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NATR · Natures Sunshine Products Inc

Track NATR — free
$12.38 -0.08 (-0.60%)
Market Cap
$227.33M
Shares
17.60M
Volume · Oct 5 66.57K Avg daily vol (3M) 158.54K

Price & Indicators

Drag to pan · scroll to zoom
20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$12.45 Open$12.70 Day$12.32–12.89 52W close$12.45–27.80 Avg vol 30d155K Short int828K · 4.7% float · 6.0d Short vol46% Last earningsAug 6, 2026 DataJan 2020–Oct 2026 Filing10-Q · Aug 6

Up next

Next earnings call
Nov 9, 2026 Est · unconfirmed · in 5 wks
filed Aug 6, 2026
call held Aug 6, 2026

Metrics snapshot

Useful current figures from the complete screener profile.

Revenue (TTM)
—
Trailing 12 months
Net income (TTM)
—
Trailing 12 months
Revenue growth YoY
—
Year over year
Operating margin
—
Trailing 12 months
P / E (TTM)
—
Trailing earnings
FCF yield
—
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
—
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
—
Year over year · more shares
Price change (1Y)
-18.3%
Trailing year
Short interest
4.7%
Latest settlement · 6.0 days to cover
View all 115 metrics

AI Brief

Q2 FY26 earnings call · Aug 6, 2026
Q2 FY26

TL;DR. Nature's Sunshine reported Q2 net sales of $117 million (+2% reported, +4% constant currency) with gross margin expanding ~194 bps to 73.7%, but lowered full-year 2026 net sales guidance to $490–$500 million (from $500–$515 million) and EBITDA guidance to $48–$52 million (from $50–$54 million) due to FX and China weakness, while appointing Ruth Perkins as CFO effective September 1.

Bullish
  • + Gross margin expanded 194 bps to 73.7%, the highest in over four years
  • + Digital sales in North America grew 26% with social commerce up 177% and AutoShip at 36% of web orders
  • + Appointed Ruth Perkins (ex-Estée Lauder, PepsiCo, Ford) as new CFO effective September 1, 2026
  • + Strong balance sheet with $82.5 million cash and zero debt
Bearish
  • − Lowered full-year 2026 net sales guidance to $490–$500M from $500–$515M
  • − Lowered full-year 2026 Adjusted EBITDA guidance to $48–$52M from $50–$54M
  • − China sales declined 20%, a reversal from 30%+ recent growth trend
  • − GAAP net income fell to $3.5M ($0.19 diluted EPS) from $5.3M ($0.28)
  • − Operating cash flow swung to a $1.0M use YTD from $6.9M provided prior year

AI-generated from the earnings call and 8-K · may contain errors · not investment advice

Equibles Rating

blended score · not investment advice
Overall
Sell
SellHoldBuy
Technical Sell Momentum Very Weak Sentiment Neutral Fundamentals Excellent Quant / Vol Very High
Market backdrop VIX 15.3 · calm Equity put/call 0.58
Technical
price trend
Sell
50 / 200-day cross No cross
Price vs 200-day avg −42%
below
Price vs 50-day avg −18%
below
RSI (14) 20
oversold
MACD trend Positive
52-week position 0%
near low
Volume (OBV) Confirms
volume backs price
Momentum
relative strength
Very Weak
1-month return −10%
trailing
6-month return −53%
trailing
YTD return −42%
this year
Relative strength −66%
vs S&P · 6-mo
Sentiment
smart money
Neutral
Trend (MA cross) No cross
50d $15 › 200d $21 — 200d above 50d
Institutional flow Flat
0% holders QoQ · +17 funds added
Insider flow Accumulating
Net +$2.6M over 90 days · 0% sells
Short interest Rising
4.71% of float · ▲ +2.8% MoM · 6.0 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
153 holders — near 3-yr high, broad support
Squeeze score 58
elevated · 0–100
Fundamentals
Excellent
Revenue growth +6%
Y/Y
Gross margin 72%
expanding
EPS growth +165%
Y/Y
Free cash flow $28.8M
Valuation P/E 12.8
below peers
Buyback $14.8M
remaining
Balance sheet $82.4M
net cash
Quant / Vol
risk profile
Very High
Volatility 50%
annualized · 1-yr
Max drawdown −55%
past year
ATR 3.3%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Guidance & track record

Beat or met 2 of last 2
Latest guidance · from the 8-K filed Aug 6, 2026
Net sales · full year 2026 Initiated $490M – $500M
prior FY $480.14M midpoint +3.1% Y/Y
Adjusted EBITDA · full year 2026 Non-GAAP Initiated $48M – $52M
Guided vs delivered · last 2 settled
Net sales full year 2024
guided $436M – $445M
$454.36M Beat +3.1%
Net sales full year 2023
guided $443M – $451M
$445.32M In line

Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

Technicals

trend & momentum for long-term holders Sell
3 · 3 · 1
50 / 200-day cross
No cross Neutral
Price vs 200-day avg
−42% Bearish
Price vs 50-day avg
−18% Bearish
RSI (14)
20 Neutral
MACD trend
Positive Bullish
52-week position
0% Bearish
Volume (OBV)
Confirms Neutral
Market signals — smart money & positioning
Bullish · 2 of 6
Trend (MA cross) No cross
50d $15 › 200d $21 — 200d above 50d
Institutional flow Flat
0% holders QoQ · +17 funds added
Insider flow Accumulating
Net +$2.6M over 90 days · 0% sells
Short interest Rising
4.71% of float · ▲ +2.8% MoM · 6.0 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
153 holders — near 3-yr high, broad support
Price context
position in its 52-week range
Range low $12 Now $12 · 0% Range high $28
vs 200-day avg -42% vs 50-day avg -18%

Illustrative technical + ownership context — a signal mix, not investment advice.

Key metrics

the company's own KPIs, from written earnings releases and filings
Metric Latest Period YoY
Adjusted EBITDA non-GAAP $11.3M Q2 2026 —
GAAP → non-GAAP reconciliation
GAAP Net income 3.54M
+3.3M Depreciation and amortization
+1.99M Share-based compensation expense
+115K Other (income) expense, net
+1.83M Provision for income taxes
+557K Other adjustments
= Adjusted EBITDA 11.33M
Basic income per share, as adjusted non-GAAP $0.52 Six Months Ended June 30, 2026 —
Diluted income per share, as adjusted non-GAAP $0.51 Six Months Ended June 30, 2026 —

Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

Versus peers

Packaged Foods — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
NATR
Natures Sunshine Products Inc
this stock
$227.33M -42.3% +5.7% 12.8 4.7%
JBS
Jbs N.V.
$38.06B -19.1% — — 1.2%
KHC
Kraft Heinz Co
$28.02B -8.5% -0.1% — 7.9%
GIS
General Mills Inc
$17.99B -31.2% +4.1% — 8.4%
SJM
J M SMUCKER Co
$12.93B +19.8% +3.7% — 4.4%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Accumulating
Holders
153
% held
89.6%
Net QoQ
+446.1K sh
Top holder
WYNNEFIELD CAPITAL INC
Held Float
View
Held by Funds
Fund positions
193
View
Short & Settlement
Short Interest Rising
Shares short
828.0K
Days to cover
6.0d
Change
+22.6K sh
View
Short Volume
Short vol %
46%
As of
Oct 2, 2026
Short Total
View
Fails to Deliver
FTD shares
1.7K
Value
$22.6K
As of
Sep 11, 2026
View
Off-Exchange
Off-exchange %
41.2%
Week of
Aug 31, 2026
Off-exch Lit
View
Smart Money
Insider Trades Net buying
Net (90d)
+$2.6M
Buyers / Sellers
1 / 0
Buyers Sellers
View
Financials
Financials
Revenue (FY)
$480.1M
Net income (FY)
$19.5M
EPS diluted
$1.06
View
Buybacks
Authorized
$30.0M
Remaining
$14.8M
Spent Remaining
View
Filings
SEC Filings
Latest
Investor Event Transcript
Filed
Aug 12, 2026
This year
10
View
Proposed Sales
Value
$15.9K
Shares
1.0K
Filed
Jul 8, 2025
View
Earnings & Events
Webcasts
Last webcast
Aug 12, 2026
View

Performance

5D 20D 120D MTD YTD
NATR -3.6% -9.8% -53.5% -1.9% -42.3%
SPY -0.2% -0.5% +12.2% +0.9% +12.9%
vs SPY -3.4% -9.3% -65.6% -2.8% -55.2%

Capital returns

Buyback program · as of Jun 30, 2026
Authorized
$30.00M
Spent (derived)
$15.20M
Remaining
$14.80M
Spent Remaining

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 275053 CUSIP 639027101 13F (30d) 2 filings 2 filers Visit website Investor relations