Skip to main content

8-K

Stagwell Inc (STGW)

8-K 2025-02-27 For: 2025-02-27
View Original
Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

Current Report

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported) — February 27, 2025

Stagwell Inc.

(Exact Name of Registrant as Specified in its Charter)

Delaware 001-13718 86-1390679
(Jurisdiction of Incorporation) (Commission File Number) (IRS Employer Identification No.)

One World Trade Center, Floor 65, New York, NY 10007

(Address of principal executive offices and zip code)

(646) 429-1800

(Registrant’s Telephone Number)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
--- ---
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
--- ---
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
--- ---

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading symbol(s) Name of each exchange on which registered
Class A Common Stock, $0.001 par value STGW NASDAQ

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company     ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.                              ☐

Item 2.02 Results of Operations and Financial Condition

On February 27, 2025, Stagwell Inc. (the “Company”) issued an earnings release reporting its financial results for the year ended December 31, 2024. A copy of this earnings release is attached as Exhibit 99.1 hereto. Following the issuance of this earnings release, the Company will host an earnings call in which its financial results for the year ended December 31, 2024 will be discussed. The investor presentation to be used for the call is attached as Exhibit 99.2 hereto.

The Company has posted the materials attached as Exhibit 99.1, and 99.2 on its website (www.stagwellglobal.com). The information found on, or otherwise accessible through, the Company’s website is not incorporated into, and does not form a part of, this Current Report on Form 8-K.

The foregoing information (including the exhibits hereto) is being furnished under “Item 2.02 - Results of Operations and Financial Condition”. Such information (including the exhibits hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.

The foregoing information and the exhibits hereto contain forward-looking statements within the meaning of the federal securities laws. These statements are based on present expectations, and are subject to the limitations listed therein and in the Company’s other SEC reports, including that actual events or results may differ materially from those in the forward-looking statements.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

99.1 Press release dated February 27, 2025, relating to the Company’s results for the three and twelve months ended December 31, 2024.

99.2 Investor presentation dated February 27, 2025.

104 Cover Page Interactive Data File (embedded within the Inline XBRL document)

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed by the undersigned hereunto duly authorized.

Date: February 27, 2025 Stagwell Inc.
By: /s/ Frank Lanuto
Frank Lanuto
Chief Financial Officer

Document

imagea.jpg`

FOR IMMEDIATE ISSUE

STAGWELL INC. (NASDAQ: STGW) REPORTS RESULTS FOR THE THREE AND TWELVE MONTHS ENDED DECEMBER 31, 2024

Q4 YoY Revenue Growth of 20%, With 22% Growth in Digital Transformation

Q4 YoY Net Revenue Growth of 14%, Organic Net Revenue Growth of 10%, Digital Transformation Net Revenue Growth of 15%

Q4 Net Income Attributable to Stagwell Inc. Common Shareholders of $3 million

Q4 Adjusted EBITDA of $123 million; Adjusted EBITDA Margin of 20%

Q4 EPS of $0.03; Adjusted EPS of $0.24

Eighth Consecutive Quarter of Record LTM Net New Business

Net New Business of $102 million in Q4; LTM Net New Business of $382 million

Introduce Guidance for 2025 of Total Net Revenue Growth of ~8%; Adjusted EBITDA of $410 million to $460 million; Free Cash Flow Conversion in excess of 45%

Stagwell To Host Investor Day on April 2nd 2025

New York, NY, February 27, 2025 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the quarter and year ended December 31, 2024.

FOURTH QUARTER RESULTS:

•Q4 Revenue of $789 million, an increase of 20% versus the prior year period; Full Year Revenue of $2.8 billion, an increase of 12% versus the prior year

•Q4 Net Revenue of $630 million, an increase of 14% versus the prior year period; Full Year Net Revenue of $2.3 billion, an increase of 7% versus the prior year

•Q4 Organic Net Revenue increased 10% versus the prior year period; Full Year Organic Net Revenue increased 5% versus the prior year

•Q4 Net Income attributable to Stagwell Inc. Common Shareholders of $3 million versus $1 million in the prior year period; Full Year Net Income attributable to Stagwell Inc. Common Shareholders of $2 million versus $0.1 million in the prior year

•Q4 Adjusted EBITDA of $123 million, an increase of 30% versus the prior year period; Full Year Adjusted EBITDA of $411 million, an increase of 14% versus the prior year

Page 1

imagea.jpg`

•Q4 Adjusted EBITDA Margin of 20% on net revenue; Full Year Adjusted EBITDA Margin of 18% on net revenue

•Q4 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.03 versus $0.00 in the prior year period; Full Year Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.02 versus $0.00 in the prior year

•Q4 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.24 versus $0.12 in the prior year period; Full Year Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.77 versus $0.57 in the prior year

•Net new business of $102 million in the fourth quarter, last twelve-month net new business of $382 million

See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.

Mark Penn, Chairman and CEO of Stagwell, said, "2024 was a breakthrough year for Stagwell and has fueled a strong start to 2025. We re-established ourselves as the fastest growing business in the industry, accelerated rapidly in Digital Transformation, took advantage of an unprecedented U.S. election cycle, and made strategic investments to expand our capabilities and geographical reach. I'm looking forward to a strong 2025."

Frank Lanuto, Chief Financial Officer, commented: "Stagwell posted strong results in the fourth quarter with double-digit revenue growth in 4 of our 5 principal capabilities. We delivered fourth quarter revenue of $789 million. Simultaneously, we grew our adjusted EBITDA to $123 million, representing a 20% margin on net revenue, an improvement of approximately 230 bps over the prior year period, as we lowered our comp to revenue ratio to 57.5%, a company record. These results give us confidence in the year ahead.”

Financial Outlook

2025 financial guidance is announced as follows:

•Total Net Revenue growth of approximately 8%

•Adjusted EBITDA of $410 million to $460 million

•Free Cash Flow Conversion in excess of 45%

•Adjusted EPS of $0.75 - $0.88

•Guidance includes anticipated impact from acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2025 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See "Non-GAAP Financial Measures" below for additional information.

Video Webcast

Management will host a video webcast on Thursday, February 27, 2025, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the quarter and year ended December 31, 2024. The video webcast will be accessible at https://bit.ly/3EVAIAk. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.

A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

Page 2

imagea.jpg`

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

IR@stagwellglobal.com

For Press:

Beth Sidhu

PR@stagwellglobal.com

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as "non-GAAP Financial Measures." Management believes that such non-GAAP financial measures, when read in conjunction with the Company's reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company's results. Such non-GAAP financial measures include the following:

(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company's reported net revenue attributable to the Company's management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company's reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

Page 3

imagea.jpg`

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is the percentage of adjusted EBITDA.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

Page 4

imagea.jpg`

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “build,” “consider,” “continue,” “could,” “create,” “develop,” “drive,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

•risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;

•demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;

•inflation and actions taken by central banks to counter inflation;

•the Company’s ability to attract new clients and retain existing clients;

•the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;

•financial failure of the Company’s clients;

•the Company’s ability to retain and attract key employees;

•the Company’s ability to compete in the markets in which it operates;

•the Company’s ability to achieve its cost saving initiatives;

•the Company’s implementation of strategic initiatives;

•the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;

•the Company’s ability to manage its growth effectively;

•the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize expected cost savings, synergies and other related anticipated benefits within the expected time period;

•the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;

•the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;

•the Company’s use of artificial intelligence, including generative artificial intelligence;

•adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;

•adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);

Page 5

imagea.jpg`

•the Company’s ability to establish and maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;

•the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;

•the Company’s ability to protect client data from security incidents or cyberattacks;

•economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities, natural disasters, and public health events;

•stock price volatility; and

•foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2023 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2024, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

Page 6

imagea.jpg`

SCHEDULE 1

STAGWELL INC.

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

(amounts in thousands, except per share amounts)

Three Months Ended December 31, Year Ended December 31,
2024 2023 2024 2023
Revenue $ 788,708 $ 654,895 $ 2,841,216 $ 2,527,177
Operating Expenses
Cost of services 502,522 419,865 1,842,978 1,621,174
Office and general expenses 203,887 179,871 711,803 661,250
Depreciation and amortization 38,771 35,036 151,652 142,831
Impairment and other losses 833 1,715 11,395
745,180 635,605 2,708,148 2,436,650
Operating Income 43,528 19,290 133,068 90,527
Other income (expenses):
Interest expense, net (24,038) (22,889) (92,317) (90,644)
Foreign exchange, net 645 (672) (1,656) (2,960)
Gain on sale of business 94,505 94,505
Other, net (547) 108 (1,372) (359)
(23,940) 71,052 (95,345) 542
Income before income taxes and equity in earnings of non-consolidated affiliates 19,588 90,342 37,723 91,069
Income tax expense 3,741 35,560 13,182 40,557
Income before equity in earnings of non-consolidated affiliates 15,847 54,782 24,541 50,512
Equity in income (loss) of non-consolidated affiliates (8,423) 503 (8,870)
Net income 15,847 46,359 25,044 41,642
Net income attributable to noncontrolling and redeemable noncontrolling interests (12,612) (45,073) (22,785) (41,508)
Net income attributable to Stagwell Inc. common shareholders $ 3,235 $ 1,286 $ 2,259 $ 134
Earnings Per Common Share:
Basic $ 0.03 $ 0.01 $ 0.02 $
Diluted $ 0.03 $ $ 0.02 $
Weighted Average Number of Common Shares Outstanding:
Basic 109,266 112,769 110,890 117,259
Diluted 115,147 119,621 115,752 122,170

Page 7

imagea.jpg`

SCHEDULE 2

STAGWELL INC.

UNAUDITED COMPONENTS OF NET REVENUE CHANGE

(amounts in thousands)

Net Revenue - Components of Change Change
Three Months Ended December 31, 2023 Foreign Currency Net Acquisitions (Divestitures) Organic Total Change Three Months Ended December 31, 2024 Organic Total
Integrated Agencies Network $ 302,137 $ 25 $ 4,800 $ 27,405 $ 32,230 $ 334,367 9.1 % 10.7 %
Brand Performance Network 168,519 75 6,046 6,121 174,640 3.6 % 3.6 %
Communications Network 68,229 42 15,757 23,666 39,465 107,694 34.7 % 57.8 %
All Other 12,181 (161) 2,950 (2,048) 741 12,922 (16.8) % 6.1 %
$ 551,066 $ (19) $ 23,507 $ 55,069 $ 78,557 $ 629,623 10.0 % 14.3 %
Net Revenue - Components of Change Change
--- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---
Year Ended December 31, 2023 Foreign Currency Net Acquisitions (Divestitures) Organic Total Change Year Ended December 31, 2024 Organic Total
Integrated Agencies Network $ 1,232,798 $ 226 $ 7,208 $ 32,521 $ 39,955 $ 1,272,753 2.6 % 3.2 %
Brand Performance Network 627,810 2,220 2,252 18,948 $ 23,420 651,230 3.0 % 3.7 %
Communications Network 245,261 (28) 22,177 $ 66,385 $ 88,534 333,795 27.1 % 36.1 %
All Other 46,585 (984) (609) (6,108) (7,701) 38,884 (13.1) % (16.5) %
$ 2,152,454 $ 1,434 $ 31,028 $ 111,746 $ 144,208 $ 2,296,662 5.2 % 6.7 %

(1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

Note: The Company made changes to its internal management and reporting structure in the first quarter of 2024, resulting in a change to its reportable segments (Networks). Specifically, certain agencies previously within the Brand Performance Network are now in the Integrated Agencies Network. Periods presented prior to the first quarter of 2024 have been recast to reflect the reclassification of certain reporting units (Brands) between operating segments.

Page 8

imagea.jpg`

SCHEDULE 3

STAGWELL INC.

UNAUDITED SEGMENT OPERATING RESULTS

(amounts in thousands)

For the Three Months Ended December 31, 2024

Integrated Agencies Network Brand Performance Network Communications Network All Other Corporate Total
Net Revenue $ 334,367 $ 174,640 $ 107,694 $ 12,922 $ $ 629,623
Billable costs 73,558 13,688 72,150 (311) 159,085
Revenue 407,925 188,328 179,844 12,611 788,708
Billable costs 73,558 13,688 72,150 (311) 159,085
Staff costs 212,062 100,890 54,590 10,364 12,315 390,221
Administrative costs 32,857 23,959 10,940 2,692 5,006 75,454
Unbillable and other costs, net 16,455 19,224 965 4,105 40,749
Adjusted EBITDA (1) 72,993 30,567 41,199 (4,239) (17,321) 123,199
Stock-based compensation 2,083 1,989 643 175 8,345 13,235
Depreciation and amortization 19,345 8,071 5,119 2,780 3,456 38,771
Deferred acquisition consideration 7,600 (1,290) 9,673 (938) 15,045
Other items, net (1) 7,388 3,173 1,146 185 728 12,620
Operating income (loss) $ 36,577 $ 18,624 $ 24,618 $ (6,441) $ (29,850) $ 43,528

(1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

Page 9

imagea.jpg`

SCHEDULE 4

STAGWELL INC.

UNAUDITED SEGMENT OPERATING RESULTS

(amounts in thousands)

For the Year Ended December 31, 2024

Integrated Agencies Network Brand Performance Network Communications Network All Other Corporate Total
Net Revenue $ 1,272,753 $ 651,230 $ 333,795 $ 38,884 $ $ 2,296,662
Billable costs 262,692 100,654 181,345 (137) 544,554
Revenue 1,535,445 751,884 515,140 38,747 2,841,216
Billable costs 262,692 100,654 181,345 (137) 544,554
Staff costs 792,041 397,301 177,629 34,999 47,736 1,449,706
Administrative costs 128,954 93,155 37,057 6,139 16,402 281,707
Unbillable and other costs, net 72,756 65,901 2,235 13,570 154,462
Adjusted EBITDA (1) 279,002 94,873 116,874 (15,824) (64,138) 410,787
Stock-based compensation 27,253 6,977 3,374 904 13,653 52,161
Depreciation and amortization 78,076 34,595 14,126 12,718 12,137 151,652
Deferred acquisition consideration 13,290 (7,744) 18,770 (1,321) 22,995
Impairment and other losses 1,500 215 1,715
Other items, net (1) 20,592 19,536 3,250 887 4,931 49,196
Operating income (loss) $ 138,291 $ 41,509 $ 77,354 $ (29,012) $ (95,074) $ 133,068

(1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

Page 10

imagea.jpg`

SCHEDULE 5

STAGWELL INC.

UNAUDITED SEGMENT OPERATING RESULTS

(amounts in thousands)

For the Three Months Ended December 31, 2023

Integrated Agencies Network Brand Performance Network Communications Network All Other Corporate Total
Net Revenue $ 302,137 $ 168,519 $ 68,229 $ 12,181 $ $ 551,066
Billable costs 51,665 16,921 35,217 26 103,829
Revenue 353,802 185,440 103,446 12,207 654,895
Billable costs 51,665 16,921 35,217 26 103,829
Staff costs 195,953 97,871 43,319 6,292 11,088 354,523
Administrative costs 29,618 23,174 8,568 3,445 (1,871) 62,934
Unbillable and other costs, net 18,111 17,357 277 2,885 38,630
Adjusted EBITDA (1) 58,456 30,117 16,065 (441) (9,217) 94,980
Stock-based compensation 12,015 2,364 1,157 91 6,937 22,564
Depreciation and amortization 19,680 8,090 2,800 2,238 2,228 35,036
Deferred acquisition consideration 3,813 1,739 (3,373) 2,179
Impairment and other losses 737 96 833
Other items, net (1) 6,403 3,713 198 95 4,669 15,078
Operating income (loss) $ 15,808 $ 14,115 $ 15,283 $ (2,865) $ (23,051) $ 19,290

(1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items.

Note: The Company made changes to its internal management and reporting structure in the first quarter of 2024, resulting in a change to its reportable segments (Networks). Specifically, certain agencies previously within the Brand Performance Network are now in the Integrated Agencies Network. Periods presented prior to the first quarter of 2024 have been recast to reflect the reclassification of certain reporting units (Brands) between operating segments.

Page 11

imagea.jpg`

SCHEDULE 6

STAGWELL INC.

UNAUDITED SEGMENT OPERATING RESULTS

(amounts in thousands)

For the Year Ended December 31, 2023

Integrated Agencies Network Brand Performance Network Communications Network All Other Corporate Total
Net Revenue $ 1,232,798 $ 627,810 $ 245,261 $ 46,585 $ $ 2,152,454
Billable costs 185,913 100,364 88,446 374,723
Revenue 1,418,711 728,174 333,707 46,585 2,527,177
Billable costs 185,913 100,364 88,446 374,723
Staff costs 768,846 386,803 159,165 37,416 36,938 1,389,168
Administrative costs 122,618 87,337 33,664 4,689 11,472 259,780
Unbillable and other costs, net 71,776 55,891 613 15,087 143,367
Adjusted EBITDA (1) 269,558 97,779 51,819 (10,607) (48,410) 360,139
Stock-based compensation 27,485 6,204 3,334 518 19,638 57,179
Depreciation and amortization 81,957 33,250 11,016 8,390 8,218 142,831
Deferred acquisition consideration 11,931 2,851 30 (1,752) 13,060
Impairment and other losses 11,299 96 11,395
Other items, net (1) 20,225 12,206 1,535 1,174 10,007 45,147
Operating income (loss) $ 116,661 $ 43,172 $ 35,904 $ (18,937) $ (86,273) $ 90,527

(1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

Note: The Company made changes to its internal management and reporting structure in the first quarter of 2024, resulting in a change to its reportable segments (Networks). Specifically, certain agencies previously within the Brand Performance Network are now in the Integrated Agencies Network. Periods presented prior to the first quarter of 2024 have been recast to reflect the reclassification of certain reporting units (Brands) between operating segments.

Page 12

imagea.jpg`

SCHEDULE 7

STAGWELL INC.

UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)

(amounts in thousands, except per share amounts)

For the Three Months Ended December 31, 2024

GAAP Adjustments Non-GAAP
Net income attributable to Stagwell Inc. common shareholders $ 3,235 $ 22,226 $ 25,461
Net income attributable to Class C shareholders 40,500 40,500
Net income attributable to Stagwell Inc. and Class C shareholders and adjusted net income $ 3,235 $ 62,726 $ 65,961
Weighted average number of common shares outstanding 115,147 2,567 117,714
Weighted average number of common Class C shares outstanding 151,649 151,649
Weighted average number of shares outstanding 115,147 154,216 269,363
Diluted EPS and Adjusted Diluted EPS (1) $ 0.03 $ 0.24
Adjustments to Net income
Amortization $ 30,572
Stock-based compensation 13,235
Deferred acquisition consideration 15,045
Other items, net 12,620
71,472
Adjusted tax expense (20,040)
51,432
Net income attributable to Class C shareholders 11,294
$ 62,726
Allocation of adjustments to Net income
Net income attributable to Stagwell Inc. common shareholders - add-backs $ 22,226
Net income attributable to Class C shareholders - add-backs 29,206
Net income attributable to Class C shareholders 11,294
40,500
$ 62,726

(1) Adjusted Diluted EPS is defined within the Non-GAAP Financial Measures section of the Executive Summary.

Page 13

imagea.jpg`

SCHEDULE 8

STAGWELL INC.

UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)

(amounts in thousands, except per share amounts)

For the Year Ended December 31, 2024

GAAP Adjustments Non-GAAP
Net income attributable to Stagwell Inc. common shareholders $ 2,259 $ 80,403 $ 82,662
Net income attributable to Class C shareholders 123,942 123,942
Net income attributable to Stagwell Inc. and Class C and adjusted net income $ 2,259 $ 204,345 $ 206,604
Weighted average number of common shares outstanding 115,752 2,234 117,986
Weighted average number of common Class C shares outstanding 151,649 151,649
Weighted average number of shares outstanding 115,752 153,883 269,635
Diluted EPS and Adjusted Diluted EPS (1) $ 0.02 $ 0.77
Adjustments to Net Income
Amortization $ 122,442
Impairment and other losses 1,715
Stock-based compensation 52,161
Deferred acquisition consideration 22,995
Other items, net 49,196
248,509
Adjusted tax expense (61,308)
187,201
Net income attributable to Class C shareholders 17,144
$ 204,345
Allocation of adjustments to Net income
Net income attributable to Stagwell Inc. common shareholders - add-backs $ 80,403
Net income attributable to Class C shareholders - add-backs 106,798
Net income attributable to Class C shareholders 17,144
123,942
$ 204,345

(1) Adjusted Diluted EPS is defined within the Non-GAAP Financial Measures section of the Executive Summary.

Page 14

imagea.jpg`

SCHEDULE 9

STAGWELL INC.

UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)

(amounts in thousands, except per share amounts)

For the Three Months Ended December 31, 2023

GAAP Adjustments Non-GAAP
Net income (loss) attributable to Stagwell Inc. common shareholders $ 127 $ (4,705) $ (4,578)
Net income attributable to Class C shareholders 35,780 35,780
Net income attributable to Stagwell Inc. and Class C and adjusted net income $ 127 $ 31,075 $ 31,202
Weighted average number of common shares outstanding 119,621 119,621
Weighted average number of common Class C shares outstanding 151,649 151,649
Weighted average number of shares outstanding 119,621 151,649 271,270
Diluted EPS and Adjusted Diluted EPS (1) $ $ 0.12
Adjustments to Net income (loss)
Amortization $ 27,231
Impairment and other losses 833
Stock-based compensation 22,564
Deferred acquisition consideration 3,338
Gain on sale of business (94,505)
Other items, net 15,078
(25,461)
Adjusted tax expense 14,768
(10,693)
Net income attributable to Class C shareholders 41,768
$ 31,075
Allocation of adjustments to Net income (loss)
Net loss attributable to Stagwell Inc. common shareholders - add-backs $ (4,705)
Net loss attributable to Class C shareholders - add-backs (5,988)
Net income attributable to Class C shareholders 41,768
35,780
$ 31,075

(1) Adjusted Diluted EPS is defined within the Non-GAAP Financial Measures section of the Executive Summary.

Page 15

imagea.jpg`

SCHEDULE 10

STAGWELL INC.

UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)

(amounts in thousands, except per share amounts)

For the Year Ended December 31, 2023

GAAP Adjustments Non-GAAP
Net income attributable to Stagwell Inc. common shareholders $ 134 $ 52,712 $ 52,846
Net income attributable to Class C shareholders 106,153 106,153
Net income attributable to Stagwell Inc. and Class C and adjusted net income $ 134 $ 158,865 $ 158,999
Weighted average number of common shares outstanding 122,170 3,628 125,798
Weighted average number of common Class C shares outstanding 154,972 154,972
Weighted average number of shares outstanding 122,170 158,600 280,770
Diluted EPS and Adjusted Diluted EPS (1) $ $ 0.57
Adjustments to Net income
Amortization $ 113,835
Impairment and other losses 11,395
Stock-based compensation 57,179
Deferred acquisition consideration 13,060
Gain on sale of business (94,505)
Other items, net 45,147
146,111
Adjusted tax expense (26,312)
119,799
Net income attributable to Class C shareholders 39,066
$ 158,865
Allocation of adjustments to Net income
Net income attributable to Stagwell Inc. common shareholders $ 52,712
Net income to attributable to Class C shareholders - add-backs 67,087
Net income attributable to Class C shareholders 39,066
106,153
$ 158,865

(1) Adjusted Diluted EPS is defined within the Non-GAAP Financial Measures section of the Executive Summary.

Page 16

imagea.jpg`

SCHEDULE 11

STAGWELL INC.

UNAUDITED CONSOLIDATED BALANCE SHEETS

(amounts in thousands)

December 31, 2024 December 31, 2023
ASSETS
Current Assets
Cash and cash equivalents $ 131,339 $ 119,737
Accounts receivable, net 716,415 697,178
Expenditures billable to clients 173,194 114,097
Other current assets 114,200 94,054
Total Current Assets 1,135,148 1,025,066
Fixed assets, net 72,706 77,825
Right-of-use assets - operating leases 219,400 254,278
Goodwill 1,554,146 1,498,815
Other intangible assets, net 836,783 818,220
Other assets 90,038 92,843
Total Assets $ 3,908,221 $ 3,767,047
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS ("RNCI"), AND SHAREHOLDERS’ EQUITY
Current Liabilities
Accounts payable $ 449,347 $ 414,980
Accrued media 245,883 291,777
Accruals and other liabilities 265,356 233,046
Advance billings 294,609 301,674
Current portion of lease liabilities - operating leases 60,195 65,899
Current portion of deferred acquisition consideration 51,906 66,953
Total Current Liabilities 1,367,296 1,374,329
Long-term debt 1,353,624 1,145,828
Long-term portion of deferred acquisition consideration 50,209 34,105
Long-term lease liabilities - operating leases 245,397 281,307
Deferred tax liabilities, net 47,239 40,509
Other liabilities 59,139 54,905
Total Liabilities 3,122,904 2,930,983
Redeemable Noncontrolling Interests 8,412 10,792
Commitments, Contingencies and Guarantees
Shareholders' Equity
Common shares - Class A & B 115 118
Common shares - Class C 2 2
Paid-in capital 343,647 348,494
Retained earnings 11,740 21,148
Accumulated other comprehensive loss (23,773) (13,067)
Stagwell Inc. Shareholders' Equity 331,731 356,695
Noncontrolling interests 445,174 468,577
Total Shareholders' Equity 776,905 825,272
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders’ Equity $ 3,908,221 $ 3,767,047

Page 17

imagea.jpg`

SCHEDULE 12

STAGWELL INC.

UNAUDITED SUMMARY CASH FLOW DATA

(amounts in thousands)

Year Ended December 31,
2024 2023
Cash flows from operating activities:
Net income $ 25,044 $ 41,642
Adjustments to reconcile net income to cash provided by operating activities:
Stock-based compensation 52,161 57,179
Depreciation and amortization 151,652 142,831
Amortization of right-of-use lease assets and lease liability interest 75,117 76,653
Impairment and other losses 1,715 11,395
Deferred income taxes (10,686) 19,443
Adjustment to deferred acquisition consideration 23,005 13,060
Gain on sale of business (94,505)
Other, net 7,622 8,313
Changes in working capital:
Accounts receivable 8,465 (58,704)
Expenditures billable to clients (54,350) (21,477)
Other assets (6,200) 1,153
Accounts payable 24,438 52,837
Accrued expenses and other liabilities (28,658) (24,647)
Advance billings (22,651) (41,137)
Current portion of lease liabilities - operating leases (83,905) (87,629)
Deferred acquisition related payments (19,910) (15,400)
Net cash provided by operating activities 142,859 81,007
Cash flows from investing activities:
Capital expenditures (18,912) (14,238)
Acquisitions, net of cash acquired (103,254) (23,339)
Capitalized software (35,094) (28,175)
Proceeds from sale of business, net 229,484
Other (5,212) (7,781)
Net cash (used in) provided by investing activities (162,472) 155,951
Cash flows from financing activities:
Repayment of borrowings under revolving credit facility (1,755,000) (1,986,500)
Proceeds from borrowings under revolving credit facility 1,960,000 1,945,500
Shares repurchased and cancelled (108,249) (223,835)
Distributions to noncontrolling interests (26,723) (24,964)
Payment of deferred consideration (29,774) (49,221)
Purchase of noncontrolling interest (3,316)
Debt issuance costs (844)
Net cash provided by (used in) financing activities 36,938 (339,864)
Effect of exchange rate changes on cash and cash equivalents (5,723) 2,054
Net increase (decrease) in cash and cash equivalents 11,602 (100,852)
Cash and cash equivalents at beginning of period 119,737 220,589
Cash and cash equivalents at end of period $ 131,339 $ 119,737

Page 18

a4q24earningspresentatio

Fourth Quarter and Full Year 2024 EARNINGS PRESENTATION February 27 | 2025


This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “develop,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section. Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following: • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients; • demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties; • inflation and actions taken by central banks to counter inflation; • the Company’s ability to attract new clients and retain existing clients; • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements; • financial failure of the Company’s clients; • the Company’s ability to retain and attract key employees; • the Company’s ability to compete in the markets in which it operates; • the Company’s ability to achieve its cost saving initiatives; • the Company’s implementation of strategic initiatives; • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration; • the Company’s ability to manage its growth effectively; • the Company’s ability to identify, complete and integrate acquisitions that complement and expand the Company’s business capabilities and realize cost savings, synergies or other anticipated benefits of newly acquired businesses, or that even if realized, such benefits may take longer to realize than expected; • the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom; • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products; • the Company’s use of artificial intelligence, including generative artificial intelligence; • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs; • adverse tax consequences in connection with the Transactions, including the incurrence of material Canadian federal income tax (including material “emigration tax”); • the Company’s ability to establish and maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements • the Company’s ability to accurately forecast its future financial performance and provide accurate guidance; • the Company’s ability to protect client data from security incidents or cyberattacks; • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities and natural disasters; • stock price volatility; and • foreign currency fluctuations. Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2024 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 5, 2025, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings. FORWARD LOOKING STATEMENTS & OTHER INFORMATION 2


DEFINITIONS OF NON-GAAP FINANCIAL MEASURES 3 In addition to its reported results, Stagwell Inc. has included in this earnings presentation certain financial results that the Securities and Exchange Commission (SEC) defines as "non-GAAP Financial Measures." Management believes that such non-GAAP financial measures, when read in conjunction with the Company's reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company's results. Such non-GAAP financial measures include the following: Pro Forma Results: The Pro Forma amounts presented for each period were prepared by combining the historical standalone statements of operations for each of legacy MDC and SMG. The unaudited pro forma results are provided for illustrative purposes only and do not purport to represent what the actual consolidated results of operations or consolidated financial condition would have been had the combination actually occurred on the date indicated, nor do they purport to project the future consolidated results of operations or consolidated financial condition for any future period or as of any future date. The Company has excluded a quantitative reconciliation of Adjusted Pro Forma EBITDA to net income under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. 1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year. 2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period. 3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and nonrecurring items. 4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding (if dilutive). Other items includes restructuring costs, acquisition- related expenses, and non-recurring items, and subject to the anti-dilution rules. 5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. 6) Financial Guidance: The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results. Included in this earnings presentation are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.


4 FINANCIAL Outlook Introducing Full-Year 2025 Outlook ~ 8% Total Net Revenue Growth $410M - $460M Adjusted EBITDA > 45% EBITDA Conversion to Free Cash Flow $0.75 - $0.88 In Adjusted Earnings Per Share Note: Guidance as of 02/27/2025. The Company has excluded a quantitative reconciliation with respect to the Company’s 2025 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See "Non-GAAP Financial Measures" below for additional information on definitions for Organic Net Revenue, Organic Net Revenue ex. Advocacy, Adjusted EBITDA, Adjusted Earnings Per Share, and Free Cash Flow. Please refer to our investor website at stagwellglobal.com/investors for information on Forward Looking Statements and risk factors outlined in our 2024 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 5 2025, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.


F O U R T H Q U A R T E R H I G H L I G H T S NET REVENUE: $630M | NET LEVERAGE RATIO: 3.0x | ADJ. EBITDA: $123M Expanding CAPABILITIES & REACH Best-In-Class GROWTH Investing IN TECHNOLOGY Record-Breaking NEW BUSINESS Closed 2 acquisitions in 4Q to expand global reach and digital capabilities Acquired Consulum, a pan-MENA government advisory consultancy Added UNICEPTA, global media monitoring and analytics platform based in Germany Announced intent to acquire Create. Group, a leading digital strategic communications group in the Middle East, with anticipated close before end of 1Q25 Announced intent to acquire ADK Global, adding 10 new offices in APAC and bringing headcount in the region to more than 2,000 Record $102M of net new business wins in 4Q24, bringing LTM to $382M Secured multiple high profile new customer wins and expansions with leading companies including Starbucks, Target and Visa. The total number of wins increased 85% YoY; Count of our wins above $1 million increased 72% Revenue growth of 20% year-over-year to $789 million Digital Transformation grew 22% over the prior period US posted 21% growth year-over-year Advocacy revenue grew 80% year-over-year Stagwell Marketing Cloud grew 24% over the prior period Launched first-of-its-kind anticipatory AI tool ContextLens ahead of the election, built by Code and Theory for Real Clear Politics Deepened our relationship with Adobe, beta-testing Adobe Firefly and collaborating on The Machine, an AI-powered content development platform Continued to invest in our Stagwell Marketing Cloud solutions for marketers with updated AI-powered influencer pitch features to our PRophet tool Note: Net Leverage Ratio defined as Net Debt divided by LTM Adjusted EBITDA.


S U M M A R Y C O M B I N E D F I N A N C I A L S Note: Figures may not foot due to rounding. Three Months Ended December 31, Twelve Months Ended December 31, 2024 2023 2024 2023 Net Revenue $ 629,623 $ 551,066 $ 2,296,662 $ 2,152,454 Billable Costs 159,085 103,829 544,554 374,723 Revenue $ 788,708 $ 654,895 $ 2,841,216 $ 2,527,177 Billable Costs 159,085 103,829 544,554 374,723 Staff costs 390,221 354,523 1,449,706 1,389,168 Administrative costs 75,454 62,934 281,707 259,780 Unbillable and other costs, net 40,749 38,629 154,462 143,367 Adjusted EBITDA $ 123,199 $ 94,980 $ 410,787 $ 360,139 Stock-based compensation 13,235 22,564 52,161 57,179 Depreciation and amortization 38,771 35,036 151,652 142,831 Deferred acquisition consideration 15,045 2,179 22,995 13,060 Impairment and other losses - 833 1,715 11,395 Other items, net 12,620 15,078 49,196 45,147 Operating income $ 43,528 $ 19,290 $ 133,068 $ 90,527 Adjusted EBITDA margin (on net revenue) 19.6% 17.2% 17.9% 16.7% 6 $ in Thousands


4 Q 2 4 N E T R E V E N U E Note: Figures may not foot due to rounding. Three Months Ended December 31, 2024 Twelve Months Ended December 31, 2024 Net Revenue Change Net Revenue Change Dec 31, 2023 $ 551,066 $ 2,152,454 Organic revenue 55,069 10.0% 111,746 5.2% Acquisitions (divestitures), net 23,507 4.3% 31,028 1.4% Foreign currency (19) (0.0)% 1,434 0.0% Total Change $ 78,557 14.3% $ 144,208 6.7% Dec 31, 2024 $ 629,623 $ 2,296,662 7 $ in Thousands


78.6% 6.7% 14.7% 4 Q 2 4 N E T R E V E N U E B Y G E O G R A P H Y Note: Figures may not foot due to rounding. 4Q Organic Growth Y/Y 8 % OF NET REVENUE Geography 4Q24 FY24 United States 12.3% 6.7% United Kingdom (12.6)% (5.4)% Other 10.2% 1.8% TOTAL 10.0% 5.2% TOTAL EX-ADVOCACY 6.3% 2.3%


G L O B A L N E T W O R K 9 North America Latin America Europe Asia Pacific • Australia • China • Hong Kong • India • Indonesia • Japan • Malaysia • Philippines • Taiwan • Thailand • Singapore • South Korea Middle East & Africa • Austria • Belgium • Bulgaria • Italy • Latvia • Romania • Slovak Republic • Slovenia • Switzerland • Turkey • Ukraine • France • Germany • Netherlands • Poland • Spain • Sweden • United Kingdom • Argentina • Aruba • Bolivia • Brazil • Curacao • Colombia • Costa Rica • Dominican • Ecuador • El Salvador • Guatemala • Honduras • Jamaica • Nicaragua • Panama • Peru • Republic • Uruguay • Venezuela • Algeria • Bahrain • Egypt • Jordan • Kuwait • Lebanon • Libya • Morocco • Nigeria • Oman • Saudi Arabia • South Africa • Tunisia • United Arab Emirates Stagwell Affiliates COUNTRIES 40+ 75+ EMPLOYEES 12K+ 21K+ Stagwell’s Affiliate Network Significantly Expands Our Global Footprint • Canada • USA • Mexico Note: As of December 31, 2024.


O U R P R I N C I P A L C A P A B I L I T I E S Creativity & Communications Blue-Chip Customer Base Performance Media & Data Addressable on a Global Scale Consumer Insights & Strategy Tracking Across the Entire Consumer Journey Digital Transformation Building & Designing Digital Platforms & Technology 2 3 4 5 10 51% 4Q24Stagwell Marketing Cloud Group SaaS and DaaS Tools for the Modern Marketer 1 Notes: Digital Revenue Percentage is percentage of Total Net Revenue from Stagwell Marketing Cloud Group, Digital Transformation, Performance Media & Data, and Consumer Insights & Strategy capabilities


R E V E N U E G R O W T H B Y C A P A B I L I T Y Notes: Advocacy includes Targeted Victory, SKDK, and TMA Direct. Figures may not foot due to rounding. EBITDA includes corporate expenses, notionally allocated ratably across each capability. 4Q24 FY24 Principal Capability Organic Revenue Growth Revenue Growth Organic Revenue Growth Revenue Growth Stagwell Marketing Cloud Group 15.8% 24.0% 16.1% 18.8% Digital Transformation 23.7% 22.0% 11.5% 12.8% Performance Media & Data 11.6% 11.9% 9.0% 9.7% Consumer Insights & Strategy (4.9)% (1.1)% (3.1)% (1.1)% Creativity & Communications 13.0% 24.6% 9.1% 13.8% TOTAL 14.1% 20.4% 9.4% 12.4% TOTAL EX-ADVOCACY 6.2% 13.3% 3.7% 7.0% % OF REVENUE 4Q 10% 23% 11% 6% 49%


N E T R E V E N U E G R O W T H B Y C A P A B I L I T Y Notes: Advocacy includes Targeted Victory, SKDK, and TMA Direct. Figures may not foot due to rounding. EBITDA includes corporate expenses, notionally allocated ratably across each capability. 4Q24 YTD Principal Capability Organic Net Revenue Growth Net Revenue Growth Organic Net Revenue Growth Net Revenue Growth Stagwell Marketing Cloud Group 9.1% 18.7% 10.5% 13.7% Digital Transformation 17.0% 15.2% 7.1% 8.7% Performance Media & Data 15.4% 15.8% 8.3% 9.0% Consumer Insights & Strategy (6.4)% (2.7)% (3.2)% (1.2)% Creativity & Communications 8.0% 15.8% 3.8% 5.0% TOTAL 10.0% 14.3% 5.2% 6.7% TOTAL EX-ADVOCACY 6.3% 10.9% 2.3% 3.9% % OF NET REVENUE 4Q 10% 24% 14% 8% 44%


A D J E B I T D A G R O W T H B Y C A P A B I L I T Y Note: Advocacy includes Targeted Victory, SKDK, and TMA Direct. Figures may not foot due to rounding. *EBITDA includes corporate expenses, notionally allocated ratably across each capability. **SMC includes Apollo, Around, CUE, Data2Brands, Epicenter, Leaders, Maru, Prophet, QR Code, Smart Assets, Stagwell Cloud, Unicepta Principal Capability 4Q24 FY24 Stagwell Marketing Cloud Group (107.2)% (58.5)% Digital Transformation 33.9% 18.4% Performance Media & Data 150.6% 28.3% Consumer Insights & Strategy (30.8)% (10.3)% Creativity & Communications 54.4% 22.5% TOTAL 29.7% 14.1% TOTAL EX-ADVOCACY 18.0% (0.6)% TOTAL EX-ADVOCACY EX-SMC** 20.9% 1.3% % OF ADJ. EBITDA* 4Q Adj. EBITDA* Growth Y/Y 0% 32% 12% 7% 48%


Three Months Ended, Twelve Months Ended, Dec 31, 2024 Dec 31, 2023 % Change Dec 31, 2024 Dec 31, 2023 % Change Total Revenue $789 $655 20.4% $2,841 $2,527 12.4% Advocacy Revenue 127 70 80.0% 363 211 71.9% Total Ex Advocacy 662 585 13.3% 2,478 2,316 7.0% Three Months Ended, Twelve Months Ended, Dec 31, 2024 Dec 31, 2023 % Change Dec 31, 2024 Dec 31, 2023 % Change Total Net Revenue $630 $551 14.3% $2,297 $2,152 6.7% Advocacy Net Revenue 66 42 54.5% 209 143 45.6% Total Ex Advocacy 564 509 10.9% 2,088 2,009 3.9% Three Months Ended, Twelve Months Ended, Dec 31, 2024 Dec 31, 2023 % Change Dec 31, 2024 Dec 31, 2023 % Change Total Adj. EBITDA $123 $95 29.7% $411 $360 14.1% Advocacy Adj. EBITDA 30 16 86.6% 92 39 133.9% Total Ex Advocacy 93 79 18.0% 319 321 (0.6)% E X - A D V O C A C Y R E V E N U E , N E T R E V E N U E & A D J U S T E D E B I T D A Note: Advocacy includes Targeted Victory, SKDK, & TMA Direct. Actuals may not foot due to rounding $ in Millions NET REVENUE ADJ. EBITDA 14 REVENUE


N E W B U S I N E S S U P D A T E 15 PER CLIENT AT TOP 25 Notable Business WINS & EXPANSIONSNet New Business 4Q24 $102M LTM $382M Avg. Net Revenue 4Q24 $6.9M


S T A G W E L L M A R K E T I N G C L O U D G R O U P 16 Net Revenue1 1. Defined as GAAP Revenue minus Billable Costs – Includes both the Advanced Media Platform and Stagwell Marketing Cloud groups. In Millions. Numbers may not foot due to rounding. Net Revenue Adj. EBITDA Margin Advanced Media Platforms $47.8 6.9% Stagwell Marketing Cloud $17.4 (23.3)% TOTAL $65.3 (1.1)% GROWTH (y/y) 18.7% $55M $65M 4Q23 4Q24 $ in Millions


17 LIQUIDITY Available Liquidity (as of 12/31/2024) Commitment Under Credit Facility $ 640 Drawn 264 Letters of Credit 15 Undrawn Commitments Under Facility $ 361 Total Cash & Cash Equivalents 131 Total Available Liquidity $ 492 $ in Millions Note: Numbers may not foot due to rounding.


18 MAINTAINING DISCIPLINE AROUND Deferred Acquisition Costs DAC INCREASED BY $1M FROM FY23 YEAR-END BALANCE AS STAGWELL CLOSED 10 ACQUISITIONS Numbers may not foot due to rounding. $101M $102M 4Q23 4Q24


A D J U S T E D E A R N I N G S P E R S H A R E Three Months Ended Dec 31, 2024 Twelve Months Ended Dec 31, 2024 Reported (GAAP) Adjustments Non-GAAP Reported (GAAP) Adjustments Non-GAAP Net income attributable to Stagwell Inc. common shareholders $ 3,235 $ 22,226 $ 25,461 $ 2,259 $ 80,403 $ 82,662 Net income attributable to Class C Shareholders - 40,500 40,500 - 123,942 123,942 Net income – diluted EPS $ 3,235 $ 62,726 $ 65,961 $ 2,259 $ 204,345 $ 206,604 Weighted average number of common shares outstanding (diluted) 115,147 2,567 117,714 115,752 2,234 117,986 Weighted average number of common class C shares outstanding (diluted) - 151,649 151,649 - 151,649 151,649 Weighted average number of shares outstanding 115,147 154,216 269,363 115,752 153,883 269,635 Adjusted earnings per share (diluted) $ 0.03 $ 0.24 $ 0.02 $ 0.77 Adjustments to net income Amortization expense $ 30,572 $ 122,442 Impairment and other losses - 1,715 Stock-based compensation 13,235 52,161 Deferred acquisition consideration 15,045 22,995 Other items, net 12,620 49,196 Total add-backs 71,472 248,509 Adjusted tax expense (20,040) (61,308) $ 51,432 $ 187,201 Net income attributable to Class C shareholders 11,294 17,144 $ 62,726 $ 204,345 19 $ and Shares in Thousands Note: Numbers may not foot due to rounding.


G A A P C O N S O L I D A T E D O P E R A T I N G P E R F O R M A N C E Note: Numbers may not foot due to rounding. 20 $ and Shares in Thousands Three Months Ended Dec 31, Twelve Months Ended Dec 31, 2024 2023 2024 2023 Revenue $ 788,708 $ 654,895 $ 2,841,216 $ 2,527,177 Cost of services 502,522 419,865 1,842,978 1,621,174 Office & general expenses 203,887 179,871 711,803 661,250 Depreciation & amortization 38,771 35,036 151,652 142,831 Impairment & other losses - 833 1,715 11,395 Total operating expenses $ 745,180 $ 635,605 $ 2,708,148 $ 2,436,650 Operating income (Loss) $ 43,528 $ 19,290 $ 133,068 $ 90,527 Interest expense, net (24,038) (22,889) (92,317) (90,644) Foreign exchange, net 645 (672) (1,656) (2,960) Gain on sale of business - 94,505 - 94,505 Other, net (547) 108 (1,372) (359) Other income (expenses) $ (23,940) $ 71,052 $ (95,345) $ 542 Income before income taxes and equity in earnings of non-consolidated affiliates 19,588 90,342 37,723 91,069 Income tax expense (benefit) 3,741 35,560 13,182 40,557 Income (loss) before equity in earnings of non-consolidated affiliates $ 15,847 $ 54,782 $ 24,541 $ 50,512 Equity in income (loss) of non-consolidated affiliates - (8,423) 503 (8,870) Net income (loss) $ 15,847 46,359 $ 25,044 $ 41,642 Net income (loss) attributable to non-controlling & redeemable non-controlling interests (12,612) (45,073) (22,785) (41,508) Net income (loss) attributable to Stagwell Inc. common shareholders $ 3,235 $ 1,286 $ 2,259 $ 134 Earnings Per Share Basic $ 0.03 $ 0.01 $ 0.02 - Diluted $ 0.03 - $ 0.02 - Weighted Average Number of Shares Outstanding Basic 109,266 112,769 110,890 117,259 Diluted 115,147 119,621 115,752 122,170


C A P I T A L S T R U C T U R E Note: Share count assumes full conversion of Class C shares to Class A on a one-to-one basis. Numbers may not foot due to rounding 1. Excludes non-controlling interest of Stagwell Class C shareholders to reflect NCI balance pro forma for full conversion of Class C shares to Class A. 2. A portion of the DAC will be paid with approximately 5.8m shares assuming conversion as of 12/31/24. 3. Includes redeemable non-controlling interest and obligations in connection with profit interests held by employees. 4. Non-consolidated investments 5. Share Count does not include unvested stock grants, unsettled SARs or portion of DAC to be settled in stock. Pro Forma total share count as of 2/22/2025 would be 114.9m Class A shares, 151.6 Class C shares, 6.2m shares to settle DAC and 8.6m share-based awards, for a total of 281.4m shares outstanding. 6. Estimated shares to be issued upon the exercise of settled SAR awards using treasury method. Net Debt & Debt-Like ($M, as of 12/31/2024) Revolving Credit Facility $ 264 Bonds 1,100 NCI1 22 DAC2 102 RNCI3 27 Less: Investments4 15 Less: Cash 131 TOTAL NET DEBT & DEBT-LIKE $ 1,369 Share Count5 (Thousands, as of 12/31/2024) Class A 114,845 Class C (equal voting & economic rights to Class A) 151,649 Share-based awards6 8,618 DILUTED 275,112 21


22 APPLYING A PROVEN PLAYBOOK to scale Stagwell Marketing Cloud Group Building complementary software solutions leveraging the domain expertise and distribution channels already in place at Stagwell Advanced Media Platforms Proprietary & Premium Owned Media Channels Media Studio Solution for Modern Media Planners and Buyers Harris Quest Research Market Research Products by The Harris Poll PRophet Comms Tech AI-Driven Platform for Modern Communicators Digital Services Technology Digital Transformation Building Digital Platforms & Consumer Experiences Performance Media & Data Integrated Omnichannel Media, Data & E-Commerce Consumer Insights & Strategy Tracking Across the Consumer Journey Creativity & Communications Blue-Chip Customer Base 1 2 3 4


23 We've developed a proven strategy to develop and incubate new technologies, making informed product roadmap decisions based off agency clients while leveraging our world-class tech team STAGWELL MARKETING CLOUD GROUP Product Incubation Playbook WE BUILD ADVANCED PRODUCTS MORE EFFICIENTLY than the rest Faster Shared infrastructure + tech expertise DEVELOP & ITERATE FAST Cheaper World's most ambitious clients + upselling opportunities LOWER GO-TO-MARKET COSTS Better Proprietary data + the best marketers in the world INTERNAL TESTING & INSIGHTS THAT DELIVER BETTER PRODUCTS


24 REAL-TIME INSIGHTS Product Spotlight Customer Benefit Unlocking continuous brand tracking on an affordable, global, modern basis for research professionals


25 ARTIFICAL INTELLIGENCE Product Spotlight Customer Benefit Revolutionizing the PR process through AI, saving PR professionals from millions of tedious working hours


26 AUGMENTED REALITY Product Spotlight Customer Benefit Bringing a whole new level of stadium entertainment and fan engagement to sports and entertainment through shared AR


27 STAGWELL MARKETING CLOUD GROUP Pricing Model Modern, flexible pricing models that fit the needs and budgets for the modern marketer Subscription Pricing Annual SaaS contract Consumption Fee Data and media spend Advertising-Based Sponsorship fees


Thank You Contact Us: IR@StagwellGlobal.com