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6-K

Aurora Mobile Ltd (JG)

6-K 2022-11-23 For: 2022-11-23
View Original
Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OFFOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2022

Commission File Number: 001-38587

Aurora Mobile Limited

14/F, ChinaCertification and Inspection Building

No. 8, Keji South 12th Road, Nanshan District

Shenzhen, Guangdong 518057

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

EXHIBIT INDEX

Exhibit No. Description
99.1 Aurora Mobile Limited Announces Third Quarter 2022 Unaudited Financial Results

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

AURORA MOBILE LIMITED
By : /s/ Shan-Nen Bong
Name : Shan-Nen Bong
Title : Chief Financial Officer

Date: November 23, 2022

EX-99.1

Exhibit 99.1

Aurora Mobile Limited Announces Third Quarter 2022

Unaudited Financial Results

SHENZHEN, CHINA, November 23, 2022 – Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, today announced its unaudited financial results for the third quarter ended September 30, 2022.

Third Quarter 2022 Financial Highlights

Revenues were RMB80.4 million (US$11.3 million), a decrease of 11% year-over-year.<br>
Cost of revenues was RMB26.4 million (US$3.7 million), an increase of 14% year-over-year.<br>
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Gross profit was RMB54.0 million (US$7.6 million), a decrease of 20% year-over-year.<br>
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Total operating expenses were RMB80.0 million (US$11.3 million), a decrease of 23% year-over-year.<br>
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Net loss was RMB20.7 million (US$2.9 million), compared with a net loss of RMB35.6 million for<br>the same quarter last year.
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Net loss attributable to Aurora Mobile Limited’s shareholders was RMB20.4 million (US$2.9<br>million), compared with a net loss attributable to Aurora Mobile Limited’s shareholders of RMB35.6 million for the same quarter last year.
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Adjusted net loss (non-GAAP) was RMB14.5 million (US$2.0<br>million), compared with a RMB26.2 million adjusted net loss for the same quarter last year.
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Adjusted EBITDA (non-GAAP) was a negative RMB6.7 million<br>(US$0.9 million), compared with a negative RMB16.1 million for the same quarter last year.
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Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “While we continued to navigate through macro-economic uncertainties, Q3’2022 was a solid quarter for performance and financial measurements in most of our business lines. We are also actively expanding our footprint into overseas markets and prioritizing opportunities for future growth. We continued our cost control initiatives into the 3rd quarter and are very pleased with our progress. Here is a snapshot of some of the key results that we want to share with you:

Lowest operating expenses for the past 16 quarters since Q4 of 2018, at RMB80.0 million, down 23%<br>year-over-year
Lowest net loss since Q3 of 2019, at RMB20.7 million, narrowed down by 42% year-over-year<br>
--- ---
Adjusted EBITDA at negative RMB6.7 million, significantly improved by 58% year-over-year<br>
--- ---
Deferred Revenue balance is the highest in the history of the Company, at RMB139.1 million<br>
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Total customer number up 71% year-over-year to 4,665
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AR turnover days significantly improved by 8 days from 46 days in Q2’2022 to 38 days despite the tough<br>business environment
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1

Another encouraging sign is from the revenue perspective, as we saw sequential revenue growth in most of our business lines this quarter. While we are anticipating more recovery in growth, it’s still too early to call this a definite trend. However, the sequential growth in our business lines is a major positive sign for us. In Q3’2022, Developer Services revenues increased by 3% quarter-over-quarter to RMB57.0 million, which was mainly due to the increase in Subscription Services. Year-over-year Developer Services decreased by 12% mainly due to the weakness in Value-added Services, offset by the growth in Subscription Services.

Subscription Services revenues were RMB41.7 million, up 9% quarter-over-quarter and up 5% year-over-year. Subscription Services, our core business line, including JPUSH, Analytics, UMS and others, are products and services that help APP developers and enterprises to improve their operational efficiency. The increase in ARPU contributed to the growth in revenues, and we managed to further grow our customer base, signing up several well-known and sizable customers.

During Q3’2022, we saw the ad market demand further pressured and advertisers continuing to cut back budgets. Although we believe that these factors are temporary and the ad market is expected to bounce back, we are taking actions and continue to prioritize our resources on projects that will drive the most growth. With the launch of our AD Mediation Platform in Q2’2022, over 3 million daily active users (“DAU”) and over 40 APPs have joined our platform and we are anticipating more DAUs to join our platform in Q4’2022.

While we put some emphasis on coping with the near-term uncertainties, we consistently stay focused on our long-term strategy of expanding our business overseas since we believe that going overseas is becoming a substantial growth strategy for Chinese companies. After several months of our team’s effort, in mid-October we launched our overseas messaging service platform EngageLab, allowing developers to reach global users effectively and efficiently. This is a major milestone for us, since we can now help both the Chinese companies and overseas based companies to carry out refined and accurate user reach and engagement at low cost with high message delivery rates and conversion rates. I invite you to visit our website at www.Engagelab.com and see for yourselves.”

Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “We have also seen sequential growth in Vertical Applications revenues. Vertical Applications mainly consist of Financial Risk Management and Market Intelligence. Vertical applications revenues increased by 12% quarter-over-quarter and decreased by 9% year-over-year.

Financial Risk Management Service revenues increased by 20% quarter-over-quarter to RMB14.4 million and decreased by 7% year-over-year. The Financial Risk Management sequential revenues growth was mainly due to the increase in customer numbers as demand has shown good growth over the quarters.

Our Market Intelligence Services also delivered strong revenue growth, up 23% quarter-over-quarter and 24% year-over-year to RMB8.9 million. During this quarter, we have further cemented our strategy to retain key account customers both from the PRC and overseas markets, and signed up numerous well-known customers.

As we mentioned earlier, tightening expense control has been the theme over the past few quarters. By doing so, we have achieved some very solid results to tide us through the tough times. We had another record low quarter for operating expenses at RMB80.0 million, down 23% year-over-year. All 3 components within the operating expense category have recorded year-over-year reductions.

Adjusted EBITDA (calculated as EBITDA excluding share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contracts), improved by 58% year-over-year and 16% quarter-over-quarter respectively, to negative RMB6.7 million.

AR turnover days decreased from 46 days in Q2’2022 to 38 days in this quarter. Our disciplined accounting policy and cash collecting efforts ensure a timely collection of our accounts receivables. This is very important to mitigate the exposure to bad and doubtful debts during these particularly challenging times.

2

Last but not least, our deferred revenue balance which represents cash collected in advance from customers for future contract performance, recorded the highest balance in history of the Company at RMB139.1 million. Another angle on this matter, our deferred revenue balance has been continually growing and exceeded RMB100 million at quarter end for the 10th consecutive quarter. This demonstrates the excellent health conditions of our financial KPIs under the SAAS businesses.”

ThirdQuarter 2022 Financial Results

Revenues were RMB80.4 million (US$11.3 million), a decrease of 11% from RMB90.5 million in the same quarter of last year, mainly due to the impact of COVID-19 on overall macroeconomic conditions.

Cost of revenues was RMB26.4 million (US$3.7 million), an increase of 14% from RMB23.2 million in the same quarter of last year. The increase was mainly due to the increase in short message cost of RMB1.3 million and increase in technical service cost of RMB1.1 million.

Gross profit was RMB54.0 million (US$7.6 million), a decrease of 20% from RMB67.4 million in the same quarter of last year.

Total operating expenses were RMB80.0 million (US$11.3 million), a decrease of 23% from RMB103.7 million in the same quarter of last year.

Research and development expenses were RMB38.3 million (US$5.4 million), a decrease of 31% from<br>RMB55.5 million in the same quarter of last year, mainly due to a RMB9.4 million decrease in personnel costs, a RMB2.0 million decrease in technical service fee, a RMB2.9 million decrease in cloud cost, and a RMB1.4 million<br>decrease in depreciation expense.
Sales and marketing expenses were RMB24.2 million (US$3.4 million), a decrease of 18% from<br>RMB29.4 million in the same quarter of last year, mainly due to a RMB3.2 million decrease in personnel costs and a RMB1.7 million decrease in marketing expense.
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General and administrative expenses were RMB17.6 million (US$2.5 million), a decrease of 7% from<br>RMB18.8 million in the same quarter of last year, mainly due to a RMB0.7 million decrease in personnel costs and a RMB0.3 million decrease in travel and entertainment expense.
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Loss from operations was RMB26.0 million (US$3.7 million), compared with RMB36.4 million in the same quarter of last year.

Net Loss was RMB20.7 million (US$2.9 million), compared with RMB35.6 million in the same quarter of last year.

Adjusted net loss (non-GAAP) was RMB14.5 million (US$2.0 million), compared with RMB26.2 million in the same quarter of last year.

Adjusted EBITDA (non-GAAP) was a negative RMB6.7 million (US$0.9 million), compared with a negative RMB16.1 million for the same quarter of last year.

3

The cash and cash equivalents, restricted cash and short-term investments were RMB108.1 million (US$15.2 million) as of September 30, 2022 compared with RMB284.6 million as of December 31, 2021. The decrease was primarily due to the short-term bank loan of RMB150.0 million was fully repaid in April 2022.

Update on Share Repurchase

As of September 30, 2022, the Company had repurchased a total of 947,749 ADS, of which 27,143 ADSs, or around US$27.9 thousand were repurchased during the third quarter in 2022 at the average purchase price of US$1.03.

Conference Call

The Company will host an earnings conference call on Wednesday, November 23, 2022 at 7:30 a.m. U.S. Eastern Time (8:30 p.m. Beijing time on the same day).

Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants must register in advance to join the conference using the link provided below. Please dial in 15 minutes before the call is scheduled to begin. Conference access information will be provided upon registration.

Participant Online Registration: https://register.vevent.com/register/BI14552f1bcf6b41d7bfa6f2da3c115cb9

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at https://ir.jiguang.cn/.

Use of Non-GAAPFinancial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net loss and adjusted EBITDA, as a supplemental measure to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net loss as net loss excluding share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contract. The Company defines adjusted EBITDA as net loss excluding interest expense, depreciation of property and equipment, amortization of intangible assets, amortization of land use right, income tax expenses/(benefits), share-based compensation, reduction in force charges, impairment of long-term investment and change in fair value of foreign currency swap contract.

The Company believes that adjusted net loss and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net loss.

The Company believes that adjusted net loss and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

4

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net loss and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.

For more information, please visit https://ir.jiguang.cn/.

5

For investor and media inquiries, please contact:

Aurora Mobile Limited

[email protected]

Christensen

In China

Mr. Eric Yuan

Phone: +86-10-5900-1548

E-mail: [email protected]

In U.S.

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: [email protected]

Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB7.1135 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30, 2022.

6

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

Three months ended Nine months ended
September 30,<br>2021 June 30, 2022 September 30,<br>2022 September 30,<br>2021 September 30,<br>2022
RMB RMB RMB US RMB RMB US
Revenues 90,517 76,147 80,431 256,126 241,908
Cost of revenues (23,167 ) (22,673 ) (26,403 ) ) (63,255 ) (75,904 ) )
Gross profit 67,350 53,474 54,028 192,871 166,004
Operating expenses
Research and development (55,511 ) (40,794 ) (38,275 ) ) (161,730 ) (119,047 ) )
Sales and marketing (29,358 ) (23,326 ) (24,178 ) ) (83,262 ) (73,787 ) )
General and administrative (18,831 ) (23,601 ) (17,569 ) ) (65,523 ) (69,366 ) )
Total operating expenses (103,700 ) (87,721 ) (80,022 ) ) (310,515 ) (262,200 ) )
Loss from operations (36,350 ) (34,247 ) (25,994 ) ) (117,644 ) (96,196 ) )
Foreign exchange gain/(loss), net 535 (2,667 ) (449 ) ) (969 ) (3,713 ) )
Interest income 1,668 388 276 4,998 1,915
Interest expenses (1,936 ) (775 ) (194 ) ) (6,914 ) (2,815 ) )
Other (loss)/ income (507 ) 13,726 5,479 12,591 24,010
Change in fair value of structured deposits 3 49 20 52
Change in fair value of foreign currency swap contract 1,019 (677 ) 2,924 764
Loss before income taxes (35,571 ) (24,249 ) (20,833 ) ) (104,994 ) (75,983 ) )
Income tax (expenses)/ benefits (139 ) 110 (11 ) (25 ) )
Net loss (35,571 ) (24,388 ) (20,723 ) ) (105,005 ) (76,008 ) )
Less: net loss attributable to redeemable noncontrolling interests (972 ) (296 ) ) (2,357 ) )
Net loss attributable to Aurora Mobile Limited’s shareholders **** (35,571 ) **** (23,416 ) **** (20,427 ) ) **** (105,005 ) **** (73,651 ) )
Net loss attributable to common shareholders **** (35,571 ) **** (23,416 ) **** (20,427 ) ) **** (105,005 ) **** (73,651 ) )
Net loss per share, for Class A and Class B common shares:
Class A and B Common Shares—basic and diluted (0.45 ) (0.30 ) (0.26 ) ) (1.33 ) (0.93 ) )
Shares used in net loss per share computation:
Class A Common Shares—basic and diluted 61,906,065 62,138,645 62,306,416 61,748,610 62,168,880
Class B Common Shares—basic and diluted 17,000,189 17,000,189 17,000,189 17,000,189 17,000,189
Other comprehensive (loss)/income
Foreign currency translation adjustments (294 ) 3,519 3,472 360 7,300
Total other comprehensive (loss)/income, net of tax (294 ) 3,519 3,472 360 7,300
Total comprehensive loss **** (35,865 ) **** (20,869 ) **** (17,251 ) ) **** (104,645 ) **** (68,708 ) )
Less: comprehensive loss attributable to noncontrolling interests (972 ) (296 ) ) (2,357 ) )
Comprehensive loss attributable to Aurora Mobile Limited’s shareholders (35,865 ) (19,897 ) (16,955 ) ) (104,645 ) (66,351 ) )

All values are in US Dollars.

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

As of
December 31, 2021 September 30, 2022
RMB RMB US
ASSETS
Current assets:
Cash and cash equivalents 90,552 87,977
Restricted cash 164,030 137
Derivative assets 5,989 22
Short-term investments 30,000 20,000
Accounts receivable 43,860 32,167
Prepayments and other current assets 46,670 32,060
Amounts due from a related party 35
Total current assets **** 381,136 **** **** 172,363 **** ****
Non-current assets:
Long-term investments 141,926 142,908
Property and equipment, net 62,179 42,878
Intangible assets, net 5,398 25,191
Land use right 21,743
Goodwill 37,785
Other non-current assets 4,898 2,152
Total non-current assets **** 214,401 **** **** 272,657 **** ****
Total assets **** 595,537 **** **** 445,020 **** ****
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND SHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loan 150,000
Accounts payable 18,292 17,456
Deferred revenue and customer deposits 119,991 132,714
Accrued liabilities and other current liabilities 85,305 88,240
Amounts due to a related party 54 63
Total current liabilities **** 373,642 **** **** 238,473 **** ****
Non-current liabilities:
Deferred revenue 3,845 6,366
Deferred tax liabilities 4,965
Other non-current liabilities 2,607 2,430
Total non-current liabilities **** 6,452 **** **** 13,761 **** ****
Total liabilities **** 380,094 **** **** 252,234 **** ****
Redeemable noncontrolling interests **** **** **** 31,582 **** ****
Shareholders’ equity:
Common shares 49 49
Treasury shares (199 ) )
Additional paid-in capital 1,021,961 1,034,272
Accumulated deficit (819,018 ) (892,669 ) )
Accumulated other comprehensive income 12,451 19,751
Total shareholders’ equity **** 215,443 **** **** 161,204 **** ****
Total liabilities, redeemable noncontrolling interests and shareholders’equity **** 595,537 **** **** 445,020 **** ****

All values are in US Dollars.

AURORA MOBILE LIMITED

RECONCILIATION OF GAAP AND NON-GAAP RESULTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

Three months ended Nine months ended
September<br>30, 2021 June 30,<br>2022 September 30,<br>2022 September<br>30, 2021 September 30,<br>2022
RMB RMB RMB US RMB RMB US
Reconciliation of Net Loss to Adjusted Net Loss:
Net loss (35,571 ) (24,388 ) (20,723 ) ) (105,005 ) (76,008 ) )
Add:
Share-based compensation 7,754 6,792 4,470 26,790 14,654
Reduction in force charges 1,712 5,903
Impairment of long-term investment 2,588 2,588 7,016
Change in fair value of foreign currency swap contract (1,019 ) 677 (2,924 ) (764 ) )
Adjusted net loss (26,248 ) (16,919 ) (14,541 ) ) (78,551 ) (49,199 ) )
Reconciliation of Net Loss to Adjusted EBITDA:
Net loss (35,571 ) (24,388 ) (20,723 ) ) (105,005 ) (76,008 ) )
Add:
Income tax expenses/ (benefits) 139 (110 ) ) 11 25
Interest expenses 1,936 775 194 6,914 2,815
Depreciation of property and equipment 7,086 6,350 5,868 20,492 18,854
Amortization of intangible assets 1,156 1,671 1,665 3,346 4,412
Amortization of land use right 183 183
EBITDA (25,393 ) (15,453 ) (12,923 ) ) (74,242 ) (49,719 ) )
Add:
Share-based compensation 7,754 6,792 4,470 26,790 14,654
Reduction in force charges 1,712 5,903
Impairment of long-term investment 2,588 2,588 7,016
Change in fair value of foreign currency swap contract (1,019 ) 677 (2,924 ) (764 ) )
Adjusted EBITDA (16,070 ) (7,984 ) (6,741 ) ) (47,788 ) (22,910 ) )

All values are in US Dollars.

AURORA MOBILE LIMITED

UNAUDITED SAAS BUSINESSES REVENUE

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

Three months ended Nine months ended
September 30,<br>2021 June 30,<br>2022 September 30,<br>2022 September 30,<br>2021 September 30,<br>2022
RMB RMB RMB US RMB RMB US
Developer Services **** 64,677 **** **** 55,249 **** **** 57,003 **** **** **** 178,285 **** **** 172,009 **** ****
Subscription 39,773 38,343 41,692 110,987 114,391
Value-Added Services 24,904 16,906 15,311 67,298 57,618
Vertical Applications **** 25,840 **** **** 20,898 **** **** 23,428 **** **** **** 77,841 **** **** 69,899 **** ****
Total Revenue **** 90,517 **** **** 76,147 **** **** 80,431 **** **** **** 256,126 **** **** 241,908 **** ****
Gross Profits 67,350 53,474 54,028 192,871 166,004
Gross Margin 74.4 % 70.2 % 67.2 % % 75.3 % 68.6 % %

All values are in US Dollars.