Key Financial Inc

Registered adviser

CIK

1801720

Location

WEST CHESTER, PA

Portfolio Value

Small $610,433,810

Diversification

Diversified

Filing Date

Global Rank

#3,412 / 8,818 ▼ 69

Top Industry

Consumer Electronics 14.4%

Period ended 4 months ago

Filed Jul 24, 2026 · 3mo

26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 116240

Roster of Oct 1, 2026

Regulatory AUM

$2,839,149,609

Main clients

Individuals and high net worth (99% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$2,839,149,609	Individuals and high net worth (99%)
Apr 2025 to Mar 2026	$2,457,029,591	Individuals and high net worth (99%)
Apr 2024 to Mar 2025	$2,166,191,568	Individuals and high net worth (99%)
May 2023 to Mar 2024	$1,752,668,690	Individuals and high net worth (99%)
Apr 2023	$1,752,668,690	Individuals and high net worth (99%)
Apr 2022 to Mar 2023	$1,874,023,734	Individuals and high net worth (99%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Diversified active

Top 10 weight 59.4%, 17.1 effective positions, active share 62.1% against every 13F filer's combined book; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

9.1% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 21.8 quarters (12+), a floor since 42.6% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 62.1%; sector active share 52.8% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

1,348 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

14.5%

+0.1 pts

Top 5

48.7%

+0.3 pts

Top 10

59.4%

+0.6 pts

HHI

586

Diversified+18

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	65.6%	$400,665,381	466
Technology	12.2%	$74,680,592	131
Financial Services	5.2%	$31,554,003	182
Healthcare	4.6%	$28,095,584	99
Consumer Cyclical	2.8%	$17,142,584	94
Industrials	2.4%	$14,538,307	123
Energy	2.4%	$14,472,299	47
Communication Services	2.1%	$12,604,502	37
Consumer Defensive	1.6%	$9,468,471	47
Utilities	0.8%	$4,787,533	41
Basic Materials	0.2%	$1,476,093	48
Real Estate	0.2%	$948,461	33

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BSMQ	Invesco BulletShares 2026 Municipal Bond ETF	+99,149	292,767	$6,893,199
GOVT	iShares U.S. Treasury Bond ETF	+87,983	861,313	$19,620,710
JPST	JPMorgan Ultra-Short Income ETF	+33,003	58,569	$2,961,834
IWF	iShares Russell 1000 Growth ETF	+30,284	40,700	$5,053,719
VUG	VANGUARD GROWTH INDEX FUND	+27,541	33,068	$2,848,477
BSMR	Invesco BulletShares 2027 Municipal Bond ETF	+25,552	367,608	$8,690,253
XOM	ExxonMobil Holdings Corp	+25,331	72,706	$9,940,364
PXH	Invesco RAFI Emerging Markets ETF	+18,474	25,714	$716,906
EFAD	ProShares MSCI EAFE Dividend Growers ETF	+17,016	109,687	$4,699,100
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	+13,993	15,992	$1,911,363
EFG	iShares MSCI EAFE Growth ETF	+10,210	100,190	$12,465,639
CSPF	Cohen & Steers Preferred and Income Opportunities Active ETF	+9,345	27,717	$722,859
HELO	JPMorgan Hedged Equity Laddered Overlay ETF	+8,913	24,214	$1,636,382
EFV	iShares MSCI EAFE Value ETF	+8,508	67,082	$5,135,127
QGRO	American Century U.S. Quality Growth ETF	+8,051	36,956	$4,362,655
EES	WisdomTree U.S. SmallCap Fund	+5,936	293,975	$19,928,565
BSMW		+5,282	54,685	$1,374,780
ET	Energy Transfer LP	+4,690	7,352	$140,576
BSSX		+4,424	45,809	$1,182,101
BSMY		+4,025	35,620	$878,068
BSJT		+3,993	25,392	$536,532
BSMZ		+3,340	33,875	$868,385
BSJS	Invesco BulletShares 2028 High Yield Corporate Bond ETF	+3,179	31,456	$684,010
MGK	VANGUARD MEGA CAP GROWTH INDEX FUND	+3,012	3,765	$330,981
RWL	Invesco Ltd.	+2,746	11,530	$1,473,072
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
BSMS	Invesco BulletShares 2028 Municipal Bond ETF	−36,119	110,601	$2,592,487
BSCU	Invesco BulletShares 2030 Corporate Bond ETF	−35,440	14,549	$242,168
BSMV		−33,770	71,944	$1,509,744
BSMU	Invesco BulletShares 2030 Municipal Bond ETF	−32,767	81,108	$1,777,806
BSMT	Invesco BulletShares 2029 Municipal Bond ETF	−31,078	79,698	$1,835,444
FPEI	First Trust Institutional Preferred Securities and Income ETF	−27,278	368,269	$7,103,909
BSCS	Invesco BulletShares 2028 Corporate Bond ETF	−23,405	81,927	$1,668,852
BSCQ	Invesco BulletShares 2026 Corporate Bond ETF	−22,984	154,429	$3,015,226
BSCR	Invesco BulletShares 2027 Corporate Bond ETF	−22,146	114,395	$2,243,857
BSCT	Invesco BulletShares 2029 Corporate Bond ETF	−22,140	38,807	$720,840
SBS	Companhia De Saneamento Basico Do Estado De Sao Paulo-Sabesp	−18,500	14,325	$82,798
DOL	WisdomTree True Developed International Fund	−15,020	306,315	$22,777,583
FELG	Fidelity Enhanced Large Cap Growth ETF	−13,753	10,082	$441,087
T	At&T Inc.	−11,197	20,718	$428,862
DNL	WisdomTree Global ex-U.S. Quality Growth Fund	−10,564	452,268	$20,885,736
SPTI	State Street(R) SPDR(R) Portfolio Intermediate Term Treasury ETF	−8,647	229,094	$6,503,978
PFE	Pfizer Inc	−7,942	52,416	$1,262,176
BUFR	FT Vest Laddered Buffer ETF	−7,903	402,453	$14,701,608
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	−7,053	75,509	$8,984,815
VZ	Verizon Communications Inc	−6,866	24,394	$1,032,841
SCHF	Schwab International Equity ETF	−6,842	12,682	$351,291
CSCO	Cisco Systems, Inc.	−6,750	12,299	$1,444,640
BAC	Bank Of America Corp	−6,606	12,264	$698,802
KO	Coca Cola Co	−4,920	16,899	$1,373,381
GIS	General Mills Inc	−4,625	2,952	$102,729
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
DMBS	DoubleLine Mortgage ETF	76,610	$3,760,784
FEGE	First Eagle Global Equity ETF	4,330	$211,823
BOND	PIMCO Active Bond Exchange-Traded Fund	2,091	$192,811
CGGE	Capital Group Global Equity ETF	5,311	$187,159
JCPB	JPMorgan Core Plus Bond ETF	3,300	$154,902
HONA	Honeywell Aerospace Inc.	636	$140,606
IBMQ	iShares iBonds Dec 2028 Term Muni Bond ETF	5,200	$133,016
IBMP	iShares iBonds Dec 2027 Term Muni Bond ETF	4,975	$126,464
IBTL	iShares iBonds Dec 2031 Term Treasury ETF	5,365	$108,319
IBTK	iShares iBonds Dec 2030 Term Treasury ETF	5,540	$108,251
IBTH	iShares iBonds Dec 2027 Term Treasury ETF	4,835	$108,158
IBTI	iShares iBonds Dec 2028 Term Treasury ETF	4,885	$108,153
IBTJ	iShares iBonds Dec 2029 Term Treasury ETF	4,995	$108,141
BGC	BGC Group, Inc.	9,730	$104,013
IBMO	iShares iBonds Dec 2026 Term Muni Bond ETF	3,794	$97,278
LDP	Cohen & Steers Ltd Duration Preferred & Income Fund, Inc.	2,590	$54,804
NBCM	Neuberger Commodity Strategy ETF	1,860	$49,345
ECOW	Pacer Emerging Markets Cash Cows 100 ETF	1,595	$42,302
IBTG	iShares iBonds Dec 2026 Term Treasury ETF	1,535	$35,136
IMTM	iShares MSCI Intl Momentum Factor ETF	657	$35,037
SPCX	Space Exploration Technologies Corp	187	$31,950
NMZ	Nuveen Municipal High Income Opportunity Fund	2,868	$30,314
JRI	Nuveen Real Asset Income & Growth Fund	1,500	$19,440
CCD	Calamos Dynamic Convertible & Income Fund	625	$16,106
AVLV	Avantis U.S. Large Cap Value ETF	120	$10,945
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	7,557	$625,341
PNW	Pinnacle West Capital Corp	4,900	$493,675
IEF	iShares 7-10 Year Treasury Bond ETF	4,194	$400,275
TLT	iShares 20+ Year Treasury Bond ETF	2,537	$219,932
FDLO	Fidelity Low Volatility Factor ETF	2,427	$156,759
NAD	Nuveen Quality Municipal Income Fund	12,536	$144,164
LVHD	Franklin U.S. Low Volatility High Dividend Index ETF	2,600	$110,656
VTC	VANGUARD TOTAL CORPORATE BOND ETF	1,373	$105,487
MQY	Blackrock Muniyield Quality Fund, Inc.	7,132	$78,309
—		864	$65,310
—		644	$59,016
FLGV	Franklin U.S. Treasury Bond ETF	2,620	$53,526
DBEF	Xtrackers MSCI EAFE Hedged Equity ETF	1,068	$52,759
DBA	Invesco Db Agriculture Fund	1,927	$52,645
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	993	$52,192
VRP	Invesco Ltd.	2,111	$50,621
IGIB	iShares 5-10 Year Investment Grade Corporate Bond ETF	859	$45,715
FTGC	First Trust Global Tactical Commodity Strategy Fund	1,591	$45,677
BKAG	BNY Mellon ETF Trust	1,000	$42,200
SPTL	State Street(R) SPDR(R) Portfolio Long Term Treasury ETF	1,540	$40,502
PIM	Franklin Master Intermediate Income Trust	9,500	$31,065
CII	BlackRock Enhanced Large Cap Core Fund, Inc.	1,435	$30,163
ABR	Arbor Realty Trust Inc	3,846	$29,652
QQQX	Nuveen NASDAQ 100 Dynamic Overwrite Fund	1,104	$29,443
SMDV	ProShares Russell 2000 Dividend Growers ETF	425	$29,235
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

1,348 tracked positions · $610,433,810 total · filing declares 1,400 positions · $610,559,962 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 1,348 positions by value · page 1 of 27

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	102,793	-679	$29,744,182	+13.3%	26+	before history	4.87%
DOL	WisdomTree True Developed International Fund	Reduced	306,315	-15,020	$22,777,583	+4.3%	26+	before history	3.73%
DNL	WisdomTree Global ex-U.S. Quality Growth Fund	Reduced	452,268	-10,564	$20,885,736	+11.8%	23	unpriced	3.42%
EES	WisdomTree U.S. SmallCap Fund	Added	293,975	+5,936	$19,928,565	+19.2%	23	unpriced	3.26%
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	Reduced	180,724	-2,315	$19,718,795	+13.9%	26+	before history	3.23%
GOVT	iShares U.S. Treasury Bond ETF	Added	861,313	+87,983	$19,620,710	+10.7%	23	unpriced	3.21%
BUFR	FT Vest Laddered Buffer ETF	Reduced	402,453	-7,903	$14,701,608	+6.1%	19	unpriced	2.41%
EFG	iShares MSCI EAFE Growth ETF	Added	100,190	+10,210	$12,465,639	+24.4%	26+	before history	2.04%
MSFT	Microsoft Corp Technology	Added	28,910	+239	$10,784,008	+1.6%	26+	before history	1.77%
FICS	First Trust International Developed Capital Strength ETF	Reduced	248,600	-1,090	$10,385,762	+6.6%	16	$33.96	1.70%
XOM	ExxonMobil Holdings Corp Energy	Added	72,706	+25,331	$9,940,364	+23.7%	26+	before history	1.63%
SLYG	State Street(R) SPDR(R) S & P 600(TM) Small Cap Growth ETF	Reduced	80,325	-2,802	$9,569,117	+19.1%	23	unpriced	1.57%
DLN	WisdomTree U.S. LargeCap Dividend Fund	Added	96,015	+478	$9,248,164	+8.4%	26+	before history	1.52%
SPYV	State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF	Added	152,069	+78	$9,244,274	+7.5%	26+	before history	1.51%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Reduced	75,509	-7,053	$8,984,815	+11.1%	26+	before history	1.47%
JIG	JPMorgan International Growth ETF	Added	102,869	+1,006	$8,967,605	+18.6%	16	$58.01	1.47%
BSMR	Invesco BulletShares 2027 Municipal Bond ETF	Added	367,608	+25,552	$8,690,253	+7.4%	23	$23.52	1.42%
AVGO	Broadcom Inc. Technology	Reduced	19,437	-1,038	$7,342,326	+15.9%	26+	before history	1.20%
FPEI	First Trust Institutional Preferred Securities and Income ETF	Reduced	368,269	-27,278	$7,103,909	−5.5%	14	$17.36	1.16%
BSMQ	Invesco BulletShares 2026 Municipal Bond ETF	Added	292,767	+99,149	$6,893,199	+50.7%	23	$23.61	1.13%
NVDA	Nvidia Corp Technology	Reduced	32,934	-740	$6,589,764	+12.2%	23	unpriced	1.08%
SPTI	State Street(R) SPDR(R) Portfolio Intermediate Term Treasury ETF	Reduced	229,094	-8,647	$6,503,978	−4.5%	11	$27.91	1.07%
JNJ	Johnson & Johnson Healthcare	Reduced	25,096	-767	$6,373,630	+0.8%	26+	before history	1.04%
DES	WisdomTree U.S. SmallCap Dividend Fund	Reduced	155,418	-3,283	$6,322,404	+10.8%	26+	before history	1.04%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	26,321	-1,299	$6,273,347	+9.1%	26+	before history	1.03%
GOOGL	Alphabet Inc. Communication Services	Reduced	17,109	-257	$6,114,243	+22.4%	26+	before history	1.00%
		Reduced	208,130	-355	$6,037,851	−0.8%	14	$28.84	0.99%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	17,667	-4,391	$5,782,939	−10.9%	26+	before history	0.95%
EFV	iShares MSCI EAFE Value ETF	Added	67,082	+8,508	$5,135,127	+17.9%	26+	before history	0.84%
IWF	iShares Russell 1000 Growth ETF	Added	40,700	+30,284	$5,053,719	+13.8%	26+	before history	0.83%
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	Added	97,507	+366	$5,048,912	+10.8%	22	unpriced	0.83%
EFAD	ProShares MSCI EAFE Dividend Growers ETF	Added	109,687	+17,016	$4,699,100	+23.8%	6	unpriced	0.77%
DWM	WisdomTree International Equity Fund	Reduced	62,725	-1,083	$4,592,097	+3.0%	23	unpriced	0.75%
QGRO	American Century U.S. Quality Growth ETF	Added	36,956	+8,051	$4,362,655	+43.7%	14	$106.92	0.71%
ABBV	AbbVie Inc. Healthcare	Reduced	16,434	-119	$4,135,451	+14.9%	26+	before history	0.68%
DMBS	DoubleLine Mortgage ETF	NEW	76,610	NEW	$3,760,784	NEW	1	$49.12	0.62%
IVW	iShares S&P 500 Growth ETF	Reduced	25,498	-38	$3,506,739	+21.4%	24	unpriced	0.57%
BSCQ	Invesco BulletShares 2026 Corporate Bond ETF	Reduced	154,429	-22,984	$3,015,226	−13.0%	23	$19.45	0.49%
JPST	JPMorgan Ultra-Short Income ETF	Added	58,569	+33,003	$2,961,834	+128.9%	17	$50.55	0.49%
MRK	Merck & Co., Inc. Healthcare	Reduced	22,676	-2,536	$2,913,866	−3.9%	26+	before history	0.48%
IVV	iShares Core S&P 500 ETF	Added	3,869	+1	$2,897,454	+14.7%	26+	before history	0.47%
GOOG	Alphabet Inc. Communication Services	Added	8,143	+463	$2,877,166	+30.6%	26+	before history	0.47%
CI	Cigna Group Healthcare	Held	10,359	0	$2,855,769	+3.3%	5	$322.35	0.47%
VUG	VANGUARD GROWTH INDEX FUND	Added	33,068	+27,541	$2,848,477	+18.0%	24	unpriced	0.47%
BSMS	Invesco BulletShares 2028 Municipal Bond ETF	Reduced	110,601	-36,119	$2,592,487	−24.5%	22	$23.49	0.42%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	5,121	+38	$2,562,497	+5.2%	26+	before history	0.42%
ISCG	iShares Morningstar Small-Cap Growth ETF	Reduced	36,255	-212	$2,376,152	+18.9%	14	unpriced	0.39%
STBA	S&T Bancorp Inc Financial Services	Reduced	48,205	-1,877	$2,365,901	+12.9%	26+	before history	0.39%
BSCR	Invesco BulletShares 2027 Corporate Bond ETF	Reduced	114,395	-22,146	$2,243,857	−16.3%	23	$19.61	0.37%
VOO	VANGUARD 500 INDEX FUND	Added	3,250	+29	$2,232,132	+16.0%	23	unpriced	0.37%

Showing the top 50 of 1,348 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.