Well Done, LLC

Registered adviser

CIK

1667132

Location

HOLLAND, MI

Portfolio Value

Small $660,351,448

Diversification

Moderately concentrated

Filing Date

Global Rank

#2,918 / 8,814 ▲ 731 · as of Jun 2026

Top Industry

Insurance - Diversified 57.2%

Period ended 22 days ago

Filed Oct 20, 2026 · 2d

27 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 173736

Roster of Oct 1, 2026

Regulatory AUM

$2,002,870,528

Main clients

Individuals and high net worth (80% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$2,002,870,528	Individuals and high net worth (80%)
Mar 2025 to Mar 2026	$1,889,548,733	Individuals and high net worth (75%)
Mar 2024 to Feb 2025	$1,700,964,820	Individuals and high net worth (76%)
May 2023 to Feb 2024	$1,516,340,746	Individuals and high net worth (76%)
Apr 2023	$1,516,340,746	Individuals and high net worth (76%)
Apr 2022 to Mar 2023	$1,709,089,081	Individuals and high net worth (75%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 81.0% of the book (60%+)

Turnover

Low turnover

16.8% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 19.7 quarters (12+), a floor since 62.4% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 86.4%; sector active share 69.4% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

213 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

40.5%

−2.0 pts

Top 5

74.4%

+0.9 pts

Top 10

82.2%

+1.2 pts

HHI

2,035

Moderately concentrated−100

Portfolio Trend

27 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	72.4%	$478,007,336	141
Financial Services	17.6%	$116,427,945	18
Healthcare	2.9%	$18,980,103	9
Technology	2.6%	$17,471,441	14
Consumer Cyclical	1.9%	$12,655,422	5
Consumer Defensive	1.0%	$6,621,323	8
Industrials	0.6%	$3,730,370	7
Communication Services	0.4%	$2,913,973	3
Energy	0.3%	$1,922,442	4
Basic Materials	0.2%	$1,184,149	3
Utilities	0.1%	$436,944	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BOXX	Alpha Architect 1-3 Month Box ETF	+126,849	268,764	$31,818,969
QMOM	Alpha Architect U.S. Quantitative Momentum ETF	+20,207	38,720	$2,791,789
FLOT	iShares Floating Rate Bond ETF	+18,200	43,273	$2,209,086
SHY	iShares 1-3 Year Treasury Bond ETF	+15,355	90,133	$7,318,799
AVLC	Avantis U.S. Large Cap Equity ETF	+9,329	372,992	$33,669,987
AVEM	Avantis Emerging Markets Equity ETF	+9,268	14,703	$1,382,376
IVAL	Alpha Architect International Quantitative Value ETF	+8,008	30,500	$1,099,830
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	+7,188	28,433	$4,488,149
IEMG	iShares Trust	+7,097	30,818	$0
AVSC	Avantis U.S. Small Cap Equity ETF	+6,679	12,540	$867,015
FXR	First Trust Industrials/Producer Durables AlphaDEX Fund	+6,542	18,677	$1,521,428
QVAL	Alpha Architect U.S. Quantitative Value ETF	+5,597	171,203	$9,991,407
IEFA	iShares Core MSCI EAFE ETF	+4,616	31,047	$3,007,833
ACWX	iShares MSCI ACWI ex U.S. ETF	+4,600	12,623	$954,551
BSCS	Invesco BulletShares 2028 Corporate Bond ETF	+3,433	27,234	$548,220
IYZ	iShares U.S. Telecommunications ETF	+3,164	216,300	$8,907,234
SCHG	Schwab U.S. Large-Cap Growth ETF	+2,755	12,633	$453,903
CAOS	Alpha Architect Tail Risk ETF	+2,719	10,737	$972,235
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	+2,590	16,630	$986,325
IJH	iShares Core S&P Mid-Cap ETF	+2,516	305,301	$21,966,406
AMZN	Amazon Com Inc	+2,337	19,304	$4,809,591
HBAN	Huntington Bancshares Inc	+1,997	49,600	$756,896
IJR	iShares Core S&P Small-Cap ETF	+1,956	30,413	$4,137,384
IDGT	iShares U.S. Digital Infrastructure and Real Estate ETF	+1,835	74,912	$8,422,356
EFA	iShares MSCI EAFE ETF	+1,440	19,657	$2,042,165
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
DFSV	Dimensional US Small Cap Value ETF	−379,417	78,521	$2,942,181
GNTX	Gentex Corp	−58,278	299,041	$6,501,151
ABT	Abbott Laboratories	−27,163	17,537	$1,733,181
SOXX	iShares Semiconductor ETF	−14,530	942	$0
TAXE	T. Rowe Price Intermediate Municipal Income ETF	−11,305	45,600	$2,207,769
DFAI	Dimensional International Core Equity Market ETF	−8,534	392,384	$16,256,469
DGRO	iShares Core Dividend Growth ETF	−7,787	210,227	$15,849,013
QUAL	iShares MSCI USA Quality Factor ETF	−6,114	75,731	$0
TCV	Towle Value ETF	−5,532	278,759	$8,768,921
MTUM	iShares MSCI USA Momentum Factor ETF	−4,611	45,105	$0
AIRR	First Trust Exchange-Traded Fund VI	−4,462	8,712	$899,426
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	−4,239	14,575	$539,566
IGV	iShares Expanded Tech-Software Sector ETF	−3,925	100,564	$10,708,054
SPHQ	Invesco S&P 500 Quality ETF	−3,881	80,063	$6,731,697
EEMV	iShares MSCI Emerging Markets Min Vol Factor ETF	−3,700	73,290	$5,427,124
IAI	iShares U.S. Broker-Dealers & Securities Exchanges ETF	−3,507	49,353	$8,693,037
—		−2,812	23,208	$0
USMV	iShares MSCI USA Min Vol Factor ETF	−2,603	227,734	$22,190,400
QQQ	Invesco Qqq Trust, Series 1	−2,289	1,132	$837,419
SVAL	iShares US Small Cap Value Factor ETF	−2,052	15,552	$642,639
IVV	iShares Core S&P 500 ETF	−1,779	122,234	$93,612,908
PG	PROCTER & GAMBLE Co	−1,606	11,810	$1,715,756
WFC	Wells Fargo & Company	−1,512	5,289	$423,384
SCHF	Schwab International Equity ETF	−1,510	16,750	$460,122
MCD	Mcdonalds Corp	−1,481	1,786	$412,458
No positions match the current search.

New Positions

Positions the filer opened this quarter

21 positions

Ticker	Company	Shares	Value
IHE	iShares U.S. Pharmaceuticals ETF	75,448	$7,584,032
AGG	iShares Core U.S. Aggregate Bond ETF	8,843	$836,017
AVEE	Avantis Emerging Markets Small Cap Equity ETF	11,013	$755,271
MUB	iShares National Muni Bond ETF	6,634	$670,697
SPCX	Space Exploration Technologies Corp	4,203	$634,064
AVUV	Avantis U.S. Small Cap Value ETF	4,323	$509,119
IMOM	Alpha Architect International Quantitative Momentum ETF	8,588	$346,474
BSCT	Invesco BulletShares 2029 Corporate Bond ETF	18,937	$344,653
AA	Alcoa Corp	6,044	$253,848
BSMR	Invesco BulletShares 2027 Municipal Bond ETF	10,550	$245,424
BSMS	Invesco BulletShares 2028 Municipal Bond ETF	10,670	$243,286
BSMT	Invesco BulletShares 2029 Municipal Bond ETF	10,880	$242,221
GSG	iShares S&P GSCI Commodity-Indexed Trust	6,620	$235,473
VEA	Vanguard FTSE Developed Markets ETF	3,240	$228,776
AMD	Advanced Micro Devices Inc	348	$212,892
CSCO	Cisco Systems, Inc.	1,954	$210,309
MRK	Merck & Co., Inc.	1,426	$207,212
MDLZ	Mondelez International, Inc.	3,566	$206,186
GDXJ	VanEck Junior Gold Miners ETF	1,791	$204,084
XSMO	Victory Portfolios II	17,329	$0
ET	Energy Transfer LP	39,744	$0
No positions match the current search.

Sold Out

Positions the filer fully exited

10 positions

Ticker	Company	Shares	Value
DFAS	Dimensional U.S. Small Cap ETF	79,436	$6,540,760
GQGU	GQG US Equity ETF	36,397	$924,483
LMT	Lockheed Martin Corp	647	$329,620
MU	Micron Technology Inc	268	$309,349
MMM	3M Co	1,611	$260,837
AXP	American Express Co	713	$241,172
URI	United Rentals, Inc.	194	$219,780
PHG	Koninklijke Philips NV	7,881	$214,284
UFPI	Ufp Industries Inc	2,240	$203,257
CLF	Cleveland-Cliffs Inc.	10,563	$99,186
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

213 tracked positions · $660,351,448 total · filing declares 213 positions · $731,514,787 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 213 positions by value · page 1 of 5

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
IVV	iShares Core S&P 500 ETF	Reduced	122,234	-1,779	$93,612,908	+0.8%	14.18%
BRK-A	Berkshire Hathaway Inc Financial Services	Reduced	105	-7	$78,435,525	−6.5%	11.88%
AVLC	Avantis U.S. Large Cap Equity ETF	Added	372,992	+9,329	$33,669,987	+2.9%	5.10%
BOXX	Alpha Architect 1-3 Month Box ETF	Added	268,764	+126,849	$31,818,969	+91.5%	4.82%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	51,204	-444	$25,497,031	−1.3%	3.86%
USMV	iShares MSCI USA Min Vol Factor ETF	Reduced	227,734	-2,603	$22,190,400	−0.1%	3.36%
IJH	iShares Core S&P Mid-Cap ETF	Added	305,301	+2,516	$21,966,406	−5.9%	3.33%
DFAI	Dimensional International Core Equity Market ETF	Reduced	392,384	-8,534	$16,256,469	−1.7%	2.46%
DGRO	iShares Core Dividend Growth ETF	Reduced	210,227	-7,787	$15,849,013	−4.1%	2.40%
ABBV	AbbVie Inc. Healthcare	Added	48,384	+94	$12,656,770	+4.2%	1.92%
IGV	iShares Expanded Tech-Software Sector ETF	Reduced	100,564	-3,925	$10,708,054	+13.1%	1.62%
ITOT	iShares Core S&P Total U.S. Stock Market ETF	Reduced	60,606	-483	$10,077,565	+0.4%	1.53%
QVAL	Alpha Architect U.S. Quantitative Value ETF	Added	171,203	+5,597	$9,991,407	+8.8%	1.51%
IYZ	iShares U.S. Telecommunications ETF	Added	216,300	+3,164	$8,907,234	−1.2%	1.35%
TCV	Towle Value ETF	Reduced	278,759	-5,532	$8,768,921	−3.8%	1.33%
IAI	iShares U.S. Broker-Dealers & Securities Exchanges ETF	Reduced	49,353	-3,507	$8,693,037	−6.2%	1.32%
IDGT	iShares U.S. Digital Infrastructure and Real Estate ETF	Added	74,912	+1,835	$8,422,356	−3.7%	1.28%
SPY	Spdr S&P 500 ETF Trust	Added	11,019	+94	$8,403,419	+3.0%	1.27%
IYJ	iShares U.S. Industrials ETF	Reduced	53,330	-918	$8,179,222	−9.5%	1.24%
VLUE	iShares MSCI USA Value Factor ETF	Added	39,237	+102	$7,768,926	−0.6%	1.18%
IHE	iShares U.S. Pharmaceuticals ETF	NEW	75,448	NEW	$7,584,032	NEW	1.15%
SHY	iShares 1-3 Year Treasury Bond ETF	Added	90,133	+15,355	$7,318,799	+19.2%	1.11%
EFAV	iShares MSCI EAFE Min Vol Factor ETF	Added	76,483	+600	$6,969,130	+4.7%	1.06%
SPHQ	Invesco S&P 500 Quality ETF	Reduced	80,063	-3,881	$6,731,697	−11.0%	1.02%
GNTX	Gentex Corp Consumer Cyclical	Reduced	299,041	-58,278	$6,501,151	−28.0%	0.98%
VTV	VANGUARD VALUE INDEX FUND	Reduced	27,927	-22	$6,034,466	−0.9%	0.91%
EEMV	iShares MSCI Emerging Markets Min Vol Factor ETF	Reduced	73,290	-3,700	$5,427,124	−6.4%	0.82%
AAPL	Apple Inc. Technology	Reduced	15,603	-532	$5,196,111	+11.3%	0.79%
AMZN	Amazon Com Inc Consumer Cyclical	Added	19,304	+2,337	$4,809,591	+18.9%	0.73%
IAU	Ishares Gold Trust	Added	61,507	+313	$4,803,696	+4.0%	0.73%
MSFT	Microsoft Corp Technology	Added	9,190	+581	$4,713,551	+46.8%	0.71%
ACWI	iShares MSCI ACWI ETF	Reduced	29,519	-1,379	$4,686,731	−3.4%	0.71%
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	Added	28,433	+7,188	$4,488,149	+34.6%	0.68%
SOFI	SoFi Technologies, Inc. Financial Services	Reduced	285,141	-759	$4,482,416	−12.6%	0.68%
VOO	VANGUARD 500 INDEX FUND	Reduced	6,345	-457	$4,446,956	−4.8%	0.67%
ESGV	VANGUARD ESG U.S. STOCK ETF	Reduced	31,767	-484	$4,305,381	+0.9%	0.65%
IJR	iShares Core S&P Small-Cap ETF	Added	30,413	+1,956	$4,137,384	−2.0%	0.63%
JPM	Jpmorgan Chase & Co Financial Services	Added	11,208	+629	$3,707,942	+7.1%	0.56%
AVLV	Avantis U.S. Large Cap Value ETF	Reduced	36,374	-303	$3,289,664	−1.7%	0.50%
IEFA	iShares Core MSCI EAFE ETF	Added	31,047	+4,616	$3,007,833	+17.8%	0.46%
DFSV	Dimensional US Small Cap Value ETF	Reduced	78,521	-379,417	$2,942,181	−83.4%	0.45%
TSM	Taiwan Semiconductor Manufacturing Co Ltd Technology	Reduced	6,361	-459	$2,901,824	−10.9%	0.44%
BITB	Bitwise Bitcoin ETF	Added	62,748	+830	$2,846,249	+44.3%	0.43%
QMOM	Alpha Architect U.S. Quantitative Momentum ETF	Added	38,720	+20,207	$2,791,789	+91.5%	0.42%
SLV	iShares Silver Trust	Added	45,438	+18	$2,476,825	+2.0%	0.38%
JNJ	Johnson & Johnson Healthcare	Reduced	9,168	-264	$2,427,136	+1.3%	0.37%
CL	Colgate Palmolive Co Consumer Defensive	Added	27,942	+77	$2,384,011	−6.7%	0.36%
IQLT	iShares MSCI Intl Quality Factor ETF	Reduced	47,469	-170	$2,348,291	−0.5%	0.36%
FLOT	iShares Floating Rate Bond ETF	Added	43,273	+18,200	$2,209,086	+72.6%	0.33%
TAXE	T. Rowe Price Intermediate Municipal Income ETF	Reduced	45,600	-11,305	$2,207,769	−24.3%	0.33%

Showing the top 50 of 213 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.