8-K

UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT

REPORT

PURSUANT

TO SECTION 13 OR 15(d)

OF

THE SECURITIES EXCHANGE ACT OF 1934

Dateof Report (Date of earliest event reported): May 17, 2024

BetterChoice Company Inc.

(Exactname of Registrant as Specified in its Charter)

12400Race Track Road

Tampa,Florida 33626

(Address of Principal Executive Offices) (Zip Code)

(Registrant’s Telephone Number, Including Area Code): (212) 896-1254

N/A

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Securities registered pursuant to Section 12(b) of the Act:

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item2.02 Results of Operations and Financial Condition

On May 17, 2024, Better Choice Company Inc., a Delaware corporation (the “Company”), announced its financial results for the first quarter ended May 17, 2024. A copy of the press release is attached hereto as Exhibit 99.1.

Item7.01 Cautionary Note Regarding Forward-Looking Statements

ThisCurrent Report on Form 8-K contains statements that constitute “forward-looking statements” within the meaning of the PrivateSecurities Litigation Reform Act of 1995. Management’s projections and expectations are subject to a number of risks and uncertaintiesthat could cause actual performance to differ materially from that predicted or implied. Forward-looking statements may be identifiedby the use of words such as “expect,” “anticipate,” “believe,” “estimate,” “potential,”“should” or similar words intended to identify information that is not historical in nature. Forward-looking statements containedherein include, among others, statements concerning management’s expectations about future events and the Company’s operatingplans and performance, including levels of consumer, business and economic confidence generally, the regulatory environment, litigation,sales, and the expected benefits of acquisitions, and such statements are based on the current beliefs and expectations of the Company’smanagement, as applicable, and are subject to known and unknown risks and uncertainties. There are a number of risks and uncertaintiesthat could cause actual results to differ materially from those contemplated by the forward-looking statements. These statements speakonly as of the date they are made, and the Company does not intend to update or otherwise revise the forward-looking information to reflectactual results of operations, changes in financial condition, changes in estimates, expectations or assumptions, changes in general economicor industry conditions or other circumstances arising and/or existing since the preparation of this Current Report on Form 8-K or toreflect the occurrence of any unanticipated events. For further information regarding the risks associated with the Company’s business,please refer to the Company’s filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K forthe most recent fiscal year end, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

Item9.01 Financial Statements and Exhibits

(d) Exhibits.

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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Exhibit 99.1