MAT 8-K
Mattel Inc /De/ (MAT)
8-K
2026-07-31
For: 2026-07-29
View Original
Added on
July 31, 2026
Exhibit 10.1
July 29, 2026
Roberto Stanichi
1811 Huntington Ln
Unit B
Redondo Beach, CA 90278
Dear Roberto,
Mattel is pleased to extend this offer of compensation in connection with your promotion to President, Chief Marketing and Brand Officer, as approved by the Compensation Committee of the Board of Directors (“Compensation Committee”) and the terms and conditions set forth in the General Information section below, effective upon Mattel’s receipt of your signature on this letter (“Effective Date”). For purposes of this letter, “Mattel” will refer to Mattel, Inc. and its subsidiaries.
BASE PAY
Beginning with the next regular pay period following the Effective Date, your annual base pay will be $900,000, payable on a bi-weekly basis, less applicable federal and state taxes and other required withholdings.
BONUS - MATTEL INCENTIVE PLAN
You will continue to be eligible for a Mattel Incentive Plan (“MIP”) award. Beginning for 2026, your award target will be 100% of your annual base salary, up to a maximum of 200% of your annual base salary. This increased target will apply for the full 2026 performance year and will not be prorated based on the Effective Date. The amount of your actual award, if any, may be more or less than your target, depending on Mattel’s financial performance results against the established MIP goals and your individual performance results. Mattel must achieve a minimum financial performance goal before an award pool is generated and funded.
In order to earn an award under the MIP, you need to be continuously employed as an active Regular employee of Mattel in good standing (as determined by Mattel in its discretion) through the payment date. Mattel reserves the right to reduce MIP awards in its discretion, even if you satisfy these requirements.
STOCK GRANTS
Annual Stock Grant
You will continue to be eligible to receive an annual stock grant, with an increased grant value of $3,000,000 beginning in 2027, subject to Compensation Committee approval each year. Once approved, in order to receive your grants, you will be required to enter into stock grant agreements setting forth the terms and conditions that govern your stock grants.
Incremental Stock Grant
You will receive a stock grant with a value of $1,900,000 and a grant date of the last trading day of the month of the Effective Date.
•50% of the grant dollar value will be converted into a number of Restricted Stock Units (“RSUs”) by dividing the grant dollar value by Mattel’s closing stock price on the grant date.
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oIf you remain employed by Mattel, the RSUs will vest over the three-year period following the grant date: 33% on the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant.
•50% of the grant dollar value will be converted into a number of Performance Stock Units (“PSUs”) in the manner approved by the Compensation Committee and will be subject to the 2026 Long-Term Incentive Program approved by the Compensation Committee.
Promotion Stock Grant
You will receive an additional stock grant with a value of $2,000,000 and a grant date of the last trading day of the month of the Effective Date.
•The grant dollar value will be converted into a number of RSUs by dividing the grant dollar value by Mattel’s closing stock price on the grant date.
oIf you remain employed by Mattel, the RSUs will vest over the two-year period following the grant date: 50% on the first anniversary of the grant and 50% on the second anniversary of the grant.
STOCK OWNERSHIP
You will continue to be subject to stock ownership guidelines established as a multiple of your annual base salary. Your current target level of ownership is three times your then-current base salary. Our stock ownership guidelines provide that if the target level ownership is not met within the compliance deadline, you must retain 100% of after-tax shares acquired from stock grants until such guidelines are met. Our stock ownership guidelines are reviewed annually by our Compensation Committee for individual compliance.
CAR ALLOWANCE
You will continue to receive a monthly car allowance in the amount of $2,000, payable on a biweekly basis, less applicable federal and state taxes and other required withholdings.
BENEFITS AND EMPLOYEE PROGRAMS
You will continue to participate in Mattel’s benefit and employee programs.
COMPENSATION RECOVERY POLICY
You will continue to be subject to Mattel’s Compensation Recovery Policy (“Clawback Policy”).
EXECUTIVE SEVERANCE PLAN
As a President and direct report to the Chief Executive Officer, you will be covered under the Executive Severance Plan as a Tier II participant.
GENERAL INFORMATION
This offer letter is only a summary, and more details and plan provisions are provided in our Summary Plan Descriptions, plan documents or program summaries, which govern and are subject to periodic modification and revision.
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Your annual compensation components noted above will next be reviewed during Mattel’s regular annual compensation review cycle currently scheduled to occur in November 2027 for resulting actions in 2028.
This offer letter supersedes any prior communications you may have had with Mattel employees and/or representatives and reflects the entire understanding between you and Mattel, with respect to Mattel’s offer of employment. No Mattel employee and/or representative has the authority to make any promise related to this offer that is not contained in this letter and, by signing below, you affirm that you have not signed this offer letter in reliance on any such promise. By signing below, you confirm that your negotiation, acceptance and/or performance of the terms of this offer does not violate any contract or arrangement you may have with any third party. If Mattel (in its sole discretion) determines that your confirmation may be inaccurate for any reason, it can be a basis for terminating your employment with Cause as defined in the Executive Severance Plan. By signing below, you agree to indemnify Mattel and the Mattel family of companies against any claims that may be brought against such companies relating to any allegation that you violated any contract or arrangement between you and such third party.
The terms of this offer letter do not imply employment for a definite period. This means that your employment will be at-will, and either you or Mattel can terminate it at any time, for any or no reason, with or without cause or advance notice. This at-will relationship cannot be changed by any statement, act, series of events, or pattern of conduct and can only be changed by an express, written agreement signed by Mattel’s Chief People Officer or Chief Executive Officer. For purposes of clarity, your participation in any incentive or benefit program will not be construed as (i) any assurance of continuing employment for any particular period of time, or (ii) a restriction on Mattel’s right to terminate your employment at-will.
Also, please note that as an executive of Mattel, and an officer, you will continue to be considered an Insider for purposes of Mattel's Insider Trading Policy (the “Policy”) and are subject to window period and pre-clearance restrictions. This means that you are generally restricted to conducting pre-cleared transactions in Mattel stock only during open window periods and in accordance with the Policy. Examples of such transactions include sales of shares related to a stock option exercise (including sales of shares to generate cash to pay the exercise price) and changes in contribution elections to the Mattel stock fund under Mattel's 401(k) plan.
If you accept the terms of our offer as noted above, please sign below and return this letter.
Sincerely,
/s/ Karen Ancira
Karen Ancira
Executive Vice President and Chief People Officer
Agreed and accepted:
/s/ Roberto Stanichi 7/29/2026
Roberto Stanichi | Date | ||||
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Exhibit 99.1
Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
EL SEGUNDO, Calif., July 31, 2026 — Mattel, Inc. (NASDAQ: MAT) today announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer.
Ynon Kreiz, Chairman and Chief Executive Officer of Mattel, said: “Roberto has made significant progress establishing Mattel’s brand-centric organization and operating model. We have further aligned our brands, marketing, and demand creation capabilities to manage our portfolio more holistically and advance our strategy to grow our IP-driven play and family entertainment business. We look forward to building on this momentum under Roberto’s leadership.”
Stanichi oversees Mattel’s world-class portfolio of global brands including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand and business strategy, marketing, consumer insights, and product design. He has been instrumental in leading Mattel’s evolution to a brand-centric operating model since becoming Chief Global Brand Officer in 2025. He has enhanced brand stewardship from global strategy to local markets while creating an integrated approach across brand management, design, franchise, entertainment, and marketing.
Stanichi added: “Our brands are at the center of everything we do, and our iconic portfolio gives us a tremendous opportunity to build even stronger connections with fans around the world. It is an honor to lead Mattel's global brands and work alongside our talented teams to help drive Mattel’s next phase of growth.”
Prior to being named Chief Global Brand Officer, Stanichi served as Head of Vehicles and Building Sets, overseeing Hot Wheels’ record-setting growth, Matchbox, Thomas &
Friends, MEGA BLOKS, and the successful launch of Mattel Brick Shop. He previously held senior leadership roles across categories such as Infant, Toddler & Preschool, Action Figures, Building Sets, and Games in his more than 20 years at Mattel.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.