PRPL · Purple Innovation, Inc.
Substantial doubt about the company's ability to continue as a going concern.
“Management has implemented plans to both increase its revenues from the sales of its products and to achieve cost savings within the next year, sufficient to generate positive operating cash flow levels. However, the Company cannot guarantee that it will have sufficient cash flow to meet the debt obligations when they become due within the next twelve months. The Company will need to raise additional capital or secure alternative financing arrangements, both of which are uncertain and not within the control of the Company. Accordingly, there is substantial doubt about the Company's ability to continue as a going concern.”View the 10-Q filed Aug 11, 2026
Price & Indicators
Raw chart and full-history price indicators begin at the captured split on Jul 20, 2026; bars on opposite sides are not compared.
The closing range begins at the captured split on Jul 20, 2026.
Up next
AI Brief
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Ask ALVIS about this →Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders SellIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | $2.1M | Second quarter 2026 | — |
| Adjusted EBITDA improvement non-GAAP | $4.4M | Second quarter 2026 | — |
| Adjusted net loss per share, diluted non-GAAP | -$4.64 | Six Months Ended June 30 | — |
| Cashflow from operating activities YTD | $3.6M | Six months ended June 30, 2026 | — |
| Comparable Revenue | 18% | Second quarter 2026 | — |
| Direct-to-consumer revenue growth | 3.4% | Second quarter 2026 | — |
| E-commerce revenue growth | 1.4% | Second quarter 2026 | — |
| Inventories decrease | 7.2% | Second quarter 2026 | — |
| Showroom Revenue | 16.6% | Second quarter 2026 | — |
| Wholesale revenue decrease | 19.1% | Second quarter 2026 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Furnishings, Fixtures & Appliances — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
PRPL
this stock
Purple Innovation, Inc.
|
$28.42M | — | -3.9% | — | 1.8% |
|
MGCLY
Midea Group Co., Ltd./ADR
|
$93.10B | +12.1% | — | — | 0.0% |
|
SN
SharkNinja, Inc.
|
$26.22B | +65.4% | +15.7% | — | 5.7% |
|
SGI
Somnigroup International Inc.
|
$13.52B | -26.0% | -12.0% | — | 6.1% |
|
NCLTY
Nitori Holdings Co., Ltd.
|
$10.41B | +9.5% | — | — | 0.0% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
Raw-price comparisons begin at the captured split on Jul 20, 2026; windows that need an earlier baseline remain unavailable.
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| PRPL | -28.8% | — | — | -15.8% | — |
| SPY | +0.4% | +4.5% | +13.8% | +3.9% | +13.9% |
| vs SPY | -29.2% | — | — | -19.7% | — |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.