First Heartland Consultants, Inc.

CIK

1428793

Location

LAKE ST. LOUIS, MO

Portfolio Value

Small $255,885,392

Diversification

Diversified

Filing Date

Global Rank

#3,938 / 8,517 ▼ 799

Top Industry

Semiconductors 14.2%

3Y Alpha vs SPY

+17.6%

Period ended 46 days ago

Filed Jul 8, 2026 · 38d

26 quarters · since Mar 2020

Clone Performance

Aug 2023–Aug 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+163.8%

SPY

+75.3%

Annualised alpha

+17.6%

Max drawdown

−17.3%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends; a captured split can shorten the simulated window. It tracks 100% of reported value on average across 13 quarters. Past performance does not predict future results.

Portfolio Concentration

156 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

17.6%

+5.4 pts

Top 5

45.8%

+10.0 pts

Top 10

59.6%

+7.7 pts

HHI

612

Diversified+206

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	38.4%	$98,136,443	14
Technology	20.9%	$53,376,236	25
Financial Services	10.8%	$27,730,613	30
Consumer Cyclical	8.4%	$21,411,434	17
Industrials	6.9%	$17,659,367	23
Healthcare	4.3%	$11,025,288	13
Consumer Defensive	4.1%	$10,474,767	8
Communication Services	3.3%	$8,368,859	7
Energy	1.1%	$2,809,743	6
Real Estate	1.1%	$2,767,198	6
Utilities	0.5%	$1,218,450	4
Basic Materials	0.4%	$906,994	3

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
JQC	Nuveen Credit Strategies Income Fund	+18,806	49,818	$242,115
DNP	Dnp Select Income Fund Inc	+15,775	335,016	$3,614,822
WY	Weyerhaeuser Co	+8,674	45,343	$1,085,511
EXG	Eaton Vance Tax-Managed Global Diversified Equity Income Fund	+8,568	37,170	$364,637
GLDM	World Gold Trust	+7,532	15,587	$1,237,919
WMT	Walmart Inc.	+6,007	46,825	$5,303,399
CPRT	Copart Inc	+5,587	19,298	$544,010
PDI	PIMCO Dynamic Income Fund	+4,812	48,956	$817,565
WFC	Wells Fargo & Company/Mn	+4,701	9,166	$757,478
SPY	Spdr S&P 500 ETF Trust	+4,460	42,275	$31,569,701
ETJ	Eaton Vance Risk-Managed Diversified Equity Income Fund	+3,905	129,146	$1,068,037
OUNZ	VanEck Merk Gold ETF	+3,209	12,780	$493,180
NOW	ServiceNow, Inc.	+2,668	6,240	$619,507
FISV	Fiserv Inc	+2,646	12,573	$616,705
NLY	Annaly Capital Management Inc	+2,402	11,980	$267,872
AVGO	Broadcom Inc.	+2,236	4,922	$1,859,285
BAC	Bank Of America Corp /De/	+1,391	9,964	$567,748
IAU	Ishares Gold Trust	+1,109	10,238	$773,071
COP	Conocophillips	+1,044	3,412	$354,711
AHR	American Healthcare REIT, Inc.	+638	5,955	$310,553
IBIT	iShares Bitcoin Trust ETF	+606	10,099	$336,195
PGR	Progressive Corp/Oh/	+564	3,114	$680,253
CVX	Chevron Corp	+547	4,685	$776,585
ASTS	AST SpaceMobile, Inc.	+537	32,799	$2,914,519
MSFT	Microsoft Corp	+524	15,527	$5,791,881
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
GOOGL	Alphabet Inc.	−7,884	8,955	$3,200,248
CARR	CARRIER GLOBAL Corp	−5,957	21,939	$1,609,225
DIA	Spdr Dow Jones Industrial Average ETF Trust	−4,796	22,924	$11,975,268
NVDA	Nvidia Corp	−3,032	70,254	$14,057,122
SLV	iShares Silver Trust	−2,630	13,408	$716,925
CMG	Chipotle Mexican Grill Inc	−2,584	8,747	$297,398
NFLX	Netflix Inc	−1,405	7,985	$570,129
F	Ford Motor Co	−1,297	26,584	$369,517
AAPL	Apple Inc.	−1,295	50,235	$14,535,999
ET	Energy Transfer LP	−1,227	10,071	$192,557
ORLY	O Reilly Automotive Inc	−1,113	24,075	$2,217,066
DECK	Deckers Outdoor Corp	−592	2,558	$253,983
PWR	Quanta Services, Inc.	−532	1,398	$1,006,615
SHOP	Shopify Inc.	−436	2,372	$270,834
VZ	Verizon Communications Inc	−361	22,700	$961,118
AMD	Advanced Micro Devices Inc	−318	3,391	$1,969,865
PFE	Pfizer Inc	−309	12,834	$309,042
MU	Micron Technology Inc	−305	1,329	$1,534,051
META	Meta Platforms, Inc.	−285	3,768	$2,122,476
FANG	Diamondback Energy, Inc.	−268	3,543	$622,788
DUK	Duke Energy CORP	−240	3,312	$419,232
NEE	Nextera Energy Inc	−223	2,866	$251,548
INTC	Intel Corp	−210	10,077	$1,407,051
BA	Boeing Co	−179	3,798	$822,153
AMZN	Amazon Com Inc	−155	46,661	$11,121,182
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
PTY	Pimco Corporate & Income Opportunity Fund	99,432	$1,196,166
LULU	lululemon athletica inc.	6,903	$788,184
LIN	Linde PLC	735	$381,420
GLW	Corning Inc /Ny	1,254	$320,309
TXN	Texas Instruments Inc	1,037	$309,098
GD	General Dynamics Corp	833	$295,081
NUE	Nucor Corp	1,313	$292,470
TT	Trane Technologies plc	562	$276,031
ASML	Asml Holding NV	134	$266,584
MDY	Spdr S&P Midcap 400 ETF Trust	379	$266,565
DELL	Dell Technologies Inc.	615	$265,347
PKG	Packaging Corp Of America	1,107	$263,775
CVS	CVS HEALTH Corp	2,477	$256,245
ABT	Abbott Laboratories	2,755	$249,988
QCOM	Qualcomm Inc/De	1,337	$247,064
USB	US Bancorp De	3,917	$236,586
WM	Waste Management Inc	936	$208,615
CMCSA	Comcast Corp	8,426	$206,858
D	Dominion Energy, Inc	3,016	$205,962
PNC	Pnc Financial Services Group, Inc.	821	$202,146
WST	West Pharmaceutical Services Inc	558	$200,322
OBDC	Blue Owl Capital Corp	17,329	$188,366
BCSF	Bain Capital Specialty Finance, Inc.	10,128	$126,802
JPC	Nuveen Preferred & Income Opportunities Fund	13,428	$105,812
MMT	Aberdeen Multi-Market Income Fund	14,895	$65,538
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
ACIO	Aptus Collared Investment Opportunity ETF	1,097,223	$46,039,477
CGDV	Capital Group Dividend Value ETF	392,982	$16,717,454
CGIC	Capital Group International Core Equity ETF	400,919	$13,274,428
VEA	Vanguard FTSE Developed Markets ETF	197,943	$12,684,187
BNDX	Vanguard Total International Bond ETF	185,839	$8,929,563
BKAG	BNY Mellon Core Bond ETF	209,940	$8,859,468
BIV	Vanguard Intermediate-Term Bond ETF	92,826	$7,164,310
VXUS	Vanguard Total International Stock ETF	89,025	$6,864,717
FBCG	Fidelity Blue Chip Growth ETF	115,009	$5,764,251
VB	Vanguard Morningstar Small-Cap ETF	20,763	$5,438,244
CGBL	Capital Group Core Balanced ETF	146,005	$5,024,032
VIG	Vanguard Dividend Appreciation ETF	21,531	$4,630,456
VEU	Vanguard FTSE All-World Ex-US ETF	43,787	$3,288,403
IVES	Dan IVES Wedbush AI Revolution ETF	78,950	$2,239,811
TPHD	Timothy Plan High Dividend Stock ETF	51,128	$2,114,654
XOM	ExxonMobil Holdings Corp	8,743	$1,483,337
BAI	iShares A.I. Innovation and Tech Active ETF	44,134	$1,454,215
CGGR	Capital Group Growth ETF	33,633	$1,351,710
CGIE	Capital Group International Equity ETF	36,986	$1,250,866
CGGO	Capital Group Global Growth Equity ETF	36,373	$1,213,767
BNDC	FlexShares Core Select Bond Fund	39,105	$869,656
VXF	Vanguard Extended Market ETF	3,695	$760,431
BIBL	Inspire 100 ETF	13,203	$622,521
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	22,272	$488,870
AKRE	Akre Focus ETF	8,929	$471,897
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

156 tracked positions · $255,885,392 total · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 156 positions by value · page 1 of 4

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
QQQ	Invesco Qqq Trust, Series 1	Added	61,101	+324	$44,994,776	+28.3%	17.58%
SPY	Spdr S&P 500 ETF Trust	Added	42,275	+4,460	$31,569,701	+28.4%	12.34%
AAPL	Apple Inc. Technology	Reduced	50,235	-1,295	$14,535,999	+11.2%	5.68%
NVDA	Nvidia Corp Technology	Reduced	70,254	-3,032	$14,057,122	+10.0%	5.49%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Reduced	22,924	-4,796	$11,975,268	−6.7%	4.68%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	46,661	-155	$11,121,182	+14.1%	4.35%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	16,888	-27	$8,450,586	+4.3%	3.30%
MSFT	Microsoft Corp Technology	Added	15,527	+524	$5,791,881	+4.3%	2.26%
WMT	Walmart Inc. Consumer Defensive	Added	46,825	+6,007	$5,303,399	+4.5%	2.07%
LLY	ELI LILLY & Co Healthcare	Added	4,010	+245	$4,809,714	+38.9%	1.88%
CAT	Caterpillar Inc Industrials	Reduced	4,264	-97	$4,540,733	+47.0%	1.77%
DNP	Dnp Select Income Fund Inc Financial Services	Added	335,016	+15,775	$3,614,822	+9.9%	1.41%
GOOGL	Alphabet Inc. Communication Services	Reduced	8,955	-7,884	$3,200,248	−33.8%	1.25%
ASTS	AST SpaceMobile, Inc. Technology	Added	32,799	+537	$2,914,519	+9.0%	1.14%
TSLA	Tesla, Inc. Consumer Cyclical	Added	6,439	+419	$2,708,243	+21.0%	1.06%
FBTC	Fidelity Wise Origin Bitcoin Fund	Added	52,945	+290	$2,702,842	−13.0%	1.06%
JPM	Jpmorgan Chase & Co Financial Services	Added	8,168	+193	$2,673,631	+14.0%	1.04%
ORLY	O Reilly Automotive Inc Consumer Cyclical	Reduced	24,075	-1,113	$2,217,066	−4.6%	0.87%
V	Visa Inc. Financial Services	Added	6,448	+373	$2,212,244	+20.5%	0.86%
META	Meta Platforms, Inc. Communication Services	Reduced	3,768	-285	$2,122,476	−8.5%	0.83%
AMD	Advanced Micro Devices Inc Technology	Reduced	3,391	-318	$1,969,865	+161.1%	0.77%
COST	Costco Wholesale Corp /New Consumer Defensive	Reduced	2,101	-31	$1,965,422	−7.5%	0.77%
AVGO	Broadcom Inc. Technology	Added	4,922	+2,236	$1,859,285	+123.6%	0.73%
CARR	CARRIER GLOBAL Corp Industrials	Reduced	21,939	-5,957	$1,609,225	+2.4%	0.63%
MU	Micron Technology Inc Technology	Reduced	1,329	-305	$1,534,051	+177.9%	0.60%
JNJ	Johnson & Johnson Healthcare	Added	5,678	+194	$1,442,041	+7.6%	0.56%
FETH	Fidelity Ethereum Fund	Added	90,645	+170	$1,426,752	−24.5%	0.56%
INTC	Intel Corp Technology	Reduced	10,077	-210	$1,407,051	+209.9%	0.55%
MA	Mastercard Inc Financial Services	Added	2,663	+10	$1,367,716	+3.2%	0.53%
AMAT	Applied Materials Inc /De Technology	Reduced	1,849	-114	$1,336,827	+99.2%	0.52%
GE	General Electric Co Industrials	Added	3,324	+423	$1,242,278	+50.9%	0.49%
GLDM	World Gold Trust	Added	15,587	+7,532	$1,237,919	+65.8%	0.48%
PTY	Pimco Corporate & Income Opportunity Fund Financial Services	NEW	99,432	NEW	$1,196,166	NEW	0.47%
WY	Weyerhaeuser Co Real Estate	Added	45,343	+8,674	$1,085,511	+21.2%	0.42%
ETJ	Eaton Vance Risk-Managed Diversified Equity Income Fund Financial Services	Added	129,146	+3,905	$1,068,037	+4.4%	0.42%
GEV	GE Vernova Inc. Industrials	Reduced	886	-36	$1,040,925	+29.3%	0.41%
PWR	Quanta Services, Inc. Industrials	Reduced	1,398	-532	$1,006,615	−5.0%	0.39%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	6,858	+312	$1,005,657	+6.4%	0.39%
VZ	Verizon Communications Inc Communication Services	Reduced	22,700	-361	$961,118	−17.0%	0.38%
TSM	Taiwan Semiconductor Manufacturing Co Ltd Technology	Reduced	1,988	-50	$949,409	+37.8%	0.37%
ABBV	AbbVie Inc. Healthcare	Added	3,768	+197	$948,179	+22.1%	0.37%
UNP	Union Pacific Corp Industrials	Added	3,425	+398	$931,600	+26.9%	0.36%
DE	Deere & Co Industrials	Reduced	1,423	-18	$902,651	+11.2%	0.35%
GS	Goldman Sachs Group Inc Financial Services	Held	858	0	$867,755	+19.5%	0.34%
T	At&T Inc. Communication Services	Added	40,434	+455	$836,983	−27.8%	0.33%
BA	Boeing Co Industrials	Reduced	3,798	-179	$822,153	+3.9%	0.32%
PDI	PIMCO Dynamic Income Fund Financial Services	Added	48,956	+4,812	$817,565	+8.2%	0.32%
LULU	lululemon athletica inc. Consumer Cyclical	NEW	6,903	NEW	$788,184	NEW	0.31%
CVX	Chevron Corp Energy	Added	4,685	+547	$776,585	−9.3%	0.30%
IAU	Ishares Gold Trust	Added	10,238	+1,109	$773,071	−3.9%	0.30%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.