6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

Date of Report: July 22, 2022

Commission File Number: 001-40553

D-MARKET Elektronik Hizmetler ve Ticaret Anonim Şirketi

(Exact Name of registrant as specified in its charter)

D-MARKET ElectronicServices & Trading

(Translation of Registrant’s Name into English)

Kuştepe Mahallesi Mecidiyeköy Yolu

Cadde no: 12 Kule 2 K2

Istanbul, Turkey

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F  x            Form 40-F  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ¨

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EXHIBITS

Exhibit 99.1

Hepsiburada Names Nilhan Onal as New CEO from January 1, 2023

ISTANBUL, July 22, 2022 -- D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), today announced the appointment of Nilhan Onal as Chief Executive Officer (“CEO”) of the Company, effective January 1, 2023.

Murat Emirdag has decided to step down from his CEO duties for personal reasons. He will continue to lead the company and ensure a smooth transition to the new CEO until January 1, 2023. As of January 1, 2023, Mr. Emirdag will be a non-executive director of the Company’s board of directors.

Nilhan Onal joins Hepsiburada from Amazon Europe, where she spent the last seven years focused on business transformation and growth. In her last role, she also oversaw strategy, operations and technology for Amazon’s European Fashion business, driving strong results. During her time at Amazon, Nilhan also built and scaled Amazon’s SWA (Amazon Shipping) business worldwide, and led a turn-around of Amazon UK Consumer Electronics and European Product Insurance businesses. Prior to joining Amazon, Nilhan Onal had over a decade of experience in managing consumer-focused businesses at Procter & Gamble in Turkey and Europe, leading different categories, from electrical beauty to household care, across various geographies. Among many recognitions, in 2021, she was also named among top Turkish executives in ‘Global Turks par excellence’ conducted by Heidrick and Struggles.

Hepsiburada’s founder and chairwoman, Hanzade Dogan, said: “We are grateful for Murat's leadership, during which he has been an instrumental figure in Hepsiburada’sjourney achieving significant milestones both in Hepsiburada’s growth and in developing Turkey’s broader digital ecosystem.He will continue to make a strategic contribution to Hepsiburada’s development in his new role as a non-executive board memberstarting January 2023.”

“I am thrilled to welcome Nilhan tolead the next chapter of Hepsiburada. She brings more than 25 years of experience across e-commerce, logistics, demand generation andproduct development having worked at a global scale within Fortune 500 companies. Nilhan is a builder of both businesses and exceptionaltalent. With her leadership experience, she will take Hepsiburada into the next phase of our journey, continuing to build on our leadingservice levels for our customers and merchants.”

Nilhan Onal said: “I am delighted toreturn home to Turkey to be part of Hepsiburada’s success story. I love Hepsiburada’s mission of being the reliable innovativecompanion for our customers. I am committed to taking Hepsiburada to the next level to surprise and delight all of our customers andmerchants in the region with Turkish hospitality and excellent service levels.”

Murat Emirdag took over as CEO of Hepsiburada on February 1, 2019 after serving as an advisory board member. Under his leadership, the Company has achieved significant growth in its core operations while developing an integrated technology ecosystem with capabilities in Fintech, on-demand delivery service, a subscription-based loyalty program, cross-border operations, advertising platform, logistics and fulfillment-as-a-service.

Murat said: “It’s been anhonor to serve Hepsiburada’s customers and business partners alongside its founder, board members and teammates at Hepsiburada,which I see as a great place for bright minds and good hearts to flourish. After years as CEO, next January is the right momentto transition to a non-executive board role where I will advise on longer-term strategic opportunities. I am confident that Nilhan willmake a significant contribution to Hepsiburada’s journey. The Company has strong fundamentals in place and is well positioned tocreate long-term value moving forward.”

AboutHepsiburada

Hepsiburada is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a one-stop 'Super App' to cater to our customers' everyday needs and to help make people's daily lives better. Customers can access a broad range of products and services including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through our embedded digital wallet, Hepsipay. As at the end of March 2022, we had seamlessly connected 44.2 million members and 85 thousand Active Merchants.

Founded in Istanbul in 2000, Hepsiburada was built to lead the digitalization of commerce in Turkey. As a female-founded organization, we are committed to meaningful action to empower women. Through our 'Technology Empowerment for Women Entrepreneurs' programme, we have reached over 32 thousand female entrepreneurs across Turkey to date.

InvestorRelations Contact

[email protected]

MediaContact

[email protected]

[email protected]