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PRPL · Purple Innovation, Inc. · Options Calculator

Track PRPL — free

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$3.36 -0.27 (-7.44%) At close · Sep 10
Rebalance outlook locked
Going-concern doubt — flagged Aug 11, 2026

Substantial doubt about the company's ability to continue as a going concern.

“Accordingly, there is substantial doubt about the Company's ability to continue as a going concern.”
View the 10-Q filed Aug 11, 2026
Market Cap
$15.83M
Shares
4.36M

Options Calculator

Theoretical estimate
Price contracts in your own code through the options chain API or MCP →

Estimate what a long-dated option on PRPL could return if you hold it and the stock reaches a target price. Premiums are theoretical Black-Scholes-Merton values — tune the inputs to match your broker, then compare each strike's return against simply holding the shares.

Holding period

2.00 years

Implied volatility (%)

Realized volatility unavailable — generic default. Adjust to your broker's IV.Market-wide VIX 17.8.

Risk-free rate (%)

Latest SOFR (2026-09-09) — an overnight rate, a rough proxy over years.

Dividend per share

Annualizes to a 2.98% yield. Most recent $0.03 ex-date 2023-04-27; frequency detected — adjust if it's wrong.

Target price at horizon

Spot $3.36 at close 2026-09-10.

Best strike
—
Highest estimated return
Return at target
—
— annualized
Breakeven
—
Stock price to break even
Hold the stock
—
— annualized, with dividends

Return by strike at your target price

Strike ladder

Strike Moneyness Premium Breakeven Value at target Return Annualized Max loss

Per share; one contract = 100 shares. Premiums are theoretical Black-Scholes-Merton estimates — real options are American-style and priced off an implied-volatility smile, so use your broker's quote for the actual premium. Not investment advice.

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Key facts CIK 1643953 CUSIP 74640Y304 13F (30d) 38 filings 38 filers Visit website Investor relations