CARS 8-K
Cars.com Inc. (CARS)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Securities registered pursuant to Section 12(b) of the Act:
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Trading |
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 7.01 Regulation FD Disclosure.
On April 17, 2025, the Company inadvertently emailed an internal marketing newsletter to an external mailing list. The newsletter, which the Company is furnishing for Regulation FD purposes, is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
The information furnished in this report, including Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that section, nor shall it be deemed to be incorporated by reference in any filing made by the Company under the Securities Act of 1933, as amended, or the Exchange Act, except as otherwise expressly set forth by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
Exhibit No. |
Exhibit |
99.1 |
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104 |
Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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Cars.com Inc. |
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Date: |
April 17, 2025 |
By: |
/s/ Angelique Strong Marks |
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Angelique Strong Marks |
Exhibit 99.1
Hello Cars Commerce!
What a Q1! As you know, we broke a new record for UVs, jumped on the tariffs news to assert our credibility, and continued to build on all fronts - from new capabilities to new learnings to New Car Hub. Check out some of our wins from March below. And as always, reach out to the Marketing team with any questions.
Thanks for reading,
Jen
GROW DEALER CUSTOMERS
Leading the tariff conversation on LinkedIn
Cars Commerce and Automotive News brought together a powerhouse panel, featuring our own Jennifer Newman, to explore the impact of tariffs on the auto industry. In just 48 hours, our Communications, B2B Social, Content, and Creative teams joined forces to promote and launch the event.
The result? A record-breaking turnout of 684 live viewers!
Since then, we've been sharing short clips on the Cars Commerce LinkedIn account and sparking discussions on the insights from the experts. This strategy is paying off big time!
We saw a remarkable 60% week-over-week jump in followers right after the event—our best single-week increase this year! Engagement on these posts is up 40% compared to our average, and they're competing with our top performers for the year. Plus, the comments section has been buzzing with positive interactions, including a lively exchange between panelist Jarrod Kilway and industry expert Rene Cejas.
This success has led to a follow-up live panel with Automotive News on April 16th at 1pm, and we’ll be repeating our playbook from the first to continue bolstering our brand and leading the conversation in our social channels.
Questions? Reach out to Ella Cunningham or Gina Healy
Exhibit 99.1
GROW CONSUMERS
Growing, growing… and we set a new record for unique visitors on Cars.com!
Cars.com generated a record number of UVs in Q1, up 4% YoY. March proved to be an exceptionally strong month, with UVs up +11.3% YoY and Visits up +7.5% YoY.
Exhibit 99.1
This strong performance is a culmination of the continued implementation and optimization of marketing initiatives as well as macro tailwinds from pull-forward demand attributed to impending tariffs.
One channel to highlight is lifecycle - email and push. In Q1, email visits were +24% YoY and dealer leads +7.5% YoY, mainly due to three programs:
Exhibit 99.1
More Highlights
Questions? Reach out to Susie Robberson or Adriana Vucinic
Exhibit 99.1
UNLOCK THE CROSS-SELL
Turning market shifts into major wins
Partly thanks to recent tariffs, the used car market is giving a "gold rush" vibe. There is a massive opportunity for dealers, and the Marketing team is working hard to help them capitalize on that with AccuTrade and DealerClub.
AccuTrade: Every dealer's trading edge
In a fast-moving market, guesswork doesn't cut it. Real-time appraisal data has never been more important than it is right now. Dealers cannot afford to wait weeks for auction averages to catch up to real-time. AccuTrade is the most accurate and market-responsive appraisal tool out there. Here's how we're positioning it:
Exhibit 99.1
DealerClub: Riding the wave of rising used car values
With used car values climbing, now's the time for dealers to optimize their wholesale strategy. DealerClub is the key!
This two-pronged approach ensures we're meeting dealers exactly where the market opportunity lies, helping them navigate tradewinds with an eye on profit. Let's strike while the iron (and the market!) is hot!
Questions? Reach out to Jessica Muñoz.
UNLOCK THE CROSS-SELL
New CCMN Landing Page Launch Powers Unified Storytelling Across the Business
We just launched a fresh new landing page that brings the Cars Commerce Media Network story to life.
This page highlights how our first-party audience and full-funnel ad solutions help dealers connect with real in-market shoppers—from brand-building video to AI-powered inventory ads.
It's designed to support cross-sell conversations across DI Media Services and Cars.com—giving sellers and marketers a unified destination to drive interest, leads, and adoption.
Check it out and share it with your teams!
Cars Commerce Media Network Landing Page
Exhibit 99.1
More Highlights
Client Partner Team Now in HubSpot
Email templates targeting key segments are helping reduce time between dealer touchpoints and accelerate deal flow. More details to come as the team ramps up!
Cars Social Drives Higher Conversion
New data shows Cars Social campaigns deliver a whopping 35% higher conversion rate
Source: GA4, Dealer Inspire aggregated website data, 1 1/1/24-12/31/24
Enhanced Reporting = Stronger Storytelling
New reports offer deeper insights into campaign performance, helping clients see clearer ROI and making it easier for sellers to tell a winning story.
Questions? Reach out to Liz Swain or Jenalea Schultz
TRANSFORM OEM RELATIONSHIPS
Bold moves, big wins: Hyundai’s New Car experience sponsorship turning shoppers into buyers
To be a truly transformative partner to Hyundai we knew we needed to aim high - and knock it out of the park.
With artful, research-backed design and strong collaboration between client, agency, and Cars Commerce teams, we launched Hyundai Brand Storefront and Tucson, Santa Fe, Elantra, and Palisade Vehicle Showrooms with our first-ever paid New Car hub sponsorship.
Exhibit 99.1
This immersive, first to market experience blends consumer education, unmatched editorial authority, and OEM-curated storytelling to guide shoppers from research to action.
The Results?
Early performance shows our bold moves are paying off: a 75% lift in Hyundai’s share of New Car research sessions leading to an SRP.
And researchers who saw Hyundai’s New Car experience (including sponsorship) were:
It’s clear: bold partnerships like the Hyundai New Car Hub sponsorship drive real results. Cars.com’s New Car experience is where OEMs connect with serious shoppers - and turn them into buyers.
Questions? Reach out to Renee Render
Exhibit 99.1
Source: New Car Hub performance dashboard and Hyundai NCH data deep dive
CREATE PLATFORM ADVANTAGES
Updated Seismic resources and layouts to help Sales Teams move at the speed of business
Need pre-sale resources? Post-sale or retention resources? We’ve got you covered! We’ve overhauled brand landing pages and materials in Seismic to standardize layouts, house only the most up-to-date resources and make it easier to find what you need to get to dealers- fast.
Can’t find what you’re looking for? Key contacts have been added for each sub-brand as well.
Questions? Reach out to Ella Cunningham or Rebecca Curtis
BEST THING WE LEARNED THIS MONTH
Instant Offer (IO) Drives User Engagement and Satisfaction
Consumers on Cars.com who go through the instant offer (IO) process on their current vehicle are more engaged and more satisfied with the Cars.com experience than CSAT respondents who do not interact with the IO process.
On the mobile apps, 53% of CSAT respondents who went through the IO process said that they were very satisfied, compared to only 39% of people who did not go through the IO
Exhibit 99.1
process. Similarly, on responsive, 54% of CSAT respondents who used the IO process said that they were very satisfied, while 37% of non-IO users said the same.
Consumers who go through the IO process and obtain a vehicle valuation are more likely to engage in important site actions, such as conduct vehicle searches, update filters, and interact with saved searches and saved vehicles. In addition, roughly 6.7x more IO users view the calculate payment page and complete an email lead compared to non-IO users.
Source: CSAT Q1 2025 and Amplitude, 60-day lookback window; 28% of mobile app CSAT respondents and 26% of responsive site CSAT respondents indicated they used the vehicle valuation tool
Exhibit 99.1
Questions? Reach out to Alex Maldonado
BEST THING WE MADE THIS MONTH
Taking Best Value to the next level
In our new tariff-rich environment, affordability and value are more important than ever to shoppers — so when the 2025 Affordability Index and Best Value awards were published a week ahead of schedule to support consumers, creative teams assembled to help spread Editorial’s critical reporting far and wide.
From social videos and IG stories, to vehicle badging and featured imagery, to sample hero takeovers for national sales — our design and video teams produced a body of work that helped us show up better than ever, under a shorter timeline, and even found some opportunities to innovate.
Exhibit 99.1
Our Best Value Awards video featured our first Editorial in-studio “desk piece” using our new branded set dressings — an important format that opens opportunities for scaling content by reducing our dependency on physical vehicles, but keeping our visual brand identity full-frame.
In another first, our designers were able speed up production using Cloudinary AI, which reduced the meticulous work of cutting out every vehicle from days to hours. And because Cloudinary’s transformations can be rendered with URL parameters, design teams were able to copy images straight from our DAM into Figma (no Photoshop AI necessary).
Exhibit 99.1
Best Value 2025 creative efforts are far from over with dealer enablement and national sales motions ongoing, but you can catch all the action on Cars.com YouTube, socials, and of course cars.com/news.
Questions? Reach out to Phil Bridge, Sarah Hernan, and Susie Robberson
MARKETING CALENDAR
Where to next?
A quick look at major Marketing initiatives coming around the corner.
Exhibit 99.1
