Weighted Average Exercise Price ($) (Per Share) | ||||||||||||||
| Opening | |||||||||||||||||
| Granted | |||||||||||||||||
| Closing | |||||||||||||||||
As
discussed in Note 3, on January 16, 2026, in connection with the Assignment and Assumption of Debt Agreement, the Company issued to Two
Shores common stock warrants, each exercisable for one share of the Company’s common stock at an exercise price of $
The following table presents a summary of the Company’s outstanding warrants as of June 30, 2026:
| Expiry Date | Number Outstanding | Remaining Contractual Life (Years) | Exercise Price Per Share (in dollar) | Number Exercisable | ||||||||||||
| $ | ||||||||||||||||
| $ | ||||||||||||||||
| $ | ||||||||||||||||
| $ | ||||||||||||||||
| $ | ||||||||||||||||
| $ | ||||||||||||||||
| 13. | Segment Information |
The Company’s only operating and reportable segment is beverages. This segment includes both Jones Soda’s traditional craft sodas, known for their unique flavors, pure cane sugar formulation, and consumer-driven branding as well as our modern soda’s such as Pop Jones, Fiesta Jones and hemp derived products such as HD9. The products are distributed through various channels, including retail stores, foodservice outlets, and direct-to-consumer platforms.
The Chief Operating Decision Maker of the Company, who is also the Chief Executive Officer , is responsible for evaluating the performance of the Company’s operations. The evaluation focuses primarily on key financial metrics such as net operating revenues and operating income (loss). Based on this consolidated approach to assessing performance and allocating resources, the Company does not present additional segment information in its financial disclosures.
Furthermore, in accordance with ASC 280, the Company provides the following entity-wide disclosures for the three months and six months ended June 30, 2026 and 2025:
Net Sales by Geographic Location: The breakdown of the Company’s net sales by geographic location are as follows:
| For the three months ended | ||||||||
| (in thousands) | June 30, 2026 | June 30, 2025 | ||||||
| Segment Results – Net sales | ||||||||
| United States | $ | $ | ||||||
| Canada | ||||||||
| Total | $ | $ | ||||||
| 18 |
| For the six months ended | ||||||||
| (in thousands) | June 30, 2026 | June 30, 2025 | ||||||
| Segment Results – Net sales | ||||||||
| United States | $ | $ | ||||||
| Canada | ||||||||
| Total | $ | $ | ||||||
Net
sales generated in the United States accounted for
Net
sales generated in the United States accounted for
Long-Lived Assets: All of the Company’s long-lived assets are located in the United States.
| 14. | Commitments and Contingencies |
Commitments
As
of June 30, 2026, we continue to have commitments to various suppliers of raw materials. Purchase obligations under these commitments
are expected to total $
Legal proceedings
The California Department of Public Health (“CDPH”) issued a cease-and-desist letter to the Company regarding the sale and distribution of Mary Jones hemp infused sodas in California through Jones Soda’s wholly owned subsidiary Mary Jones Michigan, LLC. The state alleged that the Company’s products violated California law by failing to properly label the products and that the products contained hemp-derived THC isolate, which we maintain they did not. The Company disputed the CDPH position, however, it voluntarily agreed to cease distribution of its hemp infused soda in California. While CDPH requested additional information from the Company regarding the status of the recall for distributed products, the action appeared to be resolved by September 2024. In April 2025, shortly before the statute of limitations expired for any further action by CDPH relating to Mary Jones sodas, CDPH filed a complaint, and on June 27, 2025, the CDPH filed an amended complaint, in Los Angeles Superior Court naming Jones Soda and other businesses who were involved in the sale of infused soda in California in the spring of 2024. On December 17, 2025, the California Department of Public Health filed a “Notice of Entry of Dismissal and Proof of Service”.
We are or may be involved from time to time in various claims and legal actions arising in the ordinary course of business, including proceedings involving employee claims, contract disputes, product liability, other general liability claims and government and regulatory actions, as well as trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial position, results of operations or liquidity.
| 15. | Subsequent Events |
On
July 7, 2026 the Company announced that it has closed the its previously announced private placement offering of units of the Company
(the “Offering”) composed of: (i) one (1) common share in the capital of the Company (each, a “Common Share”);
and (ii) one-half (1/2) of one detachable share purchase warrant (each whole warrant, a “Warrant”, and together with a Common
Share, a “Unit”) for aggregate gross proceeds of $
On
August 6, 2026, the Company announced that it has closed the first tranche of its previously announced Canadian non-brokered private
placement (the “Offering”) of units of the Company (each, a “Unit”) at a price of US$ per Unit for
aggregate gross proceeds of approximately $
Subsequent
to the quarter
| 19 |
| ITEM 2. | MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. |
You should read the following discussion and analysis in conjunction with our unaudited condensed consolidated financial statements and related notes included elsewhere in this Quarterly Report on Form 10-Q (this “Report”) and our audited consolidated financial statements and notes thereto for the year ended December 31, 2025 included in our Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission (“SEC”) on March 31, 2026.
This Report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “believe,” “expect,” “intend,” “anticipate,” “estimate,” “may,” “will,” “can,” “plan,” “predict,” “could,” “future,” “continue,” variations of such words, and similar expressions. These statements are only predictions. Actual events or results may differ materially. In evaluating these statements, you should specifically consider various factors, including the risks outlined at the beginning of this Report under “Cautionary Notice Regarding Forward-Looking Statements” and in Item 1A of our most recent Annual Report on Form 10-K filed with the SEC, and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and current reports on Form 8-K. These factors may cause our actual results to differ materially from any forward-looking statements. Except as required by law, we undertake no obligation to publicly release any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Overview
We develop, produce, market and distribute premium beverages that we sell and distribute primarily in North America through our network of independent distributors and directly to our national and regional retail accounts. We also sell premium soda beverage products in select international markets. Our premium soda beverage products are sold primarily in grocery stores, convenience and gas stores, on fountain in restaurants, “up and down the street” in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through our national accounts with several large retailers. We refer to our network of independent distributors as our direct store delivery (“DSD”) channel, and we refer to our national and regional accounts who receive shipments directly from us as our direct to retail (“DTR”) channel. We do not directly manufacture any of our premium soda beverage products but instead outsource the manufacturing process to third-party contract manufacturers. We also sell various premium beverage soda products online, including soda with customized labels, wearables, candy and other items, and we license our trademarks for use on products sold by other manufacturers.
Our company is a Washington corporation formed in 2000 as a successor to Urban Juice and Soda Company Ltd., a Canadian company formed in 1986. Our principal place of business is located at 1522 Western Ave, STE 24150, Seattle, WA 98101. Our telephone number is (206) 624-3357.
Products
Our strategy is to evolve from a craft soda company (Jones Soda) to a diverse beverage company covering additional growing market segments including modern soda (Pop Jones) and the alternative adult beverages (Mary Jones & Spiked Jones). Our product line-up currently consists of the following:
Jones Soda
Jones Soda is our premium carbonated soft drink. We sell Jones Soda in premium glass bottles and cans, with labels featuring photos sent to us by our consumers. Over one million photos have been submitted to us. We believe this unique interaction with our consumers distinguishes our brand and offers a strong competitive advantage for Jones Soda. Additionally, we release various label campaigns that celebrate our consumers and the positive impact such consumers have on the world. Our products are made from high quality ingredients, including cane sugar and natural colors and flavors when possible. We also sell Jones Soda in more traditional flavors such as Cream Soda, Berry Lemonade, Root Beer and Orange & Cream.
Modern Soda market segment
We continue to see a growing market in our health and functional benefit focused soda brands, which we consider to be the “modern soda” market. We believe that recent growth by industry competitors such as Poppi and Olipop have demonstrated the growing consumer demand for this market segment. In 2024, Jones launched its first product in this market - “Pop Jones” product lines to capitalize on what we believe to be this growing market opportunity.
.
Mary Jones and Spike Jones (Alternative Adult Beverages market segment)
Hemp-derived Delta-9 THC Products
Jones started offering its hemp-derived Delta-9 THC (“HD9”) products in 2024 through the Mary Jones brand, including with a line of four flavors of Mary Jones hemp-derived sodas. Since that time, Mary Jones has expanded its portfolio to include three flavors of 10mg Mary Jones shooters, four flavors of Mary Jones gummies, and a line of Mary Jones zero sugar sodas. Backed by over two decades of brand equity from Jones Soda, we believe we offer an instantly recognizable name, a loyal consumer base, and a proven reputation for flavor innovation and quality. Although we believe there is currently a growing market for these products as consumers continue to migrate away from traditional beer and wine products, on November 12, 2025, the federal spending legislation passed to reopen the U.S. federal government contained a provision, which when implemented, would materially alter the federal treatment of hemp-derived products by prohibiting the unregulated sale of intoxicating hemp-based or hemp-derived products (including HD9 products), while also capping legal hemp products at 0.4 milligrams of total THC (and similar-effect cannabinoids) per product. The Company believes that when implemented, this legislation would likely require the Company to significantly reformulate or discontinue the Company’s current hemp-derived HD9 product lines.
| 20 |
Alcoholic Beverages
We launched in the third quarter of 2025 our line of hard craft sodas “spiked” with alcohol under the brand name “Spiked Jones”. We believe that the trust that our loyal customers place on our brand allows us to enter the alcohol market with a built-in advantage, one that we believe most new and existing competitors cannot replicate.
Fountain (food services market segment)
Drawing inspiration from our traditional bottles, our fountain equipment and cups are branded with an engaging collage of consumer-submitted photos that are inspired by the business themes of our retail partners and the regions in which they are located. Our fountain offerings include traditional flavors such as Cane Sugar Cola, Sugar Free Cola, as well as cane sugar sweetened Ginger Ale, Orange & Cream, Root Beer and Lemon Lime. Rounding out the lineup are two of our most popular cane sugar flavors, Berry Lemonade and Green Apple.
We continue to see opportunities in this market segment for customers looking for differentiated offerings in their fountain soda. We feel that Jones on fountain enhances the consumer experience, while appealing to a broad demographic. We believe our national brand awareness and customer-centric approach make us unique compared to other craft soda competitors within this category.
Our Focus: Sales Growth
Our focus is sales growth through execution of the following key initiatives:
| ● | Expand the Jones Soda glass bottle business in existing and new sales channels; | |
| ● | Expand our business in the modern soda category through our Pop Jones and Fiesta Jones brands; and | |
| ● | Expand our fountain program in the United States and Canada. |
Results of Operations
The following selected financial and operating data are derived from our condensed consolidated financial statements and should be read in conjunction with our condensed consolidated financial statements.
Three months ended June 30, 2026 and 2025
| 2026 | 2025 | |||||||||||
| (Dollars in thousands) | (Dollars in thousands) | % Change | ||||||||||
| Revenue | $ | 10,168 | $ | 4,894 | 108 | % | ||||||
| Cost of Goods Sold | (7,376 | ) | (3,266 | ) | 126 | % | ||||||
| Gross Profit | 2,792 | 1,628 | 72 | % | ||||||||
| % of Revenue | 28 | % | 33 | % | ||||||||
Quarter Ended June 30, 2026 Compared to Quarter Ended June 30, 2025
Revenue
For the quarter ended June 30, 2026, revenue increased by approximately $5.3 million, or 108%, to approximately $10.2 million compared to approximately $4.9 million for the quarter ended June 30, 2025. The increase in sales revenue was primarily the result of Fallout branded products sold through our club channel. HD9 Sales declined from $0.9M to $0.1M in the quarter ended June 30, 2026 compared to the same quarter in 2025.
For the quarter ended June 30, 2026, trade spend and promotional allowances, which reduced the amount of revenue for the sales of our product, totaled approximately $1.3 million, an increase of approximately $1.1 million, or 450%, compared to approximately $0.2 million for the quarter ended June 30, 2025, primarily driven trade spend associated with our Fallout branded products sold through our club channel.
Gross Profit
For the quarter ended June 30, 2026, gross profit increased by approximately $1.2 million, or 72%, to approximately $2.8 million compared to approximately $1.6 million for the quarter ended June 30, 2025 as a result of higher sales revenue in the current quarter. For the quarter ended June 30, 2026, gross margin decreased to 28% from 33% in the quarter ended June 30, 2025. This five percentage point decrease in gross profit margin was primally driven by higher logistics costs mainly due to higher world oil prices in the current quarter. This increase largely impacted the first part of the second quarter and reductions in freight costs were seen in the latter part of the quarter. The Company intends to continue to focus on additional opportunities to manage its freight and warehousing costs with the goal to get such costs back in line with prior quarters.
Selling and Marketing Expenses
Selling and marketing expenses for the second quarter ended June 30, 2026 were approximately $1.9 million, an increase of approximately $0.8 million, or 79%, from approximately $1.1 million for the second quarter ended June 30, 2025. This increase was primarily a result of an increase in broker and royalty payments related to Fallout product sales, salaries and marketing and promotions, being partially offset by a reduction in consulting expenses in the current quarter compared to the same quarter last year. Selling and marketing expenses as a percentage of revenue decreased to 18.7% in the second quarter ended June 30, 2026 from 21.7% in the same period in 2025. We intend to continue to look for clear return on investment from our selling and marketing expenses to drive profitable sales. For the three months ended June 30, 2026 and 2025, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $0.1 million and $0.1 million, respectively.
General and Administrative Expenses
General and administrative expenses for the second quarter ended June 30, 2026 were approximately $1.4 million compared to $1.3 million in the second quarter ended June 30, 2025 or an increase of $0.1 million. This increase was primary related to increased salary and benefits during the current quarter compared to the same quarter in 2025. General and administrative expenses as a percentage of revenue decreased to 13.9% in the second quarter ended June 30, 2026 from 27.1% in the same quarter in 2025. We intend to continue to look for additional opportunities to reduce our G&A costs. For the three months ended June 30, 2026 and 2025, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $0.1 million and $0.2 million, respectively.
| 21 |
Income Tax Expense
We incurred no income tax expense during the quarters ended June 30, 2026 and 2025. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.
Net Loss
Net loss for the quarter ended June 30, 2026 was approximately $0.7 million compared to net income of approximately $2.6 million for the quarter ended June 30, 2025. This decrease in net income was primarily due to increased gross profit in the current quarter being more than offset by the one-time gain on the disposition of the Company’s THC Cannabis operations in the second quarter of 2025, which resulted in the recognition of $3.7 million in other income in such period.
Six months ending June 30, 2026 and 2025
| 2026 | 2025 | |||||||||||
| (Dollars in thousands) | (Dollars in thousands) | % Change | ||||||||||
| Revenue | $ | 22,600 | $ | 9,124 | 148 | % | ||||||
| Cost of Goods Sold | (15,910 | ) | (6,101 | ) | 161 | % | ||||||
| Gross Profit | 6,690 | 3,023 | 121 | % | ||||||||
| % of Revenue | 30 | % | 33 | % | ||||||||
Six Months Ended June 30, 2026 Compared to Six Months Ended June 30, 2025
Revenue
For the six months ended June 30, 2026, revenue increased by approximately $13.5 million, or 148%, to approximately $22.6 million compared to approximately $9.1 million for the six months ended June 30, 2025. The increase in sales revenue was primarily the result of Fallout branded products sold through our club channel. HD9 Sales declined from $1.8M to $0.2M during the six months ended June 30, 2026compared to the same period in 2025.
For the six months ended June 30, 2026, trade spend and promotional allowances, which reduced the amount of revenue for the sales of our product, totaled approximately $2.6 million, an increase of approximately $1.7 million, or 89%, compared to approximately $0.9 million for the six months ended June 30, 2025, primarily driven trade spend associated with our Fallout branded products sold through our club channel.
Gross Profit
For the six months ended June 30, 2026, gross profit increased by approximately $3.7 million, or 121%, to approximately $6.7 million compared to approximately $3.0 million for the six months ended June 30, 2025 as a result of higher sales revenue in the six months period. For the six months ended June 30, 2026, gross margin decreased to 30% from 33% in the prior period. This three percentage point decrease in gross profit margin was primally driven by higher logistics costs mainly due to higher world oil prices impacting the second quarter of 2026. This increase largely impacted the first part of the second quarter and reductions in freight costs were seen in the latter part of the quarter. The Company intends to continue to focus on additional opportunities to manage its freight and warehousing costs with the goal to get such costs back in line with prior quarters.
Selling and Marketing Expenses
Selling and marketing expenses for the six months ended June 30, 2026 were approximately $3.9 million, an increase of approximately $1.7 million, or 81%, from approximately $2.2 million for the six months ended June 30, 2025. This increase was primarily a result of an increase in broker and royalty payments related to Fallout product sales, salaries and marketing and promotions, being partially offset by a material reduction in consulting expenses in the current period compared to the same period last year. Selling and marketing expenses as a percentage of revenue decreased to 18.7% in the six months ended June 30, 2026 from 21.7% in the same period in 2025. We intend to continue to look for clear return on investment from our selling and marketing expenses to drive profitable sales. For the three months ended June 30, 2026 and 2025, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $0.1 million and $0.1 million, respectively.
General and Administrative Expenses
General and administrative expenses for the six months ended June 30, 2026 were approximately $2.9 million compared to $2.5 million in the six months ended June 30, 2025 or an increase of $0.4 million. This increase was primary related to increased salary and benefits during the current six month period compared to the same period in 2025. General and administrative expenses as a percentage of revenue decreased to 12.9% in the six months ended June 30, 2026 from 27.5% in the same period in 2025. We intend to continue to look for additional opportunities to reduce our G&A costs. For the six months ended June 30, 2026 and 2025, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $0.4 million and $0.2 million, respectively.
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Income Tax Expense
We incurred no income tax expense during the six months ended June 30, 2026 and 2025. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.
Net Income (loss)
Net loss for the six months ended June 30, 2026 was approximately $0.5 million compared to net income of approximately $1.8 million for the six months ended June 30, 2025. This decrease in net income was primarily due to increased gross profit in the first half of 2026 being more than offset by the one-time gain on the disposition of the Company’s Cannabis THC operations in the first half of 2025, which resulted in the recognition of $3.7 million in other income in such period.
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Seasonality and other fluctuations
Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner. Sales results may also fluctuate based on the number of stock keeping units (“SKU”) selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year.
Liquidity and Capital Resources
As of June 30, 2026, and December 31, 2025, the Company had cash of approximately $2.4 million and $3.6 million, respectively, and working capital deficiency of approximately $0.5 million and $0.5 million, respectively. The Company reported a net loss from continuing operations of approximately $0.5 million for the six months ended June 30, 2026, compared to a net income from continuing operations of approximately $1.6 million for the six months ended June 30, 2025. As of June 30, 2026, the Company’s accumulated deficit increased to approximately $95.3 million, compared to approximately $94.7 million as of December 31, 2025.
For the six months ended June 30, 2026, net cash used in continuing operating activities was approximately $2.9 million, an increase of about $0.3 million compared with $2.6 million used for the same period in 2025. Cash flow from continuing operations prior to the impact of non-cash working capital improved by $2.0 million comparing the six months ended June 30, 2026 to the prior period. For the six months ended June 30, 2026 non-cash working capital increased by $3 million driven by investment in inventories ($2.0 million increase) to support the increase in sales compared to the prior period and decrease in accounts payable of $1 million.
For the six months ended June 30, 2026, investing activities provided net cash of approximately $1.5 million, compared to $0.6 million in 2025. The increase was primarily due to $1.4 million proceeds from sale of the note receivable.
For the six months ended June 30, 2026, net cash provided by financing activities totaled approximately $0.1 million. This amount primarily reflects net proceeds of $0.5 million from funds received from the Credit Facility (defined below), which was partially offset by a payment of approximately $0.2 million on an outstanding promissory note and $0.1 million repayments under the Company’s insurance financing agreement.
Historically, we have experienced recurring losses from operations and negative cash flows from operating activities. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern. The Company continues to focus on reducing its operating expenses while bringing products to market with higher margins and potentially higher customer demand. Additionally, the Company announced the closing of $1.74 million brokered private placement on July 7th, 2026 and has a $10 million credit facility with Two Shores Capital Corp (the “Credit Facility”). All advances drawn under the Credit Facility will bear interest at a rate of 13.75% per annum and all present and future obligations arising under the Credit Facility are secured by a first priority security interest in all of the assets of the Company and the Company’s United States Subsidiaries (as defined in the Credit Facility).
Critical Accounting Policies and Estimates
See the information concerning our critical accounting policies and estimates included under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation – Critical Accounting Policies and Estimates” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on March 31, 2026. There have been no material changes in our critical accounting policies during the six months ended June 30, 2026.
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| ITEM 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK |
Not applicable.
| ITEM 4. | CONTROLS AND PROCEDURES. |
(a) Evaluation of disclosure controls and procedures
We maintain disclosure controls and procedures (as such terms are defined under Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that are designed to ensure that the information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. Management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15(b) as of the end of the period covered by this report. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that these disclosure controls and procedures were effective as of June 30, 2026.
(b) Changes in internal controls over financial reporting
There were no changes in our internal controls over financial reporting during the six months ended June 30, 2026 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
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PART II – OTHER INFORMATION
| ITEM 1. | LEGAL PROCEEDINGS |
We are not currently involved in any material legal proceedings. We may be involved from time to time in various claims and legal actions arising in the ordinary course of business, including proceedings involving employee claims, contract disputes, product liability and other general liability claims, as well as trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial position, results of operations or liquidity.
| ITEM 1A. | RISK FACTORS |
There have been no material changes in the risk factors set forth in Part I, Item 1A, “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2025.
| ITEM 2. | UNREGISTERED SALES OF EQUITY SECURITIES, USE OF PROCEEDS, ISSUER PURCHASES OF EQUITY SECURITIES. |
None.
| ITEM 3. | DEFAULTS UPON SENIOR SECURITIES |
None.
| ITEM 4. | MINE SAFETY DISCLOSURES |
None.
| ITEM 5. | OTHER INFORMATION |
None.
* Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
JONES SODA CO. (Registrant) | ||
| August 13, 2026 | ||
| By: | /s/ Brian Meadows | |
Brian Meadows Chief Financial Officer | ||
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