PRPL · Purple Innovation, Inc.
$2.10
-0.03 (-1.41%)
At close · Oct 2
Return incl. dividend (before tax)
Going-concern doubt
— flagged Aug 11, 2026
Substantial doubt about the company's ability to continue as a going concern.
“Accordingly, there is substantial doubt about the Company's ability to continue as a going concern.”View the 10-Q filed Aug 11, 2026
Market Cap
$10.77M
Shares
4.36M
Volume · Oct 2
13.81K
Avg daily vol (52 sessions)
41.7K
Price & Indicators
20d MA
50d MA
200d MA
Earnings
Filing
Insider
Congress
Investor day
Close$2.13
Open$2.20
Day$2.05–2.20
52W close$2.13–24.00
Avg vol 30d49K
Short int114K · 2.6% float · 3.3d
Short vol66%
Last earningsAug 10, 2026
DataJan 2020–Oct 2026
Filing10-Q · Aug 11
Up next
Next earnings call
Nov 19, 2026
Est · unconfirmed
· in 7 wks
filed Aug 11, 2026
call held Aug 10, 2026
Metrics snapshot
Useful current figures from the complete screener profile.
Revenue (TTM)
$453.45M
Trailing 12 months
Net income (TTM)
−$48.67M
Trailing 12 months
Revenue growth YoY
-6.5%
Year over year
Operating margin
-7.8%
Trailing 12 months
P / E (TTM)
0.2
Trailing earnings · reciprocal yield 599.5%
FCF yield
-88.6%
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
—
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
+0.7%
Year over year · more shares
Price change (1Y)
—
Trailing year
Short interest
2.6%
Latest settlement · 3.3 days to cover
Equibles Rating
blended score · not investment adviceOverall
Strong Sell
SellHoldBuy
Technical
Sell
Momentum
Very Weak
Sentiment
Bearish
Fundamentals
Weak
Quant / Vol
Very High
Market backdrop
VIX 16.4 · calm
Equity put/call 0.57
Technical
price trend
50 / 200-day cross
No cross
Price vs 200-day avg
−83%
below
Price vs 50-day avg
−59%
below
RSI (14)
25
oversold
MACD trend
Positive
52-week position
0%
near low
Volume (OBV)
Confirms
volume backs price
Momentum
relative strength
1-month return
−44%
trailing
6-month return
−86%
trailing
YTD return
−88%
this year
Relative strength
−98%
vs S&P · 6-mo
Sentiment
smart money
Trend (MA cross)
No cross
50d $5 › 200d $12 — 200d above 50d
Institutional flow
Distributing
-10% holders QoQ · +4 funds added
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
2.61% of float · ▲ +13.1% MoM · 3.3 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
63 holders — near 3-yr low, contrarian setup
Squeeze score
49
elevated · 0–100
Fundamentals
Revenue growth
−4%
Y/Y
Gross margin
40%
expanding
EPS growth
−47%
Y/Y
Free cash flow
$-41.9M
Balance sheet
$18.1M
net cash
Quant / Vol
risk profile
Volatility
83%
annualized · 1-yr
Max drawdown
−91%
past year
ATR
15.4%
of price · 14-day
Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Latest guidance
· from the Earnings Call filed Aug 10, 2026
fiscal year 2026
Revenue guidance
Initiated
$420M – $440M
prior FY $468.73M
midpoint −8.3% Y/Y
Gross margin target
Initiated
45%
Fiscal year adjusted EBITDA
Non-GAAP
Initiated
$20M – $25M
fiscal year
Adjusted EBITDA
Non-GAAP
$20M – $25M
Guided vs delivered
· last 5 settled
Full year net revenue
full year 2024
guided $490M – $510M
$487.88M
Miss −2.4%
Net revenue
full year 2023
guided $510M – $520M
$510.54M
In line
Full year revenue
full year 2021
guided $720M – $740M
$725M
In line
Net revenue
second quarter of 2021
guided $200M – $210M
$182.59M
Miss −10.9%
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Sell
50 / 200-day cross
No cross
Neutral
Price vs 200-day avg
−83%
Bearish
Price vs 50-day avg
−59%
Bearish
RSI (14)
25
Neutral
MACD trend
Positive
Bullish
52-week position
0%
Bearish
Volume (OBV)
Confirms
Neutral
Market signals — smart money & positioning
Bearish · 2 of 6
Trend (MA cross)
No cross
50d $5 › 200d $12 — 200d above 50d
Institutional flow
Distributing
-10% holders QoQ · +4 funds added
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
2.61% of float · ▲ +13.1% MoM · 3.3 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
63 holders — near 3-yr low, contrarian setup
Price context
position in its 52-week range
Range low $2
Now $2 · 0%
Range high $24
vs 200-day avg -83%
vs 50-day avg -59%
Illustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | -2.72M | Six Months Ended June 30, 2026 | — |
| Adjusted net loss non-GAAP | -20.2M | Six Months Ended June 30, 2026 | — |
| Adjusted net loss per share, diluted non-GAAP | -$4.64 | Six Months Ended June 30, 2026 | — |
| EBITDA non-GAAP | -9.34M | Six Months Ended June 30, 2026 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Furnishings, Fixtures & Appliances — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
PRPL
this stock
Purple Innovation, Inc.
|
$10.77M | — | -3.9% | — | 2.6% |
|
MGCLY
Midea Group Co., Ltd./ADR
|
$92.40B | +6.2% | — | — | 0.0% |
|
SN
SharkNinja, Inc.
|
$25.04B | +60.7% | +15.7% | — | 5.0% |
|
SGI
Somnigroup International Inc.
|
$13.45B | -29.7% | -12.0% | — | 8.6% |
|
NCLTY
Nitori Holdings Co., Ltd.
|
$11.03B | +8.5% | — | — | 0.0% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionOwnership
Short & Settlement
Financials
Filings
Performance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| PRPL | -16.1% | -44.4% | -85.9% | -2.7% | -87.7% |
| SPY | -0.4% | -0.2% | +12.4% | +0.2% | +12.0% |
| vs SPY | -15.7% | -44.2% | -98.4% | -2.9% | -99.7% |