First Heartland Consultants, Inc.

CIK

1428793

Location

LAKE ST. LOUIS, MO

Portfolio Value

Mid $1,542,941,461

Diversification

Diversified

Filing Date

Global Rank

#1,914 / 8,793 ▲ 42 · as of Jun 2026

Top Industry

Asset Management 16.4%

Period ended 3 months ago

Filed Jul 8, 2026 · 3mo

26 quarters · since Mar 2020

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

266 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

11.9%

+3.3 pts

Top 5

35.2%

+4.9 pts

Top 10

49.4%

+2.7 pts

HHI

370

Diversified+67

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	88.0%	$1,357,389,178	120
Technology	3.5%	$54,081,163	25
Financial Services	3.2%	$49,284,112	32
Consumer Cyclical	1.4%	$21,411,434	17
Industrials	1.2%	$18,105,653	24
Communication Services	0.8%	$12,179,169	7
Healthcare	0.7%	$11,025,288	13
Consumer Defensive	0.7%	$10,474,767	8
Energy	0.3%	$4,098,055	7
Real Estate	0.2%	$2,767,198	6
Utilities	0.1%	$1,218,450	4
Basic Materials	0.1%	$906,994	3

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
AAXJ	iShares MSCI All Country Asia ex Japan ETF	+352,635	1,641,155	$182,893,837
FNDA	Schwab Fundamental U.S. Small Company ETF	+178,063	363,922	$10,585,686
VB	Vanguard Morningstar Small-Cap ETF	+168,897	361,302	$70,804,584
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	+135,513	1,487,175	$125,159,594
IVZ	Invesco Ltd.	+120,671	332,248	$21,222,565
HFXI	NYLI FTSE International Equity Currency Neutral ETF	+89,408	144,803	$4,487,218
AFGR	First Trust Active Factor Large Cap Growth ETF	+68,232	1,974,458	$62,919,148
FBCG	Fidelity Blue Chip Growth ETF	+58,066	552,977	$31,536,399
ABEQ	Absolute Select Value ETF	+53,386	313,229	$10,841,744
DCOR	Dimensional US Core Equity 1 ETF	+49,430	112,060	$4,673,601
BAI	iShares A.I. Innovation and Tech Active ETF	+44,347	318,645	$16,664,237
BAPR	Innovator U.S. Equity Buffer ETF - April	+41,112	191,603	$8,563,295
AIOO	AllianzIM U.S. Equity Buffer100 Protection ETF	+40,592	234,978	$8,580,417
DTRE	First Trust Alerian Disruptive Technology Real Estate ETF	+38,372	110,701	$15,110,664
VCRM	Vanguard Core Tax-Exempt Bond ETF	+37,608	95,074	$5,674,038
ACYN	FT Vest Laddered Autocallable Barrier & Income ETF	+35,085	91,474	$6,557,249
—		+33,659	44,725	$1,905,519
AAAP	Pacer Barings CLO Market Flex ETF	+31,578	211,448	$11,218,243
EDV	Vanguard World Funds Extended Duration ETF	+29,877	53,845	$6,077,332
BKF	iShares MSCI BIC ETF	+29,749	304,150	$26,280,508
ACKY	VistaShares Target 15 ACKtivist Distribution ETF	+28,968	315,578	$9,921,772
DHSB	Day Hagan Smart Buffer ETF	+25,213	157,872	$4,899,012
AIRR	First Trust RBA American Industrial Renaissance ETF	+24,402	782,552	$56,826,562
AFK	VanEck Africa Index ETF	+24,152	141,659	$9,026,492
CAAA	First Trust AAA CMBS ETF	+20,640	1,545,560	$33,316,273
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
BKAG	BNY Mellon Core Bond ETF	−121,839	88,101	$3,695,836
BIV	Vanguard Intermediate-Term Bond ETF	−94,537	463,726	$35,108,622
CGIC	Capital Group International Core Equity ETF	−67,457	333,462	$12,134,682
AAAA	Amplius Aggressive Asset Allocation ETF	−55,907	335,216	$24,437,246
—		−47,045	2,663,294	$100,727,265
ACSG	American Century Small Cap Growth Insights ETF	−23,485	30,026	$1,640,919
IVES	Dan IVES Wedbush AI Revolution ETF	−23,187	55,763	$2,124,570
ACGO	Hartford Alpha Capture Growth ETF	−22,399	49,675	$1,675,786
BILZ	PIMCO Ultra Short Government Active ETF	−14,235	1,056,023	$40,350,923
AGGY	WisdomTree Yield Enhanced U.S. Aggregate Bond Fund	−13,493	81,075	$4,819,487
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	−13,253	458,789	$13,697,418
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	−10,880	154,281	$8,811,399
—		−9,459	32,342	$1,582,850
ABUF	Aptus Laddered Buffer ETF	−8,251	12,383	$337,189
CARR	CARRIER GLOBAL Corp	−5,957	21,939	$1,609,225
—		−5,907	9,145	$928,712
DIA	Spdr Dow Jones Industrial Average ETF Trust	−4,796	22,924	$11,975,268
VXUS	Vanguard Total International Stock ETF	−4,145	84,880	$7,256,391
FAAA	Fidelity AAA CLO ETF	−3,772	12,846	$584,364
VEA	Vanguard FTSE Developed Markets ETF	−3,137	194,806	$13,879,927
NVDA	Nvidia Corp	−3,032	70,254	$14,057,122
BAB	Invesco Taxable Municipal Bond ETF	−2,686	82,253	$2,142,987
SLV	iShares Silver Trust	−2,630	13,408	$716,925
CMG	Chipotle Mexican Grill Inc	−2,584	8,747	$297,398
NFLX	Netflix Inc	−1,405	7,985	$570,129
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
BCHP	Principal Focused Blue Chip ETF	150,760	$10,571,894
PTY	Pimco Corporate & Income Opportunity Fund	99,432	$1,196,166
LULU	lululemon athletica inc.	6,903	$788,184
SPCX	Space Exploration Technologies Corp	2,612	$446,286
LIN	Linde PLC	735	$381,420
APRP	PGIM S&P 500 Buffer 12 ETF - April	10,457	$337,593
GLW	Corning Inc /Ny	1,254	$320,309
TXN	Texas Instruments Inc	1,037	$309,098
GD	General Dynamics Corp	833	$295,081
NUE	Nucor Corp	1,313	$292,470
TT	Trane Technologies plc	562	$276,031
ASML	Asml Holding NV	134	$266,584
MDY	Spdr S&P Midcap 400 ETF Trust	379	$266,565
DELL	Dell Technologies Inc.	615	$265,347
PKG	Packaging Corp Of America	1,107	$263,775
CVS	CVS HEALTH Corp	2,477	$256,245
ONEQ	Fidelity Nasdaq Composite Index ETF	2,461	$254,024
ABT	Abbott Laboratories	2,755	$249,988
QCOM	Qualcomm Inc/De	1,337	$247,064
USB	US Bancorp De	3,917	$236,586
CGXU	Capital Group International Focus Equity ETF	6,732	$233,061
BAFE	Brown Advisory Flexible Equity ETF	4,800	$229,161
WM	Waste Management Inc	936	$208,615
CMCSA	Comcast Corp	8,426	$206,858
D	Dominion Energy, Inc	3,016	$205,962
No positions match the current search.

Sold Out

Positions the filer fully exited

11 positions

Ticker	Company	Shares	Value
BR	Broadridge Financial Solutions, Inc.	2,688	$436,746
SIVR	abrdn Silver ETF Trust	4,606	$329,835
ARKB	Ark 21Shares Bitcoin ETF	12,517	$281,507
GBIL	Goldman Sachs Access Treasury 0-1 Year ETF	5,808	$250,499
COR	Cencora, Inc.	749	$235,290
—		3,743	$234,611
HON	Honeywell International Inc	1,009	$228,064
ZTS	Zoetis Inc.	1,859	$219,752
EFT	Eaton Vance Floating-Rate Income Trust	16,008	$171,765
MDT	Medtronic plc	434	$37,606
UPLD	Upland Software, Inc.	20,004	$13,322
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

266 tracked positions · $1,542,941,461 total · filing declares 589 positions · $1,545,228,377 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 266 positions by value · page 1 of 6

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAXJ	iShares MSCI All Country Asia ex Japan ETF	Added	1,641,155	+352,635	$182,893,837	—	11.85%
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	Added	1,487,175	+135,513	$125,159,594	+26.4%	8.11%
		Reduced	2,663,294	-47,045	$100,727,265	+4.5%	6.53%
VB	Vanguard Morningstar Small-Cap ETF	Added	361,302	+168,897	$70,804,584	+43.9%	4.59%
AFGR	First Trust Active Factor Large Cap Growth ETF	Added	1,974,458	+68,232	$62,919,148	+10.3%	4.08%
AIRR	First Trust RBA American Industrial Renaissance ETF	Added	782,552	+24,402	$56,826,562	+21.8%	3.68%
QQQ	Invesco Qqq Trust, Series 1	Added	61,101	+324	$44,994,776	+28.3%	2.92%
CWI	State Street SPDR MSCI ACWI ex-US ETF	Added	839,437	+14,703	$42,128,778	+11.1%	2.73%
BILZ	PIMCO Ultra Short Government Active ETF	Reduced	1,056,023	-14,235	$40,350,923	−1.9%	2.62%
BIV	Vanguard Intermediate-Term Bond ETF	Reduced	463,726	-94,537	$35,108,622	−17.8%	2.28%
CAAA	First Trust AAA CMBS ETF	Added	1,545,560	+20,640	$33,316,273	+1.4%	2.16%
SPY	Spdr S&P 500 ETF Trust	Added	42,275	+4,460	$31,569,701	+28.4%	2.05%
FBCG	Fidelity Blue Chip Growth ETF	Added	552,977	+58,066	$31,536,399	+31.1%	2.04%
BKF	iShares MSCI BIC ETF	Added	304,150	+29,749	$26,280,508	+34.9%	1.70%
AAAA	Amplius Aggressive Asset Allocation ETF	Reduced	335,216	-55,907	$24,437,246	+14.3%	1.58%
IVZ	Invesco Ltd. Financial Services	Added	332,248	+120,671	$21,222,565	+53.3%	1.38%
CGDV	Capital Group Dividend Value ETF	Added	397,262	+4,280	$19,577,071	+17.1%	1.27%
		Added	644,409	+10,058	$17,817,908	+17.7%	1.15%
BAI	iShares A.I. Innovation and Tech Active ETF	Added	318,645	+44,347	$16,664,237	+29.1%	1.08%
AAAD	PGIM AAA CLO Aggregate Duration ETF	Added	368,720	+7,998	$15,750,777	+2.3%	1.02%
DTRE	First Trust Alerian Disruptive Technology Real Estate ETF	Added	110,701	+38,372	$15,110,664	+27.7%	0.98%
AAPL	Apple Inc. Technology	Reduced	50,235	-1,295	$14,535,999	+11.2%	0.94%
NVDA	Nvidia Corp Technology	Reduced	70,254	-3,032	$14,057,122	+10.0%	0.91%
VEA	Vanguard FTSE Developed Markets ETF	Reduced	194,806	-3,137	$13,879,927	+9.4%	0.90%
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	Reduced	458,789	-13,253	$13,697,418	+14.6%	0.89%
CGIC	Capital Group International Core Equity ETF	Reduced	333,462	-67,457	$12,134,682	−8.6%	0.79%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Reduced	22,924	-4,796	$11,975,268	−6.7%	0.78%
AAAP	Pacer Barings CLO Market Flex ETF	Added	211,448	+31,578	$11,218,243	+21.2%	0.73%
ALLW	SSGA Active Trust State Street Bridgewater All Weather ETF	Added	315,153	+1,877	$11,156,613	−3.2%	0.72%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	46,661	-155	$11,121,182	+14.1%	0.72%
ABEQ	Absolute Select Value ETF	Added	313,229	+53,386	$10,841,744	+29.3%	0.70%
FNDA	Schwab Fundamental U.S. Small Company ETF	Added	363,922	+178,063	$10,585,686	+90.7%	0.69%
BCHP	Principal Focused Blue Chip ETF	NEW	150,760	NEW	$10,571,894	NEW	0.69%
ACKY	VistaShares Target 15 ACKtivist Distribution ETF	Added	315,578	+28,968	$9,921,772	+38.4%	0.64%
BUYZ	Franklin Disruptive Commerce ETF	Added	475,036	+18,854	$9,889,468	+5.8%	0.64%
BNDX	Vanguard Total International Bond ETF	Added	190,113	+4,274	$9,207,172	+3.1%	0.60%
AFK	VanEck Africa Index ETF	Added	141,659	+24,152	$9,026,492	+72.5%	0.59%
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	Reduced	154,281	-10,880	$8,811,399	−6.8%	0.57%
VEU	Vanguard FTSE All-World Ex-US ETF	Added	126,687	+3,206	$8,714,925	+14.7%	0.56%
DYTA	SGI Dynamic Tactical ETF	Added	163,918	+12,777	$8,646,272	+10.9%	0.56%
AIOO	AllianzIM U.S. Equity Buffer100 Protection ETF	Added	234,978	+40,592	$8,580,417	+29.4%	0.56%
BAPR	Innovator U.S. Equity Buffer ETF - April	Added	191,603	+41,112	$8,563,295	+38.4%	0.55%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	16,888	-27	$8,450,586	+4.3%	0.55%
FCAL	First Trust California Municipal High income ETF	Added	162,450	+10,865	$8,427,144	+8.0%	0.55%
TPHD	Timothy Plan High Dividend Stock ETF	Added	181,178	+9,972	$8,289,750	+12.6%	0.54%
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	Added	50,982	+19,147	$8,037,295	+131.5%	0.52%
BNDC	FlexShares Core Select Bond Fund	Added	169,074	+19,979	$7,263,255	+32.2%	0.47%
VXUS	Vanguard Total International Stock ETF	Reduced	84,880	-4,145	$7,256,391	+5.7%	0.47%
ABI	VictoryShares Pioneer Asset-Based Income ETF	Added	100,153	+2,689	$7,159,136	+11.3%	0.46%
GOOGL	Alphabet Inc. Communication Services	Added	19,739	+2,900	$7,010,558	+45.0%	0.45%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.