HUBS · Hubspot Inc
Price & Indicators
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AI Brief
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders NeutralIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from its earnings releases, calls, and filings| Metric | Latest | Period | YoY |
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| Average Subscription Revenue Per Customer | $11,722 | the first quarter of 2026 | — |
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| Calculated billings | $912.3M | the first quarter of 2026 | — |
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| Customers | 299,458 | as of March 31, 2026 | — |
| Non-GAAP free cash flow non-GAAP | $153.7M | Q1 2026 | — |
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| Non-GAAP operating cash flow non-GAAP | $203.5M | Q1 2026 | — |
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| Non-GAAP operating income non-GAAP | $156.8M | Q1 2026 | — |
| Non-GAAP operating margin non-GAAP | 17.8% | Q1 2026 | — |
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| active core seat users growth | 90% | Q1 2026 call | — |
| ARR gone through first renewal | 50% | Q1 2026 call | — |
| customer agent share of credits consumed | 53% | Q1 2026 call | — |
| Data Agent customers activated | 9,000 | Q1 2026 call | — |
| data agent share of credits consumed | 16% | Q1 2026 call | — |
| deals over $120,000 ARR growth | 64% | Q1 2026 call | — |
| deals over $60,000 ARR growth | 37% | Q1 2026 call | — |
| install-based customers migrated to new pricing models | 90% | Q1 2026 call | — |
| intent monitoring share of credits consumed | 12% | Q1 2026 call | — |
| net customer additions | 10,800 | Q1 2026 call | — |
| new ProPlus customers landing with multiple hubs | 63% | Q1 2026 call | — |
| ProPlus customers that purchased additional core seats | 25% | Q1 2026 call | — |
| ProPlus install base owning four or more hubs | 42% | Q1 2026 call | — |
| prospecting agent customers activated | 14,000 | Q1 2026 call | — |
| prospecting agent share of credits consumed | 17% | Q1 2026 call | — |
| total credits consumed growth | 67% | Q1 2026 call | — |
| total customer count | 300,000 | Q1 2026 call | — |
Figures exactly as the company stated them · click a metric with a to chart its history · period links open the stating document · "call" marks figures stated on the earnings call, "filing" figures stated in the 10-K/10-Q · YoY needs the prior-year figure on file
Versus peers
Software - Application — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
HUBS
this stock
Hubspot Inc
|
$10.55B | -45.5% | +57.0% | 108.5 | 11.9% |
|
SAP
Sap SE
|
$175.03B | -36.5% | — | — | 1.0% |
|
SHOP
Shopify Inc.
|
$153.06B | -23.6% | +26.1% | 115.6 | 1.6% |
|
UBER
Uber Technologies, Inc
|
$145.65B | -12.4% | +18.3% | 17.8 | 2.8% |
|
CRM
Salesforce, Inc.
|
$139.28B | -35.8% | +25.9% | 19.7 | 6.2% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| HUBS | +4.2% | +26.5% | -31.6% | +19.8% | -45.5% |
| SPY | -0.5% | +0.5% | +7.6% | +0.2% | +9.7% |
| vs SPY | +4.7% | +26.0% | -39.2% | +19.6% | -55.3% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.