6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OFFOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of June 2022

Commission File Number: 001-38587

Aurora Mobile Limited

14/F, ChinaCertification and Inspection Building

No. 8, Keji South 12th Road, Nanshan District

Shenzhen, Guangdong 518057

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

AURORA MOBILE LIMITED
By:	/s/ Shan-Nen Bong
Name:	Shan-Nen Bong
Title:	Chief Financial Officer

Date: June 9, 2022

EX-99.1

Exhibit 99.1

Aurora Mobile Limited Announces First Quarter 2022

Unaudited Financial Results

SHENZHEN, CHINA, June 9, 2022 – Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, today announced its unaudited financial results for the first quarter ended March 31, 2022.

First Quarter 2022 Financial Highlights

•	Revenues were RMB85.3 million (US$13.5 million), an increase of 11% year-over-year.<br>
•	Cost of revenues was RMB26.8 million (US$4.2 million), an increase of 45% year-over-year.<br>
---	---
•	Gross profit was RMB58.5 million (US$9.2 million), an increase of 1% year-over-year.<br>
---	---
•	Total operating expenses were RMB94.5 million (US$14.9 million), a decrease of 7% year-over-year.<br>
---	---
•	Net loss was RMB30.9 million (US$4.9 million), compared with a net loss of RMB40.2 million for<br>the same quarter last year.
---	---
•	Net loss attributable to Aurora Mobile Limited’s shareholders was RMB29.8 million (US$4.7<br>million), compared with a net loss attributable to Aurora Mobile Limited’s shareholders of RMB40.2 million for the same quarter last year.
---	---
•	Adjusted net loss (non-GAAP) was RMB17.7 million (US$2.8<br>million), compared with a RMB28.7 million adjusted net loss for the same quarter last year.
---	---
•	Adjusted EBITDA (non-GAAP) was a negative RMB8.2 million<br>(US$1.3 million), compared with a negative RMB18.4 million for the same quarter last year.
---	---

Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “We have reached a great milestone in the Q1 of 2022 where we have executed and completed the acquisition of majority interest in SendCloud. Since the close of the transaction in March 2022, we have initiated the integration of the operations. We have started identifying the list of SendCloud customers that we can potentially sell our JG services into and vice versa. We believe this is an effective and efficient way to increase the revenue of the Group.

From product perspective, with SendCloud’s very strong presence in the email services, we have integrated its email services into our UMS product. This will further enhance our leading position to help our customers, from all spectrums of the market, to reach their users through our omni-channel communications technology. We believe this is a great product offering that the market has been longing for.

Despite the tough trading environment in this quarter, we still managed to deliver a good set of financial results as follows:

•	Revenues were RMB85.3 million, up 11% year-over-year.
•	Operating expenses were RMB94.5 million, down 7% year-over-year.
---	---
•	Operating loss was at RMB36.0 million, narrowed by 17% year-over-year.
---	---

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•	Net loss was at RMB30.9 million, represented a 23% improvement from a year ago.
•	Adjusted EBITDA was at negative RMB8.2 million, also improved by 56% year-over-year.
---	---
•	Accounts receivable turnover days remained at a healthy level of around 46 days.
---	---
•	Total deferred revenue was above RMB100.0 million for 8 consecutive quarters.
---	---

In Q1’22, our Developer Services continued to deliver solid results with a 14% year-over-year growth which was mainly fueled by a substantial 35% year-over-year growth in Value-added Services while our Subscription Services recorded a modest 2% growth during the same period.

Within Developer Services, Subscription Services revenues were RMB34.4 million, an increase of 2% year-over-year, primarily driven by new customers acquisition. During the quarter, the Financial Sector (mainly banks and brokerage firms) has contributed a sizeable percentage of the revenues for both the push subscription and private cloud services. On the other hand, Value-added Services within Developer Services, which include revenues from JG Alliance services and Advertisement SAAS, continued to deliver a solid 35% year-over-year growth to RMB25.4 million from RMB18.8 million in Q1’21.

One very important product update on the Value-Added-Services, as we announced in the press release earlier this week, we have recently launched our AD Mediation Platform. Through our proprietary SDK technology, we will be in the position to help mobile app developers to access other mainstream ad platforms in China with great ease and help them better monetize their app ad inventory. This is a mature and proven business model. Overseas players such as AppLovin - MoPub, and ironSource have been helping overseas app developers to grow and monetize using similar Ad Mediation Platform solutions. We believe we will bring great values to the mobile app developers through this arrangement.”

Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “Vertical Applications, that mainly consisted of Financial Risk Management and Market Intelligence, grew steadily by 6% year-over-year. The Financial Risk Management business contributed the lion share of the revenue growth.

In the Financial Risk Management segment, revenues increased by 11% year-over-year with a solid 33% growth in ARPU. We are very pleased with the revenue growth recorded between the periods especially as Q1’22 was a tough quarter due to the relatively weak macroeconomic conditions and the resurgence of COVID in certain pockets of the key cities in China.

Our Market Intelligence product line continued to sign up a number of new and well-known key account or KA corporate customers during Q1’22. However, revenue remained at a fairly stable level with slight decline year-over-year, again due to the macro environment which slowed down the business activities.

Since late 2021, the theme of our operations has been to manage our expenses. As a result of our continuous effort to efficiently run the business and tightly manage our expenses, in Q1’22, our operating expenses decreased by 7% year-over-year to RMB94.5 million. We are pleased with the effort to-date and will certainly continue to tightly control the spending.

Adjusted EBITDA (calculated as EBITDA excluding share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contracts) recorded a 56% improvement year-over-year to negative RMB8.2 million from negative RMB18.4 million. This was made possible as we managed to grow both of our revenues and gross profits while effectively controlling our operating expenses year-over-year.

The accounts receivable turnover days has shortened by 2 days at 46 days this quarter compared to 48 days a year ago. Our disciplined accounting policy and cash collecting efforts ensure a timely collection of our accounts receivables. The total deferred revenue balance, which represents cash collected in advance from customers, has exceeded RMB100 million at quarter-end for the 8th consecutive quarter. As of March 31, 2022, the total deferred revenue balance was at historical high of RMB133.3 million.”

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First Quarter 2022 Financial Results

Revenues were RMB85.3 million (US$13.5 million), an increase of 11% from RMB76.6 million in the same quarter of last year, mainly due to a strong growth in revenues of 14% from Developer Services and 6% from Vertical Applications. In particular, the revenues from Value-added Services within Developer Services increased by 35% compared to the same quarter of last year.

Cost of revenues was RMB26.8 million (US$4.2 million), an increase of 45% from RMB18.5 million in the same quarter of last year. The increase was mainly due to the increase in app traffic cost of RMB11.6 million, partially offset by the decrease of RMB1.8 million in bandwidth cost and RMB0.8 million in depreciation expenses.

Gross profit was RMB58.5 million (US$9.2 million), a slight increase of 1% from RMB58.1 million in the same quarter of last year.

Total operating expenses were RMB94.5 million (US$14.9 million), a decrease of 7% from RMB101.5 million in the same quarter of last year.

•	Research and development expenses were RMB40.0 million (US$6.3 million), a decrease of 23% from<br>RMB51.9 million in the same quarter of last year, mainly due to a RMB10.2 million decrease in personnel costs, including RMB7.6 million decrease in share-based compensation.
•	Sales and marketing expenses were RMB26.3 million (US$4.1 million), a decrease of 2% from<br>RMB26.9 million in the same quarter of last year, mainly due to the net effect of a RMB1.5 million increase in personnel costs and a RMB1.9 million decrease in marketing expense.
---	---
•	General and administrative expenses were RMB28.2 million (US$4.4 million), an increase of 24% from<br>RMB22.8 million in the same quarter of last year, mainly due to a RMB2.4 million increase in personnel costs, a RMB1.1 million increase in professional fee, and a bad debt provision reversal of RMB1.1 million in Q1’21 which<br>did not exist in this quarter.
---	---

Loss from operations was RMB36.0 million (US$5.7 million), compared with RMB43.4 million in the same quarter of last year.

Net Loss was RMB30.9 million (US$4.9 million), compared with RMB40.2 million in the same quarter of last year.

Adjusted net loss (non-GAAP) was RMB17.7 million (US$2.8 million), compared with RMB28.7 million in the same quarter of last year.

Adjusted EBITDA (non-GAAP) was a negative RMB8.2 million (US$1.3 million) compared with a negative RMB18.4 million for the same quarter of last year.

The cash and cash equivalents, restricted cash and short-term investments were RMB273.1 million (US$43.1 million) as of March 31, 2022 compared with RMB284.6 million as of December 31, 2021.

Business Outlook

Since March 2022, the resurgence of COVID-19 in different parts of China has increased the risks and uncertainties for conducting business in China. This has in turn made business performance harder to forecast in the near foreseeable future. With that, we believe it is a right decision for us to suspend providing or updating the revenue guidance until such time that the situation substantially improves.

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Recent Development

Subsequent to March 31, 2022, RMB160.0 million of short-term bank loans have been fully repaid.

Update on Share Repurchase

As of March 31, 2022, the Company had repurchased a total of 920,606 ADS. No ADS were repurchased during the first quarter in 2022.

Conference Call

The Company will host an earnings conference call on Thursday, June 9, 2022 at 7:30 a.m. U.S. Eastern Time (7:30 p.m. Beijing time on the same day).

Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants must register in advance to join the conference using the link provided below. Please dial in 15 minutes before the call is scheduled to begin. Conference access information will be provided upon registration.

Participant Online Registration: https://apac.directeventreg.com/registration/event/1267594

A telephone replay of the call will be available after the conclusion of the conference call through 9:00 p.m. U.S. Eastern Time, June 16, 2022.

The dial-in details for the replay are as follows:

International:	+61 2 8199 0299
U.S. Toll Free:	1-855-452-5696
Passcode:	1267594

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at https://ir.jiguang.cn/.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net loss and adjusted EBITDA, as a supplemental measure to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net loss as net loss excluding share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contract. The Company defines adjusted EBITDA as net loss excluding interest expense, depreciation of property and equipment, amortization of intangible assets, income tax expenses, share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contract.

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The Company believes that adjusted net loss and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net loss.

The Company believes that adjusted net loss and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net loss and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

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About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises, and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.

For more information, please visit https://ir.jiguang.cn/.

For investor and media inquiries, please contact:

Aurora Mobile Limited

[email protected]

Christensen

In China

Mr. Eric Yuan

Phone: +86-10-5900-1548

E-mail: [email protected]

In U.S.

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: [email protected]

-

Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.3393 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of March 31, 2022.

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AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”) , except for number of shares and per share data)

	Three months ended
	March 31,<br>2021			December 31,<br>2021			March 31,<br>2022
	RMB			RMB			RMB			US
Revenues		76,648			101,196			85,330
Cost of revenues		(18,502	)		(29,138	)		(26,828	)		)
Gross profit		58,146			72,058			58,502
Operating expenses
Research and development		(51,907	)		(44,992	)		(39,978	)		)
Sales and marketing		(26,884	)		(33,153	)		(26,283	)		)
General and administrative		(22,750	)		(14,399	)		(28,196	)		)
Total operating expenses		(101,541	)		(92,544	)		(94,457	)		)
Loss from operations		(43,395	)		(20,486	)		(35,955	)		)
Foreign exchange loss, net		(4	)		(2,407	)		(597	)		)
Interest income		1,588			1,599			1,251
Interest expense		(2,774	)		(1,901	)		(1,846	)		)
Other income/ (loss)		4,399			(15,499	)		4,805
Change in fair value of structured deposits		20			—			—
Change in fair value of foreign currency swap contract		—			3,136			1,441
Loss before income taxes		(40,166	)		(35,558	)		(30,901	)		)
Income tax (expenses)/ benefits		—			(21	)		4
Net loss		(40,166	)		(35,579	)		(30,897	)		)

All values are in US Dollars.

1

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (continued)

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

	Three months ended
	March 31,<br>2021			December 31,<br>2021			March 31,<br>2022
	RMB			RMB			RMB			US
Less: net loss attributable to noncontrolling interests		—			—			(1,089	)		)
Net loss attributable to Aurora Mobile Limited’s shareholders		(40,166	)		(35,579	)		(29,808	)		)
Net loss per share, for Class A and Class B common shares:
Class A and B Common Shares - basic and diluted		(0.51	)		(0.45	)		(0.38	)		)
Shares used in net loss per share computation:
Class A Common Shares - basic and diluted		61,392,170			61,990,190			62,058,860
Class B Common Shares - basic and diluted		17,000,189			17,000,189			17,000,189
Other comprehensive (loss)/ income
Foreign currency translation adjustments		(534	)		1,278			309
Total other comprehensive (loss)/ income, net of tax		(534	)		1,278			309
Total comprehensive loss		(40,700	)		(34,301	)		(30,588	)		)

All values are in US Dollars.

2

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (continued)

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

	Three months ended
	March 31,<br>2021			December 31,<br>2021			March 31,<br>2022
	RMB			RMB			RMB			US
Less: comprehensive loss attributable to noncontrolling interests		—			—			(1,089	)		)
Comprehensive loss attributable to Aurora Mobile Limited’s shareholders		(40,700	)		(34,301	)		(29,499	)		)

All values are in US Dollars.

3

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

	As of
	December 31, 2021		March 31, 2022
	RMB		RMB		US
ASSETS
Current assets:
Cash and cash equivalents		90,552		108,015
Restricted cash		164,030		164,036
Derivative assets		5,989		7,403
Short-term investments		30,000		1,000
Accounts receivable		43,860		42,305
Prepayments and other current assets		46,670		41,530
Amounts due from a related party		35		—
Total current assets	****	381,136	****	364,289
Non-current assets:
Long-term investments		141,926		137,310
Property and equipment, net		62,179		55,570
Intangible assets, net		5,398		28,480
Goodwill		—		37,785
Other non-current assets		4,898		2,100
Total non-current assets	****	214,401	****	261,245
Total assets	****	595,537	****	625,534
LIABILITIES, REDEEMABLE NON-CONTROLLING INTERESTS ANDSHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loan		150,000		160,000

All values are in US Dollars.

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AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS (continued)

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

	As of
	December 31, 2021			March 31, 2022
	RMB			RMB			US
Accounts payable		18,292			21,593
Deferred revenue and customer deposits		119,991			129,475
Accrued liabilities and other current liabilities		85,305			83,044
Amounts due to a related party		54			79
Total current liabilities	****	373,642	****	****	394,191	****		****
Non-current liabilities:
Deferred revenue		3,845			3,804
Deferred tax liabilities		—			5,253
Other non-current liabilities		2,607			2,612
Total non-current liabilities	****	6,452	****	****	11,669	****		****
Total liabilities	****	380,094	****	****	405,860	****		****
Redeemable non-controlling interests	****	—	****	****	31,397	****		****
Shareholders’ equity:
Common shares		49			49
Additional paid-in capital		1,021,961			1,024,294
Accumulated deficit		(819,018	)		(848,826	)		)
Accumulated other comprehensive income		12,451			12,760
Total shareholders’ equity	****	215,443	****	****	188,277	****		****
Total liabilities, redeemable non-controllinginterests and shareholders’ equity	****	595,537	****	****	625,534	****		****

All values are in US Dollars.

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AURORA MOBILE LIMITED

RECONCILIATION OF GAAP AND NON-GAAP RESULTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

	Three months ended
	March 31,			December 31,			March 31,
	2021			2021			2022
	RMB			RMB			RMB			US
Reconciliation of Net Loss to Adjusted Net Loss:
Net loss		(40,166	)		(35,579	)		(30,897	)		)
Add:
Share-based compensation		11,508			3,422			3,392
Reduction in force charges		—			3,917			4,191
Impairment of long-term investment		—			23,310			7,016
Change in fair value of foreign currency swap contract		—			(3,136	)		(1,441	)		)
Adjusted net loss		(28,658	)		(8,066	)		(17,739	)		)
Reconciliation of Net Loss to Adjusted EBITDA:
Net loss		(40,166	)		(35,579	)		(30,897	)		)
Add:
Income tax expenses/ (benefits)		—			21			(4	)		)
Interest expense		2,774			1,901			1,846
Depreciation of property and equipment		6,378			6,845			6,636
Amortization of intangible assets		1,091			1,135			1,076
EBITDA		(29,923	)		(25,677	)		(21,343	)		)
Add:
Share-based compensation		11,508			3,422			3,392
Reduction in force charges		—			3,917			4,191
Impairment of long-term investment		—			23,310			7,016
Change in fair value of foreign currency swap contract		—			(3,136	)		(1,441	)		)
Adjusted EBITDA		(18,415	)		1,836			(8,185	)		)

All values are in US Dollars.

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AURORA MOBILE LIMITED

UNAUDITED SAAS BUSINESSES REVENUE

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

	Three months ended
	March 31,			December 31,			March 31,
	2021			2021			2022
	RMB			RMB			RMB			US
Reconciliation of SAAS Businesses Revenue to Total Revenue
Developer Services	****	52,440	****	****	74,574	****	****	59,757	****		****
Subscription		33,676			44,407			34,356
Value-Added Services		18,764			30,167			25,401
Vertical Applications	****	24,208	****	****	26,622	****	****	25,573	****		****
Total Revenue	****	76,648	****	****	101,196	****	****	85,330	****		****
Gross Profits		58,146			72,058			58,502
Gross Margin		75.9	%		71.2	%		68.6	%		%

All values are in US Dollars.

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