Keel Point, LLC

Registered adviser

CIK

1386935

Location

HUNTSVILLE, AL

Portfolio Value

Mid $1,693,400,601

Diversification

Diversified

Filing Date

Global Rank

#1,790 / 8,818 ▼ 27

Top Industry

Semiconductors 10.1%

Period ended 4 months ago

Filed Aug 14, 2026 · 2mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 127902

Roster of Oct 1, 2026

Regulatory AUM

$4,073,879,507

Main clients

Individuals and high net worth (80% of AUM)

Private funds

3 funds · Hedge funds

Focus by fund count, roster of Oct 1, 2026

$34,220,868 gross assets

Private funds on Schedule D 7.B.(1)

As filed Mar 29, 2024; SEC's bulk Form ADV archive ends with 2024 filings.

$33,794,477 gross assets in 2 funds Hedge funds $32,076,683 (1) Private equity funds $1,717,794 (1)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Jul 2026 to Oct 2026	$4,073,879,507	Individuals and high net worth (80%)
Jun 2025 to Jun 2026	$3,464,607,203	Individuals and high net worth (78%)
Apr 2024 to May 2025	$2,940,456,131	Individuals and high net worth (75%)
May 2023 to Mar 2024	$2,549,034,075	Individuals and high net worth (74%)
Apr 2023	$2,549,034,075	Individuals and high net worth (74%)
Apr 2022 to Mar 2023	$2,914,562,596	Individuals and high net worth (75%)

3 earlier changes not shown.

Stated strategy

Multi-asset, Private markets, Fixed income / rates, Wealth management / planning Form ADV Part 2A, Jun 8, 2026 · original

In the firm's words

Multi-asset: (e) allocating assets of the plan participants among the plan’s approved investment alternatives and exercising discretionary investment management over participant accounts to diversify, reallocate and rebalance the account allocations of plan participants in accordance with our portfolio model allocations.
Private markets: Endeavor Private Credit Fund I. LP was established to which Keel Point, LLC serves as an adviser and Keel Point Trading, LLC serves as General Partner.
Fixed income / rates: Endeavor Private Credit Fund I. LP was established to which Keel Point, LLC serves as an adviser and Keel Point Trading, LLC serves as General Partner.
Wealth management / planning: However, if we are providing the client with financial planning and consulting services only, we will charge the client an agreed upon hourly or flat rate fee for such services, which will be determined based upon the facts and circumstances of the client’s financial situation and the complexity of the financial plan or service requested.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 62.7% of the book (60%+)

Turnover

Low turnover

15.6% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 21.9 quarters (12+), a floor since 65.1% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 63.1%; sector active share 53.2% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

514 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

23.9%

+3.0 pts

Top 5

53.7%

−1.3 pts

Top 10

62.7%

−1.8 pts

HHI

1,024

Diversified+71

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	66.1%	$1,119,632,610	189
Technology	10.0%	$169,666,831	70
Communication Services	5.2%	$87,889,768	18
Consumer Cyclical	5.0%	$84,109,657	29
Financial Services	3.9%	$65,203,130	61
Industrials	3.1%	$51,965,483	51
Healthcare	3.0%	$51,371,068	32
Consumer Defensive	1.3%	$22,798,128	16
Utilities	1.0%	$16,323,240	12
Energy	0.6%	$10,961,160	16
Basic Materials	0.6%	$10,484,350	10
Real Estate	0.2%	$2,995,176	10

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
VEA	Vanguard FTSE Developed Markets ETF	+193,344	1,321,242	$94,138,492
IWF	iShares Russell 1000 Growth ETF	+122,149	165,049	$20,494,134
IJH	iShares Core S&P Mid-Cap ETF	+80,786	129,188	$9,961,686
BKNG	Booking Holdings Inc.	+73,793	76,878	$13,702,734
AVLV	Avantis U.S. Large Cap Value ETF	+70,232	73,762	$6,727,832
MTBA	Simplify MBS ETF	+66,433	104,803	$5,142,683
VOO	VANGUARD 500 INDEX FUND	+62,319	557,683	$383,022,261
SCHX	Schwab U.S. Large-Cap ETF	+60,942	76,330	$2,246,391
CLOA		+47,566	206,054	$10,696,263
VUG	VANGUARD GROWTH INDEX FUND	+42,021	50,420	$4,343,178
PPLT	abrdn Platinum ETF Trust	+39,133	44,260	$625,393
AMC	Amc Entertainment Holdings, Inc.	+27,200	67,434	$128,124
SCHF	Schwab International Equity ETF	+21,250	78,688	$2,179,657
UCON	First Trust Smith Unconstrained Bond ETF	+17,838	235,009	$5,847,023
BSX	Boston Scientific Corp	+15,000	56,464	$2,409,883
—		+14,738	98,879	$24,344,998
AGG	iShares Core U.S. Aggregate Bond ETF	+11,028	535,197	$52,973,799
ACWX	iShares MSCI ACWI ex U.S. ETF	+10,353	42,139	$3,207,199
BITB	Bitwise Bitcoin ETF	+9,966	36,381	$1,159,098
EEM	iShares MSCI Emerging Markets ETF	+9,702	225,535	$15,428,849
ACWI	iShares MSCI ACWI ETF	+9,483	46,033	$7,225,800
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	+8,828	90,019	$6,608,294
NVDA	Nvidia Corp	+8,349	155,025	$31,018,952
CTAS	Cintas Corp	+7,162	14,912	$2,536,232
VNQ	VANGUARD REAL ESTATE INDEX FUND	+7,138	51,627	$4,978,391
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
EFA	iShares MSCI EAFE ETF	−86,585	308,982	$32,097,050
SPY	Spdr S&P 500 ETF Trust	−38,015	40,613	$30,328,570
SLV	iShares Silver Trust	−29,733	115,668	$6,184,767
SOVF	Sovereign's Capital Flourish Fund	−24,963	38,646	$1,148,404
VPL	VANGUARD PACIFIC STOCK INDEX FUND	−21,242	2,147	$248,386
EXPD	Expeditors International Of Washington Inc	−17,143	6,082	$991,244
MPT	Medical Properties Trust Inc	−14,896	15,524	$71,720
BSCQ	Invesco BulletShares 2026 Corporate Bond ETF	−13,607	123,752	$2,416,257
IEI	iShares 3-7 Year Treasury Bond ETF	−12,101	70,762	$8,310,996
ITA	iShares U.S. Aerospace & Defense ETF	−9,647	2,640	$639,988
QCOM	Qualcomm Inc	−8,574	18,985	$3,508,238
IEF	iShares 7-10 Year Treasury Bond ETF	−6,939	282,810	$26,745,341
PRF	Victory Portfolios II	−6,452	9,582	$517,715
NFLX	Netflix Inc	−4,858	643,275	$45,929,835
FAST	Fastenal Co	−4,094	78,203	$3,756,090
APH	Amphenol Corp	−2,980	30,749	$5,421,663
MCD	Mcdonalds Corp	−2,899	4,343	$1,173,956
CHD	Church & Dwight Co Inc	−2,792	33,550	$3,250,324
MRK	Merck & Co., Inc.	−2,754	36,633	$4,707,340
XJUN	FT Vest U.S. Equity Enhance & Moderate Buffer ETF - June	−2,497	9,137	$405,956
PHYS	Sprott Physical Gold Trust	−2,345	40,968	$1,236,004
UNM	Unum Group	−2,219	8,740	$781,356
PFE	Pfizer Inc	−2,071	14,485	$348,798
IWR	iShares Russell Mid-Cap ETF	−2,024	3,889	$429,034
BSCR	Invesco BulletShares 2027 Corporate Bond ETF	−1,923	63,710	$1,249,671
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
XSOE	WisdomTree Emerging Markets ex-State-Owned Enterprises Fund	33,348	$1,640,054
EMXC	iShares MSCI Emerging Markets ex China ETF	10,443	$1,068,318
IWV	iShares Russell 3000 ETF	1,517	$646,848
RSP	Victory Portfolios II	2,994	$637,033
WDC	Western Digital Corp	851	$543,550
STIP	iShares 0-5 Year TIPS Bond ETF	4,229	$432,034
FORM	Formfactor Inc	2,388	$381,912
ASX	ASE Technology Holding Co., Ltd.	7,581	$342,054
SGVT		3,370	$339,493
AJG	Arthur J. Gallagher & Co.	1,467	$336,779
DDOG	Datadog, Inc.	1,286	$334,822
HPE	Hewlett Packard Enterprise Co	7,417	$334,580
UBS	UBS Group AG	6,613	$327,740
RDVY	First Trust Rising Dividend Achievers ETF	4,035	$327,077
BAND	Bandwidth Inc.	5,129	$324,665
HONA	Honeywell Aerospace Inc.	1,453	$321,229
AU	AngloGold Ashanti PLC	3,938	$318,544
FTNT	Fortinet, Inc.	1,975	$303,399
VRT	Vertiv Holdings Co	902	$302,007
CSX	Csx Corp	6,316	$300,199
CNC	Centene Corp	4,671	$299,831
NTAP	NetApp, Inc.	1,931	$298,841
IUSB	iShares Core Universal USD Bond ETF	6,233	$287,652
TER	Teradyne, Inc	590	$285,465
FIX	Comfort Systems USA Inc	144	$285,400
No positions match the current search.

Sold Out

Positions the filer fully exited

20 positions

Ticker	Company	Shares	Value
IVLU	iShares MSCI Intl Value Factor ETF	37,636	$1,493,396
DON	WisdomTree U.S. Midcap Dividend Fund	13,940	$732,407
CME	Cme Group Inc.	1,510	$445,978
DFLV	Dimensional US Large Cap Value ETF	12,382	$442,161
DG	Dollar General Corp	3,306	$392,521
CMCSA	Comcast Corp	12,899	$370,330
WSM	Williams Sonoma Inc	1,946	$354,814
PDD	PDD Holdings Inc.	3,364	$343,733
ADBE	Adobe Inc.	1,339	$325,484
MDT	Medtronic plc	3,499	$303,188
MET	Metlife Inc	3,538	$250,207
AMP	Ameriprise Financial Inc	538	$239,087
COR	Cencora, Inc.	758	$238,118
NKE	NIKE, Inc.	4,311	$227,707
KR	Kroger Co	3,078	$222,724
—		1,228	$218,424
FANG	Diamondback Energy, Inc.	1,100	$217,569
BYLD	iShares Yield Optimized Bond ETF	9,644	$217,279
BKR	Baker Hughes Co	3,357	$204,944
SHLD	Global X Defense Tech ETF	2,852	$202,035
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

514 tracked positions · $1,693,400,601 total · filing declares 520 positions · $1,693,400,124 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 514 positions by value · page 1 of 11

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
VOO	VANGUARD 500 INDEX FUND	Added	557,683	+62,319	$383,022,261	+29.4%	26+	before history	22.62%
VEA	Vanguard FTSE Developed Markets ETF	Added	1,321,242	+193,344	$94,138,492	+30.2%	26+	before history	5.56%
AGG	iShares Core U.S. Aggregate Bond ETF	Added	535,197	+11,028	$52,973,799	+1.8%	26+	before history	3.13%
IWB	iShares Russell 1000 ETF	Reduced	122,452	-1,507	$50,144,094	+13.5%	26+	before history	2.96%
NFLX	Netflix Inc Communication Services	Reduced	643,275	-4,858	$45,929,835	−26.3%	16	$61.09	2.71%
AAPL	Apple Inc. Technology	Added	127,320	+6,632	$36,841,315	+20.3%	26+	before history	2.18%
GLD	Spdr Gold Trust	Added	92,078	+2,696	$33,919,693	−11.8%	26+	before history	2.00%
EFA	iShares MSCI EAFE ETF	Reduced	308,982	-86,585	$32,097,050	−16.5%	26+	before history	1.90%
NVDA	Nvidia Corp Technology	Added	155,025	+8,349	$31,018,952	+21.3%	24	unpriced	1.83%
SPY	Spdr S&P 500 ETF Trust	Reduced	40,613	-68,415	$30,328,570	−57.2%	26+	before history	1.79%
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	Added	307,979	+73	$27,065,194	+14.8%	18	unpriced	1.60%
IEF	iShares 7-10 Year Treasury Bond ETF	Reduced	282,810	-6,939	$26,745,341	−3.3%	26+	before history	1.58%
		Added	98,879	+14,738	$24,344,998	+40.6%	26+	before history	1.44%
AMZN	Amazon Com Inc Consumer Cyclical	Added	95,715	+329	$22,812,713	+14.8%	26+	before history	1.35%
TSLA	Tesla, Inc. Consumer Cyclical	Added	53,247	+1,892	$22,395,688	+17.3%	24	unpriced	1.32%
IWF	iShares Russell 1000 Growth ETF	Added	165,049	+122,149	$20,494,134	+12.0%	26+	before history	1.21%
IWD	iShares Russell 1000 Value ETF	Reduced	80,834	-1,259	$19,596,586	+11.7%	26+	before history	1.16%
GOOGL	Alphabet Inc. Communication Services	Added	49,445	+1,400	$17,670,159	+27.9%	26+	before history	1.04%
EEM	iShares MSCI Emerging Markets ETF	Added	225,535	+9,702	$15,428,849	+25.9%	26+	before history	0.91%
MSFT	Microsoft Corp Technology	Added	40,125	+155	$14,967,427	+1.2%	26+	before history	0.88%
TLH	iShares 10-20 Year Treasury Bond ETF	Added	144,496	+2,069	$14,500,173	+1.1%	8	unpriced	0.86%
MGC	VANGUARD MEGA CAP INDEX FUND	Added	51,215	+64	$14,013,960	—	26+	before history	0.83%
BKNG	Booking Holdings Inc. Consumer Cyclical	Added	76,878	+73,793	$13,702,734	+5.5%	15	$146.31	0.81%
IJR	iShares Core S&P Small-Cap ETF	Added	79,845	+3,334	$11,841,811	+24.5%	26+	before history	0.70%
ISRG	Intuitive Surgical Inc Healthcare	Reduced	28,553	-209	$11,354,957	−14.4%	15	$401.16	0.67%
SO	Southern Co Utilities	Added	114,238	+567	$10,933,718	−0.3%	15	$71.70	0.65%
IVV	iShares Core S&P 500 ETF	Reduced	14,325	-543	$10,727,849	+10.5%	26+	before history	0.63%
CLOA		Added	206,054	+47,566	$10,696,263	+30.2%	2	$51.84	0.63%
QQQ	Invesco Qqq Trust, Series 1	Added	14,373	+149	$10,584,277	+28.9%	26+	before history	0.63%
IJH	iShares Core S&P Mid-Cap ETF	Added	129,188	+80,786	$9,961,686	+204.8%	22	unpriced	0.59%
GOOG	Alphabet Inc. Communication Services	Added	28,069	+2,082	$9,917,619	+33.0%	26+	before history	0.59%
BRK-A	Berkshire Hathaway Inc Financial Services	Reduced	12	-1	$8,986,200	−3.7%	15	$472,841.20	0.53%
IEI	iShares 3-7 Year Treasury Bond ETF	Reduced	70,762	-12,101	$8,310,996	−15.4%	26+	before history	0.49%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	21,827	-90	$7,697,946	+6.8%	26+	before history	0.45%
CAT	Caterpillar Inc Industrials	Added	7,154	+3,623	$7,618,294	+204.5%	23	$586.43	0.45%
AVGO	Broadcom Inc. Technology	Added	19,915	+522	$7,522,891	+25.3%	23	unpriced	0.44%
V	Visa Inc. Financial Services	Added	21,131	+130	$7,249,834	+14.2%	26+	before history	0.43%
ACWI	iShares MSCI ACWI ETF	Added	46,033	+9,483	$7,225,800	+42.9%	26+	before history	0.43%
WMT	Walmart Inc. Consumer Defensive	Added	63,381	+1,942	$7,178,532	−6.0%	26+	before history	0.42%
AVLV	Avantis U.S. Large Cap Value ETF	Added	73,762	+70,232	$6,727,832	+2264.4%	2	$87.51	0.40%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Added	90,019	+8,828	$6,608,294	+10.5%	11	$72.83	0.39%
JPM	Jpmorgan Chase & Co Financial Services	Added	19,143	+1,731	$6,266,078	+22.3%	26+	before history	0.37%
JNJ	Johnson & Johnson Healthcare	Reduced	24,474	-883	$6,215,661	+0.3%	26+	before history	0.37%
SLV	iShares Silver Trust	Reduced	115,668	-29,733	$6,184,767	−37.6%	18	$24.87	0.37%
META	Meta Platforms, Inc. Communication Services	Reduced	10,791	-220	$6,078,462	−3.5%	24	$400.85	0.36%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	11,988	+1,059	$5,998,675	+14.5%	26+	before history	0.35%
UCON	First Trust Smith Unconstrained Bond ETF	Added	235,009	+17,838	$5,847,023	+8.7%	16	unpriced	0.35%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	15,716	+1,049	$5,815,548	+23.6%	15	unpriced	0.34%
APH	Amphenol Corp Technology	Reduced	30,749	-2,980	$5,421,663	+27.2%	18	$41.85	0.32%
XLK	State Street(R) Technology Select Sector SPDR(R) ETF	Added	28,112	+274	$5,355,898	+44.8%	26+	before history	0.32%

Showing the top 50 of 514 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.