NATR · Natures Sunshine Products Inc
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-26 | Herbert Kevin R. |
EVP & President, North America |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on June 26, 2026. The number of shares withheld was determined on June 26, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
1,976 |
| 2026-06-12 | Herbert Kevin R. |
EVP & President, North America |
Sell↓
|
Common Shares
|
866 |
| 2026-06-12 | Herbert Kevin R. |
EVP & President, North America |
Sell↓
|
Common Shares
|
1,134 |
| 2026-06-05 | Yates Bryant J |
EVP & President, Europe |
Sell↓
|
Common Shares
|
11,968 |
| 2026-06-01 | Norman Daniel C |
EVP & President, Asia |
Sell↓
|
Common Shares
|
9,713 |
| 2026-05-21 | Brower Nathan G |
EVP, General Counsel |
Sell↓
|
Common Shares
|
12,015 |
| 2026-05-15 | Kopf Curtis |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | May Katie |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Brower Nathan G |
EVP, General Counsel |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
9,001 |
| 2026-05-15 | Fritz Erich A |
EVP-Chief Supply Chain Officer |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
9,226 |
| 2026-05-15 | Romanzi Kenneth G. |
Director, President & CEO |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
33,753 |
| 2026-05-15 | Norman Daniel C |
EVP & President, Asia |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
11,377 |
| 2026-05-15 | Fuller Kevin Gregory |
Global Chief Marketing Officer |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
8,984 |
| 2026-05-15 | Yang Rong |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Straus Robert D |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Roering Tess |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Lanoy Jonathan David |
SVP, Chief Accounting Officer |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
6,107 |
| 2026-05-15 | Herbert Kevin R. |
EVP & President, North America |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
8,326 |
| 2026-05-15 | Wissmiller Heidi |
Director |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Fasching Steven J. |
Chief Financial Officer |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting. |
Common Shares
|
4,500 |
| 2026-05-15 | Yates Bryant J |
EVP & President, Europe |
Award↑
Filing footnotes — Common Shares (Direct)
These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029. |
Common Shares
|
8,753 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
707 |
| 2026-05-05 | Romanzi Kenneth G. |
Director, President & CEO |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
5,753 |
| 2026-05-05 | Brower Nathan G |
EVP, General Counsel |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
645 |
| 2026-05-05 | Romanzi Kenneth G. |
Director, President & CEO |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a November 4, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
13,118 |
| 2026-05-05 | Lanoy Jonathan David |
SVP, Chief Accounting Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
133 |
| 2026-05-05 | Norman Daniel C |
EVP & President, Asia |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,448 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
1,634 |
| 2026-05-05 | Brower Nathan G |
EVP, General Counsel |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
441 |
| 2026-05-05 | Jones Leslie Shane |
EVP & Chief Financial Officer |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,484 |
| 2026-05-05 | Norman Daniel C |
EVP & President, Asia |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
707 |
| 2026-05-05 | Jones Leslie Shane |
EVP & Chief Financial Officer |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
4,004 |
| 2026-05-05 | Herbert Kevin R. |
EVP & President, North America |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
1,500 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
472 |
| 2026-05-05 | Brower Nathan G |
EVP, General Counsel |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
1,526 |
| 2026-05-05 | Fuller Kevin Gregory |
Global Chief Marketing Officer |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
1,677 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,716 |
| 2026-05-05 | Fritz Erich A |
EVP-Chief Supply Chain Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
469 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,448 |
| 2026-05-05 | Norman Daniel C |
EVP & President, Asia |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,716 |
| 2026-05-05 | Brower Nathan G |
EVP, General Counsel |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
582 |
| 2026-05-05 | Norman Daniel C |
EVP & President, Asia |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
784 |
| 2026-05-05 | Lanoy Jonathan David |
SVP, Chief Accounting Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
452 |
| 2026-05-05 | Norman Daniel C |
EVP & President, Asia |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,124 |
| 2026-05-05 | Lanoy Jonathan David |
SVP, Chief Accounting Officer |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
1,133 |
| 2026-05-05 | Yates Bryant J |
EVP & President, Europe |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
784 |
| 2026-05-05 | Brower Nathan G |
EVP, General Counsel |
Convert↑
Filing footnotes — Common Shares (Direct)
These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target vests upon achievement of the target and another half will vest one year following the achievement of such milestone. |
Common Shares
|
2,235 |
| 2026-05-05 | Lanoy Jonathan David |
SVP, Chief Accounting Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
327 |
| 2026-05-05 | Jones Leslie Shane |
EVP & Chief Financial Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
1,090 |
| 2026-05-05 | Jones Leslie Shane |
EVP & Chief Financial Officer |
Tax↓
Filing footnotes — Common Shares (Direct)
Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. |
Common Shares
|
1,756 |