SNAP · Snap Inc
Income-statement, balance-sheet and cash-flow figures extracted from the company's SEC filings — 10-K annual and 10-Q quarterly reports — and standardised for comparison across periods.
Chart any reported metric, KPI or segment over time — the full statement history lives here
| Line Item | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $6.1B | $5.93B | $5.36B | $4.61B | $4.6B | $4.12B | $2.51B | $1.72B | $1.18B | $824.95M | $404.48M | $58.66M | |
| $2.7B | $2.67B | $2.47B | $2.11B | $1.82B | $1.75B | $1.18B | $895.84M | $798.87M | $717.46M | $451.66M | $182.34M | |
| $3.4B | $3.26B | $2.89B | $2.49B | $2.79B | $2.37B | $1.32B | $819.7M | $381.58M | $107.49M | -$47.18M | -$123.68M | |
| — | 54.99% | 53.85% | 54.1% | 60.55% | 57.49% | 52.82% | 47.78% | 32.33% | 13.03% | -11.66% | -210.83% | |
| $1.85B | $1.79B | $1.69B | $1.91B | $2.11B | $1.57B | $1.1B | $883.51M | $772.19M | $1.53B | $183.68M | $82.24M | |
| $1B | $1.02B | $1.06B | $1.12B | $1.12B | $792.76M | $555.47M | $458.6M | $400.82M | $522.61M | $124.37M | $27.22M | |
| $964.46M | $979.13M | $919.1M | $857.42M | $953.27M | $710.64M | $529.16M | $580.92M | $477.02M | $1.54B | $165.16M | $148.6M | |
| $44.9M | $45.5M | $60M | $81.1M | $132.3M | $63.2M | $33.5M | $33.4M | $42.6M | $31.5M | $16.2M | $9.5M | |
| $170.61M | $163.63M | $158.07M | $168.44M | $202.17M | $119.14M | $86.74M | $87.25M | $91.65M | $61.29M | $29.12M | $15.31M | |
| — | — | $70.16M | $40.8M | $188.95M | — | — | — | — | — | — | — | |
| $6.51B | $6.46B | $6.15B | $6B | $6B | $4.82B | $3.37B | $2.82B | $2.45B | $4.31B | $924.87M | $440.39M | |
| -$412.77M | -$532.17M | -$787.29M | -$1.4B | -$1.4B | -$702.07M | -$862.07M | -$1.1B | -$1.27B | -$3.49B | -$520.39M | -$381.73M | |
| — | -8.97% | -14.68% | -30.36% | -30.32% | -17.05% | -34.39% | -64.31% | -107.46% | -422.52% | -128.65% | -650.72% | |
| -$242.16M | -$368.53M | -$629.22M | -$1.23B | -$1.19B | -$582.93M | -$775.33M | -$1.02B | -$1.18B | -$3.42B | -$491.27M | -$366.42M | |
| $135.36M | $122M | $21.55M | $22.02M | $21.46M | $17.68M | $97.23M | $24.99M | $3.89M | $3.46M | $1.42M | — | |
| $123.6M | $134.16M | $153.47M | $168.39M | $58.6M | $5.2M | $18.13M | $36.04M | $27.23M | $21.1M | $4.65M | $1.4M | |
| $18.79M | $68.87M | -$16.85M | -$42.41M | -$42.53M | $240.18M | $14.99M | $59.01M | -$8.25M | $4.53M | -$4.57M | -$152K | |
| -$1.02M | -$12.61M | -$7.43M | -$27.06M | $64.46M | $169.98M | — | — | — | — | — | — | |
| -$405.74M | -$451.14M | -$672.23M | -$1.29B | -$1.4B | -$474.37M | -$926.19M | -$1.03B | -$1.25B | -$3.46B | -$521.72M | -$380.48M | |
| $4.12M | $9.35M | $25.63M | $28.06M | $28.96M | $13.58M | $18.65M | $393K | $2.55M | -$18.34M | -$7.08M | -$7.59M | |
| -$409.85M | -$460.49M | -$697.86M | -$1.32B | -$1.43B | -$487.96M | -$944.84M | -$1.03B | -$1.26B | -$3.45B | -$514.64M | -$372.89M | |
| — | -7.76% | -13.02% | -28.71% | -31.07% | -11.85% | -37.69% | -60.25% | -106.39% | -417.61% | -127.24% | -635.65% | |
| -$407.78M | -$436.49M | -$702.29M | -$1.3B | -$1.45B | -$503.8M | -$924.05M | -$1.04B | -$1.27B | -$3.43B | -$516.7M | -$372.89M | |
| USD/shares | — | -$0.27 | -$0.42 | -$0.82 | -$0.89 | -$0.31 | -$0.65 | -$0.75 | -$0.97 | -$2.95 | -$0.64 | -$0.51 |
| USD/shares | — | -$0.27 | -$0.42 | -$0.82 | -$0.89 | -$0.31 | -$0.65 | -$0.75 | -$0.97 | -$2.95 | -$0.64 | -$0.51 |
| shares | — | 1.69B | 1.66B | 1.61B | 1.61B | 1.56B | 1.46B | 1.38B | 1.3B | 1.17B | 807.87M | — |
| shares | — | 1.69B | 1.66B | 1.61B | 1.61B | 1.56B | 1.46B | 1.38B | 1.3B | 1.17B | 807.87M | — |
Capital Returned to Shareholders
Cash spent on share repurchases and dividends per fiscal year, as reported on the cash-flow statement. Across FY2020–FY2025: $2.25B in buybacks.
Price & Valuation
Multiples computed on the strict TTM/EV methodology — today's snapshot against peers, and each ratio recomputed as of past filing dates.
Valuation
Peer medians compare against the 17 similar-size Internet Content & Information companies (of 48 listed).
Revenue Breakdown
Annual revenue as the company disaggregates it in its own XBRL filings. Years a component wasn't reported show a dash.
Share mode is each component's slice of the reported components that year — issuers rarely tag every revenue dollar, so slices need not sum to total revenue.
By Segment (USD)
| Component | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Reportable Segment | $5,931,447,000 | $5,361,398,000 | $4,606,115,000 | $4,601,847,000 |
By Geography (USD)
| Component | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| North America | $3,473,174,000 | $3,236,217,000 | $2,952,301,000 | $3,205,554,000 | $2,871,369,000 | $1,649,937,000 | $1,068,108,000 | $780,992,000 |
| United States | $3,400,000,000 | $3,100,000,000 | $2,900,000,000 | $3,100,000,000 | $2,800,000,000 | $1,600,000,000 | $1,000,000,000 | $752,900,000 |
| Rest of World | $1,366,181,000 | $1,168,106,000 | $881,736,000 | $683,529,000 | $585,206,000 | $431,244,000 | $347,513,000 | — |
| Europe | $1,092,092,000 | $957,075,000 | $772,078,000 | $712,764,000 | $660,473,000 | $425,445,000 | $299,913,000 | $183,077,000 |
| Non Us | — | — | — | — | — | $431,244,000 | $347,513,000 | $216,377,000 |
By Product & Service (USD)
| Component | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Advertising Revenue | $5,186,077,000 | $4,903,703,000 | $4,408,306,000 |
| Other Revenue | $745,370,000 | $457,695,000 | $197,809,000 |