8-K

UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT

REPORT

Pursuant

to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 20, 2024

NUZEE,

INC.

(Exact name of registrant as specified in its charter)

2865Scott St. Suite 107, Vista, California 92081

(Address of principal executive offices)

(760)295-2408

(Registrant’s telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Securities registered pursuant to Section 12(b) of the Act:

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item7.01 Regulation FD Disclosure.

On September 20, 2024, Nuzee, Inc. issued a press release announcing that the Company has signed an endorsement agreement with five sports champions who will endorse the maca beverages distributed and sold by the Company. A copy of the press release is attached to this report as Exhibit 99.1.

The information in this Item 7.01 of this Current Report on Form 8-K (including Exhibit 99.1) is furnished pursuant to Item 7.01 and shall not be deemed to be “filed” for the purpose of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing. This Item 7.01 of this Current Report on Form 8-K will not be deemed an admission as the materiality of any information in this Item 7.01 that is required to be disclosed solely by Regulation FD.

Item9.01 Financial Statement and Exhibits

(d)Exhibits.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Exhibit 99.1

Nuzee, Inc. Announces Endorsement Agreement Between Macanuoli and Five Sports Champions

VISTA, California, September 20, 2024——NUZEE, INC., (“NUZEE”or the “Company”) (NASDAQ：NUZE) a Company with a heritage in specialty coffee and an emerging business in broader consumer food and beverage products, today announced that the Company has signed an endorsement agreement with five sports champions who will endorse the maca beverages (the “Macanuoli”) distributed and sold by the Company(the “Agreement”). The five sport champions are Ms. Shurui Li, women’s basketball champion; Ms. Chenlin Zhou, trampoline champion; Ms. Lina Yi, tennis champion; Ms. Bingjian Li, bodybuilding champion; and Ms. Shuna Bai, cheerleading champion (the “Sport Champions”). The term of the Agreement between the Company and the Sports Champions is one year (the “Cooperation Period”).

According to the Agreement, the images of the Sport Champions can be used for the Macanuoli’s packaging, advertisement and public relations activities during the Cooperation Period.

Macanuoli is the first plant-based energy drink launched by NUZEE. Macanuoli’s ingredients include plant extracts such as maca and Noni which help relieve physical fatigue, and enhancing immunity. Macanuoli is ideal for people who pursue safe, healthy, and natural food.

Ms. Jianshuang Wang, the Chief Executive Officer of NUZEE, commented, “The cooperation between the Company and the Sport Champions is the first marketing event of Macanoli Beverage in the market, and we hope to increase market awareness of our Macanuoli product. We also hope to convey positive sportsmanship attitudes through Macanuoli, advocate for a healthy lifestyle, and grow together with consumers.”

About NUZEE, INC.

NUZEE, INC. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. Dedicated to reshaping the digital marketing and distribution with technological applications, the Company endeavors to create greater commercial value for its business partners and therefore enhance its own enterprise value and shareholders’ value of their stake in the Company. The Company has a professional brand and marketing management system, which can quickly help partnering enterprises achieve their connection, management, and operation of marketing channels domestically and globally.

Forward-Looking Statements

This press release contains information about the Company’s view of its future expectations, plans and prospects that constitute forward-looking statements. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with its ability to raise additional funding, its ability to maintain and grow its business, variability of operating results, its ability to maintain and enhance its brand, its development and introduction of new products and services, the successful integration of acquired companies, technologies and assets into its portfolio of products and services, marketing and other business development initiatives, competition in the industry, general government regulation, economic conditions, dependence on key personnel, the ability to attract, hire and retain personnel who possess the technical skills and experience necessary for its operations, and its ability to protect its intellectual property. The Company encourages you to review other factors that may affect its future results in the Company’s annual reports and in its other filings with the Securities and Exchange Commission.

For more information, please contact:

http://www.nuzee.vip

ir@ccmg.tech