6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

________________________

FORM 6-K

REPORT OF FOREIGN ISSUER

      PURSUANT TO RULE 13a-16 OR 15d-16 OF THE

      SECURITIES EXCHANGE ACT OF 1934

For the month of June, 2021

Commission File Number 001-32618

Ituran Location and Control Ltd.

(Translation of registrant’s name into English)

________________________

3 Hashikma Street, Azour 58001, Israel

(Address of Registrant’s principal executive offices)

________________________

Our early-stage mobility technology holding, Bringg delivery technologies Ltd (“Bringg”) completed a series-E investment round of $100 million. Following the round, our undiluted holdings are 17.2%.

The investment sets Bringg’s valuation at $1 billion, making it the first and only unicorn in last-mile delivery and fulfillment cloud technology.

For more information about our investments in Bringg in the last 7 years, please see our 20-F form which we submitted for the year 2020, on April 26, 2021 (File No. 21851423), page 21, under the caption “Other Investments”.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

ITURAN LOCATION & CONTROL LTD.

(Registrant)

By: /s/ Eyal Sheratzky

Name: Eyal Sheratzky

Title: Co-Chief Executive Officer

Date: June 16, 2021

EXHIBIT INDEX

Exhibit 99.1 Item

Press Release, dated June 16, 2021, announcing  the holdings in Bringg.

Exhibit 99.1

ITURAN’S MOBILITY INVESTMENT BRINGG COMPLETES

$100 MILLION SERIES-E INVESTMENT ROUND

Ituran Holds 17.2% of Bringg Valued at $1 Billion in Current Round

AZOUR, Israel – June 16, 2021 – Ituran Location and Control Ltd. (NASDAQ: ITRN), today announced that its successful early-stage mobility technology holding, Bringg, completed a series-E investment round of $100 million. Following the round, Ituran’s undiluted holdings are 17.2%.

The round is being led by Insight Capital, a new investor, and included participation from several of its existing investors. The funding will be used to meet the increasing global customer and market demand by quickly scaling Bringg’s platform through M&A and by growing its ecosystem of strategic and technology partners.

The investment sets Bringg’s valuation at $1 billion, making it the first and only unicorn in last-mile delivery and fulfillment cloud technology.

Eyal Sheratzky, CEO of Ituran, commented “Bringg is a company that Ituran seeded in 2014 and even after this latest funding round, we remain the largest shareholder of the company. Ituran is constantly looking to invest and grow companies which are building disruptive mobility technologies with the potential to become future global leaders. Our investment in Bringg is a successful element of this strategy and Bringg has shown significant progress especially in the past year, with fast growing sales to top-tier global companies. We are pleased that our strategy has borne fruit and is demonstrating a strong value-add to Ituran and its shareholders.”

About Bringg

Bringg helps enterprises scale up and optimize their logistics operations with the leading data-led delivery and fulfillment cloud platform. Using Bringg, retailers and logistics providers can rapidly enable innovative delivery and fulfillment models that maximize the customer experience, optimize logistics operations and scale business channels for growth. Some of the world’s best-known brands in more than 50 countries use Bringg’s platform to deliver the perfect last mile experience at peak efficiency across multiple delivery models. https://www.bringg.com

About Ituran

Ituran is a leader in the emerging mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel-Aviv based DRIVE startup incubator to promote the development of smart mobility technology.

Ituran's subscriber base has been growing significantly since the Company's inception to well over 1.7 million subscribers using its location based services with a market leading position in Israel and Latin America. Established in 1995, Ituran has over 3,400 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada and the United States.

For more information, please visit Ituran’s website, at: www.ituran.com