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6-K

Aurora Mobile Ltd (JG)

6-K 2025-08-28 For: 2025-08-28
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TORULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of August 2025

Commission File Number: 001-38587

Aurora Mobile Limited

(Translation of registrant’s name into English)

31/F, Block 12-A, Shenzhen Bay Science andTechnology Ecological Park,

Nanshan District, Shenzhen, Guangdong 518057

People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

EXPLANATORY NOTE

This current report on Form 6-K, including the exhibit hereto, is incorporated by reference into the registration statement on Form F-3 of the Company (File No. 333-260944) and shall be a part thereof from the date on which this current report is furnished, to the extent not superseded by documents or reports subsequently filed or furnished.

EXHIBIT INDEX

Exhibit No. Description
99.1 Press Release

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Aurora Mobile Limited
By : /s/ Shan-Nen Bong
--- --- ---
Name : Shan-Nen Bong
Title : Chief Financial Officer

Date: August 28, 2025

Exhibit 99.1

Aurora Mobile Limited Announces Second Quarter2025

Unaudited Financial Results

SHENZHEN, CHINA, August 28, 2025 – Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, today announced its unaudited financial results for the second quarter ended June 30, 2025.

Second Quarter 2025 Financial Highlights

· Revenues were RMB89.9 million (US$12.5<br>million), an increase of 13% year-over-year.
· Cost of revenues was RMB30.2 million (US$4.2<br>million), an increase of 13% year-over-year.
· Gross profit was RMB59.6 million (US$8.3<br>million), an increase of 13% year-over-year.
· Total operating expenses were RMB60.8<br>million (US$8.5 million), an increase of 11% year-over-year.
· Net income was RMB0.5 million (US$68 thousand),<br>compared with a net loss of RMB1.3 million for the same quarter last year.
· Net loss attributable to Aurora Mobile Limited’sshareholders was RMB21 thousand (US$4 thousand), compared with a net loss attributable to Aurora Mobile Limited’s shareholders<br>of RMB1.0 million for the same quarter last year.
· Adjusted net income (non-GAAP) was RMB0.8<br>million (US$0.1 million), compared with a RMB0.4 million adjusted net loss for the same quarter last year.
· Adjusted EBITDA (non-GAAP) was RMB1.2<br>million (US$0.2 million), compared with RMB1.6 million for the same quarter last year.

Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “We have had the best quarter in Aurora Mobile’s history! In this quarter, we recorded the first ever quarterly U.S. GAAP net income. This is a remarkable achievement and is a cumulation of things that we have executed well. The great operational results that contributed to net income quarter include:

· Our global flagship product, EngageLab, continues<br>to expand and scale globally with an increase of 210 new customers in Q2’2025 and a significant 67% year-over-year revenue growth.
· Secondly, the Group’s total revenue of<br>RMB89.9 million, achieving a remarkable 13% year-over-year growth. This RMB89.9 million was at the higher end of the<br>guidance we have provided.
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· Thirdly, our Financial Risk Management business<br>had another great quarter, recording solid revenue growth of 27% year-over-year.
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· Fourthly, Net Dollar Retention Rate stood at<br>99% for our core Developer Subscription business for the trailing 12 months period ended June 30, 2025.”
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Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “We are encouraged by the spectacular Q2’2025 results we have delivered. As we look ahead for the rest of 2025, we are very optimistic and confident about our ability to execute against the things we can control.

Chris and I are thankful for the dedication and commitments by the teams. This quarter's exceptional performance is a true testament to the effort they put in day-in and day-out. We are truly honored to come to work side by side with such an exceptional group everyday!”

Second Quarter 2025 Financial Results

Revenues were RMB89.9 million (US$12.5 million), an increase of 13% from RMB79.4 million in the same quarter of last year, attributable to a 14% increase in revenue from Developer Services and a 10% increase in revenue from Vertical Applications. In particular, the revenues from Value-Added Services within Developer Services increased by 30% compared to the same quarter of last year.

Cost of revenues was RMB30.2 million (US$4.2 million), an increase of 13% from RMB26.7 million in the same quarter of last year. The increase was mainly due to a RMB2.4 million increase in media cost and a RMB3.2 million increase in technical service cost. The impact is partially offset by a RMB2.6 million decrease in short messaging cost.

Gross profit was RMB59.6 million (US$8.3 million), an increase of 13% from RMB52.8 million in the same quarter of last year.

Total operating expenses were RMB60.8 million (US$8.5 million), an increase of 11% from RMB54.8 million in the same quarter of last year.

· Research and development expenses were<br>RMB26.0 million (US$3.6 million), an increase of 10% from RMB23.7 million in the same quarter of last year, mainly due to a RMB1.3 million<br>increase in personnel costs, a RMB0.5 million increase in technical service expense, and a RMB0.2 million increase in cloud cost.
· Sales and marketing expenses were RMB22.7<br>million (US$3.2 million), an increase of 11% from RMB20.5 million in the same quarter of last year, mainly due to a RMB0.9 million increase<br>in personnel costs and a RMB0.4 million increase in marketing expense.
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· General and administrative expenses were<br>RMB12.2 million (US$1.7 million), an increase of 14% from RMB10.7 million in the same quarter of last year, mainly due to a RMB0.7 million<br>increase in personnel costs and a one-time RMB0.8 million loss on disposal of property and equipment.
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Loss from operations was RMB0.9 million (US$0.1 million), compared with RMB1.0 million in the same quarter of last year.

Net income was RMB0.5 million (US$68 thousand), compared with a RMB1.3 million net loss in the same quarter of last year.

Adjusted net income (non-GAAP) was RMB0.8 million (US$0.1 million), compared with a RMB0.4 million adjusted net loss in the same quarter of last year.

Adjusted EBITDA (non-GAAP) was RMB1.2 million (US$0.2 million) compared with RMB1.6 million for the same quarter of last year.

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The cash and cash equivalents and restricted cash were RMB119.8 million (US$16.7 million) as of June 30, 2025 compared with RMB119.5 million as of December 31, 2024.

Business Outlook

For the third quarter of 2025, the Company expects the total revenue to be between RMB88.0 million and RMB91.0 million, representing year-over-year growth of approximately 11% to 15%.

The above outlook is based on the current market conditions and reflects the Company’s current and preliminary estimates of market and operating conditions and customer demand, which are all subject to change.

Update on Share Repurchase

As of June 30, 2025, the Company had repurchased a total of 322,649 ADS, of which 27,470 ADSs, or around US$294.9 thousand were repurchased during the second quarter in 2025.

Conference Call

The Company will host an earnings conference call on Thursday, August 28, 2025 at 7:30 a.m. U.S. Eastern Time (7:30 p.m. Beijing time on the same day).

All participants must register in advance to join the conference using the link provided below. Please dial in 15 minutes before the call is scheduled to begin. Conference access information will be provided upon registration.

Participant Online Registration:

https://register-conf.media-server.com/register/BI7d56f557f4374f0da4a7b80ded8cc8ef

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at https://ir.jiguang.cn/.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net (loss)/income and adjusted EBITDA, as a supplemental measure to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net (loss)/income as net (loss)/income excluding share-based compensation. The Company defines adjusted EBITDA as net (loss)/income excluding interest expense, depreciation of property and equipment, amortization of intangible assets, income tax expenses/(benefits) and share-based compensation.

The Company believes that adjusted net (loss)/income and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net (loss)/income.

The Company believes that adjusted net (loss)/income and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

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The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net (loss)/income and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

Net Dollar Retention Rate

Net Dollar Retention Rate is calculated for a trailing 12-month period by first identifying all Developer Subscription customers (excluding private cloud business) in the prior 12-month period, and then calculating the quotient from dividing the revenue generated from such customers in the trailing 12-month period by the revenue generated from the same group of customers in the prior 12-month period.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

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About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

For investor and media inquiries, please contact:

Aurora Mobile Limited

[email protected]

Christensen

In China

Ms. Xiaoyan Su

Phone: +86-10-5900-1548

E-mail: [email protected]

In U.S.

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: [email protected]

Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB7.1636 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of June 30, 2025.

5

AURORA MOBILE LIMITED UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS (Amounts in thousands of Renminbi(“RMB”) and US dollars (“US$”), except for number of shares and per share data)

Three months ended Six months ended
June 30, 2024 March 31, 2025 June 30, 2025 June 30, 2024 June 30, 2025
RMB RMB RMB US RMB RMB US
Revenues 79,441 88,961 89,860 143,965 178,821
Cost of revenues (26,670 ) (30,117 ) (30,215 ) ) (44,822 ) (60,332 ) )
Gross profit 52,771 58,844 59,645 99,143 118,489
Operating expenses
Research and development (23,652 ) (24,607 ) (25,958 ) ) (46,333 ) (50,565 ) )
Sales and marketing (20,478 ) (23,303 ) (22,651 ) ) (37,869 ) (45,954 ) )
General and administrative (10,677 ) (12,676 ) (12,190 ) ) (23,609 ) (24,866 ) )
Total operating expenses (54,807 ) (60,586 ) (60,799 ) ) (107,811 ) (121,385 ) )
Other operating income 1,055 197 210 2,634 407
Loss from operations (981 ) (1,545 ) (944 ) ) (6,034 ) (2,489 ) )
Foreign exchange gain/(loss), net 12 38 143 (11 ) 181
Interest income 195 236 314 2,382 550
Interest expenses (42 ) (39 ) (6 ) ) (48 ) (45 ) )
Other (loss)/income (20 ) - 34 (5 ) 34
Gains from fair value change 15 38 73 38 111
Loss before income taxes (821 ) (1,272 ) (386 ) ) (3,678 ) (1,658 ) )
Income tax (expenses)/benefits (483 ) (336 ) 882 (239 ) 546
Net (loss)/income (1,304 ) (1,608 ) 496 (3,917 ) (1,112 ) )
Less: net (loss)/income attributable to noncontrolling interests (304 ) 944 517 (518 ) 1,461
Net loss attributable to Aurora Mobile Limited’s shareholders (1,000 ) (2,552 ) (21 ) ) (3,399 ) (2,573 ) )
Net loss per share, for Class A and Class B common shares:
Class A and B Common Shares - basic and diluted (0.01 ) (0.03 ) (0.00 ) ) (0.04 ) (0.03 ) )
Shares used in net loss per share computation:
Class A Common Shares - basic and diluted 62,603,736 63,254,710 63,394,534 62,645,540 63,325,008
Class B Common Shares - basic and diluted 17,000,189 17,000,189 17,000,189 17,000,189 17,000,189
Other comprehensive income/(loss)
Foreign currency translation adjustments 208 (82 ) (188 ) ) 286 (270 ) )
Total other comprehensive income/(loss), net of tax 208 (82 ) (188 ) ) 286 (270 ) )
Total comprehensive (loss)/income (1,096 ) (1,690 ) 308 (3,631 ) (1,382 ) )
Less: comprehensive (loss)/income attributable to noncontrolling interests (304 ) 944 517 (518 ) 1,461
Comprehensive loss attributable to Aurora Mobile Limited’s shareholders (792 ) (2,634 ) (209 ) ) (3,113 ) (2,843 ) )

All values are in US Dollars.

AURORA MOBILE LIMITED
UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))
As of
--- --- --- --- --- --- --- --- ---
December 31, 2024 June 30, 2025
RMB RMB US
ASSETS
Current assets:
Cash and cash equivalents 119,171 119,422
Restricted cash 376 391
Accounts receivable 50,804 54,114
Prepayments and other current assets 14,264 16,503
Total current assets 184,615 190,430
Non-current assets:
Long-term investments 113,506 113,339
Property and equipment, net 4,573 3,151
Operating lease right-of-use assets 17,146 17,399
Intangible assets, net 13,767 12,100
Goodwill 37,785 37,785
Deferred tax assets 131 11
Other non-current assets 6,510 6,779
Total non-current assets 193,418 190,564
Total assets 378,033 380,994
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loan 3,000 -
Accounts payable 32,691 38,387
Deferred revenue and customer deposits 147,111 156,095
Operating lease liabilities 4,461 4,766
Accrued liabilities and other current liabilities 74,370 68,449
Total current liabilities 261,633 267,697
Non-current liabilities:
Operating lease liabilities 13,376 13,055
Deferred tax liabilities 3,059 2,118
Other non-current liabilities 567 567
Total non-current liabilities 17,002 15,740
Total liabilities 278,635 283,437
Shareholders’ equity:
Common shares 50 51
Treasury shares (1,674 ) (4,319 ) )
Additional paid-in capital 1,045,221 1,047,406
Accumulated deficit (995,715 ) (998,288 ) )
Accumulated other comprehensive income 20,040 19,770
Total Aurora Mobile Limited’s shareholders’ equity 67,922 64,620
Noncontrolling interests 31,476 32,937
Total shareholders’ equity 99,398 97,557
Total liabilities and shareholders’ equity 378,033 380,994

All values are in US Dollars.

AURORA MOBILE LIMITED RECONCILIATION OF GAAP AND NON-GAAP RESULTS (Amounts in thousands of Renminbi (“RMB”)and US dollars (“US$”))


Three months ended Six months ended
June 30, 2024 March<br> 31, 2025 June 30, 2025 June 30, 2024 June 30, 2025
RMB RMB RMB US RMB RMB US
Reconciliation of Net (Loss)/Income to Adjusted Net (Loss)/Income:
Net (loss)/income (1,304 ) (1,608 ) 496 (3,917 ) (1,112 ) )
Add:
Share-based compensation 913 407 287 2,181 694
Adjusted net (loss)/income (391 ) (1,201 ) 783 (1,736 ) (418 ) )
Reconciliation of Net (Loss)/Income to Adjusted EBITDA:
Net (loss)/income (1,304 ) (1,608 ) 496 (3,917 ) (1,112 ) )
Add:
Income tax expenses/(benefits) 483 336 (882 ) ) 239 (546 ) )
Interest expenses 42 39 6 48 45
Depreciation of property and equipment 371 266 232 751 498
Amortization of intangible assets 1,115 1,019 1,048 2,484 2,067
EBITDA 707 52 900 (395 ) 952
Add:
Share-based compensation 913 407 287 2,181 694
Adjusted EBITDA 1,620 459 1,187 1,786 1,646

All values are in US Dollars.


AURORA MOBILE LIMITED
UNAUDITED SAAS BUSINESSES REVENUE
(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))
Three<br> months ended Six<br> months ended
--- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---
June<br> 30, 2024 March<br> 31, 2025 June<br> 30, 2025 June<br> 30, 2024 June<br> 30, 2025
RMB RMB RMB US RMB RMB US
Developer<br> Services 56,406 62,322 64,407 101,155 126,729
Subscription 48,124 53,467 53,659 90,475 107,126
Value-Added<br> Services 8,282 8,855 10,748 10,680 19,603
Vertical<br> Applications 23,035 26,639 25,453 42,810 52,092
Total<br> Revenue 79,441 88,961 89,860 143,965 178,821
Gross Profits 52,771 58,844 59,645 99,143 118,489
Gross Margin 66.4 % 66.1 % 66.4 % % 68.9 % 66.3 % %

All values are in US Dollars.